📉 Why should agents care?
• Redfin and Rocket Mortgage are creating a one-stop homebuying ecosystem
• The merger follows major industry shakeups (Keller Williams’ private equity deal, Compass’ Berkshire Hathaway rumors)
• What’s next? More brokerage mergers, fewer independent agents, and increased reliance on tech
💡 Key Takeaways for Agents:
✔️ Will this squeeze agents out of the market?
✔️ How can agents stay competitive against big tech-driven brokerages?
✔️ Why data, AI, and better client follow-up are now non-negotiables
✔️ What Redfin’s 50 million+ monthly site visitors mean for lead generation
✔️ Are real estate teams and platform-based brokerages the future?
💬 What’s your take? Drop a comment below and let’s discuss!
✅ Join the conversation in our Facebook group: The Only Real Estate Group Worth Being a Part Of
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