"The Heart of Medical Marketing" featuring Sharon Bournes of National Dentex Labs

In this episode of the Medical Marketing Executive podcast, our host Abby Martinez sits down with Sharon Bournes, a seasoned professional with a unique journey from TV news reporting to healthcare marketing. Sharon shares her invaluable insights into the world of medical marketing, emphasizing the importance of understanding your audience, maintaining consistency in branding, and the critical connection between marketing and sales. She also delves into the exciting future of digital marketing, exploring the potential impact of artificial intelligence and immersive technologies.