The Rethink Marketing Podcast

The Rethink Marketing Podcast

Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast. The Rethink Marketing Podcast is a quick hitting punchy conversation focused on "rethink" and questioning how we are doing things. Each week your hosts Colin Jeffries and Paul Frodge open up conversations on brand, strategy, advertising, sales, ad-tech, growth, tactical execution, emerging trends and more. They are joined by industry experts with insider, influencer or celebrity status. This is where we all step outside the echo chamber and rethink everyday assumptions around marketing and sales. When you’re ready to rethink marketing and sales, dive in with us! If you haven’t been promoted to Chief Marketing Officer or Chief Revenue Officer within six months of listening to the Rethink Marketing Podcast, we’ll give you a full refund! Email us at: take5@reed5group.com Or visit us at www.therethinkmarketingpodcast.com

Episodes

Answering the Answer Engines: The Future of Search

July 22, 2025 • 20 mins
On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠Paul Frodge⁠⁠⁠ share their thoughts on the transformative shift from traditional keyword-focused SEO to the innovative realm of Answer Engine Optimization (AEO). Discover how search engines are evolving to prioritize direct answers over keyword matches, and what this means for businesses and content creators. Join us as we explore strategies to ...
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From SEO to Answer Engine Optimization: Part II

July 2, 2025 • 30 mins
On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠Paul Frodge⁠⁠ are joined by Bri Hadnot to chat about Answer Engine Optimization in the context of evolving consumer expectations and technological advancements. AEO has huge implications for marketers, including content structure, performance metrics, reviews and reputation management, and referral traffic management. Brands are being pushed to ada...
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From SEO to Answer Engine Optimization: Part I

June 24, 2025 • 26 mins
On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠ and ⁠Paul Frodge⁠ are joined by Bri Hadnot to chat about Answer Engine Optimization in the context of evolving consumer expectations and technological advancements. AEO has huge implications for marketers, including content structure, performance metrics, reviews and reputation management, and referral traffic management. Brands are being pushed to adapt s...
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Website Traffic is Falling, What Should You Do?

June 17, 2025 • 21 mins
On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠ and Paul Frodge weigh in on the recent trend of significantly declining website traffic and its implications for marketing leaders. With the rise of artificial intelligence, changes in Google's PageRank algorithm, and the evolving landscape of digital marketing. Today's marketers need to wrap their heads around core business metrics beyond just website traff...
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Why Google is Losing its Place as the Leader of Search... And What Marketers Can Do About It!

June 10, 2025 • 18 mins
On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠ and Paul Frodge dialog about the evolving landscape of online search, focusing on the competition between the traditional powerhouse of search, Google, and emerging AI-driven search platforms. There are ramifications for users, marketers, and businesses, so we examine trends in user behavior, market dynamics, and make some predictions for AI search adoption....
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Tips to Stay the Course

June 3, 2025 • 21 mins
On this episode of the Rethink Marketing Podcast, ⁠⁠Colin Jeffries⁠⁠ and Paul Frodge unpack some of the most pressing challenges that business leaders and marketers face in uncertain times. How do we better align marketing and sales when the economy is uncertain and performance is under a microscope? Is the trend towards consolidation in revenue operations (i.e. combining marketing and sales efforts) one that should be followed, o...
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Should Marketers be Tariff-ied?

May 27, 2025 • 21 mins
On this episode of the Rethink Marketing Podcast, ⁠Colin Jeffries⁠ and Paul Frodge wax poetic on how they see tariffs and trade deals impacting marketing strategies. Should brands tout 'Made in America' messaging, or should they avoid taking a stand on where and how they bring their wares to market? From inventory management to customer preferences to pricing strategies, what are the short-term and long-term ripple effects of today...
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Who Won the Big Night of Commercials?

February 18, 2025 • 23 mins
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge breakdown their take on the 2025 cohort of Super Bowl commercials. Who came away stronger, and who may have wasted the nearly $8 million investment? From candy to cars and SAAS to soda, which brands arose victorious? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at reth...
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What Will Marketing Look Like in the Future, Part 2

February 12, 2025 • 19 mins
On this episode of the Rethink Marketing Podcast, Paul Frodge and Colin Jeffries break down three of Gartner's predictions for and from Chief Marketing Officers for the upcoming year! Some of the predictions stretch into 2027 and 2028, so Colin and Paul do their best to stare into the crystal ball well beyond the traditional 12 months! he conversation highlights the importance of adapting to consumer behavior changes, particularly ...
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What Will Marketing Look Like in the Future, Part 1

February 5, 2025 • 20 mins
On this episode of the Rethink Marketing Podcast, Paul Frodge and Colin Jeffries break down three of Gartner's predictions for and from Chief Marketing Officers for the upcoming year! Some of the predictions stretch into 2027 and 2028, so Colin and Paul do their best to stare into the crystal ball well beyond the traditional 12 months! What does the future hold for marketers, audiences, artificial intelligence, mobile apps, and dig...
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Measurement, Legacies, and the Future of Marketing with Shama Hyder

January 21, 2025 • 50 mins
On this episode of the Rethink Marketing Podcast, Paul Frodge interviews Shama Hyder, founder and CEO of Zen Media. Social media, marketing, content, and more are evolving in front of our eyes! How do marketing leaders keep up and lean into the future? Shama shares her views on the evolution of social media, and the current landscape of AI in marketing, the importance of maintaining a human touch, the challenges brands face with A...
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Marketing Predictions for 2024 Revisited

January 14, 2025 • 17 mins
On this first "Paul & Colin" episode of our sixth season of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge revisit their marketing predictions made in January of 2024. What was accurate and where did they miss? The rise of AI in marketing is undeniable, but the predicted mass exodus of social media has yet to occur. How should Marketing Directors and Chief Marketing Officers navigate these changes as we prep for 2025...
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Rethinking How You Get Your Goals with Deb Eckerling

January 7, 2025 • 42 mins
On this first episode of Season 6 of the Rethink Marketing Podcast, Colin Jeffries is joined by goal strategist and author Deb Eckerling, to talk about the importance of goal setting and her unique DEB Method. They discuss how to discover personal goals, the process of journaling and visualization, and share success stories. The conversation also critiques the traditional SMART goals framework, emphasizing the need for a deeper und...
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Seasons Greetings and Thank You for Another Great Year!

December 3, 2024 • 1 min
This wraps up Season 5 of the Rethink Marketing Podcast! We are thrilled to kick off Season 6 with you in January! Until then, Merry Christmas, Happy New Year, and keep on rethinking those common assumptions! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Business Impact and Today's Digital Marketers

November 27, 2024 • 18 mins
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the evolving landscape of digital marketing, emphasizing the importance of understanding business impact beyond "marketing metrics." They explore the shift from traditional marketing methods to digital strategies, the changing dynamics within marketing agencies, and the challenges posed by high turnover rates among CMOs. The conversation highli...
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This is Definitely a Political Statment

November 20, 2024 • 15 mins
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share they experience with advertising during and after election season. Marketers face many challenges during political season: inflationary media prices, distracted or tuned out audiences, and, of course, content that isn't "brand safe." How should businesses think about non-traditional PR avenues and the value of content creation during quieter peri...
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Digital Transformation and Leadership Neuroscience with Dr. Maulik Purohit

November 13, 2024 • 54 mins
On this episode of the Rethink Marketing Podcast, Colin Jeffries flies solo with guest Dr. Maulik Purohit. Dr. Purohit talks about his key learnings from leading digital transformation in healthcare, emphasizing the importance of culture, employee well-being, and the need for imagination in leadership. They explore the challenges faced by health systems, the role of technology in patient care, and how to measure success in digital ...
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The New 4Ps of Marketing: Platform

November 5, 2024 • 16 mins
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established in the 1960s well before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this fourth and final episode of a four part series, we move to the next New 4 Ps with 'Platform.' Our platform and techno...
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The New 4Ps of Marketing: Process

October 29, 2024 • 18 mins
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this third episode of a four part series, we move to the next New 4 Ps with 'Process.' Our processes must be customer-centric, fostering a c...
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The New 4Ps of Marketing: Product

October 22, 2024 • 14 mins
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this second episode of a four part series, we move to the next New 4 Ps with 'Product.' In today's marketplace, product covers every touchpo...
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