Episode Transcript
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Speaker 1 (00:01):
Hey guys, welcome back to the Network podcast and today
y'all already know who's coming through, Doctor Nets coming through
with another fire one. We'll be talking about micro publishing today.
I can't wait to talk to you doctor and Maggie.
It's been nothing but a great experience.
Speaker 2 (00:19):
Let's go.
Speaker 1 (01:22):
We're gonna have another great fire interview. Especially on the Network,
right we always got fire guests, fire fire individuals.
Speaker 2 (01:35):
That come through.
Speaker 1 (01:36):
I love when these individuals come through, especially ones like
doctor Net. It's always great energy, great vibes, especially when
it's time to chop it up about publishing books.
Speaker 2 (01:49):
Faith.
Speaker 1 (01:50):
You know a lot of things that we need right now,
a lot of things that we need to put back
in place right now that doctor Nett talks about. I
actually think she just showed up to the studio. So
welcome back, Doctor and Nett. We'll be talking about micro
publishing today. I was just giving the audience a little update.
But how you feeling today, Doctor and Net?
Speaker 2 (02:12):
Over to you.
Speaker 3 (02:13):
Hey, sax the morning, Good morning audience. How y'all doing.
I am doing wonderful, beautiful day and Saturday. The sun
is out and I'm w yay.
Speaker 2 (02:24):
We we're alive.
Speaker 1 (02:25):
So the last time doctor Nett was here, it was
nothing but a great experience. We talked about the pen,
putting the pen to you know, the work, and how
to get over different things, discipline and so much more.
Please check out the last episode with doctor and Nett.
Now I have some new things, Doctor Net, that we're
going to be getting into with micro publishing. My first
(02:48):
question for you, doctor Nett, especially when it comes to
micro publishing, because a lot of people want to know
this personally from you. But what does the term micro
publishing mean to you and how does that differ from
traditional or even independent publishing nowadays.
Speaker 2 (03:04):
Thanks for being here.
Speaker 3 (03:06):
Yeah, thank you so much, Sak, good question, great question. So,
as a business publisher, book publisher, this is a term
that is very important because micro publishing simply means presenting
a new frontier of creativity and control, and it's the
ability for smaller, mission driven publishers to produce quality work
(03:29):
while still maintaining close relationships with authors. It is unlike
traditional because the larger traditional houses focus more on volume
and profit, where micro publishers prioritize purpose, message and the
connection with their readers. So we often specialize in niche markets.
(03:50):
Faith based stories personal development, wellness, or community impact. And
it helps god authors to every step of the process.
When you understand the micro publishing so really in a nutshell,
embodies empowerment, helping authors not only published, but thrive through ownership, branding,
and stewardship of their message.
Speaker 1 (04:12):
Doctor Nett is back and she is not playing all right,
I got another question for you, doctor Net, because there's
a rise going on right now, and just like anything
else that comes again, it goes and goes. Why do
you think we're seeing such a rise in micro publishers
right now? Talk to me, doctor, I want to pick
your brain. Why are we seeing such this huge rise
(04:34):
right now with Michael publishers?
Speaker 3 (04:37):
Yeah, I think the reason we're seeing such a rise
is because people are now being allowed to move into
their creativity. There's easily more accessibility for them. There's platforms
that they can create for themselves, that they can make
their presence known. So basically, technology has leveled the playing
field and authors no longer have to wait for a
(04:58):
gate keeperpproval. They can partner with a micro publisher who
believes in their vision.
Speaker 2 (05:05):
Wow.
Speaker 1 (05:06):
See, Doctor Nutt never feels so Basically it's like having
someone on your team in house that believes in you.
Speaker 2 (05:14):
That's what you're saying.
Speaker 3 (05:15):
Yeah, well, think about it. We're using a lot of
social media, print on demand AI tools. These things have
revolutionized productions, marketing, outreach, and spiritually speaking. I also believe
this is a season of divine acceleration. So I believe
God is raising voices that have messages that need to
(05:38):
be carried, Messages of Pope, messages of healing, messages of truth,
and micro publishing provides the platform for those voices to rhyme.
Speaker 1 (05:48):
Wow, thank you for that, doctor, and that I needed
that now. Some say that the micro publishing is democratizing
the industry. Do you agree? Why are why not doctor
in that over to you?
Speaker 3 (06:00):
Okay, So most people don't probably don't understand the term
democrat democratizing the industry, and it simply means making an
industry more accessible, more inclusive, and open to participations by
a wider group of people, rather than allowing it to
remain controlled by a small group elite institutions or those gatekeepers.
(06:23):
So micro publishing is giving power back to the people.
It's no longer about who you know. In New York
publishing circles, It's about the strength of your message and
your ability to connect with readers. So we don't have
to wait for somebody else to tell us who we
can talk to if we can do a book or
now we can choose that we want to create a book,
(06:44):
and with that book, we have so much more creativity
to do so many other things. So I see it
as a movement towards inclusivity and creativity. More diverse voices
are being heard, voices from different cultures, different faith and
different walks of life, and democratization is allowing new authors
to step into their calling and begin building sustainable platforms,
(07:08):
often without losing their creative or financial control, which is
critical to our projects.
Speaker 1 (07:14):
Love that, doctor and Nat, thank you for answering that
so smoothly. There's another question that's coming up. What unique
advantages do micro publishers have compared to larger publishing houses.
That may be you know, intimidating or something.
Speaker 3 (07:29):
Let's talk to me, yeah, yeah, what unique advantages do
micro publishers have compared to larger publishing houses. I think
the greatest advantage is flexibility. We can move quickly, we
can adapt to new trends, we can personalize the author experience.
So a micro publisher knows every project intimately. We're hands
(07:51):
on with editing, cover design, marketing strategy. And another advantage
is relational depth. Our authors just clients their partners. So
at my company, Jetney Publishing, I call it a ministry
of excellence.
Speaker 4 (08:07):
We walk without order authors through their vision.
Speaker 3 (08:10):
Development, platform growth, and faith alignment so their books make
lasting impact.
Speaker 4 (08:15):
Large companies companies don't.
Speaker 3 (08:17):
Have no contact with their people like that, they're not
invested in you personally. As a micro publisher, I am
personally invested in the people that God had sent my
way to work with because I believe it's a part
of the mission that I am called to.
Speaker 2 (08:32):
Wait.
Speaker 1 (08:33):
Doctor nuts in the building. Guys, make sure you give
her a follow doctor, and that I got more stuff
for you. Now, how does being small allow for greater creativity,
flexibility and author control?
Speaker 2 (08:47):
How does that work out for you? Let's talk.
Speaker 3 (08:50):
Yeah, as a micro publisher, I can take creative risk.
I can experiment with innovative ideas. I don't have to
wait for layers of approval. For example, we can publish
hybrid work, devotional journals, illustrated anthologies, or cross gender collaborations
that might not be a fit for a big publishing company.
(09:12):
We can respond to an author's God inspired idea with yes,
let's make it happen instead of that doesn't fit into
our market plan.
Speaker 4 (09:21):
That freedom empowers authors to bring forth.
Speaker 3 (09:25):
Unique spirit there content that reaches heart in unexpected ways.
Speaker 4 (09:29):
So I have liberty as.
Speaker 3 (09:31):
A micro publisher, but I also want to give the
persons that I work with my client creativity and flexibility
and what they're doing as well.
Speaker 1 (09:40):
We Doctor Neett's in the buildings. Like I said, she's
not new to this, she's true to this. Now, Doctor Nett,
I have more questions for you. Can you share an
example of how a micro publisher successfully elevated an author
or niche book that might have been overlooked by traditional
press and regular things like fox, you know, just for example.
Speaker 2 (10:02):
Right, let's get into this.
Speaker 3 (10:05):
Yeah, So a good example would be the Centered in
Christ's devotional, one of my favorite examples. It's a devotional
published that featured women. Well, actually the first one it
was open to everybody, and it's just that we had
men and women in that one. But after that it
just was just women that signed up. So typically it's
(10:26):
becoming to a women's devotion. But it's titled Centered in Christ.
And with the collaboration process, we have published five books
in a theory of Centered in Christ as a theme.
Speaker 4 (10:42):
Centered in Christ is the topic.
Speaker 3 (10:45):
It's the subject of every book, but there's a different
theme for each book, and so like in twenty twenty five,
the book theme was developing my identity and self work.
So a traditional process press may say we're not interested
in devotional but because we saw that this was something
(11:06):
that we felt people would be interested in by doing
polls and asking people questions, we didn't have to wait
for no company to tell us that we couldn't.
Speaker 4 (11:15):
Do it, or we had to wait, or it's not
worthy of it.
Speaker 3 (11:18):
If God gave it to us, then it's worthy and
and and now just share with you. The exciting thing
is the five volume series actually came from an anthology
called Center in Christ. When we did that Center in Christ,
we did not know that all of this was going
to come behind it. It was just a book that
we wrote. We had nine authors and it who share
(11:39):
information on being Centered in Christ. Well, that book sold
a massive number of books, and with that book we
also wound up doing some things like asking people to
donate resources so that we could purchase books and have
them send into the women's prison. And so it's a
lot that you can do that would never happen with
(12:01):
a big publishing press. So as a Michael publishing yeah,
we have we have that hands on. It allows it
allows us to see the potential through the kingdom men,
not just the commercial one.
Speaker 2 (12:13):
I love that.
Speaker 1 (12:14):
My last question for you, doctor, and that is how
has AI and digital tools and all of this stuff
we shape the possibility for Michael publishers such as yourself.
Speaker 2 (12:24):
Let's get into this.
Speaker 4 (12:26):
That's a great question, listen.
Speaker 3 (12:28):
Digital technology has completely changed our landscape. I'm sure you
understand this. And AI helping a streamline, helping us do
better with our editing, formatting, marketing research and while printing
on demand removes bariers like inventory and upfront printing cards.
So these are critical things to us. We want to
(12:49):
get our books out, but we don't want to have
to house a whole lot of books. If you go
to a traditional company, they're going to give you a
ten or fifteen or twenty thousand dollars package, but you're
going to have to have two or three thousand books
in it. But what do you need two or three
thousand books for If you don't know anybody to sell
those books, then you haven't built anything. And most authors
do not sell no. One thousand, two thousand, or three
(13:10):
thousand books. The average book sells two hundred copies, two
hundred copies. That's why most authors are doing what being
created and consistently creating books. And we know that we
want to sell more than two hundred, we're gonna have
to get out there. We're gonna have to put our
feet to the pavement. We're gonna have to get our
voice out on social platforms. We're gonna have to invest
some finances to do some marketing and branding so that
(13:33):
we can do.
Speaker 4 (13:34):
What get more books sold.
Speaker 3 (13:36):
But a lot of times it's not even the books
that are the big sellers, it's the person that's the
big seller. Because once you connect with some people about
your book, then you get invited to platforms to speak,
you get on podcasts, you talk about what you're doing,
and so you open a broader avenue for you to
reach more people. I have a model that's called the
(13:56):
S three model, and my S three model says, if
you don't show up, people don't know you exist. If
you don't speak out, people don't know you have anything
to say. And if you don't share it, people don't
know what's in your toolbox. So we have to learn
how to show up, speak out, and share it. That's
how we're going to get out here.
Speaker 1 (14:14):
Wow, doctor Nett just blew the network up.
Speaker 2 (14:19):
Once again. She blows the network up.
Speaker 1 (14:23):
Follow doctor Net and go get all her books.
Speaker 2 (14:26):
Thank you for being here, doctor Nett.
Speaker 4 (14:29):
All right, bye bye