Google it or googling it does not provide authority answers

Popularity and Hype Over Authority and Truth: How Google Search Has Lost Credibility

In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, discusses the shift in Google search results from authority and truth to popularity and hype. He examines how this impacts branding, marketing credibility, and digital trust. Learn why relying solely on Google search may not provide credible marketing info or trusted signals for your brand.

Loren shares actionable strategies to navigate the challenges of content credibility and digital reputation. Discover how to evaluate marketing transparency, build brand integrity, and amplify trusted marketing practices. He explains the importance of identifying credible brands and leveraging growth marketing tactics to establish digital trust while avoiding misinformation.


This episode offers insights into creating credible content, strengthening personal brands, and improving market credibility. Loren highlights how trusted signals and digital integrity can enhance your branding efforts while navigating the evolving landscape of search engine reliability.

Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available. Subscribe today for more episodes on branding insights, credible marketing tactics, and reputation management.