Unpredicted Entrepreneur Episode 93: The Entrepreneur’s Guide to Franchise Marketing

“I like to give everyone a checklist of the basics of marketing. I think you should have a one-liner. You should know how to talk about your business in a way that makes people shut up and listen. Everyone wears a sign that says, ‘Make me feel special.’ Rather than cramming your brand down someone's throat, talk about the problems that your company solves on behalf of your clients and make sure that they can understand the benefit of what it looks like to work with you. That leads to the next element, which is a really great website. If your website is clear, then people will understand what you do, and they’ll be interested in taking action. But a website has to be well optimized, and it has to have a clear call to action.“

Amber helps demystify marketing and offers a clear, practical starting point. She breaks marketing down into manageable, foundational elements: knowing how to talk about your business, connecting emotionally with your audience, and having a website that converts. As the business owner, this shifts the focus from “promoting” your business to connecting, which can be more appealing for owners who want to build genuine trust and traction early on.

We cover many current and relevant topics. A few include:

◈ The importance of a tailored marketing plan 

◈ Understanding the difference between doing your marketing yourself, hiring it out, or a hybrid model

◈ There’s always work to do when it comes to marketing, even with well-established brands