Planning a Brand Strategy Blueprint for Your Book: Steps for Real Authority

Start your book the right way with a brand strategy blueprint. In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, I break down what it means to plan your book with purpose and clarity. Many people rush to write a book for the wrong reasons. Some want to look like an authority. Some use AI or quick prompts to get it done fast. But if you want your story to stand out and build real credibility, you need a strong foundation.

I share some practical steps for authors and professionals who value transparency, authority, and longterm stability. I talk about the risks of shortcuts, self-publishing scams, and the truth behind the “Amazon bestseller” label. I explain why building a brand strategy blueprint for your book matters as much as the writing itself. This episode covers publishing options, the importance of chapter titles, and how to protect your intellectual property from the start.

You’ll hear how to use your book to support speaking, consulting, and other services. I walk through my own experiences with self-publishing, hybrid publishing, and working with major publishers. I show how planning your book’s brand strategy blueprint early can help you reach your audience, build trust, and set yourself apart in a crowded market.

If you want to make your book part of a bigger message, this episode may be for you. I focus on actionable insights for professionals and businesses who care about honorable business practices. I talk about outlining, titling, and marketing your book before it’s even finished. I also touch on the value of your own quotes, building your online presence, and protecting your work with smart contracts and legal reviews. 

#brandstrategy #bookpublishing #authenticity #businessgrowth #authorbranding #publishingtips #professionalbranding #longtermstrategy #brandcommunications #bookmarketing

The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. 

Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/