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November 2, 2025 27 mins
Aura Martinez is a self-discovery and empowerment coach who guides her people through common pitfalls in their pursuit of happiness. Aura shares her transformative journey from feeling lost and unfulfilled to becoming an empowered coach who helps women find daily fulfillment and certainty in their lives. Aura's personal journey was not without its challenges, and she speaks candidly about the obstacles many women like her face, including a lack of self-acceptance that hindered her professional growth. Aura reminds us that the journey to self-discovery is ongoing and requires inner work, spiritual alignment, and yes, curiosity. Aura’s story vividly demonstrates how to create separation between temporary happiness and enduring fulfillment.   
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(00:00):
Virgin.

(00:02):
Beauty.
Bitch.
Podcast.
Inspiring women to overcome social stereotypes and share unique life experiences without fear
of being defiantly different.
Your hosts.
Christopher and Heather.
Let's talk, shall we?
Have you ever found yourself saying this?

(00:23):
I'll be happy when, you know, happy when I get the job with a position.
Happy when my relationship settles.
Happy when I lose a few pounds.
Happy when I get this thing that's outside of my control.
And happiness, when it does come, it's somehow fleeting.

(00:44):
It makes me wonder, are we doing this happy thing?
Happiness thing.
All wrong.
To help us get a little clarity, we welcome self discovery and empowerment coach,
Laura Martinez to Virgin Beauty Bitch.
Welcome.
Oh, thank you.
Thank you for inviting me here.
We are so ecstatic to have you know, or if I were to ask you right now, are you happy?

(01:08):
Yes or no?
I am.
Do you remember timing your life when the answer to that question was no?
Oh, yeah.
What was going on in your life at that time?
Oh, yes.
I can certainly remember that.
And ironically, ironically, I realized this in Rome.
So let me just say this.

(01:30):
I honestly believe that in life, we go to stages.
And I'm also a flight attendant.
And I remember when I reached my fifth year, I felt a restlessness, a sense of frustration
in mind.
You are traveling to my favorite country, which is Italy, right?
You would think, oh, I have it all.
I have cappuccino or walk here or walk there, right?

(01:54):
But ironically, I wasn't happy.
And one of the biggest mistakes that sometimes we can make is that we could think, oh, is that I'm unhappy with my job.
And that wasn't necessarily the case.
What it was and thank God I leaned into that frustration.
It was just my essence, my soul calling me for more.

(02:15):
Right?
Well, I'm so glad I paid attention to that frustration.
I'm so glad that I didn't make any quick judgments in regards to it.
Right?
Because I opened myself up to this path that I am in now as a self-discovery and a power-maker.
So it's very important to lean into that.
For a lot of people, everyone goes through the frustration and the bewildering of what am I to do to find joy.

(02:45):
We all go through that.
But something new, instead of being a victim to it, you investigated and went further into the question and the frustration.
What made you go in that direction and not become a victim to it?
Well, several things.
One curiosity.
I think curiosity is the cure to boredom, the cure to frustration, the cure to stuckness, right?

(03:13):
And so I just got curious and also I reminded myself even though I feel frustrated.
I am still very lucky.
You know how many times we forget how lucky we are to be where we're at, to do what we're able to do.
So I didn't forget the fact that I'm still very lucky despite whatever it is that I'm feeling.

(03:36):
It's so easy, I would dare to say, to get caught up in whatever emotion that we're in.
And I just knew deep down that me getting caught up in that, I'm just going to dig myself a bigger hole.
So the cure for that, for lack of a better word, is to get curious.
I just knew that, right?

(03:59):
I just knew I had to say to myself, wait a minute, I manifested what I wanted.
This that I'm living, I manifested it.
So what is missing?
What is missing?
It's so important.
I'm so enjoying that you use the word cure, considering that cure has that word in it.

(04:20):
So the cure for boredom, right?
Right in the word.
And I think it's so well said that you really paid attention to what your body and your mind and your heart and your soul were saying to you to say this,
I'm grateful for everything that I have right now, but this isn't it for me.

(04:41):
There's a new door that I want to open.
And so what was that process like for you?
You're in Rome, you're noticing these things.
What was that like, that pivotal moment in your life?
Yeah.
So I remember I told a friend of mine, you know what? I'm so frustrated.
So I voiced my frustration. I think many times we tend to want to brush it underneath the rug or deny ourselves what we're feeling.

(05:10):
I didn't do that. I didn't deny it.
I expressed it. I acknowledged it. I accepted it.
Then once I accepted that, I was able to sit with that just like I was sit with someone and be like, okay, what are you trying to tell me?
Right. What are you here for?
And that's part of us taking care of ourselves too.

(05:33):
That's part of us being there for ourselves.
So as I acknowledge that, I just wanted to question that part of me that was feeling frustrated.
What do you want from me?
Right. What do you require from me?
For me to shift this.
And I didn't rush the process. I think this is so important. I didn't rush it.

(05:57):
So whenever time it took for me to get over that funk of a feeling, I allowed myself to be there.
And I think that's one of the hardest things many times because we were so conditioned to want to feel good.
Yes. I want to ask you this, Laura. Would you say that you are a spiritual person?

(06:19):
Yes. I think all of us are. How do you define that for yourself?
Well, personally, I believe in God.
And God to me is in each and every one of us.
And the moment that we think of the spiritual essence that higher self of ours or that God outside of us,

(06:42):
we just connect ourselves from our creativity. We disconnect ourselves from how connected we are to absolutely everything.
To me, God is within each and every one of us.
And it's just a matter of us connecting to that part of us, that God that is within us.
Now, for those that may be saying, no, no, no, you're not God. I'm not saying that I am God that you are God.

(07:09):
You are God in a way, in a way.
Because God is within us, God is expressing Himself through each and every one of us.
I'm a people believer that God loves music. God loves fashion.
Right? The universe loves a little bit of everything.

(07:30):
It's part of what makes this world very interesting.
So, to me, the higher essence, God, whatever anybody else wants to call it, is within us.
And it's so important that we connect with that and believe that.
Because otherwise, we will literally be disconnecting ourselves to the power that is within us.

(07:53):
So, I love that you've expressed to yourself to a friend, the frustration that you're feeling, that there's a piece that's missing or a next evolution of yourself that's kind of on the brink.
What were the next steps that you started to take after expressing to a friend where you wanted to go?

(08:16):
How did you start to actually make the shifts?
So, in reality, I didn't know what shifts to make.
So, I had no other option but to just pay attention to everything around me.
What do I mean with that? So, strange enough, there was a series of events that started happening that I could not help, but notice that it was something bigger than me that was occurring.

(08:41):
And I thought, "Well, I will have passengers just tell me certain things that I'm like, "Mmm, I know that that's God, that's the universe trying to hint me that I'm meant to be going on a different direction."
And I remember there was this one passenger, a completely different flight.
Telling me, "What would you like to do when you grow up?"

(09:02):
Because you could be the ambassador of the United States if you wanted to. And this is a person that didn't know me, but somehow felt called to tell me that and saw something in me.
I didn't attach it as it's that person that's, "No, it's something bigger wanting to guide me."

(09:23):
And so, when I started noticing, just some of the things that were occurring, the things that would come out of people's mouths, that was like, "Oh my God, where is this coming from?"
I just decided to do whatever I was curious to do.
I love stage, I love public speaking. So, what did I do? I took acting classes.

(09:44):
Right? And interesting enough, at that time, it's not that I wanted to be an actress, but little did I know that me leaning into the things that I was curious to do was allowing me to acquire tools that would be necessary for me to utilize today.

(10:06):
I hope you don't mind me sharing this little story. So, in acting, one of the things that is very important for you to do auditions is a headshot.
And I remember my first headshot was a horrible headshot.
And hearing several casting directors telling me, "What I see here in person is not what I see in this picture. This is horrible."

(10:35):
I didn't take it personal years later for my coaching business.
Guess what's so necessary? Taking photos.
Where did I learn to take better photos and be more expressive? Because of those experiences, right? And so that and many more.
It's so important, whatever you are curious to do, just do it, even if it doesn't make sense.

(11:02):
Because you'll be able to understand further down the road, why you felt called to do what you wanted to do at that time.
There's one word to use back in the beginning of this conversation was curiosity.
Right? And I will link that to a lot of people are curious. But how are there a timid to take action? So that takes courage.

(11:26):
Okay.
Where do you find your courage to take action on your curiosity?
Oh, I had to do a lot of inner work, actually.
So interesting enough, when you are leaning towards whatever it is that you are wanting to do, you will discover,
because certain things will trigger layers that you have to unravel, uncover.

(11:55):
Right?
So I want to share this, if you don't mind me sharing.
So when I first started as a wellness and life coach, I had a lot of challenges.
One of the challenges was showing up online. I didn't want to do videos.
I would hide behind the blog. People would tell me you need to do videos.
You need to, but I couldn't understand why years later took a business coaching program.

(12:23):
Uncovered that I had a wound that wound was a hatred that I had towards myself.
Right? And when I healed that wound, guess what happened?
I started showing up online.
Because I started accepting myself.
It's like, this is who I am. Is this enough? Right?

(12:47):
And so the courage will come.
The more you keep working on the courage muscles,
I would dare to say that courage is also a muscle.
Because trust me to show up on podcasts before.
I was shy. I was thinking, oh, how do I look?

(13:09):
And so you've got to work that muscle.
You're going to get sore.
It's part of the process.
That's beautiful.
And so tell us about, you know, you've made these shifts.
And now, you know, you have your business.
Can you tell our listeners what your business is all about and how you work with your clients?

(13:31):
Yes.
So I'm a self-discovery and empowerment coach helping women gain total clarity in their purpose.
So they can wake up to daily fulfillment and certainty.
And I do that through a method that's called the aura blueprint.
Yes, it has my name because every letter represents the step.

(13:52):
Right? And so the first one is we're going to assess.
We're going to assess where you are, where you would like to be.
And what is required in order for you to get there?
That's so important.
The you is to understand. Understand why you have been parked at the gate.
Now, I'm here using a plane analogy.

(14:14):
Right?
Why have you been parked all this time?
And that's so important.
Before a flight can leave the gate, the mechanics needs to check it.
There's a pilot checking outside the plane.
One is checking inside of the plane because you want to make sure that plane is ready for the ride.

(14:35):
And so we need to make sure that we are ready.
That we are working through whatever it is that we need to work through.
Right?
The r is to realign because once you peel all those layers and all that gunk that doesn't belong to you,
it's time for you to realign yourself to your true essence.
When I heal the wound, the hatred that I had towards myself,

(14:59):
I need to reconnect to who God designed me to be, to who the universe knows that I am.
Right?
So back on the trap of all those things that don't belong to me in the way I was seeing myself.
And the A, the last A in the aura blueprint is a liveliness.
Because a liveliness is what you're going to feel.

(15:21):
When you see that you're able to step into the version of you that your vision requires.
And so that's the method that I guide my clients through.
And I actually started out as a one as a life coach,
helping people get out of the sugar roller coaster that they will find themselves in.
Since I was certified in nutrition and wellness consultant,
I was also board certified.

(15:44):
And when led me to transition to self discovery and empowerment coaching,
it's the fact that I noticed that the clients that were coming to me,
they didn't need a meal plan.
They didn't need to know what workouts to do.
They were having a relationship with food, with their body, with themselves.
That's what was getting in the way of them eating healthy,

(16:06):
of them acquiring healthy habits.
And so I understood then that if we are to get to the core of who we really are,
we can literally simultaneously transform different areas of our lives all at the same time.
Because we're the coming denominator to everything.
So have you rounded up your parents and thanked them profusely for naming you aura?

(16:30):
You know that it was an accident accident in the sense of my name was supposed to be my mom's name actually.
And because they messed up her name in the birth certificate, they called her Elena Aurora.
She said, "If I ever have a daughter, I'm going to call her aura Elena."
And so that's where my name comes from.

(16:53):
Thank you.
I could not have done better since it's the foundation of your philosophy.
I want to ask you about that.
What is forensic psychology?
Oh yes.
So I have my BA in forensic psychology.
And that's basically the psychology of the criminal mind.
And that's because I wanted to be a lawyer actually.

(17:15):
I either wanted to be a lawyer in the criminal aspect of law.
And that's because I used to watch, what is this show called?
It was a law show and it was all actors and fake.
But it looks so exciting.
I was like, "Ooh, I want to be a lawyer."
And so yeah, either that or I wanted to be a psychologist, not a forensic psychologist, but a psychologist.

(17:45):
Because I wasn't sure that's why I did forensic psychology, which ended up being extremely interesting.
Oh really?
I can imagine.
Like you said, all these little pieces that you're weaving together as you've moved through your journey.
Yes.
It's all connected.
What sort of advice would you have to somebody who is kind of feeling that initial change and really wanting to step into this new chapter?

(18:12):
Like, you've already given some really great examples of how to step into your courage.
But you have any other pieces of wisdom that you've found with your clients to help move them forward.
Don't resist.
I think so many times we resist.
We resist the changes.
We resist something that is inevitable.
Don't resist it.

(18:33):
Lean into it.
That's your goal.
That's your stepping stone.
Don't resist and lean in.
Do you work with men as well?
Yes.
Is there a difference in how they come to you?
Do you see a difference in what they bring as their luggage to your door?
I would dare to say that the luggage is quote and quote the same.

(18:55):
Only that men.
I've noticed that for men it's a little more challenging to really open up.
Right?
And I think it's because men have been conditioned, no, you've got to be the strong one.
Right?
You cannot express emotion.
And it's like, no.
It's important because at the end of the day we're human beings.

(19:16):
Yeah.
Men are more direct.
We're more, we're more, I guess the only thing I can think of is a web.
We go here and there because for us everything is connected.
Everything in our life is connected.
Right?
But I think that some men don't realize how everything is connected even for them.
Some forensics to be done there.

(19:40):
I don't know about that now.
No.
No.
So we love to ask our guests.
What does, if there's one of the names in our show that spoke to you or that you have a really strong response to,
or a personal story of the virgin, the beauty and the bitch.

(20:05):
I think we're all of it.
I think we're all of it and it's important to embrace it.
There's beauty in being the virgin, the innocent, right?
And being the beauty, nature loves beauty.
And the bitch, why not?
We all have it.
We need to embrace every aspect of ourselves.
So I love the name because I feel like it triggers different things for different people.

(20:30):
And we need to embrace it all.
Have you always had that open mind towards those words as far as how they applaud to you in your life?
Or have you changed as you matured?
Then I could recall in my 20s, I've always been pretty open because I'm a big believer that we could learn.
Excuse me for my, for the word, we could learn from the whole.

(20:53):
We could learn from, we could learn from everyone.
From the none.
The person in the street.
No, I'm a big believer we could learn from everyone.
So perhaps I've always been like that, but never really noticed it.
I love learning from everyone.
I think we could learn from every single person.
Are your friends all like you?

(21:15):
Because you are very, your sponge.
However, when you squeeze, their wisdom comes out.
Are you all your friends like this?
No.
I have no.
Well, the ones that I'm close with, I would dare to say yes.

(21:37):
I would dare to say yes.
I, yeah, and I think we learn from everyone.
I am very mindful who I'm friends with.
I have to say.
And that's because we, we literally do become the people that we surround ourselves by.
I know we hear that over and over, but I don't think we realize to what degree we end up talking like them.

(21:59):
We end up making the same amount of money as them.
I mean, we literally, we literally, and so I like to be very mindful of my conversations with people.
Because I know that I'm very sensitive to energy.
So I get affected by certain conversations.
Not that I cannot handle it.
But I, I don't like a lot of negativity on it.

(22:21):
No, absolutely not.
Do we control that?
I mean, a lot of people will say that, you know, I'm just a magnet for people's issues and problems.
Is that because we are expressing that?
And that is why it comes to us?
I think we attract everything.
What's important is what we allow not so much what we attract.

(22:43):
Right?
Because I think that when we get so focused on what we are attracting,
we can start without realizing creating beliefs that are not true about ourselves.
And we can start taking certain things personally.
So I think it's so important to have boundaries.
It's so important for you to know what are your limits.
I think you do, you do control the conversations that you have.

(23:05):
Now, I'm going to tell you this.
I don't control what what my coworkers talk about or anything like that,
or how passages are or anything like that.
But what I do have control of how long am I going to stay in that conversation?
Am I going to let how this person just spoke to me bother me so much?
Right?
Like those, I mean, I mean, we got to say it, right?

(23:29):
So, those things we do have control over.
Thank you for that.
Thank you for that.
I think that's very important that we do have control.
A lot of people may believe they do not, however, like you say,
if you have boundaries, then you do.
I can't, I cannot imagine a time when you did not like yourself
or you found yourself less, less than amazing.

(23:52):
Oh, no, I, I, oh, trust me.
Oh, no, no, trust me.
So I, okay, so I'm going to be very vulnerable here.
So my parents are from Dominican Republic.
And in many Latin American countries,
anybody that has curly hair is considered bad hair, right?
And the damage that that does to little girls is,

(24:17):
it's just unbelievable.
So believe it or not, in my 20s, I would allow, like I would date guys
that were not good for me, right?
What we allow is truly a reflection of what is going on within us,
our relationship with ourselves.
This is why the more we peel the layers,

(24:38):
the more we see ourselves, the way that we are designed to see ourselves,
not the way society tells you, not the way your parents tells you,
not the way your culture tells you.
No, what is true of you?
That, that was really important.
And this is why that inner work, that person development,
that healing is so necessary,

(25:01):
so that you can know your identity.
Because when we do not know who we are at our core,
that's when we allow things that we have no business allowing.
So trust me, I've had my moments where in the past,
yeah, so yeah.
Thank you for that.
Thank you.
We always appreciate it when people get vulnerable

(25:23):
and allow others to see a piece of ourself that can be a little harder to show,
but necessary to connect.
And if someone wants to connect and work with you,
how would you suggest they go about doing that?
So they can follow me online.
Well, they could go to www.auraemartinez.com

(25:45):
AuraEMartinez.com
There, they can sign up for the newsletters.
They can find out the packages that are offered,
the courses that I offer.
They can follow me on Instagram.
AuraElenaMartinez, Facebook.
I'm literally almost everywhere, basically.

(26:06):
If you find me by my name, AuraElenaMartinez.
It's tremendous.
It has been a ray of sunshine talking to you.
I really have.
It's been beautiful being here.
It's been beautiful.
Thank you for your time.
And for, as you say, your vulnerability.
We really appreciate getting to the core of who you are.

(26:27):
Thank you.
And thanks for presenting Curiosity as part of the cure.
Thank you.
Never even looked at it that way.
The cure is in the word Curiosity.
It is.
It is the cure.
It's a more marketing fire for you.
Yes.

(26:48):
Thank you so much.
And you have been listening to the Virgin, the Beauty, and the Bitch.
Find us.
Come on back.
To become a partner in the VBB community, we invite you to find us at virginbeautybitch.com.
Like us on Facebook, Instagram, and LinkedIn.

(27:11):
And share us with people who are defiantly different.
Like you.
Until next time, thanks for listening.
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