HEATHER ADAMS: Heather Adams will make you known!

Episode Transcript
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Speaker 1 (00:01):
Hi, Carol. She's a queen of talking a song. She's
getting not afraid, so just let it flow. No one
can do with quiet Carol. Learn this time for Caro

(00:26):
learn WHOA Just so many things I love about Heather Adams.
Just from the start. We share the love of Stanley. Yes,
we both have our Stanley. Let's go and Stanley if
you're listening, we ran through all the reasons why we
love Stanley. Cups Heather, what are they well handle? Yep?
Fit's in your cup holder? Yep? Huge? You know, holds

(00:48):
a lot at one time, keeps everything cold. And what
was it you said about the top grew top lit
didn't fall a screw top lit? Yes, it's so good.
And we both live in Nashville. I didn't know you
lived in Nashville. Yes, I'm here. I'm just outside in Nashville.
But yeah, so you're a baller. This is great, honestly, Like,
I really love talking to people like you because you

(01:12):
are the kind of woman behind the scenes, but you
make the shit happen like you are that one that's
like you have over You've launched over one hundred bestseller books.
I mean that's a really big deal. Like I really
want to know what it takes to launch a best
seller because I'm not in a place to write a
book right now, but I feel in the next ten years.

(01:33):
It's not there yet, you know. Like I'm pretty good
at like feeling my career. Yeah, I'm not ready, not
ready yet. It's all around me. I'm like interviewing authors
all the time. Tons of my friends have become best
selling authors. I am like running into geniuses like you,
and I'm like, I'm just gathering information, you know, I
just want to gather information. I just want to know,

(01:56):
and I'm sure a lot of people are really curious
about what. Okay, So I'm to run through what you do,
and then I really want to start off with, like,
tell me about what it takes out a bestseller, because
I am curious about that. I mean, it had a
launch one just like quickly, just like I want to
kind of stay sure, okay, But Heather, you are the
CEO of Choice Media Communications, So that is like a

(02:17):
branding You're like a branding expert launching. What is that exactly?
What do you do over there? So? Choice is a
boutique communications agency. We serve people in the entertainment and
lifestyle business, you know, industries. So it might be somebody
in food, it might be somebody in finance, it might
be somebody in health and wellness. But they have something

(02:41):
distinctive about them that we think we can get above
the noise. We dors book them on the Today Show,
get them in the New York Times. We do social
media and digital media management, and then we do a
ton of branding and strategy. So people come to us,
you know, Caroline, for one of three reasons. They've got

(03:02):
ten oars in the water. They don't know which or
to paddle first. They have a podcast, they write books,
they speak, they run a business, you know, they are
running a family like they have all these things going on,
and they don't know how to tell their story in
a clear, concise and compelling way, and they need the
roadmap and the plan for doing that. So that's one

(03:24):
that's me, Yeah, that's right. Pick me, pick me, help me,
help me. The second reason they come to us is
they're looking for exposure. They want to be on Good
Morning America, they want to be in Time magazine, they
want to be on Lewis House or your podcast. Right,
And they don't have the relationships in order to leverage

(03:47):
and make that happen, they don't know the gatekeepers. And
then the third reason they come as they're looking for
an audience, they're known over here to these people, but gosh,
if these people over here and who knew who they were,
it would be a game changer for their business. And
so those are the three reasons that people come to Choice.
And I have an all female team. I'm really proud.
That's good. Yeah, I like that about that at some point,

(04:10):
but I um, but yeah, they you know, we're looking
for people that we know we can do good work
for because they have something distinctive about them that the
target audience is gonna latch onto. Okay, do you think
you could work with me? Maybe? Can we talk about

(04:30):
Oh my gosh, Yeah, I feel like you're speaking to
me because I feel like I have really found my groove.
Like I think I still could be like narrowed and
chipped away at, but like I've really found like my groove,
and I this podcast has become great. But I'm like, Okay,
what do we do. I've just like kind of walked
blindly into this whole thing. Like Mike, I've had a

(04:52):
million careers and anyone listening to my podcast for all
these years knows that. But like, start off in music,
then kind of moved over into like posting and TV
and songwriting, and then I worked with record worked at
a record label actually like in the industry, part in
publishing company, and then started my podcast because I just
know so many amazing people and have access access to

(05:15):
all these brilliant minds, and it's taken off and is incredible.
I mean, it's such a privilege to be with your
listeners because your podcast is incredible, and so thank you. Yeah,
women like you, Caroline are our ideal client because when

(05:35):
we are the target consumer, when we're the person that
you're trying to reach, we know what to do for you.
And that's where we have the strongest partnerships are with
those kinds of clients that we serve. But you know,
so many people fall accidentally into like this career and

(05:55):
there's all this success and it's like, oh my gosh,
wait if we put some intention and some strategy around that, yes,
and what can happen? Because you've done this because of
the magic that you possess and the gifting that you
possessed already, and so what if we put, you know,
some actual like strategy around it. How could we like
blow that up? You know? Okay, so can we just

(06:18):
kind of like keep role playing just a little bit
just to like let people know what actually happens with this,
because I feel like I love to use myself as
an example because I just love learning. But okay, so
say we were going to like take my brand apart
and we're like, Okay, you have this podcast you host,
like it's it's really become a wonderful, beautiful, amazing outlet.

(06:39):
Like I am so blessed that I get to have
this beautiful community that you've built too, And I like,
I love that I get to talk to people like you,
Like that is so heart fueling to me. And I
feel like anyone who finds this podcast and like enjoys
these kind of conversations is going to be so stoked too,
because I just like getting to talk to brilliant minds

(06:59):
like yourself and then like chip it all away and
understand it and figure out how you can apply that
to your own life. It's just like it's just pearls
of wisdom. So say, like people out there have a brand,
like I have a brand, You've build something, but you
really don't know what to do with it, Like where
do you even start? What are the outlets to even
think'st That's a great question. So the first thing we
do is we start with a deep dive. We call

(07:22):
it the Choice Collaborative, and it's like a strategic workshop
that we do with you over the course of two days,
and we hear your founder story. We hear how did
you go from growing up in Texas to where you
are now in Nashville with this podcast and this family,
and you know, all the things that you have going
on in your life right and we hear all of

(07:43):
that right out of your mouth. We have dove deep
into your brand long before you've stepped into that you know,
collaborative with us, but hearing it out of your mouth
and the language that you use and what you choose
to tell us about and the touch points along that journey,
we hear that from you first. Then what we do
is we walk through how people are finding you now,

(08:08):
who are those people that are consuming your content right
now and who are the people that you're missing out
on that Oh my gosh, if they knew that get
Real existed, or if they knew about Carolina hobby and
her community, like how would it be a game changer
for your business? And then we create what we call
a content wheel, and so this is three to five

(08:31):
content pillars like imagine yourself at the center. Think of
like an old school brainstorm like bubble that you would
have done on the white boarding class, right, and you're
doing all these thought bubbles off of you, but we're
starting with you at this center, and we create three
to five big content pillars that you were going to
talk about all the time because it's what's true to Caroline. Right.

(08:56):
So if I use me in Choice as an example,
communications is one of our content pillars, right, we're communications experts.
I've been a publicist and a PR professional for almost
thirty years twenty eight years, So that's a huge bucket
and a reason that people come to Choice. Entrepreneurship is another.

(09:18):
A lot of our clients, probably ninety nine percent of
them are entrepreneurs, and so they that the content around
that pillar is really important to them. Another category for
us is empowering women and leadership of our clients or female.

(09:38):
I lead an all female team. I am very very
passionate about equipping and empowering women specifically, and the vast
majority of the people that are in our community are
women who are trying to lead in some way. And
then our last category is relationships. So this might be
marriage or friendship or self care things like, but those

(10:01):
are things that our women care about. So those are
four of our content pillars at Choice. Well, what we
do with you is we create that content wheel and
so there's the big content pillars and then there's those
subcategories that come off of it. So off of communications,
we might have book publishing, we might have podcasting, we
might have social media. You know, just examples crisis communications,

(10:25):
like things that come off of communications, and we build
that for the clients specifically. And everything that you create
content wise, if it's for your social media, if it's
a media interview you're doing, if you're writing a book,
if you're doing a podcast, if you're speaking somewhere, if
you're writing a blog post, if you're putting out a newsletter. Like,

(10:47):
anywhere that you create content, it should go through this filter.
It's kind of like a compass or your north star
in your business. Because what happens to people is they
start going squirrel, squirrel, squirrel, and they start talking about
things that are not true to their brand because they
think they need to talk about them because other people

(11:08):
are talking about them, or they think it's popular, it's trendy,
or you know whatever. And then what happens is people
don't know what to come to you for. They don't know,
like what is true to your brand because you're talking
about eighty five different things and I can fall in
that category sometimes just where you're like squirreling, yeah, and
I'm so done. I'm so trying not to squirrel anymore,

(11:30):
like I want. This is why this is totally like
resonating with me what you're talking about, just like clearing
it up, coming up with a strategy and a formula
and a plan exactly. And then we take that content
wheel and we create for you a mission, core values,
and a tagline for your business. Now, some people come
to us and they're ten years into their business and

(11:52):
they've got something established, and we evaluate it and finesse
it and clean it up or updated or elevated in
some way. Sometimes they come to us and it's right
on the money. But the vast majority of people that
come to us have never thought about that, have never
thought like, what is the reason I'm here, What is
the what do I value? What do I believe? What

(12:13):
am I delivering to my audience through my foundational elements?
So I'll use you know Choice again as an example.
So our mission is we see you, we understand you,
we guide you, we make you known. So it's like
four simple statements, but if you were to boil it down,
it would be see, understand, guide, make known. That's why

(12:37):
we're here. See you really take the time to hear
the story, know the story, like see the full story anitionally,
partnering with those people we think we can get above
the noise, not just anybody that comes to Choice right,
then understand you. We know it's one thing to be
excited about you. It's another thing to know what to
do for you that is going to move the needle

(12:59):
in your business. Okay, so you have the steps like
you guys have this vast rolodex in bandwidth of like
you have a playbook. So like someone like me who
doesn't know all the outlets or people to talk to,
or where you should be spending your time or whatever,
it's like you can immediately go like, like, what are
the different exactly rightlets out there that you would plug
people into and our you know, lane of expertises communications.

(13:23):
We're not doing your taxes, you know, Um, we're not
changing the oil in your car. Like, this is what
we're specifically gifted at and competent in and have you know,
a track record of success with and so that's where
we're guiding you. So the understanding part is like, there
are so many people that come to us, Caroline that
needs something and we're like, we can tell you this

(13:45):
is what you need, but we're not good at that
or we don't offer that service. But here are three
people that you should go talk to, you know, right.
We want to make sure that the people that come
to us that we say yes to are people that
we know we can do really good work for. And
so that's where the understand comes in. Then guide to
use our friends here in Nashville story Brand Don Miller

(14:06):
and his awesome team at story Brand. The customer or
the client is the hero and we are the guide.
So many people get that flipped in reverse and they
make their self or their business the hero, and that's
not the case. We're the guide. We're the ones taking
you by the hand down this specific lane of expertise.

(14:28):
That we have and then that's where that roadmap and
game plan comes in. And then ultimately, Caroline, if we're
doing our job, we're making you known. And for some
people that's their name in lights and the Hollywood sign
and national attention, and for others it's like, Hey, I
just want these people over here to know that I
even exist. And so that's an example of a mission

(14:51):
that we walk through with you. These are these are
I exist statements like you exist to do what? And
then the core values are believe statements I believe and
so these are foundational elements of the way that you
are serving the people that you um, that you have,

(15:12):
you know that come to your audience. So ours are five.
We believe relationships matter. These are not just business transactions
for us. We know we do our best work with people.
We are in deep relationship with Jen Hatmaker has been
our client for eight years. Eight years. We are in
deep relationship. She's coming on the best, the best she is,

(15:39):
so she knows who she is. Did y'all help her
get her all narrative? We've been working with her for
eight years. When when we met Jen and started working
with her, she was very firmly planted in the Christian world, Right,
she spoke to women in churches, and that's where she
was known and um, and I was obsessed with her

(16:00):
and her content because I was her target demo, right,
I was the woman she was writing those books and
Instagram posts and all those things for it. And I
was like, listen, there are women over here that have
no idea, they've never heard of Jen Hatmaker, and they
would love you, they would be obsessed with you if
we can get you in front of them. And so

(16:21):
it was really baby stepping her over to a new
consumer that had no idea who she was. So like,
when we started working with her, nobody at the Today
Show knew who she was. Nobody at the New York
Times or you know some of these magazines like Southern
Living or Real Simple or Red Book or you know
whatever time and now you know, she's a regular contributor

(16:45):
to a lot of those places because she has really amazing,
compelling content and an awesome story. And we just needed
to introduce her to a new audience and to those
gatekeepers who didn't know her. You know, Oh my god.
And now she's like doing her own cruise, Like we
have to think, oh, my gosh in November. Yes, you

(17:06):
have to be a big deal to like pack of cruise.
I mean that's her own cruise right feet. Yes, And
like her whole life ended up blowing up with her
husband and her whole world, and then she's writing about
it and it's like new book, feed these people, and
she's being honest about it on podcasts, and I'm sure
she's completely pivoted from like the Christian churchgoing wife too.

(17:28):
Now I am in the world. It's a mess, and
let me be beautiful with you, Like maybe a beautiful
mess with you. That's exactly right. And she says, now
her insides and outside's match right, like she I love
that Gin all the way through. Fee. No, she's not
putting on a show for anybody anymore. She is just
being truly, wholly, authentically Gin and standing at her own integrity.

(17:54):
And she has been through a lot. You know, her
career was devastated when she came out affirming gay marriage,
and she was devastated in her marriage, you know a
couple of years ago when it imploded like overnight. And
we've walked through all of that with her. But what
is standing now is this incredibly powerful, strong, equipped woman

(18:19):
who is passing the baton backward and saying, learn from
all that I have gone through. You know, Um, I
want to cry, but you know, don't let a crisis
happen before you've got your shit together, essentially, And she's amazing.
And that that cookbook that you have Feed these People,
which came out, you know, the end of last year,

(18:42):
was really therapeutic for her and healing for her when
she was, you know, at the bottom of the ocean,
you know, in major trauma and suffering a lot of
loss in her personal life. And so it's a beautiful,
you know, example of hope on the other side. And

(19:03):
I just love her so much because she's so real
about it and now she's so happy. She's in a
now great relationship she actually found like true love and girl.
I introduced her to him. I did Tyler. Tyler was
my client and Jen is my friend and client, and

(19:23):
I was we were Jen and I were in New
York for media meetings and interviews and whatnot, and she
was staying an extra night. I was getting ready to
fly back home to Nashville, and she was staying an
extra night to go to a Broadway show and I
was like, well, what are you going to see? And
she's like, I don't know. I haven't decided yet. And
I was like, all right, listen, I have kind of
a wacky, crazy idea. But one of my new clients

(19:48):
is in town and he's going to a show tonight.
Why don't y'all go together? Like you need to know
each other. He's amazing, y'all will love each other. And
so they went and saw a waitress and with Jennifer
was the was the lead, and they went and met
and they're together now. And I'm like, Okay, my work

(20:08):
here's done for Rather, you're more than just like helping
with the career. You're like the whole more about your life.
I don't just care about whatever you're launching. And also
you do Noel jet right with jets at Homes. I
just interviewed Amazing. You loved your episode with her. It
was so good. Oh, I gotta listened to the two

(20:29):
of y'all forever because it was just like, first of all,
y'all cried like forty five times, which I had, like
all these tender moments listening to the two of you.
It was so precious. But she's amazing too, amazing, Like, Okay,
So here's what I'm getting a theme with you, is
you really lock in with like really amazing powerhouse women

(20:51):
who have like gone through some shit and figured out
how to get on the other side of it and
then tell the story and help people women rising like
women who are rising like You's like the feis right. Yeah,
it is such a privilege to be a megaphone for
women like that, because don't women like me and you
need those messages? Yes? Yes, And so to play even

(21:15):
the smallest role, this teeny tiny role to help like
catapult them so that you know, more women are hearing
these messages. Is It's not lost on me that that
is you know what I get to do every day. Man.
And just speaking of these two women in particular, gen
hat Maker and Noel Jet, like, if anyone doesn't know them,

(21:36):
it y'all should follow them. Noel's already been on the podcast,
Jin's coming on the podcast. But what I love about
them and just makes me love you so much that
this is how you operate in the women that you're
drawn to, is I love that these women have not
had an easy road. They're honest about it, and they
have done the hard work. They are smart, they have

(21:57):
kept going, They've persevered, They felt all the feelings, and
yet they have continued to march forward and listen to
their heart and find what is guiding them. And now
they have literally risen from so many moments as it
really hard, painful moments, but they have gotten so real
and honest and truthful with themselves. And now they are
at this next level where both of them are content

(22:20):
and happy and like thriving. But it was not like, oh,
they just have an easy life. It's like, no, they
fought for this, and now they're sharing how they got
there and they're sharing their tips and they're actually are
truly happy, not just like faking it and sagement, you know.
And Jen and I talked about that when she was

(22:40):
at the bottom of the ocean and in major trauma
and grief. I said, I know you can't see it now,
but women are going to be like you are going
to help so many women on the other side of
this because they're either have gone through or are going
through what you're going going through right now, and they

(23:01):
need that encouragement that there is hope on the other side,
you know, and living truth of that. But we need
someone to show us and we need to actually see
it play out. You know. I feel like that's how
human beings are. Not everyone knows is has the courage
or even the idea or the has the understanding of
what to do, but we need someone to guide us,

(23:23):
like you're guiding with the behind the scenes getting these voices, Hurd.
It's like, we need someone's story that we can latch
onto so we can have hope because we're also true Caroline,
It's so true. And you know, I'm sure General talked
to you about this when you have her on the show,
but you know, she created these me courses out of
that very thing so that women can learn from the

(23:47):
exact people that she's learning from and who have helped her.
And she's like, I'm not an expert in finances, but
here's who I, you know, linked arms with and who
helped me when I didn't know how much money I
made in a year and I didn't know how many
you know, checking accounts we had, and you know, like
things like that. She I don't want to steal her thunder.

(24:08):
I want her to be able to share all that.
But she just helped to understand that we play in
all of that is getting those people really clear on
their messaging, so what we were talking about before and
why they're here and who they're serving, and then who
they're not serving but need to be in front of,

(24:29):
and then how to get them in front of those people.
So we know that if Jen is on your podcast,
the women listening to your podcasts are women who either
know her and love her and want to hear more
from her or don't and should right it will be
so excited to find out about her exactly. And so
it's really customizing that messaging to the right audience and

(24:54):
getting them the access that they need to get in
front of those people. So yeah, that's a very long
way of telling you more about what choice. Do I
love it though? And do y'all do like brand deals
y'all partner people with particular brands or is it more
just like big things like book deals and like show
engagements and things, so we don't like, we don't represent

(25:19):
them like a literary agent would and go to a
publishing house and shop the book around. It's our job
to birth the baby, right, it's our job to promote it.
So once the book has been written, and we don't
just work on books. We work on a lot of brands,
but for an author, as an example, when that book
is getting ready to release six months before it comes

(25:40):
out is when we get involved and we start really determining, Okay,
what is the story that needs to be told? Who
are the people to go to. So we're booking media
so that when that book is out, you're hearing them
on podcast, you're seeing them on TV, you're reading reading
about them in magazines or online. We're coordinating partnerships with

(26:03):
influencers like you, so they might have Instagram lives with
people or you know whatnot and so, but it's it
starts with that collaborative branding exercise to get really clear.
There's so much clarity that comes out of that. And
then when we know what the end goal is, you know,
we want to be a New York Times bestseller, we
want to sell thousands of books. I want to be

(26:25):
on the Today Show, you know, whatever that end goal is.
We work backwards from that in developing the strategy, you know,
to go after it. I just I can't believe I
just like met you, like you just felt like No,
I can't believe we live in the same town and
haven't and have all these mutual friends and haven't been
together yet. But you're like the fairy godmother of all

(26:47):
these like vagabond entrepreneurs who like have all this stuff
but don't know what they're doing but need help and guidance.
And I don't know what vagabond actually means. That might
not be the right word, but like, you know, like
all these people out there who just like there's such
a world to create now, but it's like you start
creating and just not knowing what to do with it,
you know, And like the wizard behind the curtain, right,

(27:07):
that's where roll is is. We are behind the scenes,
pulling all the levers and making things happen. And really
it's such a privilege to be able to help these
women have their dreams realized, you know, because of the
work that we do. And like I said, we are
one small cog in the wheel, but even in the

(27:31):
role that we play, we feel like, gosh, it's so
fun to be able to help people live out the
dreams that they have for themselves. How did you get
into this, How did you get passionate about this? Well,
you know, I studied journalism in college. I went to
the university of Georgia and study journalism in college. But

(27:52):
I'll tell you where it all started for me was
when I was a junior in college, I did a
summer internship at the Secretary of States Press office in
the State of Georgia. So I was going to the
Capitol building every single day and I was going to
the press office. I had no idea what a press
secretary did, but I knew. I was fascinated. And what

(28:16):
I've realized, and this was long before Olivia Pope and
scandal was exactly Oh I love that. Oh my gosh.
But red wine and the popcorn every night so good. Yes,
the tall cratern barrel wineglasses. Please. So I was in
college in the nineties, so this is long before Olivia Pope,
but I was obsessed with becoming her. That's what I

(28:39):
wanted to do with my career. And what I learned
from that press secretary is she was the buffer between
the client. Her client was the Secretary of State and
the media, and it was all about relationships and about
the semantics of what you said and how you said
it and all of that. And so serving is that buffer,

(29:00):
which is what a publicist does. You know, I serve
as the buffer between Jen Hatmaker and the Today's Show.
I serve as a buffer between you know, Noel Jet
and your podcast, right and so's it's that is what
I was obsessed with. I loved being that person in
between connecting the two and again goes all the way

(29:24):
back to relationship. I mean, that's the reason I have
a career is because of relationships. Okay, so this is
like what you're made to do because you have the
personality for it. Because this is where it's like a
fine art. This is like, this is like and I've
been around long enough to know, this is like this
is where your secret sauce of who you actually are
comes into play. Because not everyone can finesse a relationship.

(29:45):
Not everybody can. Like a million people can say they
have your job, But can everyone actually have a good
relationship with all these outlets? Can everyone actually get these relationships?
Can everyone actually like maintain them and keep them fun
and keep them alive and keep them, you know, thriving.
It's a personality thing. If you don't have the right personality,
sometimes it might be a total not it could be

(30:07):
a clash. And I feel like you just from this
one interaction, we're having. I'm like, you are made to
dance with people, like communicate with them, like you're just
like you love it. I can tell you love it, Yeah,
I do. I really feel like this is God's gifting form,
you know, and call for my life is that, you know,
I am meant to serve people in this way. And

(30:31):
you know, it's not lost on me that all those
years ago when elementary school, when my report card came
back and said, you know how, there's a great student
and she's really smart and gifted, but she sure does
talk a lot in class. You know, like all of
those things are pointing to the career and the life
that I have now, right, and the leadership that I

(30:53):
had when I was you know, labeled bossy as a
young girl. You know, all those things were eating me
to this place that I am now. And and my
goal is to change that narrative for the women who
are coming behind me so that their path and their
course is easier and wider than mine was. You know. So,

(31:14):
what do you like about connecting with people? Like what
do you like because to me, it kind of feels
like I love connecting with people too, But like when
I'm connecting for work with people, I get a little
more stressed out. Like I like connecting, like just like
getting to have this conversation and like diving into your
story and like you know, sinking my teeth into your soul.
But like when it comes to like having to like

(31:35):
go gather all these different outlets and like I mean
chan these relationships and find these people and like get
this rolodex of just like connections that can feel a
little daunting. Like that makes me feel a little bit
stressed out, Like how do you navigate that? Why do
you like that? Like what do you like about all
of that interaction? Like what is what is it that
like lights you up? Well, here's here's how I like

(31:57):
to think about it. It's like you know that saying
about how the closest five people that you're friends with
or shape who you are. It's the same in this
In business, I don't have thousands and thousands of superficial relationships.
I have handfuls of really deep and meaningful ones. So

(32:21):
for example, when I first got into a book publishing
and I was the head of publicity at a book
publishing house, one of the big publishing houses in the country,
There's this woman who was the head of all book
production at NBC. Her name's Jackie Levine. She was in

(32:43):
that position for almost thirty years. I knew that my
authors needed to be on NBC, whether it was for
the Today's Show or Dateline, or the NBC Nightly News
or Hoda's podcast or whatever it was, right it was
on NBC. Jackie was responsible if it was connected to

(33:05):
books in any way, shape or form. So I knew
Jackie was a gatekeeper that I needed to have a
good relationship with. So I first reached out to her,
made a case for having a meeting. I went to
New York and sat down in her office, and I
started getting to know her personally. She had pictures on

(33:25):
her wall that her children had drawn, and one said
Greta and one said THEO. And so I asked her
about Greta and THEO. And I every single time after
that when I would talk to her, I would ask
her about Greta and THEO. Right, and I reached out
to her to compliment her on a segment when I
didn't need anything from her. Right, I was forming and

(33:48):
relating to Jackie on a personal human level, and not
just when I had an agenda and needed my author
on her show. It was important to you to develop
a real relationship with her, a real relationship that was authentic.
And so fast forward years later, you know, and a
lot of people that Jackie has booked for me. This

(34:11):
is why she, you know, opens my emails or returns
my calls. But THEO is coming to Nashville to go
to Vanderbilt for college, and Jackie calls me up and
she's like, I need to know all the things. Where
do we stay, where does he live, where do we eat,
what do we do? Because we had a relationship well
beyond just me booking authors on NBC programming. Right, that's

(34:35):
what you're saying, like, if you're going you value your
job so much, you love this connection, but you're going
to connect, and you're going to connect hard, and it's
going to be real and it's not going to be
totally spread out. You're not gonna, like, you know, just
dump yourself all over everybody. You're very pick not I
don't know if you're picky, but you're picking these people
that really matter to you and you're going to pour

(34:56):
into That's right. And I say that with our clients
that we serve, you know, when they come and they
want um, you know, media campaigns, and they want us
to deliver media. I'm like, let's find the right twenty
places that will be a game changer for you if
they happen, and let's go intentionally and strategically after those,

(35:18):
rather than throwing everything up against the wall and seeing
what sticks to two hundred and fifty places and sending
them all the same pitch. Right. So it's that same
way in my personal life, Like I have a handful
of really close, intimate, deep and meaningful friendships as opposed
to you know, hundreds of really superficial ones. And so

(35:41):
that's just my approach, and that to me, works really
well from a relational standpoint, and it's you know, gone
over into my work life and it's it's what really
helps us be successful for our clients. I like you.
I like your personality. I can already tell like you
are someone who just like you are just quick and
you're on it and you have a big bandwidth, and

(36:03):
like you are engaged and you're alert, and I just
like you're awesome, Heather, like you, I'm really really so kind, Carolyte.
Well I'm addressed. Thank you so much. And you know
one thing that I've been told my entire life is
that I'm super direct and assertive, and you know a
lot of times that's gotten me labeled as not very

(36:23):
kind things. Right, But I also feel like, to use
Brene Brown's term, clear is kind and unclear is unkind.
And so you can be direct and you can be scrappy,
and you can be driven and ambitious and still be
a kind human being, you know. And that's where I
try to live in that is in that place. Oh

(36:45):
I love that so much. Okay, So how do you
launch a best selling book? You've launched all these books,
like I said, I want, Yeah, what's the secret? Because
it's like to have a hundred best selling book launches.
That's a big deal. Like what is this? Like the
strategy a little bit that you use? Well, it all
goes back to what we've just been talking about, which

(37:05):
our relationships. You know. I teach We have a course
called Booked by Choice, which is really the only thing
of its kind. It's essentially book publicity one oh one,
and it's eighteen videos and all kinds of assets where
I teach you, step by step by step exactly what

(37:26):
to do. And that course the foundation of all of
that is what we call the relational roadmap, and there
are three specific stops that you take on that map,
and we teach you, like the exact process that we use.
It choice to have launched more than you know, one
hundred New York Times bestsellers, and I know that everybody

(37:46):
feels like that's the end goal is to have this
New York Times bestselling status. It's really really hard to make.
And there's this you know, magic formula that very very
few people, only employees of the New York Time Times
that work on that list. No you know what the
algorithm is to make the list, but but there there

(38:08):
is a formula that we use that takes you step
by step down that process and you know, it all
goes back to the relationships and how to leverage them,
who to access, what to say to them, when to
say it's all of that and so that teaches you
kind of the timeline. That's not even anything you and
I were planning to talk about, but it's just something

(38:29):
that we have as a resource for people and there's
really nothing out there like it. We're really proud of that.
Um So, anyone interested in writing a book one day
or launching a book, Like, that's a good thing to
try when you're on a book tour because I have
become a stop on a lot of people's books tour.
So I love like, I feel like I'm a venue now,

(38:51):
Like I've been in music for so long and my
husband's and you go to like venues and you play
them and I that speaks volumes about your podcast too,
thank you? Well, I feel so I feel so excited
about it, and like I finally I started realizing, I'm like, man,
I'm actually like a stop on people's book tours now,
and this is like so cool. So what goes on

(39:12):
on a book tour or what goes on I say,
someone like a gin hat maker or a Noel Jet.
There's so much more than a book. But like books
are the common thread that keeps running through their career,
they also do a lot of like social media and
youtubing and I mean, you know online things. So what
what is the what do you do with someone like that?

(39:32):
Like do you focus on a book or you just
constantly like coming up with the next thing? What if
they don't have something on the horizon or is it
just always moving? Yeah, well there are plenty of our
clients who have never written a book, don't have any
intention of writing a book, and they have a really
compelling message or they have a service that they offer.
So it's not just people who do books that we

(39:54):
work with. But but going back to your original question
of a tour, you know, post pandemic tours look a
lot different. During the pandemic, everything went virtual, even media interviews.
You know, we weren't flying to LA in New York
to do media. We were doing it all like we
are right now on Zoom and Skype, you know, and

(40:16):
they were being interviewed by the host, you know, virtually.
But post pandemic, you know, events are returning, and so
tours and the magic of them are coming back because
there's nothing like in person, you know, connection with people,
as you well know. And so what traditionally happens at

(40:37):
a book launch, it's much like when an album releases, right,
It's like you want as much concentrated as close to
that launch date as possible. Books always release on a Tuesday,
and so on that Tuesday, you want the biggest things
to happen, and for those first two to four weeks,
you want as much happening as possible. So whether that

(41:00):
traveling to different markets across the country. You're going to
Atlanta and Nashville and Dallas and Minneapolis and Philadelphia. You know,
you're going to different markets and you're engaging with um,
you know, consumers in that market specifically maybe you're having
a live event or maybe you're having a book signing
in that market, but you're also doing media in that market,

(41:22):
and you're meeting with people like when people come to Nashville,
you know, they're going to Parnassis and doing a signing
and they're meeting with you and Caitlin and Mallory and
Landon and like all the girls in town who have
great podcasts, and they're doing you know, local or regional
media that are based here. So in Nashville, for example,

(41:42):
we have great you know, local affiliates, but we also
have Parade magazine is based in Nashville, you know, and
so there are opportunities like that, And so you're just
trying to put the trifecta together, which is, you know,
some kind of in person engagement with your FAI and base,
some kind of media component, and some kind of influencer

(42:06):
interactions so that the people that you want to know
that your book is out in the world and available
to them and is something that they're going to want
to purchase that you're getting in front of them through
those means, right. Love that. Yeah, do you have to
have a lot of energy? I do, and I get

(42:29):
a lot of rest because of it, you know, like
I drink a ton of water and go to sleep
really early because I also am raising two teenage boys
with my husband, and so there's a lot happening at
the Adam's households. You've been doing all this while having kids,
raising kids at home? I mean, what is going on
in your brain? Do you just wake up ready to go?

(42:49):
Are you one of those people that you're bannedwidth is huge? Well,
I definitely operate at a high capacity and pace, but I,
like anybody else, you know, there's a breaking point, right
and self care is so important and critical to me.
I have what I call my five non negotiables, which

(43:10):
are five things that you're so good at structuring. You've
probably structured your own life too, having Okay, my calendar
is blocked out, the way that my home is organized
the way but it's not going to talk about all
that because that's huge, Like having your life in order,
and that's one of the things you talked about, how
to build an authentic life. But like having your home
life in order, having your schedule in order, having your

(43:32):
like like your closets and your stuff organized, it's huge. Okay,
So yeah, what are your five non negotiables? Well, so
I would encourage you to consider them based on this
season of life that you're in. So I am a
CEO of a company, I'm raising two teenage boys, I'm
trying to stay married to an incredible husband. I also

(43:53):
want to care for myself well. And so that's the
season I'm in. Somebody who is single is going to
be in a difference season of life. For somebody who's
got little bitty babies and they're in the weeds, you know,
with their children, are a different season. But my five are.
Number One, I get at least eight hours of rest
every single night, Like rest is like critical for me.

(44:16):
Number Two is I drink a ton of water. I
try to drink half of my body weight in ounces
of water. So like if you weigh a hundred pounds,
which I do not, I weigh a lot more than that.
But if you weigh one hundred pounds, you would want
to drink at least fifty ounces of water every day,
so I try to drink half of my body weight

(44:38):
and ounces every single day of water. The third one
is I have a weekly date night with my husband.
That is like non negotiable. We put this on our calendar.
This is our fifth year of doing it, so we
have not always done it. We've been married for twenty
years this year, so for the first fifteen it was
just fly by the seat of your pants. But five

(44:59):
years ago we were like, something is off. We're not like,
you know, on the same page, like what's going on?
Like this feels weird, this feels icky like, and so
we committed to a weekly date night. We do it
on Thursday night. It's on our calendar. It's like fiercely protected.
Every now and then we will have something come up

(45:22):
and we may have to alter the night of the week.
So for example, if our boys have, you know, a
baseball game, and it's a dead smack in the middle
of our date night, we might have it on Wednesday
night instead of Thursday night. But we still get it
in there. Is we still get it in there every
single week. So that's what has that done? What has
that done? For your marriage, because but I'm sure he's busy.

(45:45):
You're busy, and like, if you don't have order and
a scheduled thing, it's going to get overlooked in the
marriage can easily you know, fall fall just to the
back of the list. So what has it done? What
did it change? We moved from being like roommates who
talked about logistics all the time, like who's picking up
who from school, who's dropping off, who's handling practice, who's

(46:09):
ordering the groceries. You know, it was always logistic conversations,
and we happen to live in the same house. It
moved from that back to intimacy, and you know, we
try really hard, though it's very difficult to not talk
about the boys on our date nights and to not
talk about logistics. Like we try to talk about more

(46:30):
bigger picture, meaningful things, you know, as opposed to well,
how was your day? Oh? Mine was good? It's busy
at work, you know, like, well what are we doing
this weekend? You know, like we try to move away
from those things. That's not to say that those things
don't come up, of course they do. But I will
say this my marriage now, and we'll celebrate twenty years married.

(46:53):
This year is so much ripper, richer, deeper, more meaningful
than it was years ago. And it's I attribute so
much of that to, you know, it being intentional with
my husband about my marriage and like protecting it. Awesome
intimacy too, you know, like physically touching each other on

(47:17):
a date night and being near each other and it
just being the two of you. And it's also modeling
for these boys that we're raising, like what it's like
to prioritize your spouse over your children, and what it's
like to make sure that they you know, they are
seeing how Matt treats me as his wife and how

(47:38):
I treat him as my husband, and they're learning that
that's you know, what it should look like when they're
in a marriage at some point with a partner. So
I just interviewed this amazing woman named Molly Fletcher. She
was like the Jerry Maguire of sports agents. She like
she's done tons of them, but she is, like you,
she's a whole person managing this whole person, like evaluating,

(48:02):
and she was talking about her schedule and like the
first thing she does with clients is she gets the
non negotiables for the family and for the personal love
on there first, Like you got to start with you first,
and I love that. That's what you're saying. It's like,
you really can't have a thriving, successful, incredible career if

(48:22):
your home life is in the garbage shambles. That's right,
you're gonna wreck you and you're not gonna be able
to enjoy it, and you're gonna have so many pools
and tugs and guilt and it's just highs and lows
that aren't matching. It's not in synbiosis. So true. And
you know, for me, I don't want to be militant
about it, right. I'm not being inflexible like you know

(48:45):
about things, but I just know what works for our
family and what works for me personally. If it's on
my calendar, it's happening. And so putting things on the
calendar that are not just meetings that I have or
you know, work related items, but putting a date night
on my calendar, putting exercise on my calendar. That's one

(49:06):
of my five non negotiables is to move my body
two to three times a week. And years ago, Caroline,
when I started this, I was that person that was
like where in the heck am I going to put
this on my calendar. I don't have any bandwidth to
go and exercise. When do I have time to do this?
And so I started with one hour once a week good,

(49:28):
and I would job, if that's all I can do,
at least i'm doing that, that's better than not doing
anything at all. And I started with one hour once
a week at a place here called Garage, Bar and Bike.
It's a bar bike studio. And I went one time
a week and then I was like, Oh, I really
like how I feel. I really like these women. Oh

(49:51):
I like this community. Oh I'll find another hour. And
I worked my way up to where I was going
more consistently and regularly. It's all about what you prioritize
and protect on your calendar. You know, prioritize and protect.
I think the protection is the problem, I think for
so many of us, because what happens is we put

(50:13):
it on our calendar. Like let's say spending time with
your girlfriends. It's really important to you, and so you
want to prioritize it in your life, and so you
put a girl's night on there. Well, let's say your
child gets sick or let's say something comes up at
work and you've got to travel out of town. We're
not protecting the girl's night, right, We're sacrificing everything else.

(50:34):
And so what's happening is we're putting it on there
because it's important to us, and we think, Okay, i'll
prioritize it, I'll place it on my calendar. But we're
not protecting it. And that's where we lose out is
because if we're not protected to protecting it, we're sacrificing it,
and therefore it's really not going to be prioritized. Oh
I love that. Man. I used to be a yes person,

(50:57):
like everything was a yes. Like I was always a yes, yes, yes,
I want to do everything. I didn't have kids. Michael
and I are both in the music industry, entertainment industry,
available to go out all the time, wanting to meet people,
wanting to be in the scene, wanting to just know
and feel be an in it. And it was fun, fun, fun.
Michael's touring with like huge people like Kid Rock, Darius

(51:18):
ruckerd Jason Aldeen, just gone all the time doing and
being in it and it was great and just taking
an in, you know, just honestly, it was just like
for me, I'm looking back on the first part of
my life, just like gathering inventory, just like kind of
understand getting data, like understanding like what is all this?
Like I've been drawn through this big life, but what
is it? What actually is the keys to happiness? Like

(51:39):
who you know, here are these people who have these
big careers and some of them are really happy, some
of them aren't. Like what actually like you're talking about
person whole and happy, because having a great, big, successful
career can be wonderful if your insides are good. But
like if you know, if you're worked out on the inside,
but if you're not in balance on the inside, you're
even if you're career is huge, you're gonna be totally

(52:02):
out of balance with it. And so it's like there's
so much into what makes someone happy. And my husband
Michael was actually telling me today who was listening to
Tony Robin Robbins, and it's the same thing. It's like,
the real key you want to do is get your
inner workings great. That's the winning when you are and
you're talking about this and I feel like now like
I know this so true to be true, But like

(52:23):
when I was younger, and I feel like a lot
of people who don't know the inner workings of this
entertainment industry can think still owe success money same fortune
can make you happy, and it really won't, but it
can be wonderful and used wonderfully if you are in
line internally, And yeah, if you're caring for yourself, well, first, yes,

(52:47):
you're going to be good in those other areas of life.
But if you are at the bottom of your own
to do this over and over and over again, you're
not going to be any good to anybody else. And
that's like what you're saying and what Molly just said,
But y'all are saying it in a way of actually
like structuring it on your calendar, blocking it out, And

(53:07):
it's like non negotiables, husband, non negotiable. Need to keep
that marriage tight and right, you know, And I want
to keep that good. I don't want to get not
that divorce is not the option for some people, but
I don't want to divorce my husband. So what do
I need to do to maintain that? Okay, prioritize it,
protect it? Okay, Fitness, I feel the same way I
used to just like abuse my body and do all

(53:29):
sorts of like diet pills and eating disorders and whatever
to try to get to look away. No, not anymore. Now.
It is like working out is for my mental health.
It is for ye strong. I don't care if I
have a little extra love in the middle me sure,
it'd be great to lose it or have. I don't
care about a perfect body. I don't want the reason,
you know either. I was telling somebody last week, like

(53:52):
there's something about sweating when I'm in a class, and
like all the toxins just coming out every single time
on the candle ride when they turn out all the
lights as I'm like getting releasing, it's just so releasing.
You're right, and mental health component cannot be. I cry

(54:13):
in hot yoga all the time getting that out. And
it's not like I'm sad and depressed, but like you
got to be least this stored energy. Oh good for you.
You got to move your body. Sweat coming out is
just so good. Oh I love that. Okay, So we
have husband, we have fitness, we have sleep, we have
water rest, water rest, and then the last one is

(54:36):
paying attention to what goes in my mouth. So I
am a better Heather when I am caring for my
body well, and that is not about deprivation. That is
just like you know, for example, my birthday was last
weekend and I had um some friends over for dinner.

(54:57):
We had a small, like intimate dinner party and i'
old Matt. I am making Julia Child's beef burgan yawn
like I want it. It sounds so good. And my
mom made her homemade poundcake cake for dessert, and that's
what we had. I do not eat like that all
the time, but I wanted that for my birthday and
that's what I had, and it brought me so much joy.

(55:18):
But it's like paying attention and like noticing how my
body feels based on what I'm putting in my mouth,
and that's you know, going back to whole healthy, you know, eating.
But it's also not about depriving myself in any way.
It's just about being intentional. Yeah, I love what you said.

(55:42):
Intentional and then prioritizing and protecting and then following your
schedule that you make and not to be said not
to be militant or whatever, but you don't be so
militant that you can't be spontaneous ever, you know. But
you're doing the work in your home life, in your
personal life, and your work life, in your environment. You're

(56:05):
doing the work to assess and even when you take
on clients like you're deep diving. What matters to you?
What are your priorities? What do you need to do
to be your best? What do you need to do
to fuel like you have so many big plates in
the air. If you don't prioritize yourself and your home
life and your family, like, you're not going to be

(56:27):
the best CEO that you can be. So you have
to prioritize, right. And you know, a win for you
looks different than a win for me, looks different than
a win for gin Hatmaker, right, And so you have
to think about what a win for you personally looks
like and then you back into it, just like with work.
You know, if I know what you're a win looks
like for Caroline Hobby at the end of the day,

(56:49):
then I know how to build a strategy to help
you get there. Well, if you think about that and
apply that to your life, Like, what does a win
in life look like? Well, a win in life for
me does not look like me only working and having
this great career it also looks like a really rich
and beautiful family life and you know, great relationships with

(57:12):
my children and my husband and you know things like that,
And so you have to think about what a win
for you personally looks like and build it in that way. Uh.
I'm so in love with you, Heather. This is I
don't care a lot. We have to get together. I
need to get I mean, like I'm already in my
mind like talking to you after this and like setting
us up a meeting, like I have to talk to like,

(57:33):
this is amazing. You are so awesome, Okay, I just like,
I'm so happy to know you. You're doing something that soulful,
great work, and you're really helping women get their stories
out there in such a powerful way. And these women
that like you are working with are so awesome. Like
it's just so cool. I love that you our girl power.

(57:54):
But it's not like we hey boys, it's like no
women right, they got it all we are. It's time
for the women to band together. And that's another thing
that you talk about too, is being allies. Like women,
we've been pitted against each other for so long, and
I feel like that is just shattering left and right.
Like we are realizing, like that is not the way
to do it. We don't need to do that. There's

(58:15):
enough room for all of us when we actually come
together and use all of our skills and talents, Like,
oh my gosh, the impact we can make. And when
women are using their voices and reaching people, it's love
and nurturing and healing and help that is getting put
out there like that is exactly right. Are helping not
only women heal and rise and realize that they have

(58:36):
a purpose to but it's men are realizing that that's
the better way to do it too, exactly well. And
you know, I was conditioned to believe as a young girl,
going back to what we were talking about at the
very beginning of the conversation about you know, oh I
was too bossy, or oh I talk too much, or
you know, as opposed to somebody celebrating my leadership potential

(58:58):
or giftings that I had. Right, And you know, as
I went into my professional career early as a young professional,
it was there was one seat for a female at
the table, and I was vying for that seat, right,
And so you were taking everybody down on your way
to that one seat for a woman, and I made

(59:19):
a lot of mistakes. I was taking women out right
and left to advance my own career. And I look
back now and I'm like, oh, girl, if you only knew,
if you'd a linked arms with those other girls and
other women, y'all could have all had the seats at
the table rather than culture for the one spot. Right.

(59:40):
But at the time, the culture, it's hard to break
the culture. It's right. That's how I was taught, and
that's you know, what I was conditioned to believe was right.
And so when when I launched Choice, you know, and
was creating a work environment for women by women, it
was like, Okay, what do I want to be different?

(01:00:01):
What's the work culture, what's the environment, what's the narrative
I want these women to have that is a different
experience than what you know, I grew up doing. And so,
you know, the women in the community that we have now,
it's we are very much allies, not competitors, even women
in the same industry as me. I have so many
girlfriends that are also publicists and own pr agencies just

(01:00:23):
like I do. Their success does not diminish my opportunity, right,
and we can celebrate and champion each other, and we
get a lot further when we do that together to
your point, you know, and it feels so much better
and it's all exciting because now you're not alone. You're
not alone. You have all these amazing women friends who

(01:00:44):
are impacting the world. You can come up with create
an ideas to do together, and create an amazing events
and opportunities and maybe even businesses together. It's just like
it's so much more fun. But you have to be
honest and transparent, and that is something that I am
really learning. I've been kind of like floaty for a
long time because I didn't know what I want. But
now that I'm really like zeroing in on myself as

(01:01:05):
like you have, and like you said, you're direct. You
have to be direct. You can't say yes to everything.
You've got to think it out. You've got to have
a strategy. You have to be intentional, and you have
to really like organize what matters and then be clear
with what you don't have room for on your plate
and not maybe a big personal, dramatic thing. You don't

(01:01:25):
want to get to the end of life and be
like life just happened to me, right, You want to
take your own life by the reins and and you know,
not just oh well, this happened, and this happened, and
this happened. You want to create this life for yourself.
And I think there's a lot of people that look
back and regret that they just let life happen to

(01:01:47):
them as opposed to them taking hold and charge and
agency over their own life. Hey, Heather, you're awesome. Okay.
I always wrap up with one question, which is leave
your light, and it's just open ended. What do you
want people to know? Oh God, that's such a great question, Caroline.

(01:02:09):
I would say that you have it in you right now,
Like you don't have to go and take a class
or change yourself in any way. Like you have everything
capability wise within you already to go and live this

(01:02:31):
life that you've dreamed for yourself. You just need to
have the agency to advocate for yourself, you know. And
so I would say, there are so many times when
I have second guests my own capabilities and not listened
to my own gut or downplayed my own talents or giftings,

(01:02:52):
you know, and to be smaller in the room because
I was such a big personality or whatever. And you
don't have to do that. You can be authentically you
and offer the giftings and the talents that you have,
and the world will be so much richer because of it,
you know, Yes, surrounding yourself with people who know their

(01:03:18):
own giftings and their own talents, so it's not threatening
that you have your own giftings and your own talents.
And instead, when everyone is embracing the gifts and the
talents that is God given, that is our superpower. And
it's not to be using or to be better than anyone.
But if we all tap in to what we divinely

(01:03:39):
were given and what we are divinely called to, then
we're all going to advance this world forward in such
a better way instead of like hiding and feeling like
you're robbing the world of that. Yes, you're holding it
in and not sharing it. You are robbing the world
of that. Yeah, And that's why we love people who
go all in with their gifts. We put them on

(01:04:01):
a pedestal and they get to a spotlight. Because we're
also drawn to people who actually go for their gift
and like use it correctly and like give it back
out there, you know, because it's what we were made
to do We all were made to do it well.
And I know your theme kind of this year for
the podcast is around the cards that people are dealt. Yes,

(01:04:22):
your stack and dack is full right, and you have
the opportunity to really be a gift to others if
you won't if you will share that and not Yes,
put it all in right. Yes, have that capability within you.
Don't think you have to change yourself in order to
be able to live out the dream that you have

(01:04:42):
for your life. Heather, you are amazing. Okay, where could
everyone find you if they just need more view in
their life, or if they think actually they want to
try to work with you, or you know whatever, how
do the people get in touch with you? Well? So,
our website is Choice Media Communications dot com. We are
that on all the handles and my personal Instagram TikTok

(01:05:03):
all the things is Heather Dixon d XO n Adams
Heather Dixon Adams And can I mention one thing that
we have coming up that I would love your people
to know about. So on April the thirteenth, here in Nashville,
just outside in Franklin, Tennessee, we are hosting our fourth
annual Choice Summit, which is a women's leadership conference, and

(01:05:26):
our girl, Jen hat Maker is one of our speakers.
Jen hat Maker, Paula Feris, JJ Peterson from Story Brand,
to Ery Butler, who was Congressman John Lewis's longest serving
staff member. And each session we have incredible sessions for
the day, but it's they're dedicated to women just like us,

(01:05:46):
who are, you know, at that place in their career
where they want to move to the next level and
they need the roadmap to do that. And it's not
just enough to go to a conference and be motivated.
We are equipped you to go and take the next
steps when you get home. And so if you're interested
in that, I'd love for you to go to Choice

(01:06:07):
Summit dot com because it's this beautiful community of busy
working women just like all of us, who just want
to you know, advance in their life in some capacity. Amazing, Heather,
you are amazing. I have loved this conversation, and yes
we talked a little bit after before you go, because

(01:06:28):
I did think you're the virse. Oh my gosh. Of course,
it's such a privilege to be with you two. Caroline,
thank you so much. Back at you Okay, Heather Adams,
you're the best Fife

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