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November 5, 2025 66 mins

Vivian Tu walked away from Wall Street to teach a different kind of wealth building, one that starts with conversations nobody wants to have. She exposes the uncomfortable truth about proximity and money: the rich stay rich partly because they grew up watching how wealth actually works, learning the unspoken rules at dinner tables and country clubs while everyone else was left guessing. Her approach to financial success isn't about grinding harder or cutting out coffee, it's about understanding that being likable often trumps being the smartest person in the room, that your relationships with money will make or break your relationships with people, and that real wealth protection starts with conversations most couples avoid until it's too late. You'll walk away knowing exactly how to position yourself as irreplaceable at work, why women especially need their own money regardless of who they marry, and how a prenup is actually an act of love rather than a sign of distrust.

Buy Vivian’s book Rich AF: The Winning Money Mindset That Will Change Your Life

Pre order Well Endowed: The Secrets to Strategic Spending, Building a Financial Foundation for You and Your Family, and Creating Lasting Generational Wealth

Listen to Vivian’s podcast Networth and Chill with Your Rich BFF

In this episode you will:

  • Discover why proximity to wealth matters more than talent alone and how people who grew up rich have soft skills that open doors you didn't even know existed
  • Transform your earning potential by understanding that the most paid person isn't the smartest but the one everyone actually likes and wants to work with
  • Master the art of asking for raises by maintaining a brag book and strategically reminding your boss you're money motivated for six months before everyone else asks in December
  • Uncover why talking about money with your partner isn't optional but essential, since money and intimacy are the top two reasons relationships fail
  • Learn the STRIP method for financial health: building emergency savings first, attacking high interest debt strategically, investing in retirement with tax advantages, actually buying assets with that retirement money, and planning your specific version of happily ever after

For more information go to https://lewishowes.com/1846

For more Greatness text PODCAST to +1 (614) 350-3960

More SOG episodes we think you’ll love:

Lewis Howes [SOLO] – greatness.lnk.to/1798SC

Codie Sanchez  – greatness.lnk.to/1701SC

Leila Hormozi – greatness.lnk.to/1735SC

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