640. How to Build Hardiness and Make Stress Work for You

Stress isn’t going anywhere. You can’t buy it off, out-hustle it, or schedule it away. But here’s the truth: while some people break under stress, others sharpen. Same pressure, different outcome.

Back in the late 1970s, psychologist Suzanne Kobasa studied why, and she discovered it wasn’t genetics, IQ, or luck. It was mindset. She called it hardiness, a way of viewing stress as fuel instead of fire. And it came down to three attitudes: Commitment. Control. Challenge.

In today’s episode, I break down Kobasa’s three C’s and give you practical ways to build hardiness into your life. You’ll learn how to stay engaged when things get messy, how to separate what’s in your control from what’s not, and how to flip stress into a training ground instead of a threat.

Because here’s the reality: stress isn’t your enemy. With the right reps, it becomes your edge.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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