Strategic patience and pressure when preparing a launch

In this episode of the Wait What Really OK podcast, Brand Communications and Optics Strategist Loren Weisman delves into the critical balance of strategic patience and pressure when preparing a launch. This episode provides actionable insights to help you navigate the complexities of launching a product, service, or business. Loren emphasizes the importance of understanding your unique context, avoiding one-size-fits-all advice, and building a foundation rooted in authenticity and authority.

Loren discusses how patience plays a pivotal role in aligning your timing, team, and tactics for maximum impact. He highlights the dangers of rushing into a launch without proper preparation, stressing the value of data-driven decisions and market awareness. At the same time, he explains how applying pressure strategically... by seizing optimal opportunities and adjusting deadlines—can help you stay ahead in competitive markets. This dual approach ensures that your launch is not only well-timed but also impactful and sustainable.


Listeners may also gain insights on avoiding common pitfalls such as blindly following success stories without understanding their underlying metrics. Loren underscores the importance of trusting your instincts while relying on data to maintain authenticity in your brand messaging. Tune in to learn how strategic patience and pressure can help you create a launch plan that resonates with your audience and sets you up for long-term success.