In this episode of the Unicorny podcast, Scott Stockwell, a seasoned brand strategist at IBM, shares his valuable insights on leveraging design thinking and agile methodologies to revolutionise marketing efforts.
Scott provides practical examples of how to enhance creativity, flexibility, and customer-centric approach in marketing. He emphasises the significance of looking back to inform future decisions, embracing diverse learning styles within teams, and understanding cognitive preferences for effective communication. Scott's expertise shines through as he discusses the importance of adapting to changing market demands and delivering value to customers in a timely and relevant manner.
This conversation with Unicorny anchor, Dom Hawes, offers marketers and entrepreneurs actionable techniques to stay ahead of the competition and effectively navigate the demands of modern marketing.
About Scott Stockwell
With 25+ years in B2B, Scott has a wealth of marketing and sales experience to share. He's a pragmatic communicator, constant learner and is fascinated by the ways people work together and get work done.
Scott is an experienced Design Thinking workshop leader, Agile Marketing coach and certified LEGO Serious play facilitator. He's an ardent supporter of the B2B industry and Fellow of the IDM. he chairs the DMA’s B2B Council and he's a Strategy and Leadership advocate in B2B Marketing's Propolis community.
Scott has been the hanging judge on many an industry jury and knows how to interrogate strategy, creativity and results. Always eager to try out the latest tech, technique or tool, Scott recently appeared in Harvard’s ‘Top 20 Most Innovative Tech B2B Marketers’ list as a ‘disruptor’.
Links
Full show notes: Unicorny.co.uk
LinkedIn: Scott Stockwell | Dom Hawes
Website: IBM | Wimbledon Tennis Championships
Sponsor: Selbey Anderson
Episode outline
Introduction to guest Scott Stockwell
The Concept of "Greyge" in Fast Fashion
Using Retrospectives for Continuous Improvement
Building Comfort with Admitting Errors in Agile Marketing
Leveraging Experience and Tools for Anticipating Customer Needs
Blended Team Approach
Preparing for Real-time Marketing
Root Cause Analysis and Customer Expectations
The Role of AI in Marketing
Customer-Centric Design Thinking
Understanding Individual and Team Preferences
Common Misconceptions about Job Roles
Personal Bias in Communication
Impact on Team Building and Communication
Applying Understanding to B2B Marketing
Different but Equally Criticised
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