Unpredicted Entrepreneur Episode 90: From Childhood Friends to Successful Business Partners

“I think our biggest aha moment was when we were trying to figure out the right profile of candidates to join HOMEstretch. For us, it ultimately boiled down to the people themselves. Part of what we wanted to do at the outset was create a really dynamic culture where everybody believed in our mission of becoming the national leader in the home preparation space, and we got people in the door who truly wanted to create big businesses. I think that's what’s unique about HOMEstretch. It's a really good opportunity for somebody who wants to be an entrepreneur with the guardrails and the processes that we provide. Our business is a little bit different from some other opportunities. We're not asking our franchisees to spend a ton of money on marketing to kind of sit back and wait for the leads to come in. Our franchisees are going out to market, developing true relationships with real estate agents and referral sources, and building a moat around this business that will carry over for years. So getting the right people who wanted to roll up their sleeves and build a business that way and grow an empire was probably the biggest lesson we learned early. This really helped us hone in our candidate profile to get those types of people through the door.” 

Franchising is a two-way street—not only do candidates choose a business, but franchisors also seek the right franchisees. This franchise isn’t for passive owners; it’s for driven entrepreneurs who align with its mission, actively build relationships, and take charge of growth. The vetting process ensures that franchisees fit the culture and long-term vision, not just the business model. We guide our clients to find opportunities that not only meet their income and lifestyle goals but also align with their values and work style.

We cover many current and relevant topics. A few include:

◈ An example of a successful partnership and why it works 

◈ Focusing on solutions rather than the problems 

◈ The difference in having a big marketing spend vs. community involvement to develop business