Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
So it's glow time, as they're calling it. Mike Tubuski,
ABC News Technology reporter, joining us now and Mike, good afternoon.
Thank you for joining us. Appreciate it.
Speaker 2 (00:11):
Yeah, happy to be here, guys, Happy new iPhone day.
We're getting to look at the new iPhone sixteen today.
It's always an exciting day in the tech world. And guys,
from a hardware point of view, not a ton of news.
There's a slightly different design on the base model. The
pro models look largely the same. But if you tuned
into this event, really at any point, AI was the
(00:33):
major scene. That's kind of the argument that Apple seems
to be making this year. These are, they say, the
first iPhones built from the ground up to support Apple Intelligence.
Which did their take on this new generative AI.
Speaker 1 (00:45):
Craze, Well, so what's interesting in what I was sent
for what you're covering here, it's it reads, here's a hint,
buttons are bad? Yeah, and so what you know, I
was thinking about this, Mike as I read this and
was kind of getting ready for the show. I was like,
you know, there's only so many different things that they
(01:06):
can do, especially when they're doing yearly you know, new
phones and how much they can do. It's like the
more things change, the more they stay the same. Where
they go back to the What are we talking about
as far as buttons are back.
Speaker 2 (01:18):
Yeah, so the button news here is kind of interesting.
This is really the only hardware update that we're seeing
other than a spletely different camera design on the base
level phones. This is what Apple calls a camera control.
It's coming to all four iPhones, the two base models
and the two pros. This is a capacitive touch button.
They can basically just tap too fast open the camera
(01:41):
app essentially, so thinking you know, you're rushing back and
forth to work or to school and you see something
you want to quickly capture that moment, you can just
quickly press that button and it calls up your camera.
Kind of makes the phone also acts like a digital
camera in a lot of ways, because again this is
capacitive touch. You can slide your finger along with the
side of this little aluminum button, this aluminum place on
(02:03):
the side of the phone and change the mode or
maybe focus the camera, or use it for different controls
and that type of thing. So, yeah, buttons are a
major theme. We're also seeing the action button, which was
a kind of customizable, pre mappable button that we first
saw on the Pro level phones last year that's going
to now be available on the base level iPhone sixteen
(02:24):
as well. And that's basically just an iPhone feature, a
button that you can use for anything. You can use
it to quickly launch an app like your map's app,
or maybe you know, your NFC credit card chip sort
of app. You know, you can use it for a
lot of different things. But that's another sort of button theme.
And I think you're absolutely right Mark that you know,
these phones are getting harder to differentiate, not just from
(02:45):
the phones that are out there, the Google Pixels of
the world and the Samsung phones of the world, but
also from themselves. Really this year, there's not a ton
of difference between the base phones and the Pro level
phones outside of camera stuff. They now run on the
same process. They have all these similar buttons. Now it's
kind of hard to tell a difference, and that's going
to be a difficult moment for Apple, given that they charge,
(03:09):
you know, a couple hundred bucks more in some cases
for the Pro level phone.
Speaker 1 (03:12):
And that was my point too, like when you start
having every year you have new phones come out like that,
and you're charging full price, yet you're not really offering
that much of a difference. You're going to have a
certain percentage of people who are iPhone users and they
are going to always go, I got to have the
newest thing. I got to have the newest thing. So
you got that percentage. I don't know what that is
(03:34):
as far as build in. Those are the people with
a lot of money is kind of how I like
to quantify them. Because you're dropping twelve hundred bucks or
whatever it is, what are these go for now? Right now?
Brand new?
Speaker 2 (03:44):
And the pro do Yeah, pricing has remained largely the
same the iPhone sixteen. Again, the base models are available
in two sizes of six point one inches and six
point seven inches. Those are eight hundred and nine hundred dollars, respectively,
and then the pro level phones are actually a little
big this year. They are six point three inches and
six point nine inches respectively, and that's going to go
(04:05):
for one thousand dollars to get into a Pro and
then if you want the larger one, that's going to
be twelve hundred dollars. Of course, that's before we get
into the larger storage sizes. You can get up to
a terabyte of storage into an iPhone now, and those
are obviously going to be a little bit more expensive
as well, so yeah, pricing remains high. Apple generally keeps
the older phone, the iPhone fifteen, around as sort of
(04:26):
an entry level point with a reduced price, and they
also offer what's called the iPhone se which is their
very entry level phone that is about four hundred and
thirty dollars if I'm remembering that correctly off the top
of my head. So there are cheaper iPhones that are
out there, but yeah, these things are still luxury good.
Speaker 1 (04:43):
What are these dropping and available are people? Are they
taking pre order right now? How's that work?
Speaker 2 (04:49):
Yeah, that's right. You can pre order then this week
and then they will be available in store on the
twentieth of September, so not this coming Friday, but the
following Friday, and that usually falls in line with what
we have expected and seen from Apple events in the past.
One important point to note, though, guys, if you do
cashed in for a new iPhone now, some of these
(05:09):
proposed AI features that they have been touting, things like
a more enhanced version of SERI photo editing tools, tools
that help you draft emails and write text messages. Those
are not going to be available at launch. They say.
Those things are coming in a software update next month,
and some of the more exanced features aren't coming until
next year.
Speaker 1 (05:29):
All right, very good, Mike Dubuski, ABC News Technology Reporter.
It is glow time, so the new iPhone sixteen is
on top of us here. Mike, thank you very much,
appreciate you.
Speaker 2 (05:39):
Man,
So it's glow time, as they're calling it. Mike Tubuski,
ABC News Technology reporter, joining us now and Mike, good afternoon.
Thank you for joining us. Appreciate it.
Speaker 2 (00:11):
Yeah, happy to be here, guys, Happy new iPhone day.
We're getting to look at the new iPhone sixteen today.
It's always an exciting day in the tech world. And guys,
from a hardware point of view, not a ton of news.
There's a slightly different design on the base model. The
pro models look largely the same. But if you tuned
into this event, really at any point, AI was the
(00:33):
major scene. That's kind of the argument that Apple seems
to be making this year. These are, they say, the
first iPhones built from the ground up to support Apple Intelligence.
Which did their take on this new generative AI.
Speaker 1 (00:45):
Craze, Well, so what's interesting in what I was sent
for what you're covering here, it's it reads, here's a hint,
buttons are bad? Yeah, and so what you know, I
was thinking about this, Mike as I read this and
was kind of getting ready for the show. I was like,
you know, there's only so many different things that they
(01:06):
can do, especially when they're doing yearly you know, new
phones and how much they can do. It's like the
more things change, the more they stay the same. Where
they go back to the What are we talking about
as far as buttons are back.
Speaker 2 (01:18):
Yeah, so the button news here is kind of interesting.
This is really the only hardware update that we're seeing
other than a spletely different camera design on the base
level phones. This is what Apple calls a camera control.
It's coming to all four iPhones, the two base models
and the two pros. This is a capacitive touch button.
They can basically just tap too fast open the camera
(01:41):
app essentially, so thinking you know, you're rushing back and
forth to work or to school and you see something
you want to quickly capture that moment, you can just
quickly press that button and it calls up your camera.
Kind of makes the phone also acts like a digital
camera in a lot of ways, because again this is
capacitive touch. You can slide your finger along with the
side of this little aluminum button, this aluminum place on
(02:03):
the side of the phone and change the mode or
maybe focus the camera, or use it for different controls
and that type of thing. So, yeah, buttons are a
major theme. We're also seeing the action button, which was
a kind of customizable, pre mappable button that we first
saw on the Pro level phones last year that's going
to now be available on the base level iPhone sixteen
(02:24):
as well. And that's basically just an iPhone feature, a
button that you can use for anything. You can use
it to quickly launch an app like your map's app,
or maybe you know, your NFC credit card chip sort
of app. You know, you can use it for a
lot of different things. But that's another sort of button theme.
And I think you're absolutely right Mark that you know,
these phones are getting harder to differentiate, not just from
(02:45):
the phones that are out there, the Google Pixels of
the world and the Samsung phones of the world, but
also from themselves. Really this year, there's not a ton
of difference between the base phones and the Pro level
phones outside of camera stuff. They now run on the
same process. They have all these similar buttons. Now it's
kind of hard to tell a difference, and that's going
to be a difficult moment for Apple, given that they charge,
(03:09):
you know, a couple hundred bucks more in some cases
for the Pro level phone.
Speaker 1 (03:12):
And that was my point too, like when you start
having every year you have new phones come out like that,
and you're charging full price, yet you're not really offering
that much of a difference. You're going to have a
certain percentage of people who are iPhone users and they
are going to always go, I got to have the
newest thing. I got to have the newest thing. So
you got that percentage. I don't know what that is
(03:34):
as far as build in. Those are the people with
a lot of money is kind of how I like
to quantify them. Because you're dropping twelve hundred bucks or
whatever it is, what are these go for now? Right now?
Brand new?
Speaker 2 (03:44):
And the pro do Yeah, pricing has remained largely the
same the iPhone sixteen. Again, the base models are available
in two sizes of six point one inches and six
point seven inches. Those are eight hundred and nine hundred dollars, respectively,
and then the pro level phones are actually a little
big this year. They are six point three inches and
six point nine inches respectively, and that's going to go
(04:05):
for one thousand dollars to get into a Pro and
then if you want the larger one, that's going to
be twelve hundred dollars. Of course, that's before we get
into the larger storage sizes. You can get up to
a terabyte of storage into an iPhone now, and those
are obviously going to be a little bit more expensive
as well, so yeah, pricing remains high. Apple generally keeps
the older phone, the iPhone fifteen, around as sort of
(04:26):
an entry level point with a reduced price, and they
also offer what's called the iPhone se which is their
very entry level phone that is about four hundred and
thirty dollars if I'm remembering that correctly off the top
of my head. So there are cheaper iPhones that are
out there, but yeah, these things are still luxury good.
Speaker 1 (04:43):
What are these dropping and available are people? Are they
taking pre order right now? How's that work?
Speaker 2 (04:49):
Yeah, that's right. You can pre order then this week
and then they will be available in store on the
twentieth of September, so not this coming Friday, but the
following Friday, and that usually falls in line with what
we have expected and seen from Apple events in the past.
One important point to note, though, guys, if you do
cashed in for a new iPhone now, some of these
(05:09):
proposed AI features that they have been touting, things like
a more enhanced version of SERI photo editing tools, tools
that help you draft emails and write text messages. Those
are not going to be available at launch. They say.
Those things are coming in a software update next month,
and some of the more exanced features aren't coming until
next year.
Speaker 1 (05:29):
All right, very good, Mike Dubuski, ABC News Technology Reporter.
It is glow time, so the new iPhone sixteen is
on top of us here. Mike, thank you very much,
appreciate you.
Speaker 2 (05:39):
Man,
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