Tony Robbins Shares How You Can Join "The Next Verse" Challenge

"The Next Verse" is a musical project by Tony Robbins and Grammy-winning producer Jimmy Jam, along with a bevy of your favorite artists, to support the 100 Billion Meals Challenge to fight world hunger. 

Robbins shared with Ryan Seacrest on-air he launched the 100 Billion Meals Challenge to help combat world hunger after growing up in LA without his own family's Thanksgiving dinner. After a stranger helped feed his family one holiday, he was forever changed and on a life mission to help others, now with a goal of 100 billion meals.

"[We] had no food on Thanksgiving ... more like crackers and peanut butter... and somebody delivered a full-blown turkey dinner to my whole family. It changed my life. That's why I'm here. It made me believe strangers care."

Robbins started the "Next Verse" challenge to help get people involved and donate. The "Next Verse" challenge on social media encourages people to donate and help by submitting their own creative verse or tune using the hashtag #TheNextVerse. Then, on December 16th at the iHeartRadio Theater in Los Angeles, the song will come to life from artists including Dr Dre, Bruno Mars, John Legend, Pitbull & more. The recording session will also be live on Zoom so anyone from anywhere in the world can join in real time. The song then premieres on Christmas Day. 

Listen back for more and to learn how you can donate and be a part of the anthem. 

Head to 100billionmeals.org for more.

join us on Instagram: https://www.instagram.com/onairwithryan

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Episode Transcript

Speaker 1 (00:00):
It is kiss.

Speaker 2 (00:01):
If I'm a Los Angeles Seacrest with you, Sis and Tanya,
We're bringing in a legend.

Speaker 1 (00:06):
Are you ready?

Speaker 2 (00:07):
Tony? Robbin's joining us right now. Tony, I'm in a
I'm in a mood for you.

Speaker 1 (00:12):
I'm in a mood. I'm ready to charge Dodge. What
foot fun?

Speaker 3 (00:18):
How you doing? Ryan?

Speaker 1 (00:20):
I'm great? Nice to see you.

Speaker 2 (00:22):
Yeah, I knew I had to bring the a game
today knowing that you were coming on, so I woke
up thirty minutes earlier than normal.

Speaker 1 (00:30):
To have a little extra coffee.

Speaker 2 (00:31):
But also have you know that that people say motivating
people like yourself will say you'll create a little extra
time for yourself.

Speaker 3 (00:39):
That's true. Well, you want energy is everything, right, brother?
So if you've got enough energy and do anything. If
you're low on energy, everything falls apart, relationships, business, everything
you can imagine. So that's part of life.

Speaker 2 (00:49):
So tell me what is one of the things that
you need to do every day to maintain spirit energy,
drive that equation for you?

Speaker 3 (00:59):
Why do two things? The first thing I get up
every single morning and I you know it's now people
do it all the time, but I've been doing it
for twenty years. I jump my cold plunge and then
I do my meditation process. And the third thing I
do is I usually send a text or call somebody
acknowledge somebody in my life that I'm grateful for every
single day, and it starts your day with tremendous physical energy.
You know, you feel fantastic, you're centered, and you're already

(01:21):
in a grateful state. And when you know when you're grateful,
and think, that's the emotion that most people are missing today.
They're pursuing happiness. But when you're grateful, you're happy already.
Plus fear and anger are the two emotions that mess
people's lives up the most right, their relationships, their business,
their life. And you can't be grateful and fearful. You
can't be grateful and angry simultaneously. So I make sure
I go into that physically every single day before I

(01:41):
start my day. And then you know, you gotta have
a mission. You got something you care about more than yourself.
That's what gives you energy.

Speaker 2 (01:47):
So Tony Robbins is with us here at Kiss FM.
Tony born in Los Angeles and doing some very interesting.

Speaker 1 (01:55):
Work not only for people all over the world.

Speaker 2 (01:57):
Also, I mean you stepped in and really helped out
with RelA wildfires as well. We talked to you about that,
Yes we did. Now this is fascinating. You got to
listen to this and let's try and crystallize what's happening.
Tony is doing a worldwide music event at the iHeart
Theater to support the one hundred billion Meals Challenge.

Speaker 1 (02:18):
What is the one hundred billion Meals Challenge.

Speaker 3 (02:21):
Well, most people are unaware. Like forty years ago, everybody
members we are the World. That was because there was
this great famine in Africa and some of the greatest
artists in the world said, listen, music goes past politics.
We're going to bring people's attention, we're gonna raise money
and we're going to save lives. And you know, Quincy
Jones and Michael Jackson and a group of friends of
mine from back then all put it together and it
was it's historic. Well we're doing another one, and this

(02:43):
one now is called the Next Verse. And the reason
is people are unaware of the fact. Then in the
last five years, the problem with hunger has exploded all
over the world. There were eighty million people five years
ago on the verge of starvation. Today it's three hundred
and eighty five million. And it's all because of the
Ukraine War to give it as a big piece of it.
So you understand, the Ukraine is kind of the bread

(03:03):
basket for Africa. So they are about eleven countries on
the verge of Famiine right now. No one talks about it.
You barely read about it in the New York Times
or something of that nature. And so and when people
try to get the food in, they have difficulty also
with that meaning if you know what's happened. For example,
a place like Sudan, everybody knows about Gaza. We've been
feeding people on Gadza, the first people in to do that.
But also in the Sudan there's massive killing. It's the

(03:26):
largest killing field around and it's people that were starving
to death. So the UN tried to send food in
and they killed the you know, the truck drivers, and
they took the food. So our group one hundred billion
meals I started about three years ago. We provided sixty
two billion meals. It started because I personally grew up
in la as you know, and I had no food
on a Thanksgiving, I say no food ryan more like

(03:47):
crackers and peanut butter, right, not a big meal, and
somebody delivered a full blown turkey dinner to my whole family.
It changed my life. That's why I'm here because that
made me believe strangers care. And I started caring about strangers.
So even then, I said, I'm going to feed two families,
and the next year it was four, and then eight.
I got to a million, and then to about ten million,
and then about twelve years ago I started. I said,

(04:09):
I'm going to feed a billion people in the US,
one billion meals. And I got with Feeding America to
be my partner, and I'm fortunate I've did it in
eight years. It seemed impossible. Then I met Governor Beasley,
who said the World Food Program and he won the
Nobel Prize for feeding people. And he left because when
he started there eighty million. Now there's three hundred eighty
five million, you know, and he's just frustrated with a bureaucracy.

(04:29):
And I said, let's start an organization. But it's got
to be measurable. I said, how many meals would it
take over the next ten years to fill the gap
while we're creating a sustainable solution. He said, tone out
to no forty fifty sixty billion meals. I said, let's
do one hundred billion meals. He goes to you, it's impossible.
I said, I did a billion when I started. I
wasn't a billionaire. I just figured out how to do it.
And I said, we got to find one hundred people

(04:50):
that could do this. And so we started out three
years ago. It was rough riding. We went to the
wealthiest families of the world to giving him to do
with the Forbes four hundred and three people stood up creed.
But now we've done sixty two billion. We just announced
it at the un and so now what we're doing
is saying, let's bring these artists together because people need
to know what's going on. And so we've got everybody
you can imagine, from doctor Dre to Bruno Mars, to

(05:13):
Usher to Janet Jackson to Stevie Wonder, John Legend, John
bon Jovi, Andreo Machelli, Pitbull, I mean people. And on
the sixteenth of December, we're bringing together at the iHeart
Theater and we're creating this new song called the Next Verse.
And not only are they creating it, but people all
around the world are participating. You can write a lyric or.

(05:34):
You can take the basic part of the song that's
already been started and you can make your own song.
You can use ai and create it and we're gonna
use some of those as part of the song. Is
they put this together. The person making it happen is
Jimmy Jams, So Jimmy Game Terry Lewis is you probably
know most successful producers of all time. They got more
number one hits than anybody in history. On the sixteenth, right,

(05:55):
they're a liveheart hit theater. We're gonna make this thing happen,
and then on Christmas Day were releasing it. iHeart some
one of our sponsors. Nine out of ten listeners of
music in this country. Listen to your stations, and you've
got a sister company that does it oversee so literally
worldwide to release the song on Christmas debt.

Speaker 2 (06:12):
That is all of that information is so exciting, and
you succinctly explain to us what you're doing, why you're
doing it, and what's really interesting for people listening, and
how they can get involved. And you can you can
submit something for this song. You could be a part
of this song.

Speaker 1 (06:26):
Son who was just.

Speaker 2 (06:27):
Saying, you can go to one hundred billion meals dot Org.
December twenty fifth, you will hear at debut iHeartRadio here
Tony Robbins continue to do good stuff. Thank you for
the motivation you've given us just by watching you on
your specials. We lean so much from them and you
don't even know probably a number of people you touch,
but you do well.

Speaker 3 (06:46):
Thank you brother. And if everybody wants to know, we
now have our own network. On Paramount it's you can
go to anywhere you want. It's on Amazon Prime. It's
on to give you an idea. On Roku it's it's
a place where you can go to the Tony Robins
Network a twenty four hours a day. We have free
content where people can watch and learn new tools as.

Speaker 2 (07:03):
Well that you better watch out, you too, you look out.
I get a dose to that, a dose of my
extra thirty minutes every morning. Put me with Kevin Hart,
Pitbull and Tony Robbins in terms of speed energy.

Speaker 1 (07:16):
On a run together. We should do a relay race.

Speaker 2 (07:20):
This the the speed of Tony Robbins, the pace of
of pit Pull. You know, Kevin, Kevin Hart's got the
most amazing velocity in the world. It guys I'll just
I'll be the I'll be I'll cover it. I'll just
post it on on social all right, great to see it.
Thanks for all the good work, thanks for coming on.

Speaker 3 (07:38):
Thank you very much. Ryan, have a great morning.

Speaker 2 (07:40):
Tony, good bye. I will now I have nothing but
a good money. I mean, what's that Kevin Hart Special?
Listen to Tony Robbins, Listen to pit Pull Where.

Speaker 1 (07:50):
Yuh, I know, where's the energy come from? They've got
such great, great pace. Do you like pace?

Speaker 2 (07:55):
I love pace? I do coming back with jingle bawll
tickets A Kids have m