Episode Transcript
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Speaker 1 (00:02):
All right, Beck at it we go at Home with
Gary Sullivan. I was mentioning before, if this is the
year that you're thinking about maybe painting your home, or
maybe you find yourself painting your home every five or
six years, you might think about alternatives. And I certainly
have and you may have heard me mentioned or people
(00:23):
call and ask about a product called rhino Shield. Well,
we happen to have Gerald Hall on today. He is
with rhino Shield. We'll learn a little bit about this
wonderful product and Gerald welcome at Home with Gary Sullivan.
Speaker 2 (00:39):
Hey, good morning, Gary. How are you doing this Saturday.
Speaker 1 (00:41):
I'm doing great. I'm doing great. Why don't you tell
everybody first what rhino shield is. That's a good way
to start.
Speaker 2 (00:49):
Absolutely, thanks for having me. Well, Rhinoshield's been around for
a little more than two decades. And as you said, Gary,
a lot of your listeners may have heard about it,
but a lot of them probably haven't. And Rhinoshield is
not paint. It's a ceramic elast americ coating system for
the outside of your home, homework business. Quite honestly, and
quite honestly, it's it's just a coating that's made up
(01:11):
of better ingredients. So it's made with ceramic microspheres from
three M and it goes on about eight to ten
times thicker than paint, and we back it with a
twenty five year warranty. That's the biggest differentiator is it's
got a twenty five year transferable warranty, so if you're
sell your home in ten or fifteen years, the warranty
goes with it. So it's just it's a ceramic coding system.
We've been putting on homes for, like said, more than
(01:32):
two decades. And it seems like everybody's getting into ceramics now,
but we've been doing it for a long time.
Speaker 1 (01:37):
Sure, So I guess one of the questions I was
going to ask is what's the difference between this and paint?
And I think you answered that they're really not comparatible.
The only thing they have in common is they the
substrates of your home.
Speaker 2 (01:49):
Fair enough, Yeah, that's a very fair question. You know,
we've been I remember, you know, thirty some years ago
when I bought my first house, about every two or
three years, i'd be painting the outside of it, the
trim because we've had an older wood home, and you know,
paint would cover it, but then again it goes away.
And you know paint, most paints are you know, big
box paints are sixty percent more water and their business
(02:12):
model in the big paint world is planned obsolescence. They
want you buying that, they need you buying their product
every five to seven years. So at Rhinoshield, we can't
compete with that. There's too many big corporations. So we've said,
let's make a product that is different that will last
for twenty five years and in the painting cycling, So
that's what we've been doing since just around nineteen ninety nine.
Speaker 1 (02:34):
So you gave two good buzzwords. You said ceramic and
so there's got to be some insulation value there as
it reflects heat, if my understanding on ceramic coatings is correct.
And the other word you used was the last America.
And we started off today's show talking about indoor nail
(02:58):
pops through dry wall and Molning's pulling away from the
dry wall our homes drying out.
Speaker 3 (03:03):
A last Americ means.
Speaker 1 (03:05):
It's flexible, so it stays on the surface longer.
Speaker 3 (03:10):
Correct.
Speaker 2 (03:11):
Correct. So so two things, you know, the ceramics in it,
they do have an insulating property. Our product dries eight
to ten times thicker than your average paint. So we've
had third party tests. Our product puts in our value
equivalent on the outside of your home of six point
eight nine. So it's going to keep it warmer in
the cooler in the summer and warmer in the winter.
(03:32):
And then in the elast americ part of it. There
are two real components. That one that has to breathe
your coating has to let the moisture that you know,
the stove steam and the shower steam and all that stuff.
It's got to get outside of your house otherwise you
get mold and issues and things like that. So our
product is fully permeable, goes on thirteen point one six
to sixteen on the ASTM test, which anything over at
ten is fully permeable. And the other thing, it's got
(03:55):
to be able to stretch and move. I was in
Cincinnati this week, and I travel all over the country.
We have all over the United States. It gets really
cold there and it gets really hot in the summer,
and so your coating needs to stretch and breathe with it.
And UH, that's why that's one of the biggest UH,
one of the biggest points about rhinoshield is our elongation
is how it's measured and tested, and we have four
(04:17):
elongation and stretch rate.
Speaker 1 (04:19):
Wow, that's strong. That's strong. So tell me about surfaces
that you pain. Obviously, would it goes on wood surfaces?
I mean, could it go on brick, couldn't go on sightings,
kind of go on metal?
Speaker 2 (04:35):
Yep, yeah, you hit all of those. So our you know, stucco, brick, metal,
you cement block, hardy board. My house is brick. We
painted it. So yeah, really there's not a surface other
than log homes. We don't do log homes. There's just
too much oil and creasoda and those you can code them,
we just can't warranty them, and nothing's going to really
stick to that, right. But other than that, there's really
(04:57):
not many surfaces I can think of that we can coat.
And so you know, when you put our aps are
we have a couple of different primers depending on the substrate,
for wood and for vinyl and for metal, but we
coat just about everything under the sun.
Speaker 1 (05:12):
You talked about a twenty five year warranty that is transferable.
What's that cover? What is that warranty?
Speaker 2 (05:20):
Yeah, so that that warranty covers cracking, chipping, and peeling,
which is the three biggest issues with paint, you know,
the cracking of it, the potential strength you know, our
products have up to depending on the the base coat
and style. You know, it takes up the seven hundred
and twenty psi to crack it, right, which gets into
the chipping and the peeling as well. As soon as
(05:42):
it breaks. As soon as any coating cracks or has
an opening for Mother Natures moisture and sun and salt
and all of those things to get in there, it
cracks and then it's it's gains a short time before
it's game over. Right.
Speaker 1 (05:54):
Well, I've said it since the day I started doing
this thirty nine years ago, as water always wins. And
you know, so if you've got a ceiling of anything
on there and it's compromised, water will defeat you.
Speaker 2 (06:08):
You are not wrong. Mother Nature is undefeated and yeah
will be that we can hold her off for twenty
five years.
Speaker 1 (06:14):
Yeah. Now with Rhino Shield, if somebody's interested, this isn't
something going and buy the store. This is an applied product.
Rhino Shield has the product and they do the application correct.
Speaker 2 (06:26):
Correct. Yeah, So at Rhino Shield. We as manufacturer, we
stand behind our twenty five year warranty in large part
because we only distribute our products through authorized, certified Rhino
Shield dealers. You know, anybody can paint a home and
there's nothing wrong with that. Not everybody's a good fit
for Rhino Shield if you're a do it yourself or
you're not our customer, right, and there's nothing wrong with that.
(06:50):
Everybody's his choices. But we choose to distribute our products
through authorized exclusive dealers so that we can control the
quality of the installation. And and that's how we take
it to market, authorized dealers.
Speaker 1 (07:01):
So you spray it on because of the viscosity, I guess, yeah.
Speaker 2 (07:08):
Yeah. Our product, the installation of it is no, not
really different than paint in that we are really methodical
in our prep that's you know, seventy percent of every job,
as you know, Gary, you've been doing this longer than me,
is about preparation, right. But the spraying of the product,
we use wider tips and a little bit you know,
stronger equipment in our sprayers typically, but the application of
(07:30):
it is sprayed, we do have a unique kind of
a pattern that we make sure we spray it in
because again, our product is thicker, and we've got to
make sure, you know, our guys go around with mill
gages and make sure we're spraying it on at the
right thickness. Otherwise, you know, you don't spray it on thicker,
you get you don't spray it on thick enough. You
get two failures, right.
Speaker 1 (07:47):
Right, right, Well, the neat thing about this first of
the product, but also you're controlling all aspects of it
and you're warranting it. So you're creating the product, selling
the product, you're applying the product, and you're warranting the product.
So it's like one stop accountability. Do you have any
(08:09):
warranty issues? I mean, I mean does it ever fail?
Speaker 2 (08:14):
Oh? Sure that you know if I if I anybody
that tells you their product has never failed, I would
really be concerned about that. The authenticity of that. You know,
home improvement doesn't have the best reputation when it comes
to trans transparency and honesty about what the product will
and won't do, how much does it cost? And that's
why on rhinoshield dot com you can go in there
(08:35):
and you can download a buyer's Guy that answers the
five most common question is how much it cost? Does
this stuff really work? Can I get it in any color?
Tell me about the warranty and installation process, and so, yes,
we've had issues, Gary, and we will in the future
with warranties. Warranty doesn't mean you'll never have a problem.
If your car breaks down under warranty, how do you feel? Typically,
I feel relieved that I have that warranty. And so
(08:57):
when we have a moment where we have services and
we do, it's typically for one of a handful of reasons.
A lot of times it could be that the installation
wasn't done properly. We don't get a ton of warranty
services for that. But our installers are humans. They have
better days than others, right, And sometimes there's environmental conditions
when they're spray. Maybe they spray when it was a
(09:18):
little too windy and the application doesn't go on thick enough,
or maybe the substrate had an underlying issue with moisture
or some other issues that really aren't coatings related. But
if you don't find those issues and you put a
coating over top of a sighting that's got a moisture issue,
you know this as well as I do. Nothing's going
to stick to that right right, Like you said, water
(09:39):
is undefeated. So those are typically the issues that we
have with installations. But we did have an issue where
it was the sighting issue. There was a sighting that
was manufactured with really wide ranging phs and normally this
type of cement board is pretty consistent. That's not a
Rhino Shield issue. But we actually worked with the subdivision
and a strug or an engineer to figure it out
(10:04):
and we actually ended up developing a new primer for
that siding. So you know, our Rhino Shield dealers are
pretty good at what they do. They want to make
sure our customers are happy. But yeah, it's a short
answer to your question is yeah, yeah, Rhino Shield has
had moments before, but every product has and so that's
why we stand behind them.
Speaker 1 (10:20):
Well, so at twenty five years, do you fall off
the cliff or does he keep going?
Speaker 2 (10:25):
Well, you know, Gary, we're twenty six years old now, so.
Speaker 1 (10:28):
Okay, I gotcha, I got yeah.
Speaker 2 (10:31):
But you can see you can go on Rhino Shield
And we've got some customer videos that we shot in
twenty twenty one and they were from twelve to eighteen
year installations and so now those are fifteen to twenty
one year installations. Nice, you know, we the way that
people ask me all the time, will if you home
have been around for twenty five years, how can you
say as a twenty five year warranty? We can say
that because we use independent third party testing companies to
(10:55):
validate this. Because in a lab, you know, in a
lab situation, no, my code won't fail. But we don't
all our codings in lab situations, right. That's like, you know,
perfect scenarios in the academic world, but this is the
real world, and so we use third party tests to
validate and give us the peace of mind that we
can stand behind it. And all of that testing data
also front page of rhinoshield dot com. We try to
(11:16):
be completely transparent because if I, you know, I said,
home improvement doesn't have the best reputation, so taking someone's
word for something when you're doing a large project on
your home is pretty risky. That's why we put all
the data and all the science right on our website
so you can see it.
Speaker 1 (11:31):
Well. One of the things everybody wants to know now
is costs. But it looks like you're going to if
you don't use a rhino Shield. You may paint your
house four or five times during twenty four years, and
labor's expensive when you're having it painted or coded or
changing the colors and the curb appeal and everything. How
(11:51):
does rhino shields stack up? I know you're getting more
you're getting more quality with the rhino shield versus paint,
But where's that price stack up to paint?
Speaker 2 (12:03):
Sure, that's the busiest page on our website and the
most commonly asked question at home shows or is how
much does it cost? And you know a lot of
folks in home and provement trying to avoid that question,
and we just take a different tack. Rhino shield is
initially more expensive than just painting your house two to
two and a half times typically okay, But over time
(12:23):
rhino shield will even if you just do three or
four paint jobs in that twenty five year period, you
know rhino shield is going to save you thousands, if
not tens of thousands of dollars. And our other snfits
can share. Yeah, and not only that it's saving money,
I mean it's a hassle to paint your house. It's
not fun. You're cutting back bushes, you're taping up windows
(12:44):
and it's inconvenient, and so that's why we want to
do it once every twenty five years, not four or
five times. And customer after customer will tell us that
they watch their neighbors painting their house, you know, two
or three or four times, and their house still looks
good because they have Rhinoshield on it.
Speaker 1 (13:00):
Excellent our website, by the way, folks, you can get
all kinds of great information and see if it's right
for you. It's rhinoshield dot com. And well, that's enlightening.
And I'm sure your business has grown over those two
decades just by the quality of the product.
Speaker 2 (13:20):
Absolutely gain We've been very fortunate. We have we have
loyal customers that have you know, used this several times,
moving from home to home, and our dealerships have you know,
grown from twenty five years ago. Now we have dealers
that still have the same paint crews seventeen eighteen years
later that are working with them. You know, the Rhino
Shield family is pretty close knit, and but we add
(13:41):
new dealers every year. We just brought on the Bay
Area and we brought on Miami and we still have
a few markets open. But we've been very fortunate because
our customers. You know, you know this in home improvement, right,
if you don't do a good job, everybody knows quickly.
Speaker 1 (13:56):
Yep, yep. And boy, I'll tell you what I know.
We got a couple stations out in the Bay area
and they're always fighting at uh you know, salt water
mist and everything that's tough on any type of pain
or coating. And that's a great Yeah, that's a great
place for rhiners Shield, no question.
Speaker 3 (14:15):
Well, Gerald, thank you very much.
Speaker 1 (14:17):
I appreciate your time today, and we'll send everybody to
the website. It's Rhinoshield dot com. And thanks for your time,
my friend.
Speaker 2 (14:26):
Gary, thank you for having men take care.
Speaker 1 (14:28):
All right, bye bye, All right, there you go, and
we'll continue with your calls. You can grab a line.
We've got them open right now as we march our
way through the weekend.
Speaker 3 (14:37):
You're at Home with Gary Sullivan. Help for your.
Speaker 1 (14:41):
Home is just a click away at Garysullivan online dot com.
Speaker 2 (14:45):
This is at Home with Gary Sullivan.
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