January 7, 2025 • 4 mins
SAN FRANCISCO, January 7, 2025 /PRNewswire/ - Uber Technologies, Inc. (NYSE: UBER), the world's largest mobility and delivery technology platform, today announced its first rebranding since UberCab became Uber in October 2010. This strategic move reflects the company's commitment to technological innovation in an ever-changing digital landscape and signals a new era of possibilities. Uber will now be known as Uber Fees, Inc. (NYSE: BILK).
The rebranding to Uber Fees symbolizes a new chapter, building upon its strong foundation while hyper-focusing the company on the one thing it does better than anyone else. Uber Fees is already the market leader in service fees, operating fees, booking fees, delivery fees, pet fees, cancellation fees, lost items fees, found items fees, entrance fees, uncancellation fees, waiting fees, fresh air acquisition fees, reuncancellation fees, exit fees, airport fees, extra stop fees, no stop fees, unreuncancellation fees, and pee fees.
"We're not just about charging fees; we're revolutionizing what fees can be," adds Dara Khosrowshahi, CEO of Uber Fees. "Take surge pricing. We pioneered that. We learned that if it is 14 below zero and you're stranded in Albany, you're willing to pay whatever we decide."
"Our decision to rebrand as Uber Fees solidifies our identity," continues Khosrowshahi. "It represents our vision for the future. Our employees and customers have never been clear who we really are. Some view us as a transportation company. Some view us as a food delivery service. Starting today, it should be clear that we are all about milking customers for every last dollar that we can in the most intrusive, least transparent ways possible."
The new brand identity better reflects Uber Fees' core values, known by its 30,000 plus employees as GRIFTED, which stands for Gouging, Raising prices, Inflation, Fleecing, Thieving, Extortion, and Diversity.
Uber Fees is also launching a patent-pending, zero-click fee experience where if someone opens the app, they'll pay a fee. Handing over your money has never been easier. Sundeep Jain, Uber Fee's Chief Product Officer and SVP of Fees, added, "We're focusing on what we do best in this new app. No more worries about finding a car or deciding what food to order. You can't do anything other than pay us a fee every time you open it." The app uses state-of-the-art Gamified Revenue Algorithmic Billing (GRAB) technology to transform the mundane act of parting with your money into an addictive wealth-shedding game. "Sometimes, the fee may be a dollar or two; other times, you may have to take out a payday loan," Jain continued. "Want to know what fees you'll pay? The only way to find out is to pop open the app!"
"Some may ask, what are we going to do with all this money we collect?" Khosrowshahi reflected. "We have countless hard-working drivers that are just scraping by. We could give them health insurance. But that isn't consistent with who we are. We started as a company that could give our customers a ride. Now, we take our customers for a ride more than ever before."
You can learn more about Uber Fees and its rebranding by visiting uberfees.com and paying the information access fee.
About Uber Fees, Inc.
Uber Fees, Inc. (NYSE: BILK) is the world's largest fee-collection platform, operating in over 10,000 cities across 90 countries. Our mission is to revolutionize how people pay fees, making it easier, faster, and more frequent to give us your money. Founded in 2009, Uber Fees continues to lead the industry in customer extraction techniques.
Legal Disclaimer
As per the Uber Fees, Inc. terms of service, any person, bot, or animate creature who views this press release is subject to a word absorption fee.
###
The rebranding to Uber Fees symbolizes a new chapter, building upon its strong foundation while hyper-focusing the company on the one thing it does better than anyone else. Uber Fees is already the market leader in service fees, operating fees, booking fees, delivery fees, pet fees, cancellation fees, lost items fees, found items fees, entrance fees, uncancellation fees, waiting fees, fresh air acquisition fees, reuncancellation fees, exit fees, airport fees, extra stop fees, no stop fees, unreuncancellation fees, and pee fees.
"We're not just about charging fees; we're revolutionizing what fees can be," adds Dara Khosrowshahi, CEO of Uber Fees. "Take surge pricing. We pioneered that. We learned that if it is 14 below zero and you're stranded in Albany, you're willing to pay whatever we decide."
"Our decision to rebrand as Uber Fees solidifies our identity," continues Khosrowshahi. "It represents our vision for the future. Our employees and customers have never been clear who we really are. Some view us as a transportation company. Some view us as a food delivery service. Starting today, it should be clear that we are all about milking customers for every last dollar that we can in the most intrusive, least transparent ways possible."
The new brand identity better reflects Uber Fees' core values, known by its 30,000 plus employees as GRIFTED, which stands for Gouging, Raising prices, Inflation, Fleecing, Thieving, Extortion, and Diversity.
Uber Fees is also launching a patent-pending, zero-click fee experience where if someone opens the app, they'll pay a fee. Handing over your money has never been easier. Sundeep Jain, Uber Fee's Chief Product Officer and SVP of Fees, added, "We're focusing on what we do best in this new app. No more worries about finding a car or deciding what food to order. You can't do anything other than pay us a fee every time you open it." The app uses state-of-the-art Gamified Revenue Algorithmic Billing (GRAB) technology to transform the mundane act of parting with your money into an addictive wealth-shedding game. "Sometimes, the fee may be a dollar or two; other times, you may have to take out a payday loan," Jain continued. "Want to know what fees you'll pay? The only way to find out is to pop open the app!"
"Some may ask, what are we going to do with all this money we collect?" Khosrowshahi reflected. "We have countless hard-working drivers that are just scraping by. We could give them health insurance. But that isn't consistent with who we are. We started as a company that could give our customers a ride. Now, we take our customers for a ride more than ever before."
You can learn more about Uber Fees and its rebranding by visiting uberfees.com and paying the information access fee.
About Uber Fees, Inc.
Uber Fees, Inc. (NYSE: BILK) is the world's largest fee-collection platform, operating in over 10,000 cities across 90 countries. Our mission is to revolutionize how people pay fees, making it easier, faster, and more frequent to give us your money. Founded in 2009, Uber Fees continues to lead the industry in customer extraction techniques.
Legal Disclaimer
As per the Uber Fees, Inc. terms of service, any person, bot, or animate creature who views this press release is subject to a word absorption fee.
###
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Uber rebrands to enhance customer fee experience. San Francisco, January seven,
twenty twenty five Slash pr newswire slash Uber Technologies Incorporated
NY Uber, the world's largest mobility and delivery technology platform,
today announced its first rebranding since Ubercab became Uber in
(00:22):
October twenty ten. This strategic move reflects the company's commitment
to technological innovation in an ever changing digital landscape and
signals a new era of possibilities. Uber will now be
known as Uber Fees Incorporated NYSE BILK. The rebranding to
Uber Fees symbolizes a new chapter, building upon its strong
(00:46):
foundation while hyper focusing the company on the one thing
it does better than anyone else. Uber Fees is already
the market leader in service fees, operating fees, booking fees,
delivery fees, pet fees, cancelation fees, lost items fees, found
items fees, entrance fees, uncancellation fees, waiting fees, fresh air
(01:12):
acquisition fees, re uncancellation fees, exit fees, airport fees, extra
stop fees, no stop fees, unre unconsolation fees, and p fees.
We're not just about charging fees. We're revolutionizing what fees
can be, adds Dara Kosher. Shall we CEO of uber fees,
(01:34):
take surge pricing. We pioneered that. We learned that if
it is fourteen below zero and your strand and in Albany,
you're willing to pay whatever we decide. Our decision to
rebrand as uber fees solidifies our identity continues Kosher shawe.
It represents our vision for the future. Our employees and
(01:57):
customers have never been clear who we really are. Some
view us as a transportation company, some view us as
a food delivery service. Starting to day, it should be
clear that we are all about milking customers for every
last dollar that we can in the most intrusive, least
transparent ways possible. The new brand identity better reflects uber
(02:20):
fees core values, known by its thirty thousand plus employees
as grift, which stands for gouging, raising prices, inflation, fleecing, thieving, extortion,
and diversity. Uber Fees is also launching a patent pending
zero click fee experience, where if someone opens the app,
(02:41):
they'll pay a fee. Handing over your money has never
been easier, Sun Deep Jane Uber Fees Chief Product Officer
and s VP of Fees added, We're focusing on what
we do best in this new app. No more worries
about finding a car or deciding what food to want.
You can't do anything other than pay us a fee
(03:03):
every time you open it. The app uses state of
the art gammified revenue algorithmic billing GRAB technology to transform
the mundane act of parting with your money into an
addictive wealth shedding game. Sometimes the fee may be a
dollar or two. Other times you may have to take
out a payday loan. Jane continued. Want to know what
(03:26):
fees you'll pay? The only way to find out is
to pop open the app. Some may ask, what are
we going to do with all this money we collect?
Koshra shall We reflected, we have countless hard working drivers
that are just scraping by. We could give them health insurance,
but that isn't consistent with who we are. We started
(03:48):
as a company that could give our customers a ride.
Now we take our customers for a ride more than
ever before. You can learn more about uber fees and
it's rebranding by visiting uberfees dot com and paying the
information access fee. About Uber Fees Incorporated. Uber Fees Incorporated
(04:09):
NYC BILK is the world's largest feek election platform, operating
in over ten thousand cities across ninety countries. Our mission
is to revolutionize how people pay fees, making it easier, faster,
and more frequent to give us your money. Founded in
two thousand nine, uber Fees continues to lead the industry
(04:31):
in customer extraction techniques. Legal disclaimer. As for the uber
fees Incorporated Terms of Service, any person bought or anime
creature who' views this press release is subject to a
word absorption fee. Hashtag hashtag hashtag
Uber rebrands to enhance customer fee experience. San Francisco, January seven,
twenty twenty five Slash pr newswire slash Uber Technologies Incorporated
NY Uber, the world's largest mobility and delivery technology platform,
today announced its first rebranding since Ubercab became Uber in
(00:22):
October twenty ten. This strategic move reflects the company's commitment
to technological innovation in an ever changing digital landscape and
signals a new era of possibilities. Uber will now be
known as Uber Fees Incorporated NYSE BILK. The rebranding to
Uber Fees symbolizes a new chapter, building upon its strong
(00:46):
foundation while hyper focusing the company on the one thing
it does better than anyone else. Uber Fees is already
the market leader in service fees, operating fees, booking fees,
delivery fees, pet fees, cancelation fees, lost items fees, found
items fees, entrance fees, uncancellation fees, waiting fees, fresh air
(01:12):
acquisition fees, re uncancellation fees, exit fees, airport fees, extra
stop fees, no stop fees, unre unconsolation fees, and p fees.
We're not just about charging fees. We're revolutionizing what fees
can be, adds Dara Kosher. Shall we CEO of uber fees,
(01:34):
take surge pricing. We pioneered that. We learned that if
it is fourteen below zero and your strand and in Albany,
you're willing to pay whatever we decide. Our decision to
rebrand as uber fees solidifies our identity continues Kosher shawe.
It represents our vision for the future. Our employees and
(01:57):
customers have never been clear who we really are. Some
view us as a transportation company, some view us as
a food delivery service. Starting to day, it should be
clear that we are all about milking customers for every
last dollar that we can in the most intrusive, least
transparent ways possible. The new brand identity better reflects uber
(02:20):
fees core values, known by its thirty thousand plus employees
as grift, which stands for gouging, raising prices, inflation, fleecing, thieving, extortion,
and diversity. Uber Fees is also launching a patent pending
zero click fee experience, where if someone opens the app,
(02:41):
they'll pay a fee. Handing over your money has never
been easier, Sun Deep Jane Uber Fees Chief Product Officer
and s VP of Fees added, We're focusing on what
we do best in this new app. No more worries
about finding a car or deciding what food to want.
You can't do anything other than pay us a fee
(03:03):
every time you open it. The app uses state of
the art gammified revenue algorithmic billing GRAB technology to transform
the mundane act of parting with your money into an
addictive wealth shedding game. Sometimes the fee may be a
dollar or two. Other times you may have to take
out a payday loan. Jane continued. Want to know what
(03:26):
fees you'll pay? The only way to find out is
to pop open the app. Some may ask, what are
we going to do with all this money we collect?
Koshra shall We reflected, we have countless hard working drivers
that are just scraping by. We could give them health insurance,
but that isn't consistent with who we are. We started
(03:48):
as a company that could give our customers a ride.
Now we take our customers for a ride more than
ever before. You can learn more about uber fees and
it's rebranding by visiting uberfees dot com and paying the
information access fee. About Uber Fees Incorporated. Uber Fees Incorporated
(04:09):
NYC BILK is the world's largest feek election platform, operating
in over ten thousand cities across ninety countries. Our mission
is to revolutionize how people pay fees, making it easier, faster,
and more frequent to give us your money. Founded in
two thousand nine, uber Fees continues to lead the industry
(04:31):
in customer extraction techniques. Legal disclaimer. As for the uber
fees Incorporated Terms of Service, any person bought or anime
creature who' views this press release is subject to a
word absorption fee. Hashtag hashtag hashtag
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