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July 10, 2025 64 mins

What if the worst moment of your life became the spark for your life’s true purpose?

In this raw and powerful episode, Kathy Baldwin sits down with Hanna Olivas—stage 4 cancer warrior, publishing powerhouse, and co-founder of She Rises Studios—to talk about legacy, leadership, and rising even when it hurts.

Hanna shares how she turned her diagnosis into a global movement for women’s empowerment, visibility, and voice. From launching her own book series to helping women publish their stories around the world, Hanna is living proof that you don’t need to wait until you're healed, polished, or perfect to lead.

This is for every woman who’s been told to sit down, shrink, or stay quiet.

🎁 Learn more about Hanna’s movement and publishing support: https://www.hannaolivas.com

🎙️ Hosted by Kathy Baldwin – Author of Unlearn the Crap & Level UP 📘 Explore her books + automation tools at kathybaldwin.me

✨ Subscribe, share, and leave a review if this episode lit a fire in you.

🎙️ Key Highlights:
  • Crap to Unlearn: The belief that a terminal diagnosis means shrinking, surrendering, or silencing your purpose. Hanna refuses that narrative—and shows others how to rise because of it.

  • Kathy’s Reflection: A deep resonance between two women who’ve faced down mortality and decided to make it matter. Kathy shares how Hanna’s unapologetic power mirrors her own call to lead louder.

  • Hard Truths & Stats:

    • Over 600,000 people die of cancer each year in the U.S. — many never get to tell their story

    • 70% of female entrepreneurs struggle to be seen as leaders within patriarchal business structures

    • Hanna beat both odds — and is building platforms for thousands of women to rise with her

  • Signs You’ll Relate If You’ve...

    • Been underestimated because of your body, your illness, or your softness

    • Struggled with playing small to keep others comfortable

    • Felt the fire to do more with your story… but didn’t know how

  • Common Myths Challenged:

    • “You have to be fully healed before you lead.”

    • “Sick women should focus on rest, not revolution.”

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
Welcome to another episode of Unlearn the Crap
and Level Up.
Your soul is calling.
My name is Kathy Baldwin, I am your
host.
And as you know, Unlearn the Crap is
about the acronym that stands for Conditioned Responses
and Automatic Programming.

(00:26):
It is the neuroplasticity of how our brain
wires our thoughts, our feelings, our beliefs.
It is that which sets us on an
autopilot, but it is also more than just
the energy because everything energy is also physical.

(00:46):
And so that crap of our thoughts and
our feelings translates into how our biochemistry works,
how our life comes about, our results, everything
is interconnected, interrelated.
And when we have disempowering crap in the
way, all it's going to do is take

(01:10):
us off course.
I am so, so excited.
I know I say that all the time
when I have a guest, but this is
different.
And yes, I know I say that a
lot too if you listen to all of
my podcasts.
But this is really different because while I
curate the most amazing people and we talk

(01:31):
about topics from everything from sex to money,
to business, to emotions, to health, healing, government,
we talk about everything here.
This is someone that I adore, someone who's
a part of my personal business and everything

(01:53):
life.
I am so thrilled and honored to invite
Hannah Alivas, the founder of She Rises Studios,
the founder of She Wins.
You're going to adore her as much as
I do.
Welcome Hannah.
And before we get started, could you please

(02:16):
tell us what crap you needed to learn
because you've leveled up really good.
Oh my gosh.
Well, first of all, thank you for having
me.
It's been some time in the works and
I'm so happy we finally made it happen.
I would say probably one of the biggest
things that I had to unlearn was to

(02:41):
shrink myself to keep the peace.
I'm one of those that doesn't, I don't
like confrontation, division, any of that, but I
also have like a voice and opinion, but

(03:02):
I have learned over the course of almost
51 years on planet earth, that I would
silence myself just to keep the peace, which
I think some people would consider people pleasing.
Absolutely, absolutely.
Well, we know from the results that you

(03:23):
have, that is crap that you have unlearned
and now you're leveling up.
Could you please tell everybody who you are
and how you serve the world?
Ooh, well, you know, for some that's like,
that's a loaded question.
Who I am.

(03:44):
I am a woman who number one, absolutely
loves life.
I have an extraordinary passion for humans, humans,
just all across the board.
I am a mother.
I have five amazing children, ages 13 to

(04:06):
33.
I'm a grandmother of two of the most
adorable grandsons ever.
I have been married to my husband 12
years.
I've known him 37 years.
He was my high school sweetheart, but who
am I?
I'm dorky, quirky, chill, and then also a

(04:33):
spaz.
I'm like a perfect storm.
How's that?
What do I do?
I think you just described every woman on
the planet.
What do I do?
I think what I truly can say that
I do is invest in women daily to

(04:58):
be able to help them share their story,
to help them just be so ignited in
life and business.
And I give them the platforms to just
shout it to the rooftops.
And I'm very extremely invested in women succeeding

(05:22):
in their health and wealth at the same
time.
That's my big, big baby.
I just wanna see women soar in their
bank accounts, their faith, their health, their connections,
like everything.
I think it all has to be in
harmony, and I just wanna be the harmony

(05:43):
wrangler of that.
So that's what I do.
Ooh, harmony wrangler.
We got a new title for you.
Hannah, could you, this is a question I've
always wanted to ask, because I know so
many different pieces of you and your life.

(06:04):
Was there one moment that you were the
line in the sand and said, enough is
enough, and you stopped shrinking yourself?
Yes.
But it wasn't in a She Rises Studios
moment.
It actually came years before.

(06:26):
I was a single mom and I was
working two jobs.
I was working in the hospitality industry.
I was running a restaurant.
And the restaurant business can be, or hospitality
industry can be very bantering.
And so I started feeling like this feeling

(06:47):
of, I'm meant for more, but I don't
know what more is yet.
But I knew I was onto something.
I was like super zoned into listening to
like Jim Rohn at that time, and I'm
probably aging myself, but Jim Rohn was the
man, right?
Well, I liked him anyway.

(07:09):
So I go into work like I do
every other day of the week, but this
day was different.
Number one, I woke up and I did
not wanna go, but I knew I had
to go because I had two little ones
who depended on mom to work.
And so I had to go.
So I kind of went in there with
this attitude of here we go again.

(07:29):
And just taking the crap of what people
are throwing in the galley in the restaurant,
and for those of you who don't know
what the galley is, it's the back end
of the kitchen.
I was in the restaurant position and long
story short, I got pulled out to the
floor to go problem solve.
And so I go out there and this
gentleman is literally just being so cruel to

(07:53):
my food server, telling her that that's why
she's working where she's working and she probably
never amounts anything.
She didn't listen, she didn't pay attention.
And the one voice on this shoulder said,
be professional.
And just try to simmer the situation.

(08:16):
And she's now standing in tears next to
me and that infuriated me.
And then he goes and proceeds to go
to me and tell me that basically the
same thing.
And any other day, time, week, year, I
would have took the high road.
The high road meaning thank you for your
feedback, let me comp your meal and just

(08:37):
get this guy out the door, but not
this time.
I lost my crap.
So we unlearn it, we learn it, we
lose it, right?
So I did, I lost my crap.
And I said, how dare you?
How dare you talk to another human being

(08:57):
that way?
I said, you should be ashamed of yourself.
Number one, how you're speaking to my team
member, how you're speaking to me.
And like, you should be embarrassed.
And I got louder and I got louder
and he got more confrontational and he got
more confrontational.
So I got louder.

(09:18):
Finally, I took his plate with his over
medium eggs and said, here, and threw it
on him.
I said, get out, don't come back, get
out.
And it was the first time that I
had ever reacted in such a way to
where I couldn't even silence myself if I
wanted to.
And so that's the day I knew I

(09:38):
had a voice, but that's also the day
I knew I did not belong in that
industry because I couldn't keep my cool, but
I knew I didn't wanna be bullied or
pushed around or devalued.
And I didn't wanna see that for someone
else.
That story is making me think about Debbie

(10:02):
Ford.
Debbie Ford, I adored her.
And she talked about what it is when
we silence ourself or we try to suppress
anything.
She would talk about how it was like
holding a beach ball underwater.
Yeah.
And eventually the pressure is going to mount
and it's going to explode.

(10:25):
But we don't know where, how, or when
that explosion is going to come.
We don't know when that straw is going
to break.
Is that what happened?
Basically, I mean, you go into a job
that I no longer loved, it no longer
served.
I think I was longing and looking for
more.

(10:46):
I knew there was more.
Ever since I can remember it being a
little girl, like there's this vision that I
have and it's never changed.
This vision has come to me so many
times and I never really knew like what
to do with it, what to think about
it, but it's never left.

(11:06):
It's this feeling in my heart.
I feel it in my soul.
And so that it started to kind of
come out and reveal itself.
So I went into that space and place
that day, already like, God, I want more
for myself.
I want more for my kids.
This can't be my life.
Struggling working two jobs, dragging these babies from
A to B to C.

(11:28):
It was just so much.
And I wanted that change.
And he was, I feel like the Richter
scale was there and he said, bing.
And it really catapulted me to walk out
that day because I did and I never

(11:49):
went back.
So I immediately started, I went back to
my old career and I just walked through
that phase fearlessly.
It was like, all right, I'm done with
you.
And now I'm in the fearless mode, right?
And I'm running like it's a marathon.

(12:10):
And then all of a sudden, guess what
creeps in?
Crap.
Crap.
Crap and fear, right?
Fear of like, fear of do I belong
here?
Is this what I'm supposed to be doing
now?
I just felt like there was always this

(12:31):
tug, this higher calling, but I would like
just consistently go back to shrinking my voice,
shrinking my presence, not wanting to stand out.
And that comes from crap of not feeling
worthy, not loving myself.

(12:51):
I didn't really truly fall in love with
me until my late thirties.
I was like, girl, you are the bomb.
I love you.
Like, I love you, all of you, all
of me.
Like, but before I didn't.
And so I think that shrinking thing that

(13:12):
I did was like actually a protective mechanism.
Because if I shrunk myself, nobody could see
me or really hear me, right?
And then I just blend in.
But the powers that be, the vision that's
within, the divine intervention says, uh-uh, you're

(13:33):
not doing that.
You have a voice, you have a purpose.
And this is just one part of that
plan.
And truth be told, I still don't know
what the full plan is.
I mean, did we ever?
No, but I'm pretty excited to see what's,
you know, next in season two of life.

(13:55):
Can I ask you that moment that you
walked away from that job, so many people
would beat themselves up for losing their cool.
They would shame themselves.
They would berate themselves.
And they would shrink even lower.

(14:17):
How did you not go to the negative?
How did you take that as the line
in the sand that says, no, no, my
soul is calling for more?
Well, I was like, atta girl, you finally
did it.
Where have you been all my life?
And I, instead of doing what you just

(14:40):
described, I was the other way.
I think it was like, it was like
my breakthrough moment.
And I was like, woo, like I just
felt this relief and release of so much
bottled up, that no longer was there.
Like it felt like I weighed zero pounds,

(15:04):
like all that burden was gone.
I felt weightless, you know?
And so for me, I did not, I
still to this day don't even regret that.
Because that was a pivotal moment in life
for me where my career changed, how I
saw life changed, how everything was different from

(15:24):
that day on.
And it's clear as day, I'll never forget
it.
It's like it just happened, but I didn't
regret it.
I don't know if that's normal, but I
have no regrets from that moment.
If anything, I'm thankful that it actually happened
because who knows if it wouldn't have, where
would I be?
So I celebrated and continue to do so

(15:49):
with no regret.
I truly believe that our zone of genius
lives on the polar opposite of our challenges.
And that life will start in a little
whisper and a little tap on the shoulder,

(16:10):
but eventually it will make us listen.
And I love the fact that you had
that moment so early in your life, in
your thirties, because you know I didn't have
mine until I was in my fifties.
I was one of those, good girl was
so ingrained in who I was raised to

(16:31):
be.
That was my family of origin.
I was born in 1965.
So you said you're almost 51, well, I
just turned 60.
And that decade difference, I truly believe had
us so ingrained in be good, be quiet,
that made everyone else ahead of you.

(16:52):
What was your family of origin like?
Oh man, you just described it.
The only difference is like I was raised
by my grandparents most of the time.
My mom was in and out, single mom.
My dad just, he's really to this day,
very irrelevant.
But my grandparents, one is from Norway, the

(17:13):
other is from Holland.
The traditions are different.
And my grandmother was like that too.
She was quiet.
She would shrink.
And my grandfather was like this, you know?
And so I feel like being exposed to
that kind of created that path that I

(17:34):
was on for a while.
I had to unlearn it.
And if she was here today, I would
just tell her, grandma, we got to talk
girl, because that stuff of you shrinking and
people pleasing is not the business.
And I feel like she would have had
so much more joy.

(17:54):
Like, I can't even recall a time other
than like between her and I, when I
saw her laugh or smile, except when she
was like, I love you.
She was very affectionate with me, very protective
of me, but shrunk.
And so that's the house that I grew
up in was being quiet, sweeping things under

(18:16):
the rug.
We don't talk about that.
We didn't even talk about periods or bank
accounts, or like, it was just, you're gonna
go to church.
You're gonna read the Bible.
You're gonna sing the hymns.
Don't talk back to me, et cetera, et

(18:36):
cetera.
And I can tell you a funny story
of another time I got my voice.
And this is the first time I've ever
shared this publicly.
So I was, I went to church with
my grandparents, like clockwork and I remember this

(18:58):
so strongly.
And then it's like the funny joke in
the family.
So we go to church and my grandma
always had to have me in these fluffy
dresses, these pixie haircuts, and I had curly
hair.
Oh my gosh, the things that she used
to try to do to my hair anyway,

(19:19):
and these ensembles, I was like her doll
almost.
But so, here I am in church.
There's about 300 people in the congregation and
I'm mad because I asked for a candy
and she said, no.
So I started running up and down the
church saying, fuck, fuck, fuck, fuck, fuck, fuck,

(19:39):
fuck, fuck, fuck.
How old were you?
About four.
So my grandmother being the shrinking person she
is, you know, the service is happening and
people are hearing me and their faces, according
to everyone who was there is like, did

(20:01):
you hear what that little girl just said?
Fuck, fuck, fuck, you know?
And so she's like trying to catch up
to me, and I see that she's trying
to catch me.
So I run more and say it louder.
So finally, my grandfather's on one side, she's
on the other, and my uncle's on the
other, they corner me, they take me out
to the foyer.
And, you know, back in those days, they

(20:23):
had those phones in the church.
Well, I don't know if every church had
it.
Anyway, long story, my grandmother was so miffed
at what I did and so mortified.
She calls my mother and she goes, do
you know what your fucking daughter did?
And she's dropping the F-bomb in church.
Everybody can hear it.

(20:43):
And so that was my voice, that was
her voice.
And that was, I think, one of the
starting moments of, you know, now I'm not
saying for people to go run through the
church and say that, of course, but it
just was, and so to this day, it's
like the story that gets told to my

(21:03):
friends and family.
And it's kind of the joke, you know,
that I've become this outspoken, tell it like
it is kind of person, you know, but
I had to unlearn some stuff to get
there, you know, so.
And I bet she did too.
You said your family was from Europe, Norway

(21:24):
and Holland, you said, right?
Can I ask when they emigrated to America?
And the reason I ask is my grandmother
was born and raised in Estonia and she
escaped Estonia right at the end of the
war and then came to Canada.

(21:45):
I'm wondering how much of our previous generation,
because this is something I've explored with my
family of origin, how much the war, how
much World War I, World War II affected
people and created crap that we have to
unlearn.

(22:07):
So they came over through Ellis Island in
the late 1940s.
My grandfather was in World War II, he
served.
And my grandmother was raising her other nine

(22:28):
siblings.
She had a very big family.
And so they met, came here, and I
absolutely wholeheartedly believe that the things that my
grandfather went through being exposed to the war
definitely had a ripple effect.
I mean, he suffered from anxiety, panic, depression.

(22:51):
He had two nervous breakdowns.
He tried to commit suicide and then later
on died from cancer.
And so I do believe that that time
was a lot for him, for my grandmother,
for my mom, my uncle, witnessing a man

(23:13):
who had mental health issues that the world
hadn't really fully recognized as he went for
shock therapy.
That's what they did in those times.
And so I don't know if my grandmother
ever was experienced joy.

(23:34):
Like that's always been a thing for me
thinking back.
And I think that's why she always called
me rambunctious.
She would say, you're so rambunctious.
You just wanna do what you wanna do
and say what you wanna say now.
And I would tell her, you should too,
you should too.
But then I would shrink again.
It was like this thing, I played the

(23:54):
yo-yo effect.
One minute I wanna be seen, I wanna
be heard, I wanna be valued.
And then the next thing I wanna go
recluse.
And I watched her do that.
I watched my mom do it.
And so I think we learn a lot
of crap when we're young, a lot.
It comes through our ancestral DNA.

(24:18):
It comes through our belief systems.
It comes through the chemicals that are injected
into the fetus as we're growing.
Because emotions are chemical reactions that translate into
our body.
And when we suppress, when we push down

(24:40):
that beach ball into our heart and our
soul, we're just creating more disease, crap, and
things that disempower us.
Yeah, I agree.
Hannah, I'm really seeing the foundation of how
you created She Rises and the things that

(25:05):
are so important to you.
Because seeing what you just described about your
growing up and watching how you support and
nurture women, can you talk to us about
how She Rises was born and the evolution

(25:29):
of that?
Because I have been in your world for
the last couple of years.
I can see it.
But I want our audience to know.
Oh, yeah, that came from a crap, I'm
learning the crap moment too.

(25:49):
Oh man, that one might even make me
tear up.
When we were talking about young Hannah, there
were so many things I was exposed to
in such a short amount of time.
And I shared like, I was raised by

(26:10):
my grandparents who were like, keep it in
the family, sleep it under the rug, churchgoers,
have a reputation to maintain.
And then there's my mom, my beautiful mom.
She's still alive and well.
I didn't really know my mom until about
nine years ago.

(26:30):
And where I got this crazy cancer diagnosis
and all of a sudden, she's like hands
on like helicopter mom.
And so, but there's this space between then
and diagnosis, where my mom was just constantly

(26:53):
learning and unlearning crap.
A single mom, I have a sister, my
mom's doing drugs, my mom's dating the most
horrible men.
I was exposed to sexual molestation.
I was exposed to things that no child
should be exposed to.
And so that shrinking that I'm talking about

(27:13):
really was a way to protect me.
Because if those guys didn't see me or
hear me, then they wouldn't try to touch
me.
That was my way to protect myself.
And so now fast forward through life, these
moments that I'm talking about, the day in
church, the day at the restaurant, and there

(27:35):
were lots more.
But the most pivotal moment for She Rises
Studios creation was, I had already been diagnosed.
I had already opened up my nonprofit, but
I was like, I cannot let this disease

(27:57):
be the thing that consumes me.
I just can't.
I have to do something.
And what am I gonna do?
And like, I had all the pity parties,
like, why do I have to get cancer?
Why do I have to be sick?
Trust me, I've had them all.
I've put up streamers, blown balloons.
Like, I've had the parties.

(28:18):
I've even invited people to my parties.
So one day, I just got some news
and I'm like, man, here we go again.
You know, I'm tired of this.
Like, is there anybody else out there that
feels like that?
Like, is there?
Like, that's the question.
I'm having a literal conversation with myself in
the shower.

(28:38):
And I'm like, just, you know, I wanna
swing.
I wanna just denoso the crap out of
cancer.
And so I'm just like, what am I
doing?
What is this?
What am I supposed to do?
How do I fit in this world?
And then I kept thinking about my kids,

(28:59):
like my husband, my kids, my world.
Like, am I gonna see them?
Am I gonna live long enough to see
my grandkids grow up or more grandkids?
Like, life is just like, phew, phew, phew,
in the shower.
And then there was this moment, something saying

(29:19):
she rises, she leads, she lives.
Like, it was just so clear.
And so I'm like, what do I do
with that?
What do I do with this crazy voice
of mine, this chaos that's like coming out?
And why am I hearing she rises, she
leads, she lives?

(29:39):
What is this?
What's this about?
So I take it and I go into
work for the nonprofit stuff.
And I'm sitting there with my daughter, Adriana.
And I told her, I go, we have
to do something else besides this nonprofit.
Because if we only do this nonprofit and

(30:02):
only focus on cancer, I'm gonna die faster.
Because when you surround yourself with that, your
spirit is broken.
Like, I watched people who got diagnosed with
the same disease as me die.
And so I got an opportunity to share

(30:25):
my story on the Tamron Hall Show and
People Magazine in New York City.
And when I was there, one of the
women that I had connected to who had
the same diagnosis as me was doing her
medical aid in dying.
She chose to end her pain.

(30:48):
And she called me.
I was sitting in the hotel lobby and
she called and she said, I can't take
the pain anymore.
And I don't wanna do this anymore.
And so I'm letting you know, I'm giving
you the torch.
And I want you to go out there
and advocate the shit for women, for their

(31:12):
voices, for you, for families.
She goes, because you're the only person who
has ever taken the time to get to
know me, to listen to me and never
seen me just as a patient with multiple
myeloma.
Then we hung up.

(31:34):
And the next day she took the powder
to end life on her terms.
She did it live, other people got to
watch it.
And I told my husband, I said, I
have to do something.
It can't just be me traveling the country,

(31:57):
advocating for cancer patients, talking about my death.
I need to start talking about my life.
I need to write about my life.
I need to live and not focus on
the dying.
And when we were in New York doing
this, this PR tour for cancer and all

(32:19):
that, I was like, so a big part
of me was just consumed with this despair.
Like when I look at watching Tamron Hall
in that interview, I was so beside myself
talking about my death and how people asking,
when are you gonna do it?

(32:39):
Doctors telling me, oh, you're only gonna have
one year.
We got told a year at first and
we got told five.
And here we are almost eight years later.
And I told my husband, I said, I
can't do this anymore.
This is gonna kill me too.
Because when we speak of death, when we
speak death over ourselves, and there's lots of

(33:00):
ways to do that, I noticed that it
was just, it was getting worse and worse.
And so when I had that moment in
the shower, when I had that moment in
New York with Cherie, when I had these
moments, and I had this moment in this
room with my daughter, and I said, we

(33:21):
should do a podcast.
We cannot be the only ones in the
world going through crap like this.
Like there has to be other people.
And so I said, we could do, I
said, here's what I heard in the shower.
And it's kind of the joke, Adriana always
will say, my mom always gets the ideas

(33:43):
in the shower.
It's a true thing.
So we decided she writes the studio's podcast.
That's what we kicked off with.
And we had one guest, then we had
two.
And every time we shared, it just got,
it blew up.
Like we had an Instagram page that got

(34:05):
hacked.
I don't know how many times, you little
hackers out there need to quit hacking people.
Anyway, we just saw this like, and then
the pandemic was happening.
And so women are like, what do I
do?
Businesses are closing.
Women are becoming the head of household.
Like there's just crap happening everywhere.
And so I said, we're gonna be the

(34:28):
safe space.
We're gonna be the space where women can
come and they can share it.
And we're gonna meet them where they are,
right where they are.
And at that point in time, it was
just life.
It wasn't even business.
And it just kind of evolved from there.
And then someone reached out and said, hey,
what you girls are doing is like a

(34:49):
game changer.
You should write a book.
And I was like, okay, let's write a
book.
So that process was painful for so many
reasons.
But one thing that came out of it
was the beauty of witnessing women connect.

(35:13):
And it wasn't my publishing company, it was
under someone else, but the connection of these
women, strangers coming together to write an incredible
book, an anthology.
And I made lifelong relationships from that.
But I didn't like the system that was

(35:36):
in place and how certain things were done.
And I told my daughter, I said, God,
if we did something like this, we could
do it so much more impactful, intentional.
And she goes, let's do it.
Let's do it.
And I was like, we do not know
how to publish.
Like that's a whole process.
You gotta get licensed as a publisher.

(35:57):
Like you gotta, you know.
And she said, we can do this.
I could do this.
This is an Adriana thing.
I could do this.
I could do this.
And I was like, all right, kid.
So we published our first book and then
it just went from there.
So podcasting, publishing books turned into us wanting

(36:19):
to have a platform, the online streaming platform,
Phoenix TV, to what it's evolved to today.
But the simplistic answer is women want to
be seen, they want to be heard and

(36:39):
they want to be remembered.
It is so simple, guys.
For you guys that are listening, you're always
asking, what do women want?
I just told you.
They wanna be seen, they wanna be heard
and they wanna be remembered.
And seen, meaning loved, respected, right?

(36:59):
Supported, heard, meaning when they're telling you and
talking to you, you're not overpowering that conversation.
Remembered, they're legacy makers.
It's that simple.
I think it's a little bit more than
that because I'm gonna add a word to
that.
And that is mattered.

(37:21):
That our life matters, our experience matters.
What we've gone through matters.
The journey that you have gone on.
Can I ask you, you said when you
were in that restaurant that you had a
stirring, you had a yearning, you didn't know

(37:41):
what it was but it was a strong
soul's calling.
Do you feel that you've hit it into
that place now?
Do you feel that you are now in
that calling and living it?
I do, but I still think there's more
to it.
I think I just actually had this conversation

(38:03):
with my team today.
I was like, we've been playing too small
and I'm not talking many ways.
I'm talking about the impact.
So I do feel that I'm there, like
as there as it's happening but I haven't
fully reached the level that I believe is

(38:26):
coming.
I think that this is just the beginning.
And that excites me because, one thing that
has been put into perspective is we're guaranteed
two things, a birthday and a death day.
But we don't know the time between the
two.

(38:46):
So I'm gonna go till the wheels fall
off.
But I wanna do it with something like
you said that matters, that's impactful, that gives
women voices because I didn't have that.
I had to stand on my own two
feet and say, come on girl, get up.

(39:08):
You have to do this.
I didn't have what we have now, spaces
where women matter, where women stick up for
other women.
However, there's a flip side to that too.
And I know you're going there.
But if we had that type of space

(39:29):
when I was growing up, when you were
growing up, when my mom, my grandmother, can
you imagine how different the world would look?
I mean, it's- I can't, one of
the things that I talk about on this
podcast all the time and in my books

(39:51):
is that we were taught that our dreams
don't matter, that they're airy-fairy, that put
your nose to the grindstone, stop daydreaming, get
real, and all of this other crap that
we were taught.
But I believe, and I think your story

(40:13):
just perfectly illustrated it, is that we take
the first step.
The first step was your nonprofit, which led
to the podcast, which led to writing a
book, which led to becoming a publisher, which
led to having a streaming station.
It is a process.

(40:34):
And when we follow that one dream, we
were taught that material success, prosperity, all of
these things, we were taught that they were
selfish or they weren't good things.

(40:55):
But I believe that those material successes are
just the language that helps light us up,
that gives us the fire, the momentum to
have a reason to get on that path.
I agree.

(41:16):
I agree wholeheartedly.
I think that season two, for me, looks
like going even deeper into what we're doing
to elevate the conversation of

(41:39):
women and where we are today and here
in 2025.
But where are we going?
And how are we getting there?
And what does that look like for us?
And I do believe wholeheartedly that I will
be a part of that change.
I have no doubt.

(42:02):
But I also know that not every woman
wants that because they have crap they need
to unlearn.
Yeah, we all have a place in the
relay race.
I think you were born as part of
that change maker.

(42:23):
That four-year-old girl running down the
church aisle knew what she wanted, and she
was not gonna let anybody or anything tell
her no.
And that is the fire that I see
in you as you birth all of these
beautiful businesses and opportunities.

(42:46):
The fire that I see you spark in
other women so that they light up, that
they become the best versions of themselves.
It's really an honor.
A lot of people reach out and say
thank you almost daily, but I always tell

(43:08):
them, you got it wrong.
Thank you because you let me in to
bring your dream to a reality.
You let my team in.
You became a part of our family.
And I always learn something from every single

(43:31):
person we work with.
And it's not all fairies and Tinkerbell in
this world.
It's not.
I'll be very honest with you.
Working in the space that we're in can
be daunting at times.
It can be physically and emotionally draining, but

(43:53):
it also has this beauty to it when
you do see these women light up, like
their light was out, the battery out, the
plug out of the wall, like there was
nothing left.
And it's like perfect alignment.
They found us, we found them and voila.

(44:16):
So it's been a journey of really growth,
a lot of self-discovery, but also I
have a deep intense want to learn human
design.
Like what makes women tick?

(44:37):
Why do they respond the way they respond?
Why do they treat each other the way
they do?
Like those things I wanna know.
I wanna be a change maker because that
space that we're talking about and She Rises
Studios, and there's tons of women empowerment spaces,
but do you know what I hear more
now than ever is the toxicity in the

(45:01):
women's empowerment spaces.
That to me is crazy.
Well, we live in a universal law world.
We live with polarity.
And so the beauty and the fire and
the passion, it can only exist with the

(45:23):
dark side.
And I believe that the craziness that our
world is in right now is part of
the paradigm shift that we're experiencing.
That we have come so far for so
long, thousands and thousands of years of more

(45:48):
and more control and power and disempowering of
the individual.
That all of these systems are breaking.
And I know my audience is probably tired
of me saying this because I probably say
it in everything, but it is breaking because
it has to break.

(46:08):
And for it to break, we must look
at the darkness.
We can't have the light without the darkness.
You created, she wins out of the darkness.
Oh yeah, that was, you know, 2024, if

(46:31):
I could ever redo, and I typically don't
ask for them, but if I could ever
redo in life, 2024 would be the year
I would love to redo because I would
come back equipped, better, stronger mentally, emotionally, physically.
Like, she wins was, came from just me

(46:56):
being tired of women talking to other women
like they have lost the last scruple left
that they own.
Like the disrespect, stealing other people's ideas, models.
Like the man in the restaurant.
Oh my gosh, like what is happening?

(47:20):
And it's, and here's even more mind boggling
part.
It's the people closest to you.
Like I sat and did some reflection of
2024 because I, there's so many wins and
learns in there.
It literally, I'm writing a book, shocker there,
right?
But it's, we have to, like you said,

(47:46):
things had to break.
And I think that that's what's happening is
that break is happening.
And some people may call it a breaking
point.
I don't care what you call it, but
whatever it is, that narrative, that ick that
women are putting upon one another, I don't

(48:06):
have time for it.
My company doesn't have time for it.
We don't want it.
And so now we're extremely choosy who walks
in our home and how they speak and
what we do.
And people don't like that.

(48:28):
They don't like it, but I don't care.
Because- No, because you're calling the crap
what it is.
You're calling the crap and you're saying, no,
I'm not going to do this.
You're having healthy boundaries.
You are setting higher standards and people don't
like to be held accountable.

(48:48):
People don't like it when the rules change
and the way that they have managed by
control and manipulation and by beating people down.
And that's not working anymore.
Right, but I need to ask you a
question.
You said that if you could do a

(49:11):
redo of 2024, but do you think that
you could actually redo 2024 and not be
able to do it without the lessons that
you got from 2024?
I don't know.
I don't know.
I think that 2024 was, in one word,

(49:37):
despair for me.
My health took a turn.
Actually 2024 in the very beginning of this
year, a lot changed for me health-wise.
And to add insult to injury, there was
this shift that happened.
And I've talked to so many people that

(49:58):
have said the same thing, that they felt
this weird, evil shift in the world like
as a whole, in business, in families.
Families were bickering against one another, just all
this weird.
It wasn't just within our community.
The mean girls were like in full effect.

(50:19):
It was like, they were like, there was
a sound off.
All mean girls calling all mean girls.
And they're like, right here reporting for duty.
And then here's me, my daughter and our
team.
And we're like, what just happened?
What just happened?

(50:40):
We've always been a company, very transparent when
we've made mistakes.
We've been very transparent when we are doing
great.
Either way, like you're getting the full picture.
You're getting all of it.
If it's good, it's good.
If it's bad, it's bad.
Either way, you're gonna know.
We decided that that was a true part
of being an entrepreneur is like, you have

(51:02):
to tell the truth.
You gotta keep it real.
Because women like to compare themselves to other
women, other businesses and anything else they can
compare to.
And we did not want to be caught
up in that.
In the comparison, if we made a mistake,
we made a mistake, we have to own
it.
It might hurt.
It might suck whoppers.

(51:24):
And it did.
But at the end of the day, we
still showed up.
We still did what we needed to do.
Even though physically for me, mentally and emotionally,
that was one of the hardest battles.
It was harder than fighting cancer.
And I was doing both.

(51:48):
So I think if I could, if I
did have the chance to redo 2024, here's
my message to all those mean girls.
Number one, I wouldn't even care what they
say.
I wouldn't care what they think.
I would be unoffended.
Because I'm looking at the source of where

(52:09):
it's coming from.
And I don't care anymore.
My silence era is over.
I called it my quiet era, 2024.
I was literally in the deep end with
no life jacket.
And I will never allow someone else's opinion
or someone to treat me in that manner

(52:32):
ever again.
So now I'm getting louder.
I'm gonna be the whistleblower to catch the
attention of women and tell them, look, you
should be on the same team.

(52:52):
It's okay if you do the same thing
that I do.
But let's do it with some integrity, originality.
Let's have conversation.
Not everything has to be done in a
Zoom.
Get in a room.
You always hear me say this, Kathy, get
in the room.
Because when people can feel the connection to

(53:14):
you, they can read if you're real or
if you're bullshit.
That's just the reality, right?
So getting in rooms, building relationships, talking it
out.
How many think about this?
When I opened up She Wins and we
shared what the premise of She Wins is,

(53:34):
nice girls finish first, no more mean girls.
I had so many women in my DM
saying, oh my gosh, I experienced this mean
girl in X, Y, and Z situation, in
this situation and that situation.
I honestly thought we were the only ones
being picked on.
And then lo and behold, we let it
out.
Because again, I didn't wanna shrink to fit

(53:56):
anymore.
I didn't wanna shrink my voice.
I just wanted to come out swinging.
And I came out to a place and
space where I was not alone.
We were not alone.
And that's what She Wins is.
It's like we're trying to change the narrative.
If you win, I win.
If I win, you win.

(54:16):
If she wins, we win.
It's that simple.
But we have so much work to do
because women still carry the, it's a man's
world.
It's a male dominated world.
I'm Latina.
I'm a minority.
Well, I'm Latina too.
I'm Norwegian, Dutch, German, Mexican, and Italian.
So pick your poison, right?

(54:39):
I got discredited against, made fun of in
a book I wrote with other women because
I wasn't Latina enough.
You should read the book.
It's called Breaking the Glass Ceiling.
And I was shamed in my own book
for being the white girl.
That is crazy.

(54:59):
I didn't fit in the cliques.
And one thing that I've learned about this
girl is I'm not a clique girl.
I don't fit in cliques.
I don't create them.
I don't fit in them.
I make a table.
I'll make a chair.
And I will plant that anywhere I go.
I will not ever give a woman control

(55:22):
or a man control of my feelings, my
actions.
I will not ever let them destroy me
ever, ever again.
And they got pretty close.
So now I'm equipped better.
I make the jokes, I have armor.
My armor is my coffee, my faith, my

(55:42):
prayer, my crazy dances in the morning, my
crazy kids.
All of that's my armor.
And so when you talk about being in
the space like you are, the space I
am, I don't know if people realize how
much tenacity and grit you have to have,
the resiliency to be able to pick your

(56:04):
ass back up after somebody keeps trying to
knock you down and knock you down.
And most of the time, they don't even
know why they wanna knock you down.
They just, it's like I said, all mean
girls report for duty and there they are.
It's like squid games in the women's empowerment
space.
So my question is, why wouldn't we want

(56:25):
to have she wins, she rises and all
those things, but have them, but then do
it, like do the work.
I don't know, that's my thought.
Your story is just such an amazing, perfect
example of unlearning the crap and leveling up,

(56:50):
of universal laws, of all of the crap
that is put in front of us and
we get to choose, is this going to
empower me or is this going to disempower
me?
Am I gonna let this break me?
Am I going to let this story define
me and keep me down or am I
gonna use it as fuel?

(57:13):
You are freaking amazing.
And I am proud to call you a
friend.
And I'm also proud that you are my
publisher for my books and that you are
my mentor.
And I sing your praises everywhere I go.

(57:35):
And I could not recommend you more, louder,
higher than I do.
Hannah, for those who are hearing you and
they're identifying with you and they're saying, yes,
I want more.
I want to come into my own.

(57:59):
I know that you'll be there for them.
How can they find you?
Oh, that's easy.
It's just sherisestudios.com.
I mean, or Hannah Olivas.
I mean, you just Google my name and
there I am.
But sherisestudios.com is the easiest way to

(58:20):
find me, of course, Instagram, LinkedIn, and all
the social media platforms.
And on a really good day, you'll find
me in a great coffee shop or in
a karaoke space.
And where I know they'll also find you
is every Thursday morning, you have a free

(58:41):
Coffee Connect that everybody is welcome to come
to.
And they can find that on She Rises
Studios as well.
Yeah, and it's, you know, I love that
group.
Coffee Connect Create is really, that's what we
do in there.
And it is every Thursday, 7 a.m.

(59:02):
PST, light clock work.
10 a.m. Eastern.
You can find it on, you can go
to our contact page and just type in
CCC and they will send you the information.
And we would love to have you.

(59:23):
Yes, and so for those who want to
discover who they are, who want to become
a bigger, better version of them, they feel
their soul calling something and they may not
even be able to articulate it yet.
I know that you have something for them

(59:43):
with whatever stage they're in.
Hannah, thank you so very much for being
my honored guest.
And I don't know how I found you.
I don't know how the universe lined up,
but you are one of those things that
I am grateful for every day.

(01:00:04):
Thank you for being on Unlearn the Crap.
Thank you for being in my life.
Thank you, Kathy.
And it's so reciprocated on so many levels.
The time that I have been able to
spend with you and see you and work
with you and just all the different things,
it's like what we were talking about.

(01:00:25):
It's that blessing.
You're a blessing to me.
You're a blessing to my daughter, to our
team too, but also you're a blessing to
the community.
And that's what winning is for women.
It's not just, you're putting out that light.

(01:00:47):
You're doing it too.
And this is my call to action.
You wanna, you feel this tug, do something.
Like if you don't connect with us at
She Rises Studios, find a home that calls
to your heart, speaks to your soul and
get in action because we need you.
We need you girls, women to like, come

(01:01:13):
on.
Just, we need to change some things and
it all starts in our own backyard.
Absolutely, absolutely.
Unfortunately, we're out of time.
So I wanna thank you again.
And for those of you who are watching,
don't forget to subscribe, like, share, comment, come

(01:01:36):
and check us all out.
But more importantly, challenge everything so that you
can achieve anything because your soul is calling
you to level up.
Thank you, until next time, I'm Kathy Baldwin.
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