November 10, 2020 • 30 mins
A brand messaging mission statement is more than just words. It's about aligning authentic branding with authority, humility, and integrity. In this podcast episode, Loren Weisman, Brand Communications and Optics Strategist, shares his approach to brand communications methodology. He discusses how strategic outreach, visibility strategies, and engagement strategies can amplify presence while maintaining authenticity.
Loren emphasizes the importance of harmonizing honor, humility, and authority in brand messaging. By focusing on expert positioning and personal branding, he explains how amplifying authentic experts can lead to stronger connections and clearer communication. Authenticity strategies are key to creating a mission statement that resonates with audiences and builds trust.
Whether you're looking to amplify marketing or improve brand visibility, this video dives into actionable insights for developing a brand messaging mandate. Learn how to craft a message that balances intention with perception and connects authentically across all platforms. Watch now to explore the methodology behind amplifying presence and creating lasting impact in brand communications.
The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/
Loren emphasizes the importance of harmonizing honor, humility, and authority in brand messaging. By focusing on expert positioning and personal branding, he explains how amplifying authentic experts can lead to stronger connections and clearer communication. Authenticity strategies are key to creating a mission statement that resonates with audiences and builds trust.
Whether you're looking to amplify marketing or improve brand visibility, this video dives into actionable insights for developing a brand messaging mandate. Learn how to craft a message that balances intention with perception and connects authentically across all platforms. Watch now to explore the methodology behind amplifying presence and creating lasting impact in brand communications.
The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/
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