More coaches on the sidelines than players on the field.

In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the phenomenon of having more coaches on the sidelines than players on the field.

When considering coaches, ask yourself: do they support, strengthen, and ground you with authenticity and authority? Do they provide practices and posture, stability and security, experience and education, humility and honesty?

Are they equipped with the intelligence and strategies to help you learn, maintain, and sustain your efforts and growth even after your time with them ends? Or are they merely marketing with foolish promises, false hype, and empty claims? Be careful. Vet and double-check any coach or program.

Look at their accountability and humility, experience and authority, contracts and terms, authentic ability, marketing, popularity, promises, and honor. Examine their background, the people they've worked with, and the legitimacy of their books, videos, quotes, courses, content, certifications, and claims. Are these materials original or just boilerplate templates and marketing?

If a coach claims to help anyone at any stage, isn't that a little scary?