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July 23, 2017 28 mins

Hold onto your pussy hats. Tuck in your Future is Female T-shirts. We are doing a deep dive into the buying and selling of feminism! Beyoncé, Emma Watson and Taylor Swift have all come out as feminists in a time when feminist themes sell everything from wireless plans to cigarettes. Are these empty signifiers of "empowerment" or are they helpful reminders that women are actually human? What happens when shopping becomes a political act? Elisa talks to "We Were Feminists Once" author Andi Zeisler about the mainstreaming of feminism and what it means, if anything, for us.

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