Ops Cast
Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
Episodes
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Social media is changing fast. Platforms are becoming search engines, video continues to dominate, and AI tools are rebuilding how people discover brands and information online.
In this episode of Ops Cast, Michael Hartmann speaks with Stephanie Gardner, a freelance social media and marketing strategist who works across B2B, B2C, nonprofits, and small businesses. Stephanie focuses on ...
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Many Marketing Ops professionals eventually hit a ceiling. The work is important, the systems are running, but the influence over the broader go-to-market strategy remains limited.
In this episode of Ops Cast, Michael Hartmann speaks with Jackson Fisher about what it takes to move beyond execution and step into a more strategic role inside the business. Jackson recently completed ten ...
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The traditional B2B marketing playbook is becoming irrelevant. At the same time, AI is fundamentally transforming how buyers research, evaluate, and purchase.
In this episode of Ops Cast, Michael Hartmann is joined by Naomi Liu and Mike Rizzo for a wide-ranging conversation with Jon Miller. Jon co-founded Marketo, helped define modern Marketing Operations, later co-founded Engagio, an...
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In this episode of Ops Cast, we explore a side of operations leadership that rarely appears in roadmaps or system diagrams but determines whether teams thrive or burn out.
Kimi Corrigan, Vice President of Marketing Operations at Huntress, joins Michael Hartmann on our latest Ops Cast episode. Kimi shares her perspective on servant leadership, psychological safety, and the emotional in...
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In this episode of Ops Cast, Michael Hartmann sits down with Jacqueline Freedman, CEO and Founder of Monarch Advisory Partners and Global Head of Advisory at The Martech Weekly, to discuss where modern marketing outreach has crossed the line from helpful to harmful.
Jacqueline brings experience across B2B and B2C environments and challenges one of the most uncomfortable truths in mark...
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Balancing change and continuity in Marketing Ops is one of the hardest things to get right, especially in global organizations with fast-moving goals and limited resources. In this episode of Ops Cast, Michael Hartmann is joined by Adele Kurki, Senior Marketing Operations Lead at Aiven.
Adele shares how she has led global Marketing Ops teams through major shifts like funnel redesigns,...
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In this episode of Ops Cast, we dig into what it really takes to build demand generation and revenue marketing capability inside a large enterprise organization.
Michael Hartmann is joined by Rachel Roundy, Product Marketing Lead for AI at Snowflake. Before Snowflake, Rachel spent more than four years inside a legacy enterprise technology company, where she helped lead a cross-functio...
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In this episode of Ops Cast, we are talking about metrics, but not dashboards, tools, or attribution models for their own sake.
Michael Hartmann is joined by our guest Josh McClanahan, Co-Founder and CEO of AccountAim. Josh brings a business operations perspective to reporting and analytics, working closely with leadership teams to identify which numbers actually matter and how to use...
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In this special episode of Ops Cast, Michael Hartmann is joined by Mike Rizzo and Naomi Liu for a wide-ranging, unscripted discussion about the origins of Ops Cast, the early days of live audio experimentation, and how the show has evolved alongside the Marketing Ops profession itself.
What starts as a casual anniversary conversation turns into a thoughtful look at what has truly mat...
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In this episode of Ops Cast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by Ivelisse Arroyo, Marketing Operations Leader and Executive Advisor on Go-To-Market Operations. Ivelisse brings a business-first perspective shaped by a background in accounting and deep experience across manufacturing and healthcare insurance.
Her work focuses on connecting M...
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-based leadership.
Their guest is Jaime López, Head of Marketing at Ververica. Jaime’s background spans engineering, machine learning, technical ...
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo for a candid conversation about why most Account-Based Marketing programs fail and how teams can fix them.
Their guest is Mason Cosby, Founder and CEO of Scrappy ABM, a leading voice challenging conventional ABM thinking. Mason shares why roughly 80 percent o...
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente.
Lauren brings a rare perspective shaped by hands-on experience across Marketing Ops, RevOps, sales, paid media, and ana...
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution.
Events demand significant investment in time, budget, and coordination, yet many teams still struggle to prove their impact. Data is often fragmented, delayed, or inc...
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing O...
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Nadia Davis, VP of Marketing, and Misha Salkinder, VP of Technical Delivery at CaliberMind. Together, they explore a challenge many Marketing Ops professionals face today: how to move from being data-driven to being data-informed.
Nadia and Misha share why teams often get lost in c...
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Spencer Tahil, Founder and Chief Growth Officer at Growth Alliance. Spencer helps organizations design AI and automation workflows that enhance go-to-market efficiency, streamline revenue operations, and strengthen marketing performance.
The discussion focuses on how to move from e...
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly, guiding leaders from early adoption to self-reliant innovation.
The discussion explores how marketing teams can move beyond experimenting with...
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In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years.
Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share ...
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity, connect departments, and make data more meaningful.
The conversation centers on one of...
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