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April 26, 2023 35 mins
In 1954, Victor Gruen designed the first open air shopping mall in the United States. At the time of his death in 1980, Victor would be called the Founding Father of the American mall due to all of his influence and design work on both open air and closed shopping malls. So how does something like the design of a shopping mall impact how we as small business owners ought to think about our customers?

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