AI Creates A Coca-Cola Flavor

Melissa Forman talks about the AI created Coke flavor.

Episode Transcript

(00:00):
Did you hear about what's going onwith Coke and the new AI artificial intelligence?
Chim? No, Well, CocaCola has just launched Coca Cola Why
three thousand. It is the firstflavor CO created with human and artificial intelligence.

(00:20):
So some sort of like robot cameup with this flavor. AI is
taken over. I'm telling I justsaw where there's a school and they're gonna
let the kids use AI, andI was like, what. So this
is the latest limited edition flavor tolaunch, and let's see how does this
work? Okay, the AI COcreated beverage doesn't promote or reveal a flavor

(00:43):
profile like cola or cherry or vanillaor anything like that, but it created
a mood or experience. So theWhy three thousand Coca Cola drinks create was
created using insights taken out of data. Yeah, they're from consumers who interacted
with the company's media applications. Solike things they said that they loved about

(01:06):
code, they put like those feelingsand emotion and this computer somehow spits out
of flavor profile that matches the feelingspeople have for Coca Cola. Oh wow,
I know that's weird. No,weird. So it's one of those
drinks where you drink and you're like, oh, I can't quite like figure
out is this you know a berryflavor? Is it cherries and vanilla?

(01:29):
Oh? I want to try this, do you? I mean yeah,
I'd be curious to see what ittastes like. Sure, okay, yeah,
so that's coming out. What ifAI starts creating all of our food,
Well you still you still need AIbecause someone has to police, still
need humans because someone has to plugit in. Well then yes, we
need one person. Everybody put inyour applications. There's just gonna be one

(01:53):
of us at the end of theworld, and you will plug in the
AI machine. You'll turn it offat night. That's gonna be here,
Yes, Jim, that's exactly allright. Well, anyway, this is
just wild and crazy. I willget more information. I will post this
and when we get it, I'lltry to get it. You want to
try it live on the ear?Well yeah, let me see if I

(02:15):
can get it. And if anybodylistening has you have you seen it?
Do you have it? Do youknow where to get it? You know?
Let me know again. It's calledCoca cola. Why three thousand,
why three thousand? All right,let us know I can't wait. Eight
five five nine three nine six ninethree six seven eight five five nine three
nine six nine three six all right, Fleetwood, Matt. Now, I'm

(02:36):
ninety three point nine light of five