August 1, 2025 • 39 mins
Chuck Dizzle sits down Live & Direct with global icon Akon and rising rap duo Sheesh, signed to his newly rebranded label Konvict Kulture. In this raw and inspiring conversation, Akon breaks down why he believes Sheesh represents the next wave of 360° talent—rappers, producers, performers—and how their bond as blood brothers adds a powerful dynamic to the music. From serving time together to making hit records, LNS and Big Ski talk about their journey from Chicago to Indiana to Atlanta and now to the world stage. They open up about their project Air Mattress Vol. 1, including the story behind their viral single “Ghetto Livin” (produced by LNS and sampling one of Akon’s classics), their disciplined mixtape rollout every other month, and what it means to make music that their mama gets emotional listening to. Akon shares gems on artist development, the power of first instincts, and how education and execution are key to longevity in today’s music game.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:08):
Are we back at it? Chuck Dizzel live and direct,
keep it homegrown. We got a kind of the building.
We got sheesh in the building.
Speaker 2 (00:14):
Man, that's what I like. Man, Okay, that's what it's about.
Got the whole sound, sound effects and all.
Speaker 3 (00:20):
Man.
Speaker 2 (00:20):
Hey Man, talk talk about talk about the group, talk.
Speaker 1 (00:23):
About the project that you guys have out right now, Man,
and I want to start things off a kon with
with U Convic Culture, right the companies got got switched
over a couple of years back, reconstructed to convict culture
versus convict music. Man, talk about why it was important
to do that, and you know, introduction to these fellas
that you met and got in the building with us, right.
Speaker 4 (00:42):
Yeah, Man, Convict music just got bigger than music, man.
You know it's it's it's definitely gotten so big.
Speaker 5 (00:48):
Man.
Speaker 4 (00:48):
We got involved in so many other things. It was
it was really more a culture at this point, you
know what I mean. So, especially with everything we've done
in music, there was like a step, you know, like
a hedge that we just couldn't get past. As we're
proud to reach the pinnacle of what music could create,
you know what I mean? With all these things that
we created that became industry standard.
Speaker 5 (01:06):
Man.
Speaker 4 (01:06):
So I was like, listen, you know, let's let's restructure
the whole company to where we're now servicing the culture
in itself.
Speaker 2 (01:13):
Was that? Was that always the goal in the beginning.
Speaker 4 (01:16):
That was always to go out. It starts with the
music and they go beyond, you know what I mean?
Speaker 5 (01:20):
Absolutely?
Speaker 2 (01:20):
So, how did you meet these guys right here? Man?
With she?
Speaker 1 (01:23):
And first of all, Ellen, that's big Ski. Appreciate y'all
pulling up man? And how did you guys connect?
Speaker 3 (01:30):
Man? Sure? I mean we connected through mutual friends, you
know what I mean, mutual people that we both knew,
you know, kind heard the music. I was working a
circuit Atlanta, you know what I mean, grinding, making a
name for myself, and uh, you know, he just heard
(01:51):
the music and he was blown away. My brother was
locked up, you know what I mean. And then as
soon as he got out, I moved him to Atlanta
and then you know, I introduced him to Khan and Con.
That's when you know, Con was like, yeah, we need
to make this a group.
Speaker 2 (02:05):
Got you? So? Was it? Was it a solo thing
for yourself first?
Speaker 1 (02:10):
And as far as music wise, solo individually for both
of you guys, and then in forming as a group.
Speaker 3 (02:15):
Or I mean, me and my brother been rapping together
our whole lives, you know what I mean. We had
a group called a o NSL got started when we
was kids. But you know, we've been wrapping our whole
lives since I was eight. I've been rapping since I
was eight. I taught him how to write later on,
you know what I mean. And far as the duo,
(02:37):
sheh Con you know what I mean, gave us that
name she Shan.
Speaker 6 (02:41):
Yeah, we created that.
Speaker 2 (02:42):
Yeah, was that based off of your first reaction? We
heard them like, how amazing is that? Man? You go
just straight off a natural reaction.
Speaker 4 (02:51):
It's like, man, listen, everything I noticed that's worked in
the business has been the most genuine, the most natural,
you know, reaction of everything all the way down from
song to lifestyle to content to just behavior. But when
I heard it, man, I was like, man, listen, ain't
no better name for them.
Speaker 1 (03:06):
To come speak to that man, because it's like I
feel like in this business, just in life in general matter,
we tend to overthink, right think the process.
Speaker 4 (03:15):
Everybody over thinks it's not that serious. You know, if
you go about how it makes you feel from the
first time, you always The problem is people think about
the first time, then they start thinking twice, then thinking
three times, and thinking full times before you know it.
You know, they got that saying if you think long,
you think wrong. Right, that first instinct, that's it. Go
(03:36):
with it, God, have confidence and run with it.
Speaker 5 (03:38):
Now.
Speaker 1 (03:38):
I know you get approached a lot, right as far
as music and as far as artists, people that want
to get your attention.
Speaker 2 (03:44):
What was it about these.
Speaker 1 (03:45):
Two individuals that that got your attention to even make
you want to listen? You said, a mutual friend. Right,
I'm sure you got a lot of people to hit
you up saying, you know, check this person out, check
this person out. What even was that thing for you
to say, okay, I'll even consider listening.
Speaker 4 (03:57):
Yeah, well, you know the person that actually brought him
to me both. Yeah, he got a great air.
Speaker 2 (04:02):
Oh okay, gotcha.
Speaker 5 (04:03):
He had a great air.
Speaker 4 (04:04):
He was like, God, listen, brought a lot of stuff,
you know, right right, but listen, this is right here.
Got to listen to it. I said, man, listen, Man,
I ain't got I got time, but you got five minutes?
Speaker 2 (04:13):
Gotcha? I end up getting that a whole hour. It's
so funny.
Speaker 1 (04:17):
I'm gonna be honest, man, it was my first time
pressing playing on the project air Mattress Value one right
the next tape, and I love I Love, I love
how Track one. If anybody is listening, Track one gives
you a sense of everything. I love how you broke
down the story of who they are and you know
individuals like even personality wise. You know what I'm saying,
like the confident one, the quiet one.
Speaker 2 (04:37):
And and the bars are there. You know what I'm saying.
Speaker 1 (04:39):
And I feel like that's a good representation of like
what you can expect from the music.
Speaker 2 (04:44):
You mentioned Atlanta, But you guys are from Chicago or Indiana.
Speaker 6 (04:49):
About what got you?
Speaker 2 (04:50):
Got you? Yeah?
Speaker 3 (04:51):
We was born and raised in uh Chicago and moved
to elk Cart, Indiana when he was about nine eight
or nine.
Speaker 2 (04:58):
Yeah, got you?
Speaker 1 (05:00):
I hear when I when I hear the music, I
also hear and you correct me if I'm wrong.
Speaker 2 (05:06):
Did you guys ever spend time like battle rapping?
Speaker 6 (05:10):
I did.
Speaker 1 (05:11):
It's it's to me. It sounds like, you know, most
people say, oh man, battle rappers can't make music. It
sounds like a polished, polished version.
Speaker 2 (05:17):
Of battle rap.
Speaker 1 (05:18):
Like the bars are there, the punch lines of there,
but it's music that you can actually like.
Speaker 2 (05:23):
You know, she digests.
Speaker 3 (05:24):
Man, it's the battle rap in front of one hundred
and fifty two hundred people. I used to battle rap
at house parties where it was so packed the living
room floating caved in.
Speaker 2 (05:36):
Get the fuck out of here, literally, people.
Speaker 6 (05:38):
Falling into the basement.
Speaker 3 (05:40):
Career like, it's all like people from the city l Car, Indiana,
where we was raised.
Speaker 6 (05:46):
They know, I mean.
Speaker 1 (05:50):
Speak speak to the confidence that that you got, bro,
you already sense. Yeah, the confidence is that I feel
like it's necessary, unique it. But but I love that
you you have that. It's that's something that's always been
you from jump.
Speaker 5 (06:05):
Facts just he got he got.
Speaker 6 (06:12):
And my brother confident too.
Speaker 2 (06:14):
He's just in his own way. He is solid.
Speaker 1 (06:16):
He he's thinking it though. Again you hear the bars,
but that's a natural thing. You you've been the voiceous
one more out there. You've been kind of.
Speaker 2 (06:26):
A quiet one naturally.
Speaker 3 (06:29):
Got to get him to talk sometimes, you know.
Speaker 6 (06:33):
You don't be saying nothing.
Speaker 3 (06:34):
Sometimes it's scary for people, you know, you.
Speaker 1 (06:40):
Know what I mean. But it leads more to the
imagination and again to the music as well, So I
think that's important.
Speaker 2 (06:45):
Like it again, it sticks, It sticks out.
Speaker 1 (06:47):
To the points like all right, we think about like
let me hear what you've got, what you're talking about,
you know, it leads more to the story of like
what you guys are trying to do. So speaking from
from from that that situation from being I don't know, was.
Speaker 2 (07:01):
It a group before prior to this? Yeah?
Speaker 1 (07:03):
Yeah, okay, So transitioning from that to this this go round?
How are things different from you? How you guys feel
like you're moving different? What's the energy like for you guys?
Let's go around, because you guys been moving throughout the city.
I've seen a lot of stocks that y'all been making.
But talk about this go around in this run for
not only the project but the song A Ghetto Living
that you guys got out right now.
Speaker 6 (07:23):
I mean, we just geled together, you know.
Speaker 2 (07:25):
Great?
Speaker 3 (07:26):
You know what I'm saying. It ain't no big guys
or little ewes and nothing like that. We don't think
that way. We bounce ideas off each other, we take
constructive criticism. Move on, let's do great, Let's be great.
Let's do better than last time, you know what I'm saying,
And that translating to the music, to that relationship because
it's just like we're just going crazy in it. It
(07:49):
just sound like one. And that's how it is outside
the music, you know what I'm saying, just everyday life
with my bros. Just like we won right there, we
want in music and you can see it just it
just mess as well.
Speaker 1 (08:00):
So you are the quiet one. But what do you
bring out of out of your bro? What do you
feel like you and you can answer that question as well, like.
Speaker 2 (08:10):
I want to hear it.
Speaker 3 (08:12):
I think he just want to be the best for
me anyways, you know what I'm saying. So bringing something
out is something that's already already. It's already there. Yeah,
you know what I'm saying. Every day whatever we whatever,
you know, obscool, we gotta tackle. You know what I'm saying.
He just want to be the best for me. I
want to be the best for him. So it ain't
nothing that you know, you got to rev up or
get ready or nothing like that. It's already there.
Speaker 2 (08:34):
Got you gotcha.
Speaker 1 (08:35):
So as far as the music, we got ghetto living
out right now you got the project Air Mattress Value one.
What was the hope to kind of get because I
felt like it was a great introduction. What are the
other things that you felt like you needed to tackle
with this project for people to kind of like understand
(08:55):
who you guys are. What are the things that you
checked off the box? If you guys initially met with
coms like, Okay, when we put this out, we want
to make sure we do this, this, and this. What
are the things that you're trying to tackle moving forward?
And you know what are we gonna get as far
as music wise as well.
Speaker 3 (09:09):
I mean, this project was just like a teaser really,
you know what I mean. Like Bro just wanted us
to get We dropped Ghetto Living at which is at
three million views right now in a month, you know
what I mean. So that's going crazy. And then he
just was like, look, we got to follow up with
a project. We need to drop something for the new fans,
(09:32):
the old fans.
Speaker 6 (09:32):
You know what I mean to.
Speaker 3 (09:34):
Eat you know what I mean, eat off of? You
know what I mean to vibe with, to live with.
So he just told me to put it together. I
put it together. Twelve songs, you know what I mean.
We ain't really have to think too much about it. Yeah,
the title come from like you know, when you blow
up an air mattress, it's blowing up off the flow
from the ground up.
Speaker 6 (09:53):
We blowing up off five flows from the ground up,
got it? You you know what I mean.
Speaker 3 (09:57):
So it's like symbolic, like you know, symbolic in a
way of like transitioning, you know what I mean. Some
people go through things where they got to sleep on
a palette and then they get their air mattress, then
they get a real bid, then they get their own apartment.
Speaker 6 (10:13):
And they you know what I mean. So it's like stages. Yeah,
stages you know what I mean.
Speaker 1 (10:17):
Yeap, dude, Well, I like seeing it from the ground
up from my perception and seeing the work that that
that you guys are putting in, uh comment from your perspective,
this go round and making those rounds for people. You know,
what are the things that you felt like, you know,
you said like they have it all together, but what
are some of the components You're like, Okay, I see this,
(10:39):
but let's let's work on this. Let's let's implement these
type of things to take it from from from.
Speaker 2 (10:44):
Great to greater yeah.
Speaker 4 (10:46):
So me, it was more so about breaking the stereotype
of the process because a lot of artists think the
moment they got signed they made it right. And my
thing is the moment you get signed, that's when the work.
Speaker 5 (10:57):
Started starts, you know what I'm saying.
Speaker 4 (10:59):
So I wanted them to see the process of what
it's gonna take to get to where you're trying to go.
And the main model is you're gonna get what you
put in, you know what I mean. Like because of
the digital world, it kind of opens up the door
for a lot of the younger artists to believe the
thing got to put in the work right, you hit
a button and everybody got it. Everybody may have it,
but only for a second. It may pass their timeline,
(11:21):
but they stroll the something else. Man, it makes a
stake in they mind. What makes you know, and that's
building relationships. And as you build relationships, you're not only
building relationship with the fan, but you're also building a
relationship with the people that produces it and pushes.
Speaker 5 (11:33):
It out to the fan.
Speaker 4 (11:34):
Right, And once you make them a fan, then they're
gonna always find ways to continue to play it, even
at their own workplace.
Speaker 5 (11:39):
Which will keep it working, you know.
Speaker 4 (11:41):
So it's a it's a process that allows the artists
to know that these are the pieces that you can't skip.
Speaker 1 (11:46):
Why do you think that it's harder for some artists
to kind of understand that, Like you, you laid it
out and we've heard that before, but not everybody can
adapt that mindset and be like, Okay, well let me
put in the work that's necessary for me to be great.
Speaker 2 (12:00):
Why do you think that that is?
Speaker 4 (12:01):
Well, I mean a lot of artists don't really come
into it for the business or the lifestyle of it.
They come in it for the thing got you, and
as long as they pop in for a week, they
good with that. And then guess what happens when they
ain't popping them more? Then they want to put the
work in. But by that time you don't let your
wave fly pass, you know what I'm saying, And then
you're disgruntled about everybody on what they ain't doing, what
(12:22):
the label ain't doing, when all you have to do
is put in the work. Because especially today, when you
just directed to consumers, like when you're going direct to
the artists, I can't post for them, I can't.
Speaker 5 (12:31):
Speak for them.
Speaker 4 (12:31):
All I can do is speak about them and just
hope that they take my word for it to know
that that's what I say they are. But at the end
of the day, they got to be the one to
sell it. My job is just to put you in
front of the audience and it from there. You got
to take it.
Speaker 2 (12:42):
It's on you. Man.
Speaker 1 (12:43):
Again, I commend y'all for wanting to put into work
and you know, making these rounds even hard.
Speaker 2 (12:48):
Yeah. No, again, for sure.
Speaker 1 (12:50):
It's speaking of locking in and working hard. I heard,
and you can confirm this and deny this. There are
more mixtapes coming. Is that you're working on a mixtape
every every month.
Speaker 4 (13:00):
The other month, they're gonna drop a mixtape out every
other month, and that's not including the albums that they dropping.
Speaker 5 (13:05):
The albums is the part where that's what I do.
Speaker 4 (13:07):
Okay, for them to keep their chops up and you know,
to keep servicing, you know, the culture of hip hop,
because that's what they really they rapp us first. They
was like, man, look, I just want to make sure
that I'm always able to be able to rap, you
know what I mean? The songs, the albums that's gonna
feed their family, open up investments for them to you know,
secure their future. But the art of it, the part
that they you know, that that they enjoy, the part
(13:29):
that feed their passion is the rap. So they want
to make sure that every other month they got something
out there that they can share with the fans and
arsen on that, but just be able to entertain that
for themselves.
Speaker 1 (13:38):
So I mean, with with that being said, it's like
you got Air Mattress Volume one, it's just gonna be
a continued series that we're.
Speaker 2 (13:45):
Going to see. Is that Is that a part of
the process.
Speaker 4 (13:48):
Or it might be California King Value too, you know
what I'm saying, Like I'm.
Speaker 6 (13:53):
Just saying.
Speaker 2 (13:57):
The first thoughts. That's it.
Speaker 5 (13:58):
Yeah, that is some.
Speaker 4 (13:59):
Where they had it may be twin beds, they got
the California team, but by the time that month, no.
Speaker 1 (14:07):
We know Double something is the full size.
Speaker 3 (14:10):
He's definitely gonna be shout out to our brothers and
E White. They produced project as well as our brother
press play got You and I and I snuck in
there with a couple of tracks as well.
Speaker 2 (14:23):
You produce as well, Yeah, he said, Nigga hell yeah.
Speaker 6 (14:26):
Yeah, I produced getto Living.
Speaker 1 (14:28):
Yeah yeah, So rapping producing singing. I mean, it's all
it's a full package thing. Has Bro say three sixties,
three sixties? Now, So the dudes you just mentioned a
second ago, the producers are these people that you your brothers, y'all.
Speaker 2 (14:43):
Bill from day one, I love that White for sure.
Speaker 1 (14:46):
Was that something that was one of those things that
was like, man, this is non negotiable con like, I look.
Speaker 5 (14:51):
Tell me okay to make sure think about me on
championship team.
Speaker 4 (14:55):
When I see that's like me seeing Doctor Drea and
Snoop and I break that up?
Speaker 5 (14:59):
Why Michael Jackson and Quincy Jones and I break that up?
Speaker 2 (15:02):
Right?
Speaker 5 (15:02):
Why would I do that? You know what I'm saying, Like,
hell no, keep that in.
Speaker 4 (15:07):
I see some tracks in every once in a while,
but till they bring some duds, you're you're going to say,
hit the duck, and.
Speaker 6 (15:13):
We ain't bringing them. No. He embreaks that.
Speaker 3 (15:17):
He's one hundred thousand million percent facts what he just said.
Speaker 6 (15:22):
He knew that, you know what I mean. It's like
they were well like Draking forty, you.
Speaker 3 (15:27):
Know what I mean, or like the people he just said,
It's the same thing with me, sp and E White
for sure.
Speaker 2 (15:33):
How do you take criticism though I take it pretty well.
You sure, yeah, I'm right.
Speaker 5 (15:41):
Confidence went to back. Now I like to challenge him.
Speaker 6 (15:48):
He gets under my skin sometimes That's what I want
to hear.
Speaker 2 (15:52):
What are those things that you do that you challenge
him to again to be greater?
Speaker 4 (15:56):
Like, well, one thing, I know, he's great. I know
one thing about this boy right here.
Speaker 5 (16:00):
He's a monster.
Speaker 4 (16:01):
But every once in a while, I sneak in, nigga,
you ain't the greatest of all times. He did not
like to hear me say that, great nigga, but you
ain't dope.
Speaker 2 (16:09):
Nigga for real, bro.
Speaker 6 (16:15):
Literally, that's literally we'll go back and forth. I'll be like, man, he.
Speaker 5 (16:19):
Come back, what.
Speaker 2 (16:23):
Lit that fire? Lift that far?
Speaker 5 (16:24):
Straight up?
Speaker 1 (16:25):
What's what's that one thing for you? Ski that that
kind of lights that fire under you?
Speaker 2 (16:29):
You know what I mean?
Speaker 1 (16:30):
Like that, what's that one thing that when you get challenged, Like,
that's the thing for me that actually, okay, I can
prove now I'm a pool all I got.
Speaker 3 (16:37):
I mean having the rap behind him, you know, it's
like something that really sharpened my pen because it's just
like whoa Like sometimes it'd be like and you know,
you gotta.
Speaker 2 (16:50):
Focus so who's who's older? He's older? So okay, that's
a big.
Speaker 1 (16:56):
Got you you literally big ski bigger than him, But
he's a big wrong has has has big has little
bro ever big bro big bro like in the sense
of like, I'm sorry, has he has been little bro
ever a.
Speaker 2 (17:09):
Big bro little bro. You know what I'm trying. Okay,
where were you like?
Speaker 5 (17:14):
Man?
Speaker 2 (17:14):
This? This this verse? Ain't it man like? Have you?
Have you had those conversations? Never did that?
Speaker 3 (17:21):
He did, never be able to do it.
Speaker 6 (17:26):
Now, No, I can't say. You know.
Speaker 3 (17:29):
What I love about my brother is that he's not
prideful to the where he's like, like he said, we
both want the best for each other.
Speaker 6 (17:38):
So he's not never like prideful to say.
Speaker 3 (17:42):
That you know how you feel about me and how
I feel like I'm the best, and that he's never
that never get in his way. He know his laying,
he knows wrong. I know he's great as well in
what he does. And it has been times where his
verse was better than mine. And I've told him that.
I ain't never told nobody else.
Speaker 6 (18:03):
The world, but I'm gonna him I tell the world this.
Speaker 2 (18:05):
But you'll never.
Speaker 6 (18:06):
Nobody, you know.
Speaker 3 (18:07):
I doubt everything because to me, I feel like I'm
the best.
Speaker 6 (18:10):
But he right, yeah, you know what I mean, It
ain't no, it ain't.
Speaker 3 (18:14):
Nobody really that I feel like it's messing with you
know what I mean, Like I feel like how I
feel about me, but I don't see nobody really messing
with him period.
Speaker 6 (18:24):
So it's been a couple of.
Speaker 3 (18:25):
Tracks like where I was like, yeah, you did got that,
you got off on that.
Speaker 6 (18:30):
You know what I mean.
Speaker 1 (18:32):
But I love that though, because that pushed that inspired
him to how enjoyable is this process to be able
to build with family. You mentioned being locked up, and
I know that can be a challenge in itself, but
to be free for one right to be out and
then it's a blessing right and then be able to
pursue this dream that you guys love together, like talk
(18:54):
about that.
Speaker 3 (18:56):
It's unique, I think even though you know, like you know,
you got the clips, you know what I'm saying, But
it's unique because you ain't got that many. That's like
that either, you know what I'm saying. For you to
be able to change your family life with your brother
and you know, go through this experience with your brother,
see the world with your brother, kick it with your brother,
(19:16):
you know what I'm saying. Like I got my round
right here, you know what I'm saying. So it's a
dope experience. Now it's everything. Just to expound on that, like,
you know, it's rare when you with people when they
want to be something with their kids and then they
actually become it, you know what I mean, Like.
Speaker 6 (19:38):
That is I wish I knew the statistics of that.
Speaker 2 (19:41):
It's long.
Speaker 3 (19:41):
I know, it's rare though, you know what I mean.
So we wanted to be great artists, rappers, you know
what I mean, legendary all that, and we're becoming legendary,
and we becoming those things that we always wanted to be.
And like he said, like the journey to do it
with you your brother, makes it even more special, you
(20:02):
know what I mean, because nobody knows my struggle like
he knows it because he struggled with.
Speaker 6 (20:07):
Me, you know what I mean.
Speaker 3 (20:09):
So it's like somebody could you know, I could relate
to somebody or they could relate to me. But he
was right there. He didn't see, you know, me shed
the tears. He didn't see me, you know what I mean,
go through things, you know what I mean even through childhood,
he was right there with me. So it's like it
makes the whole journey more special.
Speaker 6 (20:27):
You feel.
Speaker 2 (20:27):
Me, What does a family think?
Speaker 3 (20:29):
They proud and extremely proud because we put him through hell?
Speaker 6 (20:33):
You know what I mean.
Speaker 3 (20:34):
So it's like you know what I mean, for real,
we put him through hell. So it's like, especially me,
you know what I mean, I take accountability for that,
you know what I mean.
Speaker 2 (20:41):
So it's like.
Speaker 6 (20:43):
To to to put him through hell and then change.
Speaker 3 (20:48):
Our lives in such a drastic way from doing dumb
stuff when we was young and becoming men, you know
what I mean, and.
Speaker 6 (20:56):
Taking care of our family and.
Speaker 3 (20:59):
Go from putting frowns on our family faces and making
them sad and having them cry tears to making them
smile tears, you know, and have them tears of joy.
Speaker 6 (21:09):
You get, you know what I'm saying. Like to see
that is like powerful, bro, you know.
Speaker 3 (21:13):
What I mean, and that that pushes us even more
aside from like our kids is our first, you know
what I mean.
Speaker 6 (21:19):
My kids is everything.
Speaker 2 (21:20):
My brother and new father like congratulations, you know what
I mean.
Speaker 6 (21:24):
Our mama you know what I mean.
Speaker 3 (21:25):
Our mama here ghetto living before we came here before
you know, we flew here. Our mama was like, I
don't know why every time I hear ghetto living, ghetto living,
I get emotional.
Speaker 6 (21:36):
Wow, you get what I mean for real? But it's like,
you get what I'm saying.
Speaker 3 (21:41):
But she's seeing her babies because we still have babies
no matter how manly we are, you know what I mean.
It's like for her is moving because she didn't have
to sell them plates for a commonsaries.
Speaker 6 (21:51):
She didn't have to make them visits to the prisons.
You know what I mean.
Speaker 3 (21:55):
She didn't have to, you know, like go through heartbreak
and you know what I mean. So for her just
to see her smile.
Speaker 1 (22:02):
For us, it's like everything and you got you guys
were locked up together bunkies for a period.
Speaker 4 (22:08):
That's another that happen and that life has been rare.
That's why I said it was meant for him.
Speaker 5 (22:13):
Right.
Speaker 6 (22:13):
It's a movie, like I ain't gonna say a movie.
Speaker 3 (22:17):
I say it's serious because it's too much like everything
that we experience.
Speaker 6 (22:23):
Yeah, it's God, it's divine.
Speaker 1 (22:25):
Can you speak to a moment because there's a lot
of people that that's watching or listening that have been
on this journey that want to go on this journey.
Speaker 2 (22:33):
And maybe you know, they see they see you a
coln right now.
Speaker 1 (22:36):
They see the glitz, they see the glam, but they
don't they don't know the stories behind those tears. Right,
can you speak on on one of those moments where
it's like, man, you really want to give up? Like
it's like, yo, I don't even know if this is
even worth it anymore.
Speaker 3 (22:50):
And I ain't never had that moment. I'm gonna keep
it up. I ain't even being funny, I ain't trying
to sound cool for the radio, none of that. Like
this is so serious for me, You get what I mean? Yeah,
Like I didn't let my brother down the wrong path.
I gotta lead him down the right one, now you
know what I mean. I didn't broke my mama heart.
I gotta try to minute together like it wasn't never
(23:13):
no giving up for got you.
Speaker 2 (23:15):
But the lowest moment was steering the wrong way in prison.
Speaker 3 (23:18):
The lowest moment was prison when he was on the
top bunk every night and I'm on the bottom bunk
and he going to sleep and I'm alone. I'm up
while he's sleep and I cry, Wow, you get what
I mean, like, because I'm like, damn, I didn't put
us in this situation.
Speaker 6 (23:35):
And broke my mama heart.
Speaker 3 (23:37):
And I got to figure out a way to change
our lives for the better because I didn't.
Speaker 6 (23:42):
I didn't.
Speaker 3 (23:42):
We didn't see the lowest of the lowest too much
for an interview, you get what I mean. So it's like,
I gotta be the one to like get out change
our lives because I was the one that changed it
for the worst.
Speaker 2 (23:55):
You get the energy around.
Speaker 6 (23:57):
Yeah, bro, it wasn't no giving up for me because
it's bigger than me.
Speaker 1 (24:01):
But even but even even speaking on the lowest moments,
I think that will resonate for people because You're right,
not everybody wants to They might not have that that
form giving up, but everybody's been through uh And you
know some people have that moment and want to give
up other people, but everybody's have that hat has had
that low moment all fact, Conda, you you've seen a
(24:23):
mentor help usher in some of the best in the game.
Right without I'm gonna use the word comparing. You know,
I know they're rare, but who do they put you
in the mind of or who did they put you
in the mind of up on first meeting while working,
Like what traits do they have that puts you in
the mind of people.
Speaker 2 (24:41):
That you work with that are successful.
Speaker 1 (24:44):
Oh man, they got that, you know, Or maybe it's
a common theme that everybody has.
Speaker 4 (24:48):
Well, there's definitely not a common theme that everybody got.
Everybody got something specific right with them. To be honest,
what attracted me to them was they reminded me so
much of myself, Like the story, the ties to the family,
the challenges coming out of that situation into a better situation,
figuring out which direction that is, And Okay, how you're
(25:10):
gonna leave your brother down the right? Because I got
brothers too, right, so me coming up the way? He
look at how you leading his brother's the way I
have to leave boo. You understand, I'm saying, so's we
are so much common it's scary. And then I'm watching
all the things that happen that don't normally happen, and
they still get past it, Like certain situations an average
person ain't supposed.
Speaker 2 (25:30):
To go through or get out of life.
Speaker 4 (25:32):
Gotcha, they don't even happen like that, and I'm watching
it happen for them, like that. So I was like, now,
whatever's happening in this circle or in this energy, Like,
whatever this is, it was meant to land here because
I got it immediately from the moment I left set
eye on it, set eyes on it. But for the
most part, I knew whatever their purpose was was to
flow in this direction.
Speaker 1 (25:52):
How do you how do you not as an exec,
as a as a label owner, as somebody from the top,
not getting away. But at the same time, you know
there's things that you can tailor and usher in and
show them that's gonna help them in their career, But
how do you kind of navigate those two things?
Speaker 4 (26:06):
Now, I just help them whatever I can, give them
all the information that I feel that they may need.
If there's a conversation that we have, they always have questions.
I make sure they ask, Oh, I don't man as
many questions as possible, because if you don't know, you
don't know, right And if I don't know, then I'm
gonna tell you I hang.
Speaker 5 (26:23):
Out, I don't know.
Speaker 4 (26:24):
I'm gonna find out, and I'm gonna make sure you
know you know. But for the most part, education is
the key man.
Speaker 5 (26:29):
That knowledge is power man.
Speaker 4 (26:31):
That's the realest thing ever said, and I'm watching it happen,
like if you got the information, you can mess it's
endless where you can go.
Speaker 5 (26:38):
And then it makes my job easier too when.
Speaker 4 (26:40):
They're educated, because then I don't have to explain to
them the moves I'm making. And sometimes they can come
and say, oh, conn, I was thinking, man, what what
this direction? Because now they understand the play, they see
the board, they understand the game. When you're educated to it,
you could be creative because now you can put pots
together that w't naturally go together, but might actually cook
whatever meal we try to, you know, prepare. But for
(27:00):
the most part, it just feels better knowing that they
know already. And it also feels better knowing because oftentimes
clicks and frishers break up because of lack of information.
So you'll see an artist that you get them to
a certain level and they're super highly successful, but then
other people in the air telling them that situation work
a different way. Then now you feel like you're being slighter,
(27:22):
or sometimes you might feel like somebody's robbing you or
you're not getting what you're supposed to get. But your
only fault for that when you don't know. But when
you got the information, then you know the vipers that's
coming You already know. Okay, I know the information. So
whatever he's talking about, that ain't it? So I need
to get this fool up bout my You know sure,
because I'm telling you, clicks always get broken in by
people coming in with information that you're not aware of.
(27:44):
But if you got the information, you already know who's
a snake and who's coming in to Ashley bear Fruit.
Speaker 1 (27:49):
Has it been hard for you guys or have you
had to deal with that as far as like leaving
people behind, letting them go, cutting tides with certain individuals
and it's so hot, have you guys navigated through that?
Speaker 3 (28:01):
I mean, I think just getting in like a certain
headspace to know that you're moving in a positive direction,
you know that kind of you kind of gotta cut
something off, whether it's a habit, a person something. I
wouldn't say people or anything. I don't want to say
just people, but I believe that, yeah, And I know
(28:23):
for myself personally, I had to get rid of a
lot of, you know, old ways to move towards a
new direction for a show.
Speaker 1 (28:31):
Now you you have a show, and I was gonna
speak to a man because they you know your your
new father. Congratulations, And I got to get some some advice.
Speaker 2 (28:44):
I do this thing called dad advice. I'm a father
as well. Man.
Speaker 1 (28:47):
What da advice could you give two other fathers from
a father's perspective as a new father? Now, what advice
could you give to other fathers out there?
Speaker 2 (28:56):
And I will go down to the.
Speaker 1 (28:58):
Service as a new father experience? Have you dealt with
it so far? And what advice could you get?
Speaker 2 (29:08):
I just can't.
Speaker 6 (29:09):
I don't know. I just want to.
Speaker 3 (29:10):
I'm experiencing a feeling moresoever than just you know what
I'm saying, because my baby's so fresh that it don't
know the difference between night and day right now. You
know what I'm saying, it's a boy verse. I'm just
feeling the emotions of it, you know what I'm saying,
Just the excitement of it. Uh, no sleep, you know
(29:31):
what I'm saying, ain't no sleep. But that's all of that,
Like I'm looking forward to all of that. Yeah, you know,
I'm just learning them, he's learning me. I'm in that
phase right now, you know what I'm saying. So as
far as like experiences with him, you know, I ain't
really took him out the crib too much. You know,
he only been out the crib maybe a handful of times.
You know what I'm saying. He's only a month old.
(29:51):
So yeah, I'm just learn. Yeah, you got five, right, five?
Speaker 2 (30:00):
I heard that the Project five. You got a lot
of You had a lot of advice.
Speaker 6 (30:03):
Love every one of them to life, you know what
I mean.
Speaker 3 (30:06):
But with me, like I would say, just cherish the time,
you know what I mean. Like it's a lot of
things I can say, but I'm speaking from my personal experience,
Like whenever I'm with my babies, I literally cherish them
like I like, I take it in, you know what
i mean. Like my youngest son, Taji, you know what
(30:27):
I mean. Like he'll come downstairs while I'm recording con Mike,
you know what I mean, say hey, you know, hey,
what about this record or something?
Speaker 6 (30:35):
You know what I mean, I'm recording.
Speaker 3 (30:37):
He'll come down and dad, you know what I mean,
and mess up my whole I gotta start all over,
you know what I mean. But I'll be like, you
know what I mean, But I cherish those moments because
I know how fast time could go. Because I understand
time being going through what we went through. I understand
how fast time could just you know, so I cherished
(30:59):
the time.
Speaker 6 (31:00):
I don't complain, you know what I mean.
Speaker 3 (31:03):
So I would say, like for my lyric Cadence, Steve Melody, Taji,
you know what I mean, all my five I cherished
the time with him, no matter what, I don't complain.
Speaker 2 (31:14):
Can the vets? What's uping you? You the vet man?
You the vet. I need some dad from the O
g from the vet.
Speaker 5 (31:22):
Well that's that's that's the thing. Because I got nine.
Speaker 2 (31:24):
I know, That's what I'm saying.
Speaker 6 (31:25):
I just keep going up.
Speaker 2 (31:28):
I ain't gonna ask you the name. I'm like Nick Cannon,
you know what I'm saying.
Speaker 5 (31:32):
I got nine, nom all. But I mean it's the thing.
Speaker 4 (31:36):
Children in Africa, we look at them differently because it's
more of a legacy for me keeping my family name alive.
Speaker 5 (31:45):
Right.
Speaker 4 (31:46):
I got to nine because I wanted two girls, because
one thing about nature. Girls gonna always take care of daddy,
but the boys gonna always take care of mommy. So
as I get older and I need my diapers change,
my boys ain't doing that. I'm gonna tell you that
right now.
Speaker 5 (32:02):
But my girls will, So I needed that to make
sure that was straight. But it took me seven boys.
Speaker 4 (32:07):
To get to those two girls last. I had seven
boys first, then the two girls in the end, you
know what I mean. So now the boys can keep
the legacy alive, run the businesses and just keep you know,
keep the family name going, while the girls just take
care of the king.
Speaker 5 (32:23):
You know what I'm saying.
Speaker 2 (32:25):
Absolutely, Man, that's the legendary that's got.
Speaker 1 (32:30):
It's hilarious that the last the last two was the
ones that.
Speaker 2 (32:37):
Yeah, that's seven boys do that. Man, it's amazing.
Speaker 1 (32:42):
Okay, I want to kind of turn in this direction
in terms of, like the year can't end without you
all doing what And we'll start off with shesh right.
I know you guys mentioned having the mixtapes, but like,
what's what's on that vision board?
Speaker 2 (32:59):
What's on that thing?
Speaker 1 (33:00):
Like because you guys got a great introduction at this point,
but what do you got your eyes set on in
terms of, like, yo, immediately right now, the year can't
end until we do this.
Speaker 3 (33:11):
I say, at least b be it on third mixtape
number three for sure.
Speaker 2 (33:19):
Three, I'm down.
Speaker 3 (33:19):
I think that's a good goal. Like, you know what
I'm saying, So that's gonna be crazy.
Speaker 1 (33:25):
You guys won every every other more than that.
Speaker 3 (33:30):
Yeah, so that'll be that's that's something I'm looking forward to.
Speaker 2 (33:34):
Gotch you.
Speaker 3 (33:34):
Yeah, I would say I'll agree with my brother because
it's about getting the art out there right now at
this point, like just flooding the market, you know what
I mean?
Speaker 2 (33:45):
Is there a thing I'm sorry to cut you off.
Speaker 1 (33:47):
Now, there is a such thing as oversaturating yourself in
today's climate, do you think?
Speaker 3 (33:52):
I think when the when the quality is there, it
ain't to a degree, and.
Speaker 4 (33:56):
Then when the fan base is not there quite at
the beginning, you have no choice because the game is
so flooded and everybody got to access.
Speaker 2 (34:04):
You gotta cut through up everybody. Artist.
Speaker 4 (34:07):
Yeah yeah, literally they like I think gonna be an artist,
small man like every So you gotta cut through all that,
you know what I mean. So in the beginning, you
gotta come with it and just keep the you know,
keep feeding, keep feeding the machine. But then there's always
those one or two records that you know that you
got to go put the house on it, so that
way all the other you know, material that you're putting
(34:27):
out can get Odds and ears On.
Speaker 5 (34:29):
Yeah.
Speaker 1 (34:29):
Yeah, uh with Ghetto Living you said you produced that one, yes, sir?
Speaker 2 (34:35):
How intentional was that?
Speaker 6 (34:36):
Very?
Speaker 2 (34:37):
In terms of this I'm talking about like the sample,
you know.
Speaker 6 (34:40):
Like everything was intentional.
Speaker 3 (34:43):
Like I just had the idea my brother, he was
walking into the studio and then I was just like, Man,
I got an idea, Like.
Speaker 6 (34:52):
We a lot of artists sample other artists.
Speaker 3 (34:56):
We signed to an icon, We signed to a legend,
you know what I mean, So why are we not
simpling this man?
Speaker 6 (35:02):
You know, people got to pay for clearances and all that.
Speaker 2 (35:05):
That's an easy conversation.
Speaker 6 (35:06):
I mean, yeah, it's like, man, we signed to him.
This is his home.
Speaker 3 (35:10):
So it's just like I came up with that's both
our favorite songs about Big Bro Ghetto. So that was
a no brainer. I just came up with the beat.
Wanted to change some things about it, you know what
I'm saying, build around it. He loved the beat I
came up, you know what I mean, with the idea.
Speaker 6 (35:28):
We laid it the same night. Everything happened the same night.
Speaker 3 (35:30):
From the point of man, I got this idea to
us finishing the song.
Speaker 6 (35:36):
Then we let Bro here and he you know, what
I mean, you went crazy about it.
Speaker 1 (35:41):
You know from your perspective hearing it, this is what
twenty one years later, right, What was your reaction hearing
that was like, oh, this this makes perfect sense?
Speaker 2 (35:52):
Like what was going through your mind when you actually
heard it?
Speaker 4 (35:55):
I think it was all of the above, you know
what I mean, because me knowing what they've been through
and me knowing what they translate to for me just
to hear them come up with that idea. From the
moment I heard it, I already knew. I said, Okay,
I gotta get the booth from I gotta be on
right attaching this version. I got it there quick, but
(36:17):
we knew off top. I was like, Oh, it's gonna
be perfect. It's gonna be it's a perfect introduction. It's
already affiliation there, and Convict Coach is already a global brand.
So the moment we dropped this, it's gonna put eyes
on y'all immediately. So we gotta, you know, pad it
with something so that can see that your niggas rapped
for real. And that's how the concept. But that even
the mixtape came, we had to hear me put that out.
While the song was actually.
Speaker 2 (36:38):
Is there any pressure with that? Knowing that this is
a global brand.
Speaker 1 (36:41):
A lot of attention is on you as of right now,
like getting things going. Is there any pressure that's that's
that comes with that or it's like now were ready
for it?
Speaker 3 (36:52):
Nah?
Speaker 6 (36:52):
I don't think it's not.
Speaker 3 (36:53):
Well, I know it ain't no pressure, but I think
it could be pressure for other arts this if the
exec or the legend or the icon, whoever they under
makes it feel like we.
Speaker 2 (37:07):
Have to do this one. It has to be the world.
Speaker 3 (37:10):
So obviously our confidence, there are drives, they're all that
good stuff. But on top of that, Bro doesn't make
it big bro Acon. He doesn't make it like, hey, we.
Speaker 6 (37:22):
Need a hit by tomorrow, like you know what I mean.
He don't do that. So he makes it comfortable all
the way around the board. When we first signed.
Speaker 3 (37:28):
He was just like, look, do y'all Like, I ain't
signed y'all to change y'all.
Speaker 6 (37:33):
I signed y'all for to help y'all blossom, you know
what I mean. So it's like, just.
Speaker 3 (37:38):
Do y'all any little minor changes or whatever. But I
signed y'all for y'all because I love what y'all doing.
Speaker 2 (37:44):
You know what I mean, so that's really short to here.
Speaker 1 (37:46):
Man, It's very short to hear because a lot of
the times the talent is there, but then you know,
you have people that get in the way of the
actual thing.
Speaker 2 (37:53):
That you that attracted you in the first place.
Speaker 1 (37:56):
So to hear that that that acon is like, Yo,
now do what you gotta do. I'm gonna facilitate and
help however I can.
Speaker 2 (38:02):
But this is this is what it is, Yo.
Speaker 1 (38:05):
Before we get up out of here, any last thing
you want to tell the people out there. I do
appreciate you guys taking your time and pulling up. This
has been a powerful conversation.
Speaker 5 (38:14):
Man.
Speaker 1 (38:14):
I really look forward to sending you guys blossom and
you know, the next conversation to be even bigger and better.
Speaker 2 (38:19):
Man. But uh, where where can people find you?
Speaker 1 (38:22):
How can they you know, stay connected with you guys,
and what can they look forward to?
Speaker 3 (38:25):
Yeah, you can find us on all social media platforms
at Sheesh, Underscore Convicts. So that's s H E E
s H Underscore, K O N V I C T.
Speaker 5 (38:36):
Gotch right is on my page.
Speaker 2 (38:40):
It's gonna.
Speaker 3 (38:43):
Check out that Aaron Mattress go go check it out,
over and over and.
Speaker 1 (38:48):
No, seriously, seriously, I think for anybody that's that's, that's
that's listening to watching for the first time, it's a
great introduction to who these brothers are. You know, the
bars are there, but it's just a great, like you said,
a great appetite for what you guys gonna get for
that main course. So looking forward to it. It's homegrown
Chuck Dizzle, live and direct. We'll catch you all next time.
Speaker 2 (39:07):
A geez
Are we back at it? Chuck Dizzel live and direct,
keep it homegrown. We got a kind of the building.
We got sheesh in the building.
Speaker 2 (00:14):
Man, that's what I like. Man, Okay, that's what it's about.
Got the whole sound, sound effects and all.
Speaker 3 (00:20):
Man.
Speaker 2 (00:20):
Hey Man, talk talk about talk about the group, talk.
Speaker 1 (00:23):
About the project that you guys have out right now, Man,
and I want to start things off a kon with
with U Convic Culture, right the companies got got switched
over a couple of years back, reconstructed to convict culture
versus convict music. Man, talk about why it was important
to do that, and you know, introduction to these fellas
that you met and got in the building with us, right.
Speaker 4 (00:42):
Yeah, Man, Convict music just got bigger than music, man.
You know it's it's it's definitely gotten so big.
Speaker 5 (00:48):
Man.
Speaker 4 (00:48):
We got involved in so many other things. It was
it was really more a culture at this point, you
know what I mean. So, especially with everything we've done
in music, there was like a step, you know, like
a hedge that we just couldn't get past. As we're
proud to reach the pinnacle of what music could create,
you know what I mean? With all these things that
we created that became industry standard.
Speaker 5 (01:06):
Man.
Speaker 4 (01:06):
So I was like, listen, you know, let's let's restructure
the whole company to where we're now servicing the culture
in itself.
Speaker 2 (01:13):
Was that? Was that always the goal in the beginning.
Speaker 4 (01:16):
That was always to go out. It starts with the
music and they go beyond, you know what I mean?
Speaker 5 (01:20):
Absolutely?
Speaker 2 (01:20):
So, how did you meet these guys right here? Man?
With she?
Speaker 1 (01:23):
And first of all, Ellen, that's big Ski. Appreciate y'all
pulling up man? And how did you guys connect?
Speaker 3 (01:30):
Man? Sure? I mean we connected through mutual friends, you
know what I mean, mutual people that we both knew,
you know, kind heard the music. I was working a
circuit Atlanta, you know what I mean, grinding, making a
name for myself, and uh, you know, he just heard
(01:51):
the music and he was blown away. My brother was
locked up, you know what I mean. And then as
soon as he got out, I moved him to Atlanta
and then you know, I introduced him to Khan and Con.
That's when you know, Con was like, yeah, we need
to make this a group.
Speaker 2 (02:05):
Got you? So? Was it? Was it a solo thing
for yourself first?
Speaker 1 (02:10):
And as far as music wise, solo individually for both
of you guys, and then in forming as a group.
Speaker 3 (02:15):
Or I mean, me and my brother been rapping together
our whole lives, you know what I mean. We had
a group called a o NSL got started when we
was kids. But you know, we've been wrapping our whole
lives since I was eight. I've been rapping since I
was eight. I taught him how to write later on,
you know what I mean. And far as the duo,
(02:37):
sheh Con you know what I mean, gave us that
name she Shan.
Speaker 6 (02:41):
Yeah, we created that.
Speaker 2 (02:42):
Yeah, was that based off of your first reaction? We
heard them like, how amazing is that? Man? You go
just straight off a natural reaction.
Speaker 4 (02:51):
It's like, man, listen, everything I noticed that's worked in
the business has been the most genuine, the most natural,
you know, reaction of everything all the way down from
song to lifestyle to content to just behavior. But when
I heard it, man, I was like, man, listen, ain't
no better name for them.
Speaker 1 (03:06):
To come speak to that man, because it's like I
feel like in this business, just in life in general matter,
we tend to overthink, right think the process.
Speaker 4 (03:15):
Everybody over thinks it's not that serious. You know, if
you go about how it makes you feel from the
first time, you always The problem is people think about
the first time, then they start thinking twice, then thinking
three times, and thinking full times before you know it.
You know, they got that saying if you think long,
you think wrong. Right, that first instinct, that's it. Go
(03:36):
with it, God, have confidence and run with it.
Speaker 5 (03:38):
Now.
Speaker 1 (03:38):
I know you get approached a lot, right as far
as music and as far as artists, people that want
to get your attention.
Speaker 2 (03:44):
What was it about these.
Speaker 1 (03:45):
Two individuals that that got your attention to even make
you want to listen? You said, a mutual friend. Right,
I'm sure you got a lot of people to hit
you up saying, you know, check this person out, check
this person out. What even was that thing for you
to say, okay, I'll even consider listening.
Speaker 4 (03:57):
Yeah, well, you know the person that actually brought him
to me both. Yeah, he got a great air.
Speaker 2 (04:02):
Oh okay, gotcha.
Speaker 5 (04:03):
He had a great air.
Speaker 4 (04:04):
He was like, God, listen, brought a lot of stuff,
you know, right right, but listen, this is right here.
Got to listen to it. I said, man, listen, Man,
I ain't got I got time, but you got five minutes?
Speaker 2 (04:13):
Gotcha? I end up getting that a whole hour. It's
so funny.
Speaker 1 (04:17):
I'm gonna be honest, man, it was my first time
pressing playing on the project air Mattress Value one right
the next tape, and I love I Love, I love
how Track one. If anybody is listening, Track one gives
you a sense of everything. I love how you broke
down the story of who they are and you know
individuals like even personality wise. You know what I'm saying,
like the confident one, the quiet one.
Speaker 2 (04:37):
And and the bars are there. You know what I'm saying.
Speaker 1 (04:39):
And I feel like that's a good representation of like
what you can expect from the music.
Speaker 2 (04:44):
You mentioned Atlanta, But you guys are from Chicago or Indiana.
Speaker 6 (04:49):
About what got you?
Speaker 2 (04:50):
Got you? Yeah?
Speaker 3 (04:51):
We was born and raised in uh Chicago and moved
to elk Cart, Indiana when he was about nine eight
or nine.
Speaker 2 (04:58):
Yeah, got you?
Speaker 1 (05:00):
I hear when I when I hear the music, I
also hear and you correct me if I'm wrong.
Speaker 2 (05:06):
Did you guys ever spend time like battle rapping?
Speaker 6 (05:10):
I did.
Speaker 1 (05:11):
It's it's to me. It sounds like, you know, most
people say, oh man, battle rappers can't make music. It
sounds like a polished, polished version.
Speaker 2 (05:17):
Of battle rap.
Speaker 1 (05:18):
Like the bars are there, the punch lines of there,
but it's music that you can actually like.
Speaker 2 (05:23):
You know, she digests.
Speaker 3 (05:24):
Man, it's the battle rap in front of one hundred
and fifty two hundred people. I used to battle rap
at house parties where it was so packed the living
room floating caved in.
Speaker 2 (05:36):
Get the fuck out of here, literally, people.
Speaker 6 (05:38):
Falling into the basement.
Speaker 3 (05:40):
Career like, it's all like people from the city l Car, Indiana,
where we was raised.
Speaker 6 (05:46):
They know, I mean.
Speaker 1 (05:50):
Speak speak to the confidence that that you got, bro,
you already sense. Yeah, the confidence is that I feel
like it's necessary, unique it. But but I love that
you you have that. It's that's something that's always been
you from jump.
Speaker 5 (06:05):
Facts just he got he got.
Speaker 6 (06:12):
And my brother confident too.
Speaker 2 (06:14):
He's just in his own way. He is solid.
Speaker 1 (06:16):
He he's thinking it though. Again you hear the bars,
but that's a natural thing. You you've been the voiceous
one more out there. You've been kind of.
Speaker 2 (06:26):
A quiet one naturally.
Speaker 3 (06:29):
Got to get him to talk sometimes, you know.
Speaker 6 (06:33):
You don't be saying nothing.
Speaker 3 (06:34):
Sometimes it's scary for people, you know, you.
Speaker 1 (06:40):
Know what I mean. But it leads more to the
imagination and again to the music as well, So I
think that's important.
Speaker 2 (06:45):
Like it again, it sticks, It sticks out.
Speaker 1 (06:47):
To the points like all right, we think about like
let me hear what you've got, what you're talking about,
you know, it leads more to the story of like
what you guys are trying to do. So speaking from
from from that that situation from being I don't know, was.
Speaker 2 (07:01):
It a group before prior to this? Yeah?
Speaker 1 (07:03):
Yeah, okay, So transitioning from that to this this go round?
How are things different from you? How you guys feel
like you're moving different? What's the energy like for you guys?
Let's go around, because you guys been moving throughout the city.
I've seen a lot of stocks that y'all been making.
But talk about this go around in this run for
not only the project but the song A Ghetto Living
that you guys got out right now.
Speaker 6 (07:23):
I mean, we just geled together, you know.
Speaker 2 (07:25):
Great?
Speaker 3 (07:26):
You know what I'm saying. It ain't no big guys
or little ewes and nothing like that. We don't think
that way. We bounce ideas off each other, we take
constructive criticism. Move on, let's do great, Let's be great.
Let's do better than last time, you know what I'm saying,
And that translating to the music, to that relationship because
it's just like we're just going crazy in it. It
(07:49):
just sound like one. And that's how it is outside
the music, you know what I'm saying, just everyday life
with my bros. Just like we won right there, we
want in music and you can see it just it
just mess as well.
Speaker 1 (08:00):
So you are the quiet one. But what do you
bring out of out of your bro? What do you
feel like you and you can answer that question as well, like.
Speaker 2 (08:10):
I want to hear it.
Speaker 3 (08:12):
I think he just want to be the best for
me anyways, you know what I'm saying. So bringing something
out is something that's already already. It's already there. Yeah,
you know what I'm saying. Every day whatever we whatever,
you know, obscool, we gotta tackle. You know what I'm saying.
He just want to be the best for me. I
want to be the best for him. So it ain't
nothing that you know, you got to rev up or
get ready or nothing like that. It's already there.
Speaker 2 (08:34):
Got you gotcha.
Speaker 1 (08:35):
So as far as the music, we got ghetto living
out right now you got the project Air Mattress Value one.
What was the hope to kind of get because I
felt like it was a great introduction. What are the
other things that you felt like you needed to tackle
with this project for people to kind of like understand
(08:55):
who you guys are. What are the things that you
checked off the box? If you guys initially met with
coms like, Okay, when we put this out, we want
to make sure we do this, this, and this. What
are the things that you're trying to tackle moving forward?
And you know what are we gonna get as far
as music wise as well.
Speaker 3 (09:09):
I mean, this project was just like a teaser really,
you know what I mean. Like Bro just wanted us
to get We dropped Ghetto Living at which is at
three million views right now in a month, you know
what I mean. So that's going crazy. And then he
just was like, look, we got to follow up with
a project. We need to drop something for the new fans,
(09:32):
the old fans.
Speaker 6 (09:32):
You know what I mean to.
Speaker 3 (09:34):
Eat you know what I mean, eat off of? You
know what I mean to vibe with, to live with.
So he just told me to put it together. I
put it together. Twelve songs, you know what I mean.
We ain't really have to think too much about it. Yeah,
the title come from like you know, when you blow
up an air mattress, it's blowing up off the flow
from the ground up.
Speaker 6 (09:53):
We blowing up off five flows from the ground up,
got it? You you know what I mean.
Speaker 3 (09:57):
So it's like symbolic, like you know, symbolic in a
way of like transitioning, you know what I mean. Some
people go through things where they got to sleep on
a palette and then they get their air mattress, then
they get a real bid, then they get their own apartment.
Speaker 6 (10:13):
And they you know what I mean. So it's like stages. Yeah,
stages you know what I mean.
Speaker 1 (10:17):
Yeap, dude, Well, I like seeing it from the ground
up from my perception and seeing the work that that
that you guys are putting in, uh comment from your perspective,
this go round and making those rounds for people. You know,
what are the things that you felt like, you know,
you said like they have it all together, but what
are some of the components You're like, Okay, I see this,
(10:39):
but let's let's work on this. Let's let's implement these
type of things to take it from from from.
Speaker 2 (10:44):
Great to greater yeah.
Speaker 4 (10:46):
So me, it was more so about breaking the stereotype
of the process because a lot of artists think the
moment they got signed they made it right. And my
thing is the moment you get signed, that's when the work.
Speaker 5 (10:57):
Started starts, you know what I'm saying.
Speaker 4 (10:59):
So I wanted them to see the process of what
it's gonna take to get to where you're trying to go.
And the main model is you're gonna get what you
put in, you know what I mean. Like because of
the digital world, it kind of opens up the door
for a lot of the younger artists to believe the
thing got to put in the work right, you hit
a button and everybody got it. Everybody may have it,
but only for a second. It may pass their timeline,
(11:21):
but they stroll the something else. Man, it makes a
stake in they mind. What makes you know, and that's
building relationships. And as you build relationships, you're not only
building relationship with the fan, but you're also building a
relationship with the people that produces it and pushes.
Speaker 5 (11:33):
It out to the fan.
Speaker 4 (11:34):
Right, And once you make them a fan, then they're
gonna always find ways to continue to play it, even
at their own workplace.
Speaker 5 (11:39):
Which will keep it working, you know.
Speaker 4 (11:41):
So it's a it's a process that allows the artists
to know that these are the pieces that you can't skip.
Speaker 1 (11:46):
Why do you think that it's harder for some artists
to kind of understand that, Like you, you laid it
out and we've heard that before, but not everybody can
adapt that mindset and be like, Okay, well let me
put in the work that's necessary for me to be great.
Speaker 2 (12:00):
Why do you think that that is?
Speaker 4 (12:01):
Well, I mean a lot of artists don't really come
into it for the business or the lifestyle of it.
They come in it for the thing got you, and
as long as they pop in for a week, they
good with that. And then guess what happens when they
ain't popping them more? Then they want to put the
work in. But by that time you don't let your
wave fly pass, you know what I'm saying, And then
you're disgruntled about everybody on what they ain't doing, what
(12:22):
the label ain't doing, when all you have to do
is put in the work. Because especially today, when you
just directed to consumers, like when you're going direct to
the artists, I can't post for them, I can't.
Speaker 5 (12:31):
Speak for them.
Speaker 4 (12:31):
All I can do is speak about them and just
hope that they take my word for it to know
that that's what I say they are. But at the end
of the day, they got to be the one to
sell it. My job is just to put you in
front of the audience and it from there. You got
to take it.
Speaker 2 (12:42):
It's on you. Man.
Speaker 1 (12:43):
Again, I commend y'all for wanting to put into work
and you know, making these rounds even hard.
Speaker 2 (12:48):
Yeah. No, again, for sure.
Speaker 1 (12:50):
It's speaking of locking in and working hard. I heard,
and you can confirm this and deny this. There are
more mixtapes coming. Is that you're working on a mixtape
every every month.
Speaker 4 (13:00):
The other month, they're gonna drop a mixtape out every
other month, and that's not including the albums that they dropping.
Speaker 5 (13:05):
The albums is the part where that's what I do.
Speaker 4 (13:07):
Okay, for them to keep their chops up and you know,
to keep servicing, you know, the culture of hip hop,
because that's what they really they rapp us first. They
was like, man, look, I just want to make sure
that I'm always able to be able to rap, you
know what I mean? The songs, the albums that's gonna
feed their family, open up investments for them to you know,
secure their future. But the art of it, the part
that they you know, that that they enjoy, the part
(13:29):
that feed their passion is the rap. So they want
to make sure that every other month they got something
out there that they can share with the fans and
arsen on that, but just be able to entertain that
for themselves.
Speaker 1 (13:38):
So I mean, with with that being said, it's like
you got Air Mattress Volume one, it's just gonna be
a continued series that we're.
Speaker 2 (13:45):
Going to see. Is that Is that a part of
the process.
Speaker 4 (13:48):
Or it might be California King Value too, you know
what I'm saying, Like I'm.
Speaker 6 (13:53):
Just saying.
Speaker 2 (13:57):
The first thoughts. That's it.
Speaker 5 (13:58):
Yeah, that is some.
Speaker 4 (13:59):
Where they had it may be twin beds, they got
the California team, but by the time that month, no.
Speaker 1 (14:07):
We know Double something is the full size.
Speaker 3 (14:10):
He's definitely gonna be shout out to our brothers and
E White. They produced project as well as our brother
press play got You and I and I snuck in
there with a couple of tracks as well.
Speaker 2 (14:23):
You produce as well, Yeah, he said, Nigga hell yeah.
Speaker 6 (14:26):
Yeah, I produced getto Living.
Speaker 1 (14:28):
Yeah yeah, So rapping producing singing. I mean, it's all
it's a full package thing. Has Bro say three sixties,
three sixties? Now, So the dudes you just mentioned a
second ago, the producers are these people that you your brothers, y'all.
Speaker 2 (14:43):
Bill from day one, I love that White for sure.
Speaker 1 (14:46):
Was that something that was one of those things that
was like, man, this is non negotiable con like, I look.
Speaker 5 (14:51):
Tell me okay to make sure think about me on
championship team.
Speaker 4 (14:55):
When I see that's like me seeing Doctor Drea and
Snoop and I break that up?
Speaker 5 (14:59):
Why Michael Jackson and Quincy Jones and I break that up?
Speaker 2 (15:02):
Right?
Speaker 5 (15:02):
Why would I do that? You know what I'm saying, Like,
hell no, keep that in.
Speaker 4 (15:07):
I see some tracks in every once in a while,
but till they bring some duds, you're you're going to say,
hit the duck, and.
Speaker 6 (15:13):
We ain't bringing them. No. He embreaks that.
Speaker 3 (15:17):
He's one hundred thousand million percent facts what he just said.
Speaker 6 (15:22):
He knew that, you know what I mean. It's like
they were well like Draking forty, you.
Speaker 3 (15:27):
Know what I mean, or like the people he just said,
It's the same thing with me, sp and E White
for sure.
Speaker 2 (15:33):
How do you take criticism though I take it pretty well.
You sure, yeah, I'm right.
Speaker 5 (15:41):
Confidence went to back. Now I like to challenge him.
Speaker 6 (15:48):
He gets under my skin sometimes That's what I want
to hear.
Speaker 2 (15:52):
What are those things that you do that you challenge
him to again to be greater?
Speaker 4 (15:56):
Like, well, one thing, I know, he's great. I know
one thing about this boy right here.
Speaker 5 (16:00):
He's a monster.
Speaker 4 (16:01):
But every once in a while, I sneak in, nigga,
you ain't the greatest of all times. He did not
like to hear me say that, great nigga, but you
ain't dope.
Speaker 2 (16:09):
Nigga for real, bro.
Speaker 6 (16:15):
Literally, that's literally we'll go back and forth. I'll be like, man, he.
Speaker 5 (16:19):
Come back, what.
Speaker 2 (16:23):
Lit that fire? Lift that far?
Speaker 5 (16:24):
Straight up?
Speaker 1 (16:25):
What's what's that one thing for you? Ski that that
kind of lights that fire under you?
Speaker 2 (16:29):
You know what I mean?
Speaker 1 (16:30):
Like that, what's that one thing that when you get challenged, Like,
that's the thing for me that actually, okay, I can
prove now I'm a pool all I got.
Speaker 3 (16:37):
I mean having the rap behind him, you know, it's
like something that really sharpened my pen because it's just
like whoa Like sometimes it'd be like and you know,
you gotta.
Speaker 2 (16:50):
Focus so who's who's older? He's older? So okay, that's
a big.
Speaker 1 (16:56):
Got you you literally big ski bigger than him, But
he's a big wrong has has has big has little
bro ever big bro big bro like in the sense
of like, I'm sorry, has he has been little bro
ever a.
Speaker 2 (17:09):
Big bro little bro. You know what I'm trying. Okay,
where were you like?
Speaker 5 (17:14):
Man?
Speaker 2 (17:14):
This? This this verse? Ain't it man like? Have you?
Have you had those conversations? Never did that?
Speaker 3 (17:21):
He did, never be able to do it.
Speaker 6 (17:26):
Now, No, I can't say. You know.
Speaker 3 (17:29):
What I love about my brother is that he's not
prideful to the where he's like, like he said, we
both want the best for each other.
Speaker 6 (17:38):
So he's not never like prideful to say.
Speaker 3 (17:42):
That you know how you feel about me and how
I feel like I'm the best, and that he's never
that never get in his way. He know his laying,
he knows wrong. I know he's great as well in
what he does. And it has been times where his
verse was better than mine. And I've told him that.
I ain't never told nobody else.
Speaker 6 (18:03):
The world, but I'm gonna him I tell the world this.
Speaker 2 (18:05):
But you'll never.
Speaker 6 (18:06):
Nobody, you know.
Speaker 3 (18:07):
I doubt everything because to me, I feel like I'm
the best.
Speaker 6 (18:10):
But he right, yeah, you know what I mean, It
ain't no, it ain't.
Speaker 3 (18:14):
Nobody really that I feel like it's messing with you
know what I mean, Like I feel like how I
feel about me, but I don't see nobody really messing
with him period.
Speaker 6 (18:24):
So it's been a couple of.
Speaker 3 (18:25):
Tracks like where I was like, yeah, you did got that,
you got off on that.
Speaker 6 (18:30):
You know what I mean.
Speaker 1 (18:32):
But I love that though, because that pushed that inspired
him to how enjoyable is this process to be able
to build with family. You mentioned being locked up, and
I know that can be a challenge in itself, but
to be free for one right to be out and
then it's a blessing right and then be able to
pursue this dream that you guys love together, like talk
(18:54):
about that.
Speaker 3 (18:56):
It's unique, I think even though you know, like you know,
you got the clips, you know what I'm saying, But
it's unique because you ain't got that many. That's like
that either, you know what I'm saying. For you to
be able to change your family life with your brother
and you know, go through this experience with your brother,
see the world with your brother, kick it with your brother,
(19:16):
you know what I'm saying. Like I got my round
right here, you know what I'm saying. So it's a
dope experience. Now it's everything. Just to expound on that, like,
you know, it's rare when you with people when they
want to be something with their kids and then they
actually become it, you know what I mean, Like.
Speaker 6 (19:38):
That is I wish I knew the statistics of that.
Speaker 2 (19:41):
It's long.
Speaker 3 (19:41):
I know, it's rare though, you know what I mean.
So we wanted to be great artists, rappers, you know
what I mean, legendary all that, and we're becoming legendary,
and we becoming those things that we always wanted to be.
And like he said, like the journey to do it
with you your brother, makes it even more special, you
(20:02):
know what I mean, because nobody knows my struggle like
he knows it because he struggled with.
Speaker 6 (20:07):
Me, you know what I mean.
Speaker 3 (20:09):
So it's like somebody could you know, I could relate
to somebody or they could relate to me. But he
was right there. He didn't see, you know, me shed
the tears. He didn't see me, you know what I mean,
go through things, you know what I mean even through childhood,
he was right there with me. So it's like it
makes the whole journey more special.
Speaker 6 (20:27):
You feel.
Speaker 2 (20:27):
Me, What does a family think?
Speaker 3 (20:29):
They proud and extremely proud because we put him through hell?
Speaker 6 (20:33):
You know what I mean.
Speaker 3 (20:34):
So it's like you know what I mean, for real,
we put him through hell. So it's like, especially me,
you know what I mean, I take accountability for that,
you know what I mean.
Speaker 2 (20:41):
So it's like.
Speaker 6 (20:43):
To to to put him through hell and then change.
Speaker 3 (20:48):
Our lives in such a drastic way from doing dumb
stuff when we was young and becoming men, you know
what I mean, and.
Speaker 6 (20:56):
Taking care of our family and.
Speaker 3 (20:59):
Go from putting frowns on our family faces and making
them sad and having them cry tears to making them
smile tears, you know, and have them tears of joy.
Speaker 6 (21:09):
You get, you know what I'm saying. Like to see
that is like powerful, bro, you know.
Speaker 3 (21:13):
What I mean, and that that pushes us even more
aside from like our kids is our first, you know
what I mean.
Speaker 6 (21:19):
My kids is everything.
Speaker 2 (21:20):
My brother and new father like congratulations, you know what
I mean.
Speaker 6 (21:24):
Our mama you know what I mean.
Speaker 3 (21:25):
Our mama here ghetto living before we came here before
you know, we flew here. Our mama was like, I
don't know why every time I hear ghetto living, ghetto living,
I get emotional.
Speaker 6 (21:36):
Wow, you get what I mean for real? But it's like,
you get what I'm saying.
Speaker 3 (21:41):
But she's seeing her babies because we still have babies
no matter how manly we are, you know what I mean.
It's like for her is moving because she didn't have
to sell them plates for a commonsaries.
Speaker 6 (21:51):
She didn't have to make them visits to the prisons.
You know what I mean.
Speaker 3 (21:55):
She didn't have to, you know, like go through heartbreak
and you know what I mean. So for her just
to see her smile.
Speaker 1 (22:02):
For us, it's like everything and you got you guys
were locked up together bunkies for a period.
Speaker 4 (22:08):
That's another that happen and that life has been rare.
That's why I said it was meant for him.
Speaker 5 (22:13):
Right.
Speaker 6 (22:13):
It's a movie, like I ain't gonna say a movie.
Speaker 3 (22:17):
I say it's serious because it's too much like everything
that we experience.
Speaker 6 (22:23):
Yeah, it's God, it's divine.
Speaker 1 (22:25):
Can you speak to a moment because there's a lot
of people that that's watching or listening that have been
on this journey that want to go on this journey.
Speaker 2 (22:33):
And maybe you know, they see they see you a
coln right now.
Speaker 1 (22:36):
They see the glitz, they see the glam, but they
don't they don't know the stories behind those tears. Right,
can you speak on on one of those moments where
it's like, man, you really want to give up? Like
it's like, yo, I don't even know if this is
even worth it anymore.
Speaker 3 (22:50):
And I ain't never had that moment. I'm gonna keep
it up. I ain't even being funny, I ain't trying
to sound cool for the radio, none of that. Like
this is so serious for me, You get what I mean? Yeah,
Like I didn't let my brother down the wrong path.
I gotta lead him down the right one, now you
know what I mean. I didn't broke my mama heart.
I gotta try to minute together like it wasn't never
(23:13):
no giving up for got you.
Speaker 2 (23:15):
But the lowest moment was steering the wrong way in prison.
Speaker 3 (23:18):
The lowest moment was prison when he was on the
top bunk every night and I'm on the bottom bunk
and he going to sleep and I'm alone. I'm up
while he's sleep and I cry, Wow, you get what
I mean, like, because I'm like, damn, I didn't put
us in this situation.
Speaker 6 (23:35):
And broke my mama heart.
Speaker 3 (23:37):
And I got to figure out a way to change
our lives for the better because I didn't.
Speaker 6 (23:42):
I didn't.
Speaker 3 (23:42):
We didn't see the lowest of the lowest too much
for an interview, you get what I mean. So it's like,
I gotta be the one to like get out change
our lives because I was the one that changed it
for the worst.
Speaker 2 (23:55):
You get the energy around.
Speaker 6 (23:57):
Yeah, bro, it wasn't no giving up for me because
it's bigger than me.
Speaker 1 (24:01):
But even but even even speaking on the lowest moments,
I think that will resonate for people because You're right,
not everybody wants to They might not have that that
form giving up, but everybody's been through uh And you
know some people have that moment and want to give
up other people, but everybody's have that hat has had
that low moment all fact, Conda, you you've seen a
(24:23):
mentor help usher in some of the best in the game.
Right without I'm gonna use the word comparing. You know,
I know they're rare, but who do they put you
in the mind of or who did they put you
in the mind of up on first meeting while working,
Like what traits do they have that puts you in
the mind of people.
Speaker 2 (24:41):
That you work with that are successful.
Speaker 1 (24:44):
Oh man, they got that, you know, Or maybe it's
a common theme that everybody has.
Speaker 4 (24:48):
Well, there's definitely not a common theme that everybody got.
Everybody got something specific right with them. To be honest,
what attracted me to them was they reminded me so
much of myself, Like the story, the ties to the family,
the challenges coming out of that situation into a better situation,
figuring out which direction that is, And Okay, how you're
(25:10):
gonna leave your brother down the right? Because I got
brothers too, right, so me coming up the way? He
look at how you leading his brother's the way I
have to leave boo. You understand, I'm saying, so's we
are so much common it's scary. And then I'm watching
all the things that happen that don't normally happen, and
they still get past it, Like certain situations an average
person ain't supposed.
Speaker 2 (25:30):
To go through or get out of life.
Speaker 4 (25:32):
Gotcha, they don't even happen like that, and I'm watching
it happen for them, like that. So I was like, now,
whatever's happening in this circle or in this energy, Like,
whatever this is, it was meant to land here because
I got it immediately from the moment I left set
eye on it, set eyes on it. But for the
most part, I knew whatever their purpose was was to
flow in this direction.
Speaker 1 (25:52):
How do you how do you not as an exec,
as a as a label owner, as somebody from the top,
not getting away. But at the same time, you know
there's things that you can tailor and usher in and
show them that's gonna help them in their career, But
how do you kind of navigate those two things?
Speaker 4 (26:06):
Now, I just help them whatever I can, give them
all the information that I feel that they may need.
If there's a conversation that we have, they always have questions.
I make sure they ask, Oh, I don't man as
many questions as possible, because if you don't know, you
don't know, right And if I don't know, then I'm
gonna tell you I hang.
Speaker 5 (26:23):
Out, I don't know.
Speaker 4 (26:24):
I'm gonna find out, and I'm gonna make sure you
know you know. But for the most part, education is
the key man.
Speaker 5 (26:29):
That knowledge is power man.
Speaker 4 (26:31):
That's the realest thing ever said, and I'm watching it happen,
like if you got the information, you can mess it's
endless where you can go.
Speaker 5 (26:38):
And then it makes my job easier too when.
Speaker 4 (26:40):
They're educated, because then I don't have to explain to
them the moves I'm making. And sometimes they can come
and say, oh, conn, I was thinking, man, what what
this direction? Because now they understand the play, they see
the board, they understand the game. When you're educated to it,
you could be creative because now you can put pots
together that w't naturally go together, but might actually cook
whatever meal we try to, you know, prepare. But for
(27:00):
the most part, it just feels better knowing that they
know already. And it also feels better knowing because oftentimes
clicks and frishers break up because of lack of information.
So you'll see an artist that you get them to
a certain level and they're super highly successful, but then
other people in the air telling them that situation work
a different way. Then now you feel like you're being slighter,
(27:22):
or sometimes you might feel like somebody's robbing you or
you're not getting what you're supposed to get. But your
only fault for that when you don't know. But when
you got the information, then you know the vipers that's
coming You already know. Okay, I know the information. So
whatever he's talking about, that ain't it? So I need
to get this fool up bout my You know sure,
because I'm telling you, clicks always get broken in by
people coming in with information that you're not aware of.
(27:44):
But if you got the information, you already know who's
a snake and who's coming in to Ashley bear Fruit.
Speaker 1 (27:49):
Has it been hard for you guys or have you
had to deal with that as far as like leaving
people behind, letting them go, cutting tides with certain individuals
and it's so hot, have you guys navigated through that?
Speaker 3 (28:01):
I mean, I think just getting in like a certain
headspace to know that you're moving in a positive direction,
you know that kind of you kind of gotta cut
something off, whether it's a habit, a person something. I
wouldn't say people or anything. I don't want to say
just people, but I believe that, yeah, And I know
(28:23):
for myself personally, I had to get rid of a
lot of, you know, old ways to move towards a
new direction for a show.
Speaker 1 (28:31):
Now you you have a show, and I was gonna
speak to a man because they you know your your
new father. Congratulations, And I got to get some some advice.
Speaker 2 (28:44):
I do this thing called dad advice. I'm a father
as well. Man.
Speaker 1 (28:47):
What da advice could you give two other fathers from
a father's perspective as a new father? Now, what advice
could you give to other fathers out there?
Speaker 2 (28:56):
And I will go down to the.
Speaker 1 (28:58):
Service as a new father experience? Have you dealt with
it so far? And what advice could you get?
Speaker 2 (29:08):
I just can't.
Speaker 6 (29:09):
I don't know. I just want to.
Speaker 3 (29:10):
I'm experiencing a feeling moresoever than just you know what
I'm saying, because my baby's so fresh that it don't
know the difference between night and day right now. You
know what I'm saying, it's a boy verse. I'm just
feeling the emotions of it, you know what I'm saying,
Just the excitement of it. Uh, no sleep, you know
(29:31):
what I'm saying, ain't no sleep. But that's all of that,
Like I'm looking forward to all of that. Yeah, you know,
I'm just learning them, he's learning me. I'm in that
phase right now, you know what I'm saying. So as
far as like experiences with him, you know, I ain't
really took him out the crib too much. You know,
he only been out the crib maybe a handful of times.
You know what I'm saying. He's only a month old.
(29:51):
So yeah, I'm just learn. Yeah, you got five, right, five?
Speaker 2 (30:00):
I heard that the Project five. You got a lot
of You had a lot of advice.
Speaker 6 (30:03):
Love every one of them to life, you know what
I mean.
Speaker 3 (30:06):
But with me, like I would say, just cherish the time,
you know what I mean. Like it's a lot of
things I can say, but I'm speaking from my personal experience,
Like whenever I'm with my babies, I literally cherish them
like I like, I take it in, you know what
i mean. Like my youngest son, Taji, you know what
(30:27):
I mean. Like he'll come downstairs while I'm recording con Mike,
you know what I mean, say hey, you know, hey,
what about this record or something?
Speaker 6 (30:35):
You know what I mean, I'm recording.
Speaker 3 (30:37):
He'll come down and dad, you know what I mean,
and mess up my whole I gotta start all over,
you know what I mean. But I'll be like, you
know what I mean, But I cherish those moments because
I know how fast time could go. Because I understand
time being going through what we went through. I understand
how fast time could just you know, so I cherished
(30:59):
the time.
Speaker 6 (31:00):
I don't complain, you know what I mean.
Speaker 3 (31:03):
So I would say, like for my lyric Cadence, Steve Melody, Taji,
you know what I mean, all my five I cherished
the time with him, no matter what, I don't complain.
Speaker 2 (31:14):
Can the vets? What's uping you? You the vet man?
You the vet. I need some dad from the O
g from the vet.
Speaker 5 (31:22):
Well that's that's that's the thing. Because I got nine.
Speaker 2 (31:24):
I know, That's what I'm saying.
Speaker 6 (31:25):
I just keep going up.
Speaker 2 (31:28):
I ain't gonna ask you the name. I'm like Nick Cannon,
you know what I'm saying.
Speaker 5 (31:32):
I got nine, nom all. But I mean it's the thing.
Speaker 4 (31:36):
Children in Africa, we look at them differently because it's
more of a legacy for me keeping my family name alive.
Speaker 5 (31:45):
Right.
Speaker 4 (31:46):
I got to nine because I wanted two girls, because
one thing about nature. Girls gonna always take care of daddy,
but the boys gonna always take care of mommy. So
as I get older and I need my diapers change,
my boys ain't doing that. I'm gonna tell you that
right now.
Speaker 5 (32:02):
But my girls will, So I needed that to make
sure that was straight. But it took me seven boys.
Speaker 4 (32:07):
To get to those two girls last. I had seven
boys first, then the two girls in the end, you
know what I mean. So now the boys can keep
the legacy alive, run the businesses and just keep you know,
keep the family name going, while the girls just take
care of the king.
Speaker 5 (32:23):
You know what I'm saying.
Speaker 2 (32:25):
Absolutely, Man, that's the legendary that's got.
Speaker 1 (32:30):
It's hilarious that the last the last two was the
ones that.
Speaker 2 (32:37):
Yeah, that's seven boys do that. Man, it's amazing.
Speaker 1 (32:42):
Okay, I want to kind of turn in this direction
in terms of, like the year can't end without you
all doing what And we'll start off with shesh right.
I know you guys mentioned having the mixtapes, but like,
what's what's on that vision board?
Speaker 2 (32:59):
What's on that thing?
Speaker 1 (33:00):
Like because you guys got a great introduction at this point,
but what do you got your eyes set on in
terms of, like, yo, immediately right now, the year can't
end until we do this.
Speaker 3 (33:11):
I say, at least b be it on third mixtape
number three for sure.
Speaker 2 (33:19):
Three, I'm down.
Speaker 3 (33:19):
I think that's a good goal. Like, you know what
I'm saying, So that's gonna be crazy.
Speaker 1 (33:25):
You guys won every every other more than that.
Speaker 3 (33:30):
Yeah, so that'll be that's that's something I'm looking forward to.
Speaker 2 (33:34):
Gotch you.
Speaker 3 (33:34):
Yeah, I would say I'll agree with my brother because
it's about getting the art out there right now at
this point, like just flooding the market, you know what
I mean?
Speaker 2 (33:45):
Is there a thing I'm sorry to cut you off.
Speaker 1 (33:47):
Now, there is a such thing as oversaturating yourself in
today's climate, do you think?
Speaker 3 (33:52):
I think when the when the quality is there, it
ain't to a degree, and.
Speaker 4 (33:56):
Then when the fan base is not there quite at
the beginning, you have no choice because the game is
so flooded and everybody got to access.
Speaker 2 (34:04):
You gotta cut through up everybody. Artist.
Speaker 4 (34:07):
Yeah yeah, literally they like I think gonna be an artist,
small man like every So you gotta cut through all that,
you know what I mean. So in the beginning, you
gotta come with it and just keep the you know,
keep feeding, keep feeding the machine. But then there's always
those one or two records that you know that you
got to go put the house on it, so that
way all the other you know, material that you're putting
(34:27):
out can get Odds and ears On.
Speaker 5 (34:29):
Yeah.
Speaker 1 (34:29):
Yeah, uh with Ghetto Living you said you produced that one, yes, sir?
Speaker 2 (34:35):
How intentional was that?
Speaker 6 (34:36):
Very?
Speaker 2 (34:37):
In terms of this I'm talking about like the sample,
you know.
Speaker 6 (34:40):
Like everything was intentional.
Speaker 3 (34:43):
Like I just had the idea my brother, he was
walking into the studio and then I was just like, Man,
I got an idea, Like.
Speaker 6 (34:52):
We a lot of artists sample other artists.
Speaker 3 (34:56):
We signed to an icon, We signed to a legend,
you know what I mean, So why are we not
simpling this man?
Speaker 6 (35:02):
You know, people got to pay for clearances and all that.
Speaker 2 (35:05):
That's an easy conversation.
Speaker 6 (35:06):
I mean, yeah, it's like, man, we signed to him.
This is his home.
Speaker 3 (35:10):
So it's just like I came up with that's both
our favorite songs about Big Bro Ghetto. So that was
a no brainer. I just came up with the beat.
Wanted to change some things about it, you know what
I'm saying, build around it. He loved the beat I
came up, you know what I mean, with the idea.
Speaker 6 (35:28):
We laid it the same night. Everything happened the same night.
Speaker 3 (35:30):
From the point of man, I got this idea to
us finishing the song.
Speaker 6 (35:36):
Then we let Bro here and he you know, what
I mean, you went crazy about it.
Speaker 1 (35:41):
You know from your perspective hearing it, this is what
twenty one years later, right, What was your reaction hearing
that was like, oh, this this makes perfect sense?
Speaker 2 (35:52):
Like what was going through your mind when you actually
heard it?
Speaker 4 (35:55):
I think it was all of the above, you know
what I mean, because me knowing what they've been through
and me knowing what they translate to for me just
to hear them come up with that idea. From the
moment I heard it, I already knew. I said, Okay,
I gotta get the booth from I gotta be on
right attaching this version. I got it there quick, but
(36:17):
we knew off top. I was like, Oh, it's gonna
be perfect. It's gonna be it's a perfect introduction. It's
already affiliation there, and Convict Coach is already a global brand.
So the moment we dropped this, it's gonna put eyes
on y'all immediately. So we gotta, you know, pad it
with something so that can see that your niggas rapped
for real. And that's how the concept. But that even
the mixtape came, we had to hear me put that out.
While the song was actually.
Speaker 2 (36:38):
Is there any pressure with that? Knowing that this is
a global brand.
Speaker 1 (36:41):
A lot of attention is on you as of right now,
like getting things going. Is there any pressure that's that's
that comes with that or it's like now were ready
for it?
Speaker 3 (36:52):
Nah?
Speaker 6 (36:52):
I don't think it's not.
Speaker 3 (36:53):
Well, I know it ain't no pressure, but I think
it could be pressure for other arts this if the
exec or the legend or the icon, whoever they under
makes it feel like we.
Speaker 2 (37:07):
Have to do this one. It has to be the world.
Speaker 3 (37:10):
So obviously our confidence, there are drives, they're all that
good stuff. But on top of that, Bro doesn't make
it big bro Acon. He doesn't make it like, hey, we.
Speaker 6 (37:22):
Need a hit by tomorrow, like you know what I mean.
He don't do that. So he makes it comfortable all
the way around the board. When we first signed.
Speaker 3 (37:28):
He was just like, look, do y'all Like, I ain't
signed y'all to change y'all.
Speaker 6 (37:33):
I signed y'all for to help y'all blossom, you know
what I mean. So it's like, just.
Speaker 3 (37:38):
Do y'all any little minor changes or whatever. But I
signed y'all for y'all because I love what y'all doing.
Speaker 2 (37:44):
You know what I mean, so that's really short to here.
Speaker 1 (37:46):
Man, It's very short to hear because a lot of
the times the talent is there, but then you know,
you have people that get in the way of the
actual thing.
Speaker 2 (37:53):
That you that attracted you in the first place.
Speaker 1 (37:56):
So to hear that that that acon is like, Yo,
now do what you gotta do. I'm gonna facilitate and
help however I can.
Speaker 2 (38:02):
But this is this is what it is, Yo.
Speaker 1 (38:05):
Before we get up out of here, any last thing
you want to tell the people out there. I do
appreciate you guys taking your time and pulling up. This
has been a powerful conversation.
Speaker 5 (38:14):
Man.
Speaker 1 (38:14):
I really look forward to sending you guys blossom and
you know, the next conversation to be even bigger and better.
Speaker 2 (38:19):
Man. But uh, where where can people find you?
Speaker 1 (38:22):
How can they you know, stay connected with you guys,
and what can they look forward to?
Speaker 3 (38:25):
Yeah, you can find us on all social media platforms
at Sheesh, Underscore Convicts. So that's s H E E
s H Underscore, K O N V I C T.
Speaker 5 (38:36):
Gotch right is on my page.
Speaker 2 (38:40):
It's gonna.
Speaker 3 (38:43):
Check out that Aaron Mattress go go check it out,
over and over and.
Speaker 1 (38:48):
No, seriously, seriously, I think for anybody that's that's, that's
that's listening to watching for the first time, it's a
great introduction to who these brothers are. You know, the
bars are there, but it's just a great, like you said,
a great appetite for what you guys gonna get for
that main course. So looking forward to it. It's homegrown
Chuck Dizzle, live and direct. We'll catch you all next time.
Speaker 2 (39:07):
A geez
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