December 3, 2025 • 28 mins
Why are school photos so outrageously overpriced? The team breaks down the picture-day pricing racket—and shares their own school photos for everyone to enjoy (find them on our Instagram). Then we dive into the SFO processed foods lawsuit and a rare moment of agreement in Washington as both Republicans and Democrats align on food policy. A fun, revealing, and surprisingly bipartisan episode.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is Gary and Shannon and you're listening to k
i AM six forty, the Gary and Shannon Show on
demand on.
Speaker 2 (00:05):
The iHeartRadio app.
Speaker 1 (00:09):
Thank you to everyone who came out yesterday for Postathon,
for everyone who went to our partner locations and donated,
who donated on KFIAM six forty dot com slash Postathon,
who bid on our auction items. We are so so grateful,
and yesterday is just my favorite day at work every
year because we get to actually take part in doing
(00:34):
something that actually makes a difference.
Speaker 3 (00:37):
Nine hundred and fifty five thousand dollars raised and at
the Wendy's restaurants and Smart and Final stores through Sunday.
They're still accepting donations, so there's still plenty of time
to push us up and over last year's total of
one point three million.
Speaker 1 (00:52):
We thought that this was going to happen, that the
Chiefs Cowboys game on Thanksgiving Day would have been the
most watched NFL regular season game ever, and in fact
it was really how many million of viewers?
Speaker 2 (01:06):
How many millions of viewers do you think watched that game.
Speaker 3 (01:09):
Qualifies as the most watched regular season game? Yeah, twenty million.
Speaker 2 (01:15):
Fifty seven point two.
Speaker 4 (01:16):
Wow.
Speaker 2 (01:17):
Fifty seven.
Speaker 4 (01:18):
Wow, that's incredible.
Speaker 1 (01:20):
I got to say those three games on Thanksgiving were
a blessing from They were good.
Speaker 4 (01:25):
Yeah, considering there have been some stinkers in some.
Speaker 1 (01:27):
Of those time time for there to be something else on,
you know what I mean, Like you could talk to
the family and hang out and visit, but then there
was also something else.
Speaker 2 (01:36):
You know, it was just nice.
Speaker 3 (01:38):
I was at an Airbnb and was terrified I wasn't
going to be able to get the games because they
didn't have a cable package.
Speaker 4 (01:43):
They have a kid, so I'm trying to figure.
Speaker 2 (01:45):
Out they're all in the streaming.
Speaker 3 (01:47):
Yes, but I didn't pay I don't have the NFL
package or anything like that. So I even if I
could pull them on my phone, can I can I
do the magic where it shows up.
Speaker 2 (01:56):
All the Yeah, I know, I totally have that fear.
How am I going to get this game? Where is
it playing?
Speaker 4 (02:04):
There is an announcement expected from the White House.
Speaker 3 (02:06):
President Trump is expected to talk about vehicle mileage rules
for the auto industry that comes up at about eleven
thirty today to loosen some of the pressure on automakers
to control pollution. The move would be the latest to
reverse some of the Biden era policies that encourage the
cleaner running cars and trucks. And we'll talk about that
(02:27):
as he makes that announcement again. That's about eleven thirty today.
Speaker 1 (02:29):
Well, you were either a child who couldn't wait for
picture day or you were a child who could not
handle picture day. And maybe that changed from year to year,
or it started off one way it ended another way.
Speaker 2 (02:45):
But that was the first.
Speaker 1 (02:48):
Maybe case of anxiety all felt as a kid going
to school of like, oh, it's photo day.
Speaker 4 (02:54):
And I never knew when it was photo day.
Speaker 2 (02:56):
You never knew.
Speaker 3 (02:57):
My mom she was a teacher before I was born,
and she went back to teaching after I was born,
so she was plugged into the school, knew all the time.
And she would put me in a shirt that I hated.
That was part of the plan to get me to
get a good picture, was finding the shirt that I
actually hated.
Speaker 1 (03:16):
Kids back in our day, this may have been the
only picture taken of you for the whole year. Like this,
A lot was riding on photo Day. A lot was
riding on Photoday. You were gonna look, You're gonna have
this photo. And it was gonna be sent to your
grandparents and to your aunts and uncles, and it was
gonna be up in your home for the rest of
(03:36):
your life. In some cases, like this photo was the
only photo you were gonna get all year, maybe And
so like walking into that what you would usually be
in a gymnasium or maybe the library or something like that,
and you'd stand in line with everyone in your class
and there would be the backdrop with maybe some weird
(03:56):
lights and a weird camera guy who may or may
not have molested people in the past, and they would
shuffle you in like cows, you know, go into slaughter.
And I've never seen cows go to slaughter, but that's
what it felt like. And uh and you and you'd
walk up there and then you'd sit on the chair
and they'd make you sit it like an awkward like
an awkward sit this way, your knees that way, turn
(04:17):
your head this well, want your chin smile okay, not
that big. Maybe maybe you got a camera guy molester
who didn't give you any direction, so you just went
in there, raw dog in that picture, and you didn't.
Speaker 2 (04:28):
Know when to smile, and it was like click, and
You're like.
Speaker 4 (04:30):
Wait is it over what just happened, prisoner.
Speaker 2 (04:33):
I mean you never knew year to ear what you
were gonna get.
Speaker 1 (04:37):
And I mean they didn't tell you that your bangs
were all brushed to the right side of your head
and maybe fix your bangs a little bit, honey, Why
don't you move them around a little bit? Okay, honey,
got something in your teeth.
Speaker 2 (04:50):
They didn't care.
Speaker 4 (04:51):
Nobody cared.
Speaker 1 (04:52):
They were not your ride or die friends behind that
camera who would get who were richie and get your
best angles.
Speaker 2 (04:58):
They didn't give in it.
Speaker 3 (04:59):
You're like material ladies that just throw on some like
sloppy Joe next.
Speaker 2 (05:03):
Yea, they give what you look like.
Speaker 3 (05:05):
Very late in my school picture career, they did offer
packages to because it was high school to retouch like
your acne or something like that.
Speaker 4 (05:15):
They take the zits out of the picture. Still didn't
work for me.
Speaker 1 (05:18):
It was putatively expensive, oh ridiculous, But it was literally
it's had that option.
Speaker 3 (05:23):
It was literally them air brushing photoshop. It was them
air brushing the actual pictures.
Speaker 5 (05:28):
Right, do you guys have pictures with you guys at
the moment, we should have post them.
Speaker 4 (05:31):
On No, I don't have any.
Speaker 3 (05:33):
It's funny I my parents might myself and have some
from Gary's.
Speaker 1 (05:39):
Because you sent me some from your You sent me
one from your house.
Speaker 4 (05:44):
I don't think it was a class picture.
Speaker 3 (05:46):
It was I got to see them, well them for
myself and my two sisters. There were three picture frames
that were hanging in our house, the house that we
grew up in, and it was right as you walked
into the front door. There was a door, there was
a wall there and for every picture. Have all of these,
Oh my god, I do have them, Richie. So that
(06:06):
would be it's nineteen eighty.
Speaker 2 (06:08):
I'll send them to you.
Speaker 4 (06:09):
So that would have been second grade or something like it.
Speaker 2 (06:12):
Seventy there's five of them.
Speaker 1 (06:13):
Of yours, there's seventy nine, eight, eighty eighty one, I'm assuming,
eighty two, eighty three, and eighty four.
Speaker 2 (06:20):
It's they're very cute.
Speaker 3 (06:22):
Those were attached, if I'm not mistaken, to my elementary
school file.
Speaker 4 (06:26):
I know they had such a thing.
Speaker 2 (06:28):
Yeah, they kept a file on you, fellow. Don't you
think I had files?
Speaker 3 (06:34):
But we used to every picture that we would get,
the new eight by ten would be the one that
ends up showing. But Mom would just stack the old
eight by ten's behind there. Yes, so we still have
to each of us have those frames. It's still up
in my parents' house of every class picture we took
(06:55):
from kindergarten through our senior portraits, and they're all in order,
and they're all kind of stacked behind the other pictures.
And it's what's funny, I think is the time capsule
of fashion because I remember, I don't know if if
it's in one of those pictures. I wore a red
and pink vilure I have driped. I have this one
(07:15):
of my striped polo shirts that oh my gosh.
Speaker 1 (07:22):
I don't know why I have this, Probably because I
took a picture of it, like this is so ridiculous.
Speaker 3 (07:27):
Let us know what you remember about picture day and
the craziest things I was. I always felt so jealous
of the guys who got to wear like A C.
Speaker 4 (07:36):
D C T shirts to their pictures.
Speaker 3 (07:39):
I always had to wear a bad button down plaid
something from Mervyn's. Yes, Mervin's had like a special on.
Speaker 1 (07:46):
This sweater that I said, the one that I sent
you Richie of me. I'm pretty sure that's a Mervins sweater.
Oh yeah, yeah, you're listening to Gary and Shannon on
demand from kf I Am forty.
Speaker 3 (08:02):
Elmer said, I looked like the before picture on the
True Crime shoe.
Speaker 2 (08:06):
Yeah totally, boy, Yeah you do?
Speaker 1 (08:12):
You look a little serial killer old Dennis Raider esque.
Speaker 4 (08:15):
What.
Speaker 6 (08:16):
I don't know, Gary and Shannon. My picture day sixth grade,
I'll never forget.
Speaker 4 (08:21):
I actually think it was fourth grade.
Speaker 6 (08:22):
Anyway, the guy put me on the seat and I
got all ready.
Speaker 1 (08:27):
I smile.
Speaker 6 (08:28):
I was like a little wink in my eyes. I
was gonna take this photo. And then he goes, oh, wait,
you're looking in the wrong place. And as soon as
he says that, of course I dropped my face and
started to see where he's talking to for me to look.
But that's when he snapped the picture.
Speaker 4 (08:42):
Deer in the headlights photo classic.
Speaker 3 (08:45):
If you have, we would love to see some of these.
Make sure you can post your own photos on Twitter,
on x or on Instagram, and if you tag us,
use the hashtag Gary Shannon or tag us in those photos.
Speaker 4 (08:58):
There are stories you post them.
Speaker 1 (08:59):
Yeah, there are behind them. I'm sure you have stories
behind your pictures. You remember what happened that morning. I
remember one year there's girl in my class, Ashley, and
she came to class and she's bawling. She's so upset
and she's crying because her hair wouldn't curl like they
tried to create. The curling iron wasn't working on her
hair was too thick, and she was so upset that
it didn't curl and she had this beautiful thick hare.
Speaker 2 (09:21):
But I mean, I just remember that day. It was
like seventh grade.
Speaker 1 (09:24):
You know. It's just funny how you remember certain things
of that morning of like oh my bangs went curl
or what you know, whatever it was, or I got
into a fight with.
Speaker 2 (09:33):
My brother or what have you.
Speaker 1 (09:35):
That picture, by the way, I remember when cheerleading picture
when I'd got into a fight with my mom that
morning and I'm you can see my eyes are all
puffy in it. But you just kind of remember that
day sometimes when you look at those old pictures.
Speaker 3 (09:48):
This picture I'm pretty sure was after they tried to
comb my hair.
Speaker 2 (09:52):
That's the Dennis Raider one for me.
Speaker 3 (09:54):
That would be eighty three, I believe, So that had
to be, you know, a second fourth grade.
Speaker 1 (10:02):
Hey, if you've got any pictures, you got to post
them and tag us on your ig.
Speaker 2 (10:07):
Stories or whatever, like let us let us see.
Speaker 1 (10:09):
Them, or you can post them on x or what
have you, and will we can repost those if you
tag us.
Speaker 3 (10:15):
You can be anonymous. By the way, you don't have
to say I guess you don't.
Speaker 4 (10:19):
Have to tell you.
Speaker 1 (10:20):
It's not like you're well, I don't know. See you're
putting shame behind these pictures. You could be anonymous. We
don't have to know that that's you without that f
a pair. That's the thing, there's no shame.
Speaker 2 (10:30):
We all our pictures are not Richie.
Speaker 4 (10:32):
Richie showed us his picture. I don't think I would
have connected that with Richie.
Speaker 2 (10:36):
No, that is the sweetest little boy. I just want
to take care of him.
Speaker 3 (10:38):
Oh and if my wife is listening, just so she
knows Richie's wearing overalls in his picture.
Speaker 4 (10:44):
Okay, okay, it was the nice garry.
Speaker 2 (10:47):
You were overalls when you were twenty three.
Speaker 4 (10:51):
Uh it was twenty two.
Speaker 1 (10:53):
Okay, so that's different. Richie was eight in that picture.
You were twenty two. So but that's okay. Neither here
nor there. Curry on, we are going to have some
Santa Ana winds making their way back.
Speaker 4 (11:09):
Another round of winds coming through.
Speaker 3 (11:11):
In fact, wind advisory is posted now through tomorrow afternoon.
The impacted areas, most of them coastal and inland areas
of Ventura County. You got the Malibu Coast, San Gabriel
Mountains and the Santa Clarita Valley. That is kind of
that added to the fact that it's already chili means
that in some of those higher desert areas you're going
(11:31):
to see temperatures probably dipping down into the upper twenties
in a few places. What you heard me, but lap
around here when you get up in like Palmdale, Lancaster,
stuff like that in.
Speaker 2 (11:44):
The twenties, it gets up that I didn't know that.
Speaker 3 (11:46):
I think at my house. I'm in the Santa Clarita Valley.
It's gotten it's gotten below freezing a handful of times.
Speaker 4 (11:51):
Yeah, but nothing crazy.
Speaker 3 (11:55):
The valley's an inland empire today, probably sixty seventy degrees
something like that.
Speaker 4 (11:59):
Beaches maybe see.
Speaker 3 (12:00):
A little bit of drizzle, but it's December. This is
what we can expect for some of those times in December.
Did you ever keep did you ever pass out pictures
like once you get your school photos, get the big
eight x ten, Yeah, you have fifty of those.
Speaker 1 (12:17):
Awful but yeah, I mean there was a few years
where oh my god, but yeah, you'd pass them out,
you trade them with your friends. And again, now y'all
have pictures of you and your friends and they're on
your phone. You take a picture a day, you take
nineteen pictures a day, what have you? Like I said,
this was like the only picture you would have of
yourself for a year. So that's why you would trade
(12:40):
them with friends and stuff, and you would put them
up like I would. I would take them and I
had a mirror in my bedroom and I would just
tuck all the pictures into the mirror of all my friends.
Speaker 3 (12:51):
My mother, like I said, was a teacher for a
long time. I don't know if your dad had this
as well, but she had. They gave her school pictures.
I mean because all the teachers and staff, etcetera. They
would also have those thing.
Speaker 2 (13:00):
Yeah, my dads are great to look at through the years.
Speaker 3 (13:03):
You know, thirty plus years of pictures. Yeah, yeah, and
those are fun.
Speaker 1 (13:08):
And those are fun because you used to take a
class picture too, right, And so yeah, I've got those, yeah,
from my dad from he was Yeah, we found all those.
Speaker 2 (13:16):
We still have all those.
Speaker 5 (13:17):
Picture day before high school late seventies, was just me
running in from the school yard with a tank top,
messed up hair, and a dirty face. My mom hated
the pictures. My grandmother's love the pictures.
Speaker 7 (13:33):
That's what a boy's supposed to look like.
Speaker 1 (13:37):
Yeah, moms would either care or not care at all.
And sometimes they cared so much, and you never cared
that they You never cared them out of caring. And
they were like, you do whatever you want.
Speaker 2 (13:49):
You want to look like a hooker, It look like
a hooker. Not my mom.
Speaker 3 (13:54):
She didn't speak like that, like we were getting a
little too close right there.
Speaker 4 (14:00):
I don't know if that was you're gonna start opening.
Speaker 2 (14:02):
Up, But I just remember one year I wore a
tank top or orr.
Speaker 8 (14:08):
Or you're listening to Gary and Shannon on demand from
KFI AM six forty.
Speaker 7 (14:17):
I was that photographer for a year. I went to
different schools to take photos for all of them, the
different kids, And I'll tell you immediately, you knew who
was going to get a good picture and who wasn't.
Some kids are just not photogenetic.
Speaker 1 (14:31):
It's really sad.
Speaker 4 (14:32):
Some kids are just ugly. Oh, I had a cousin.
Speaker 3 (14:35):
I have a cousin as a kid, he hated having
his picture taken, hated it, would constantly make a face,
would run away from the camera. It wasn't one of
those beliefs that it was going to steal his soul.
He just hated having his picture taken. Yeah, just can't
figure out why never understood it. The pictures that we
do have of him are funny because it took all
(14:57):
of us to try to get him to smile for
the camera. I still don't know why he never liked
the Guinness pictures.
Speaker 1 (15:04):
But there's kids that don't like their picture taken and
just not photogenic kids, and then there's just bad pictures
that happened to everyday kids.
Speaker 4 (15:11):
I love it. I think they're great.
Speaker 3 (15:14):
San Francisco has become the first government to file a
lawsuit against food manufacturers because of ultra process snacks and drinks.
This lawsuit names ten of the most popular food manufacturers
known for their highly processed foods, Craft Hinds, Mandalay Post Holdings,
the Coca Cola Company, Pepsi, General Mills, Nestley, Kellogg, Mars,
(15:38):
and con Agra Brands, and said that the food industry
knew that its products were making people sick, but continued
to market the foods, to maximize their profits, to make
them taste great, to make them more addictive, all of
that sort of stuff.
Speaker 4 (15:51):
The problem is, or it's not the problem.
Speaker 3 (15:53):
But the suit doesn't try to ban the sale of
any products. It just asked for a statewide order to
prohibit companies from continuing their deceptive marketing targeting kids, and
they specifically say kids of color that are targeted by
the advertising. Very similar to what we saw back in
(16:15):
the nineties when governments used to go after tobacco companies.
And it's not lost, It shouldn't be lost on anybody
that the tobacco companies ended up buying up a lot
of these food companies, and are you they're doing the same.
Speaker 1 (16:32):
Stuff, and it's and once you realize that it is
so transparent and it actually helped it helps me.
Speaker 2 (16:38):
Eat fewer processed foods.
Speaker 1 (16:40):
Once I realized it was the tobacco companies that pivoted
into this, I immediately thought of the processed foods the way
I thought about cigarettes, and the same thing. If it's
over advertised to you, it's not good for you, that's
the thing, and you don't need it, or it's not
good it's not good for you. And I thought that way,
and that really helps me get over my love of
(17:01):
processed foods. Was, Hey, these are the bad, the worst
of the worst, guys. I'm selling this to you, and
they're so good at it. That's the thing. They're so good.
They're the Tom Brady of selling you stuff. And you
know what, You've got to respect the game. But like
also know it's a game and know that they are
screwing you over. They don't care about your health. They
(17:22):
care about their bottom line. Now, this seems to be
one of those rare things that liberals in San Francisco,
the people that filed this suit, as well as the
Trump administration agree on, which is nice.
Speaker 4 (17:35):
That is this very strange common ground that they have.
Speaker 8 (17:39):
But it.
Speaker 3 (17:41):
Well, if you look at, for example, this little kitchenery,
little snack area that we have here that's got all
the stuff that you can buy, the little mark I'm
gonna go.
Speaker 1 (17:49):
Buy something in a moment, Well, I'm hoping that it's
nice shoes.
Speaker 3 (17:54):
Percent of it is what would fall under the category
of processed or ultra process foods, but.
Speaker 2 (18:00):
We have had some healthy options in there.
Speaker 1 (18:02):
There's like a tune of salad sandwich on in aat
not what I'm referring to. I'm talking about like string
cheese or cashews or something like that. That's yeah, it's
not as dourrito's as the jurido. So it's not an apple,
it's not a head of lettuce. There are apples in there.
Speaker 4 (18:17):
There are.
Speaker 2 (18:18):
I didn't know that there have been from time to time,
apples and bananas.
Speaker 4 (18:24):
I'm not hungry for them.
Speaker 1 (18:26):
Well, if you're not hungry for a cup of raw carrots,
and you're not hungry, that's an excellent point.
Speaker 3 (18:32):
The share of ultra processed foods on our grocery store
shelves increased dramatically in the eighties and nineties, and now
they say, when you walk into a grocery store, most
of them, about seventy percent of what you find in
a grocery store is considered ultra processed. Most of them
have a bunch of added ingredients like the sugars, the salts,
(18:53):
the fats, the artificial colors are preservatives. Products like frozen meals,
soft drinks, hot dogs, package cookies, cakes, salty snacks like
chips all fall into this category. And you know what,
They taste great.
Speaker 1 (19:08):
Until you stop eating them. If you stop eating the
stuff in the middle of the grocery store. I read
this years ago. Go at grocery shopping, stay on the perimeter.
Stay on the perimeter. That's where you get your fresh foods,
your fresh veggies, your fresh meats, your milk, your eggs,
all the things that you know, our whole foods.
Speaker 2 (19:25):
Stay away from the middle aisles. That's where you get
all your processed foods.
Speaker 1 (19:28):
But once you stop eating that stuff, it doesn't taste
as good. You stop eating it for like a month,
it does not taste as good as it once did.
Speaker 3 (19:36):
I said, I've told this story before, but my dad
was a diagnosed pre diabetic at one point and the
doctor said very clearly to him, you need to cut
out all added sugars in your diet. And Dad was
a guy who always loved to have his own garden.
He liked to grow his own peppers and cucumbers and
things like that. And he said, within about two or
three weeks, the stuff that he would grow in his
(19:59):
garden tasted incredible, not because the food the plant changed
at all, but he changed right.
Speaker 4 (20:07):
And he said he.
Speaker 3 (20:07):
Could he could take a bell pepper off of the
plant and chop it up and eat it.
Speaker 4 (20:14):
And it was it was a sweet flavor and I
don't remember that's the bell pepper, eat pepper.
Speaker 2 (20:19):
It's awful, so true.
Speaker 4 (20:21):
But he loved it.
Speaker 3 (20:22):
And he said even a cucumber, when which we think
of a cucumber as being just kind of a lame,
high water bait, just you're just basically crunchy water at
that point. Yeah, he said he tasted cucumbers and zucchini
and things like that that he'd never tasted before.
Speaker 1 (20:38):
It's the same, yes, And that's powerful story, and it's
one hundred percent true, and it's it's true for everybody.
Speaker 2 (20:44):
I bet if you try that.
Speaker 1 (20:46):
When my father in law had his septuple bypass, I
don't know, fifteen years ago now, show off, he had
to be put on a low salt diet. And so
we started like thinking about salt that's in the foods, right,
and looking at labels and anything over two hundred and
fifty milligrams of sodium with no bueno. And when you
limit that, when you start looking at labels and sodium
(21:07):
and stuff, oh my god, like there's so few things
that are under that threshold.
Speaker 2 (21:12):
And you start cooking with less salt and things like that.
Speaker 1 (21:15):
So we started doing that. I'm kind of incorporating that
at home. And I'm always been a big salt person.
I mean I would put salt on a blt and
I'm not exaggerating, but as soon as we started doing
that and cooking with less salt, it was wild how
salty everything is suddenly, like what it's like tasting a
salt like every time you.
Speaker 4 (21:35):
Go out to eat.
Speaker 1 (21:37):
And the thing is is, once you start limiting the salt,
and at first you're like, no, this is bland. So
you start to add spice to it, little cayenne pepper
or something makes up for it.
Speaker 2 (21:45):
But then.
Speaker 1 (21:47):
After a month or so, you don't realize that you
need that salt because you don't.
Speaker 3 (21:51):
And again, to go back to the beginning, one of
the ways that these tobacco companies and now food slash
tobacco companies have been able to get these foods into
your mouth is their advertising. And advertising is constantly annoying you.
But that's what works.
Speaker 2 (22:11):
Yeah.
Speaker 1 (22:11):
In fact, there is a new strategy among ad companies
to piss you off. It's called rage advertising. And like
you said, they're doing it because it works.
Speaker 8 (22:21):
You're listening to Gary and Shannon on demand from KFI
AM six forty.
Speaker 3 (22:29):
The Lakers lost another member of their family way too soon.
Elden Campbell passed away at the age of fifty seven.
Grew up in Englewood, dreamed of playing for the Lakers,
eventually made stay Lakers.
Speaker 4 (22:40):
Not quite sure. The family hasn't said much about it.
Speaker 3 (22:44):
Fifteen year career in the NBA and was sort of
They describe him as one of those players that was
the bridge between the Showtime Lakers and the Shaq and
Kobe Lakers.
Speaker 4 (22:55):
So again. Eldon Campbell dead at the age of fifty seven.
Speaker 1 (22:59):
Tech founder Azvi Schiffman spent about a million dollars this
fall papering New York City subways with ads proclaiming that
friend in Ai device worn like a necklace, is a
better support system than human people. People slush humans, human people.
(23:19):
We've seen these ads. I've seen these ads. The ads
were less about selling the device, he said, then getting
people to talk about it, either for good or for bad.
Speaker 2 (23:27):
And it worked. People got very.
Speaker 1 (23:31):
Angry as they looked at these ads on their subway
rides or sitting there. They're in the hull in tunnel
and they've got nothing to do but look at their
phone or look up at this ad because their phone
has stopped working because they're in the tunnel. And it's like,
what the hell, I don't need AI to be my friend.
So people started scrawling messages on these things. Stop capitalizing
(23:52):
on loneliness. They would write, AI wouldn't care if you
lived or died.
Speaker 2 (23:57):
Somebody wrote the attention was rolling in.
Speaker 1 (24:05):
The campaign took off viral success, and he said all
he wanted to do, and all he did and it
was successful, was set the bait. It's called rage baiting,
the art of making people mad on social media, and
it has become a corporate marketing strategy.
Speaker 3 (24:23):
There was another fertility startup. Fertility company called Nucleus Genomics
promoted its genetic screening with a campaign that told you
to have your best baby, then posted ads declaring these
babies have good genes outside American Eagles flagship store in Manhattan.
Of course, you remember the whole Sydney Sweeney thing that
she's got good genes.
Speaker 4 (24:43):
Right.
Speaker 3 (24:44):
People blasted the Nucleus Genomics ads because they were promoting eugenics,
they said, but that the company's sales did pop.
Speaker 4 (24:54):
It's a perfectly. It's a perfect.
Speaker 3 (24:56):
Strategy that has worked in social media before and works
here because we all know that anger and anxiety gets
more customer engagement than anything else.
Speaker 1 (25:10):
Now, you just nailed it right there, customer engagement more
than anything else. This isn't translating to sales of the
AI app or Make your Best Baby, no no, but
it's translating into people engaging with these brands online, and
that means more ad dollars for these companies. The more
(25:32):
you can show people engaging with your s, no matter
what it is, even if it's s they hate, the
more money you make.
Speaker 3 (25:40):
Which goes beyond I mean, think about think about Super
Bowl ads, right, the old adage of you know, a
nice looking car, a girl in a bikini, a puppy,
a Clydesdale, you know all of these things that we think, well,
(26:01):
we know we're going to see when we watch the
Super Bowl ads. But the ones that generate the most
chatter are those that are a little bit weird or
a little bit frustrating. A couple of years ago, there
was one that was just a QR code bouncing around
the screen, and that caused a whole lot more anxiety
in people than the fun or sad you know, fight
(26:27):
to end Alzheimer's commercial.
Speaker 4 (26:29):
It's that anxiety.
Speaker 3 (26:30):
It's something about that that in us, because we're big
dumb animals, we fall for it every single time. And
then comes that customer engagement, whether we repost something or
you know, we talk about it on the radio or
whatever it is. Sometimes those things are the things that
drive drive people much more so than.
Speaker 2 (26:50):
Anything amplifies it.
Speaker 1 (26:52):
So if I put one ad on the subway that
says stop hiring humans. Humans suck and I've got an
AI company, let's that much for that.
Speaker 2 (27:00):
But there's so many people talking about it. There's so
many people.
Speaker 1 (27:03):
They're they're you know, they're they're graffeiting it, they're talking
about they're telling they're going home, they're talking about it.
The amplification is huge because it pissed so many people off.
Speaker 3 (27:12):
Well, and think about we were just talking about ultra
processed foods, Coca Cola and their Polar Bear commercials that
came out a few years ago. The computer generated ones
generated interest because they were they became iconic in the
way that they were done. But then last year there
was an AI version of that same you know, that
(27:35):
same genre of polar Bear, and we realized, well, it's
not even somebody telling a computer how to do it,
or an artist using a computer to flesh out what
they think of They're just prompting a computer to do
it now and AI Coca Cola doubled down and said, Yeah,
we're going to do it again this year. We're going
to do even more AI generated commercials because they know
(27:58):
that that anxiety or anger or angst is going to
generate more engagement than if they just did a fluffy
picture of a polar bear drinking a coke.
Speaker 2 (28:06):
That sounds nice. I love that polar Bear. That's a
good time.
Speaker 4 (28:11):
You've been listening to the Gary and Shannon Show.
Speaker 3 (28:14):
You can always hear us live on KFI AM six
forty nine am to one pm every Monday through Friday,
and anytime on demand on the iHeartRadio ap
This is Gary and Shannon and you're listening to k
i AM six forty, the Gary and Shannon Show on
demand on.
Speaker 2 (00:05):
The iHeartRadio app.
Speaker 1 (00:09):
Thank you to everyone who came out yesterday for Postathon,
for everyone who went to our partner locations and donated,
who donated on KFIAM six forty dot com slash Postathon,
who bid on our auction items. We are so so grateful,
and yesterday is just my favorite day at work every
year because we get to actually take part in doing
(00:34):
something that actually makes a difference.
Speaker 3 (00:37):
Nine hundred and fifty five thousand dollars raised and at
the Wendy's restaurants and Smart and Final stores through Sunday.
They're still accepting donations, so there's still plenty of time
to push us up and over last year's total of
one point three million.
Speaker 1 (00:52):
We thought that this was going to happen, that the
Chiefs Cowboys game on Thanksgiving Day would have been the
most watched NFL regular season game ever, and in fact
it was really how many million of viewers?
Speaker 2 (01:06):
How many millions of viewers do you think watched that game.
Speaker 3 (01:09):
Qualifies as the most watched regular season game? Yeah, twenty million.
Speaker 2 (01:15):
Fifty seven point two.
Speaker 4 (01:16):
Wow.
Speaker 2 (01:17):
Fifty seven.
Speaker 4 (01:18):
Wow, that's incredible.
Speaker 1 (01:20):
I got to say those three games on Thanksgiving were
a blessing from They were good.
Speaker 4 (01:25):
Yeah, considering there have been some stinkers in some.
Speaker 1 (01:27):
Of those time time for there to be something else on,
you know what I mean, Like you could talk to
the family and hang out and visit, but then there
was also something else.
Speaker 2 (01:36):
You know, it was just nice.
Speaker 3 (01:38):
I was at an Airbnb and was terrified I wasn't
going to be able to get the games because they
didn't have a cable package.
Speaker 4 (01:43):
They have a kid, so I'm trying to figure.
Speaker 2 (01:45):
Out they're all in the streaming.
Speaker 3 (01:47):
Yes, but I didn't pay I don't have the NFL
package or anything like that. So I even if I
could pull them on my phone, can I can I
do the magic where it shows up.
Speaker 2 (01:56):
All the Yeah, I know, I totally have that fear.
How am I going to get this game? Where is
it playing?
Speaker 4 (02:04):
There is an announcement expected from the White House.
Speaker 3 (02:06):
President Trump is expected to talk about vehicle mileage rules
for the auto industry that comes up at about eleven
thirty today to loosen some of the pressure on automakers
to control pollution. The move would be the latest to
reverse some of the Biden era policies that encourage the
cleaner running cars and trucks. And we'll talk about that
(02:27):
as he makes that announcement again. That's about eleven thirty today.
Speaker 1 (02:29):
Well, you were either a child who couldn't wait for
picture day or you were a child who could not
handle picture day. And maybe that changed from year to year,
or it started off one way it ended another way.
Speaker 2 (02:45):
But that was the first.
Speaker 1 (02:48):
Maybe case of anxiety all felt as a kid going
to school of like, oh, it's photo day.
Speaker 4 (02:54):
And I never knew when it was photo day.
Speaker 2 (02:56):
You never knew.
Speaker 3 (02:57):
My mom she was a teacher before I was born,
and she went back to teaching after I was born,
so she was plugged into the school, knew all the time.
And she would put me in a shirt that I hated.
That was part of the plan to get me to
get a good picture, was finding the shirt that I
actually hated.
Speaker 1 (03:16):
Kids back in our day, this may have been the
only picture taken of you for the whole year. Like this,
A lot was riding on photo Day. A lot was
riding on Photoday. You were gonna look, You're gonna have
this photo. And it was gonna be sent to your
grandparents and to your aunts and uncles, and it was
gonna be up in your home for the rest of
(03:36):
your life. In some cases, like this photo was the
only photo you were gonna get all year, maybe And
so like walking into that what you would usually be
in a gymnasium or maybe the library or something like that,
and you'd stand in line with everyone in your class
and there would be the backdrop with maybe some weird
(03:56):
lights and a weird camera guy who may or may
not have molested people in the past, and they would
shuffle you in like cows, you know, go into slaughter.
And I've never seen cows go to slaughter, but that's
what it felt like. And uh and you and you'd
walk up there and then you'd sit on the chair
and they'd make you sit it like an awkward like
an awkward sit this way, your knees that way, turn
(04:17):
your head this well, want your chin smile okay, not
that big. Maybe maybe you got a camera guy molester
who didn't give you any direction, so you just went
in there, raw dog in that picture, and you didn't.
Speaker 2 (04:28):
Know when to smile, and it was like click, and
You're like.
Speaker 4 (04:30):
Wait is it over what just happened, prisoner.
Speaker 2 (04:33):
I mean you never knew year to ear what you
were gonna get.
Speaker 1 (04:37):
And I mean they didn't tell you that your bangs
were all brushed to the right side of your head
and maybe fix your bangs a little bit, honey, Why
don't you move them around a little bit? Okay, honey,
got something in your teeth.
Speaker 2 (04:50):
They didn't care.
Speaker 4 (04:51):
Nobody cared.
Speaker 1 (04:52):
They were not your ride or die friends behind that
camera who would get who were richie and get your
best angles.
Speaker 2 (04:58):
They didn't give in it.
Speaker 3 (04:59):
You're like material ladies that just throw on some like
sloppy Joe next.
Speaker 2 (05:03):
Yea, they give what you look like.
Speaker 3 (05:05):
Very late in my school picture career, they did offer
packages to because it was high school to retouch like
your acne or something like that.
Speaker 4 (05:15):
They take the zits out of the picture. Still didn't
work for me.
Speaker 1 (05:18):
It was putatively expensive, oh ridiculous, But it was literally
it's had that option.
Speaker 3 (05:23):
It was literally them air brushing photoshop. It was them
air brushing the actual pictures.
Speaker 5 (05:28):
Right, do you guys have pictures with you guys at
the moment, we should have post them.
Speaker 4 (05:31):
On No, I don't have any.
Speaker 3 (05:33):
It's funny I my parents might myself and have some
from Gary's.
Speaker 1 (05:39):
Because you sent me some from your You sent me
one from your house.
Speaker 4 (05:44):
I don't think it was a class picture.
Speaker 3 (05:46):
It was I got to see them, well them for
myself and my two sisters. There were three picture frames
that were hanging in our house, the house that we
grew up in, and it was right as you walked
into the front door. There was a door, there was
a wall there and for every picture. Have all of these,
Oh my god, I do have them, Richie. So that
(06:06):
would be it's nineteen eighty.
Speaker 2 (06:08):
I'll send them to you.
Speaker 4 (06:09):
So that would have been second grade or something like it.
Speaker 2 (06:12):
Seventy there's five of them.
Speaker 1 (06:13):
Of yours, there's seventy nine, eight, eighty eighty one, I'm assuming,
eighty two, eighty three, and eighty four.
Speaker 2 (06:20):
It's they're very cute.
Speaker 3 (06:22):
Those were attached, if I'm not mistaken, to my elementary
school file.
Speaker 4 (06:26):
I know they had such a thing.
Speaker 2 (06:28):
Yeah, they kept a file on you, fellow. Don't you
think I had files?
Speaker 3 (06:34):
But we used to every picture that we would get,
the new eight by ten would be the one that
ends up showing. But Mom would just stack the old
eight by ten's behind there. Yes, so we still have
to each of us have those frames. It's still up
in my parents' house of every class picture we took
(06:55):
from kindergarten through our senior portraits, and they're all in order,
and they're all kind of stacked behind the other pictures.
And it's what's funny, I think is the time capsule
of fashion because I remember, I don't know if if
it's in one of those pictures. I wore a red
and pink vilure I have driped. I have this one
(07:15):
of my striped polo shirts that oh my gosh.
Speaker 1 (07:22):
I don't know why I have this, Probably because I
took a picture of it, like this is so ridiculous.
Speaker 3 (07:27):
Let us know what you remember about picture day and
the craziest things I was. I always felt so jealous
of the guys who got to wear like A C.
Speaker 4 (07:36):
D C T shirts to their pictures.
Speaker 3 (07:39):
I always had to wear a bad button down plaid
something from Mervyn's. Yes, Mervin's had like a special on.
Speaker 1 (07:46):
This sweater that I said, the one that I sent
you Richie of me. I'm pretty sure that's a Mervins sweater.
Oh yeah, yeah, you're listening to Gary and Shannon on
demand from kf I Am forty.
Speaker 3 (08:02):
Elmer said, I looked like the before picture on the
True Crime shoe.
Speaker 2 (08:06):
Yeah totally, boy, Yeah you do?
Speaker 1 (08:12):
You look a little serial killer old Dennis Raider esque.
Speaker 4 (08:15):
What.
Speaker 6 (08:16):
I don't know, Gary and Shannon. My picture day sixth grade,
I'll never forget.
Speaker 4 (08:21):
I actually think it was fourth grade.
Speaker 6 (08:22):
Anyway, the guy put me on the seat and I
got all ready.
Speaker 1 (08:27):
I smile.
Speaker 6 (08:28):
I was like a little wink in my eyes. I
was gonna take this photo. And then he goes, oh, wait,
you're looking in the wrong place. And as soon as
he says that, of course I dropped my face and
started to see where he's talking to for me to look.
But that's when he snapped the picture.
Speaker 4 (08:42):
Deer in the headlights photo classic.
Speaker 3 (08:45):
If you have, we would love to see some of these.
Make sure you can post your own photos on Twitter,
on x or on Instagram, and if you tag us,
use the hashtag Gary Shannon or tag us in those photos.
Speaker 4 (08:58):
There are stories you post them.
Speaker 1 (08:59):
Yeah, there are behind them. I'm sure you have stories
behind your pictures. You remember what happened that morning. I
remember one year there's girl in my class, Ashley, and
she came to class and she's bawling. She's so upset
and she's crying because her hair wouldn't curl like they
tried to create. The curling iron wasn't working on her
hair was too thick, and she was so upset that
it didn't curl and she had this beautiful thick hare.
Speaker 2 (09:21):
But I mean, I just remember that day. It was
like seventh grade.
Speaker 1 (09:24):
You know. It's just funny how you remember certain things
of that morning of like oh my bangs went curl
or what you know, whatever it was, or I got
into a fight with.
Speaker 2 (09:33):
My brother or what have you.
Speaker 1 (09:35):
That picture, by the way, I remember when cheerleading picture
when I'd got into a fight with my mom that
morning and I'm you can see my eyes are all
puffy in it. But you just kind of remember that
day sometimes when you look at those old pictures.
Speaker 3 (09:48):
This picture I'm pretty sure was after they tried to
comb my hair.
Speaker 2 (09:52):
That's the Dennis Raider one for me.
Speaker 3 (09:54):
That would be eighty three, I believe, So that had
to be, you know, a second fourth grade.
Speaker 1 (10:02):
Hey, if you've got any pictures, you got to post
them and tag us on your ig.
Speaker 2 (10:07):
Stories or whatever, like let us let us see.
Speaker 1 (10:09):
Them, or you can post them on x or what
have you, and will we can repost those if you
tag us.
Speaker 3 (10:15):
You can be anonymous. By the way, you don't have
to say I guess you don't.
Speaker 4 (10:19):
Have to tell you.
Speaker 1 (10:20):
It's not like you're well, I don't know. See you're
putting shame behind these pictures. You could be anonymous. We
don't have to know that that's you without that f
a pair. That's the thing, there's no shame.
Speaker 2 (10:30):
We all our pictures are not Richie.
Speaker 4 (10:32):
Richie showed us his picture. I don't think I would
have connected that with Richie.
Speaker 2 (10:36):
No, that is the sweetest little boy. I just want
to take care of him.
Speaker 3 (10:38):
Oh and if my wife is listening, just so she
knows Richie's wearing overalls in his picture.
Speaker 4 (10:44):
Okay, okay, it was the nice garry.
Speaker 2 (10:47):
You were overalls when you were twenty three.
Speaker 4 (10:51):
Uh it was twenty two.
Speaker 1 (10:53):
Okay, so that's different. Richie was eight in that picture.
You were twenty two. So but that's okay. Neither here
nor there. Curry on, we are going to have some
Santa Ana winds making their way back.
Speaker 4 (11:09):
Another round of winds coming through.
Speaker 3 (11:11):
In fact, wind advisory is posted now through tomorrow afternoon.
The impacted areas, most of them coastal and inland areas
of Ventura County. You got the Malibu Coast, San Gabriel
Mountains and the Santa Clarita Valley. That is kind of
that added to the fact that it's already chili means
that in some of those higher desert areas you're going
(11:31):
to see temperatures probably dipping down into the upper twenties
in a few places. What you heard me, but lap
around here when you get up in like Palmdale, Lancaster,
stuff like that in.
Speaker 2 (11:44):
The twenties, it gets up that I didn't know that.
Speaker 3 (11:46):
I think at my house. I'm in the Santa Clarita Valley.
It's gotten it's gotten below freezing a handful of times.
Speaker 4 (11:51):
Yeah, but nothing crazy.
Speaker 3 (11:55):
The valley's an inland empire today, probably sixty seventy degrees
something like that.
Speaker 4 (11:59):
Beaches maybe see.
Speaker 3 (12:00):
A little bit of drizzle, but it's December. This is
what we can expect for some of those times in December.
Did you ever keep did you ever pass out pictures
like once you get your school photos, get the big
eight x ten, Yeah, you have fifty of those.
Speaker 1 (12:17):
Awful but yeah, I mean there was a few years
where oh my god, but yeah, you'd pass them out,
you trade them with your friends. And again, now y'all
have pictures of you and your friends and they're on
your phone. You take a picture a day, you take
nineteen pictures a day, what have you? Like I said,
this was like the only picture you would have of
yourself for a year. So that's why you would trade
(12:40):
them with friends and stuff, and you would put them
up like I would. I would take them and I
had a mirror in my bedroom and I would just
tuck all the pictures into the mirror of all my friends.
Speaker 3 (12:51):
My mother, like I said, was a teacher for a
long time. I don't know if your dad had this
as well, but she had. They gave her school pictures.
I mean because all the teachers and staff, etcetera. They
would also have those thing.
Speaker 2 (13:00):
Yeah, my dads are great to look at through the years.
Speaker 3 (13:03):
You know, thirty plus years of pictures. Yeah, yeah, and
those are fun.
Speaker 1 (13:08):
And those are fun because you used to take a
class picture too, right, And so yeah, I've got those, yeah,
from my dad from he was Yeah, we found all those.
Speaker 2 (13:16):
We still have all those.
Speaker 5 (13:17):
Picture day before high school late seventies, was just me
running in from the school yard with a tank top,
messed up hair, and a dirty face. My mom hated
the pictures. My grandmother's love the pictures.
Speaker 7 (13:33):
That's what a boy's supposed to look like.
Speaker 1 (13:37):
Yeah, moms would either care or not care at all.
And sometimes they cared so much, and you never cared
that they You never cared them out of caring. And
they were like, you do whatever you want.
Speaker 2 (13:49):
You want to look like a hooker, It look like
a hooker. Not my mom.
Speaker 3 (13:54):
She didn't speak like that, like we were getting a
little too close right there.
Speaker 4 (14:00):
I don't know if that was you're gonna start opening.
Speaker 2 (14:02):
Up, But I just remember one year I wore a
tank top or orr.
Speaker 8 (14:08):
Or you're listening to Gary and Shannon on demand from
KFI AM six forty.
Speaker 7 (14:17):
I was that photographer for a year. I went to
different schools to take photos for all of them, the
different kids, And I'll tell you immediately, you knew who
was going to get a good picture and who wasn't.
Some kids are just not photogenetic.
Speaker 1 (14:31):
It's really sad.
Speaker 4 (14:32):
Some kids are just ugly. Oh, I had a cousin.
Speaker 3 (14:35):
I have a cousin as a kid, he hated having
his picture taken, hated it, would constantly make a face,
would run away from the camera. It wasn't one of
those beliefs that it was going to steal his soul.
He just hated having his picture taken. Yeah, just can't
figure out why never understood it. The pictures that we
do have of him are funny because it took all
(14:57):
of us to try to get him to smile for
the camera. I still don't know why he never liked
the Guinness pictures.
Speaker 1 (15:04):
But there's kids that don't like their picture taken and
just not photogenic kids, and then there's just bad pictures
that happened to everyday kids.
Speaker 4 (15:11):
I love it. I think they're great.
Speaker 3 (15:14):
San Francisco has become the first government to file a
lawsuit against food manufacturers because of ultra process snacks and drinks.
This lawsuit names ten of the most popular food manufacturers
known for their highly processed foods, Craft Hinds, Mandalay Post Holdings,
the Coca Cola Company, Pepsi, General Mills, Nestley, Kellogg, Mars,
(15:38):
and con Agra Brands, and said that the food industry
knew that its products were making people sick, but continued
to market the foods, to maximize their profits, to make
them taste great, to make them more addictive, all of
that sort of stuff.
Speaker 4 (15:51):
The problem is, or it's not the problem.
Speaker 3 (15:53):
But the suit doesn't try to ban the sale of
any products. It just asked for a statewide order to
prohibit companies from continuing their deceptive marketing targeting kids, and
they specifically say kids of color that are targeted by
the advertising. Very similar to what we saw back in
(16:15):
the nineties when governments used to go after tobacco companies.
And it's not lost, It shouldn't be lost on anybody
that the tobacco companies ended up buying up a lot
of these food companies, and are you they're doing the same.
Speaker 1 (16:32):
Stuff, and it's and once you realize that it is
so transparent and it actually helped it helps me.
Speaker 2 (16:38):
Eat fewer processed foods.
Speaker 1 (16:40):
Once I realized it was the tobacco companies that pivoted
into this, I immediately thought of the processed foods the way
I thought about cigarettes, and the same thing. If it's
over advertised to you, it's not good for you, that's
the thing, and you don't need it, or it's not
good it's not good for you. And I thought that way,
and that really helps me get over my love of
(17:01):
processed foods. Was, Hey, these are the bad, the worst
of the worst, guys. I'm selling this to you, and
they're so good at it. That's the thing. They're so good.
They're the Tom Brady of selling you stuff. And you
know what, You've got to respect the game. But like
also know it's a game and know that they are
screwing you over. They don't care about your health. They
(17:22):
care about their bottom line. Now, this seems to be
one of those rare things that liberals in San Francisco,
the people that filed this suit, as well as the
Trump administration agree on, which is nice.
Speaker 4 (17:35):
That is this very strange common ground that they have.
Speaker 8 (17:39):
But it.
Speaker 3 (17:41):
Well, if you look at, for example, this little kitchenery,
little snack area that we have here that's got all
the stuff that you can buy, the little mark I'm
gonna go.
Speaker 1 (17:49):
Buy something in a moment, Well, I'm hoping that it's
nice shoes.
Speaker 3 (17:54):
Percent of it is what would fall under the category
of processed or ultra process foods, but.
Speaker 2 (18:00):
We have had some healthy options in there.
Speaker 1 (18:02):
There's like a tune of salad sandwich on in aat
not what I'm referring to. I'm talking about like string
cheese or cashews or something like that. That's yeah, it's
not as dourrito's as the jurido. So it's not an apple,
it's not a head of lettuce. There are apples in there.
Speaker 4 (18:17):
There are.
Speaker 2 (18:18):
I didn't know that there have been from time to time,
apples and bananas.
Speaker 4 (18:24):
I'm not hungry for them.
Speaker 1 (18:26):
Well, if you're not hungry for a cup of raw carrots,
and you're not hungry, that's an excellent point.
Speaker 3 (18:32):
The share of ultra processed foods on our grocery store
shelves increased dramatically in the eighties and nineties, and now
they say, when you walk into a grocery store, most
of them, about seventy percent of what you find in
a grocery store is considered ultra processed. Most of them
have a bunch of added ingredients like the sugars, the salts,
(18:53):
the fats, the artificial colors are preservatives. Products like frozen meals,
soft drinks, hot dogs, package cookies, cakes, salty snacks like
chips all fall into this category. And you know what,
They taste great.
Speaker 1 (19:08):
Until you stop eating them. If you stop eating the
stuff in the middle of the grocery store. I read
this years ago. Go at grocery shopping, stay on the perimeter.
Stay on the perimeter. That's where you get your fresh foods,
your fresh veggies, your fresh meats, your milk, your eggs,
all the things that you know, our whole foods.
Speaker 2 (19:25):
Stay away from the middle aisles. That's where you get
all your processed foods.
Speaker 1 (19:28):
But once you stop eating that stuff, it doesn't taste
as good. You stop eating it for like a month,
it does not taste as good as it once did.
Speaker 3 (19:36):
I said, I've told this story before, but my dad
was a diagnosed pre diabetic at one point and the
doctor said very clearly to him, you need to cut
out all added sugars in your diet. And Dad was
a guy who always loved to have his own garden.
He liked to grow his own peppers and cucumbers and
things like that. And he said, within about two or
three weeks, the stuff that he would grow in his
(19:59):
garden tasted incredible, not because the food the plant changed
at all, but he changed right.
Speaker 4 (20:07):
And he said he.
Speaker 3 (20:07):
Could he could take a bell pepper off of the
plant and chop it up and eat it.
Speaker 4 (20:14):
And it was it was a sweet flavor and I
don't remember that's the bell pepper, eat pepper.
Speaker 2 (20:19):
It's awful, so true.
Speaker 4 (20:21):
But he loved it.
Speaker 3 (20:22):
And he said even a cucumber, when which we think
of a cucumber as being just kind of a lame,
high water bait, just you're just basically crunchy water at
that point. Yeah, he said he tasted cucumbers and zucchini
and things like that that he'd never tasted before.
Speaker 1 (20:38):
It's the same, yes, And that's powerful story, and it's
one hundred percent true, and it's it's true for everybody.
Speaker 2 (20:44):
I bet if you try that.
Speaker 1 (20:46):
When my father in law had his septuple bypass, I
don't know, fifteen years ago now, show off, he had
to be put on a low salt diet. And so
we started like thinking about salt that's in the foods, right,
and looking at labels and anything over two hundred and
fifty milligrams of sodium with no bueno. And when you
limit that, when you start looking at labels and sodium
(21:07):
and stuff, oh my god, like there's so few things
that are under that threshold.
Speaker 2 (21:12):
And you start cooking with less salt and things like that.
Speaker 1 (21:15):
So we started doing that. I'm kind of incorporating that
at home. And I'm always been a big salt person.
I mean I would put salt on a blt and
I'm not exaggerating, but as soon as we started doing
that and cooking with less salt, it was wild how
salty everything is suddenly, like what it's like tasting a
salt like every time you.
Speaker 4 (21:35):
Go out to eat.
Speaker 1 (21:37):
And the thing is is, once you start limiting the salt,
and at first you're like, no, this is bland. So
you start to add spice to it, little cayenne pepper
or something makes up for it.
Speaker 2 (21:45):
But then.
Speaker 1 (21:47):
After a month or so, you don't realize that you
need that salt because you don't.
Speaker 3 (21:51):
And again, to go back to the beginning, one of
the ways that these tobacco companies and now food slash
tobacco companies have been able to get these foods into
your mouth is their advertising. And advertising is constantly annoying you.
But that's what works.
Speaker 2 (22:11):
Yeah.
Speaker 1 (22:11):
In fact, there is a new strategy among ad companies
to piss you off. It's called rage advertising. And like
you said, they're doing it because it works.
Speaker 8 (22:21):
You're listening to Gary and Shannon on demand from KFI
AM six forty.
Speaker 3 (22:29):
The Lakers lost another member of their family way too soon.
Elden Campbell passed away at the age of fifty seven.
Grew up in Englewood, dreamed of playing for the Lakers,
eventually made stay Lakers.
Speaker 4 (22:40):
Not quite sure. The family hasn't said much about it.
Speaker 3 (22:44):
Fifteen year career in the NBA and was sort of
They describe him as one of those players that was
the bridge between the Showtime Lakers and the Shaq and
Kobe Lakers.
Speaker 4 (22:55):
So again. Eldon Campbell dead at the age of fifty seven.
Speaker 1 (22:59):
Tech founder Azvi Schiffman spent about a million dollars this
fall papering New York City subways with ads proclaiming that
friend in Ai device worn like a necklace, is a
better support system than human people. People slush humans, human people.
(23:19):
We've seen these ads. I've seen these ads. The ads
were less about selling the device, he said, then getting
people to talk about it, either for good or for bad.
Speaker 2 (23:27):
And it worked. People got very.
Speaker 1 (23:31):
Angry as they looked at these ads on their subway
rides or sitting there. They're in the hull in tunnel
and they've got nothing to do but look at their
phone or look up at this ad because their phone
has stopped working because they're in the tunnel. And it's like,
what the hell, I don't need AI to be my friend.
So people started scrawling messages on these things. Stop capitalizing
(23:52):
on loneliness. They would write, AI wouldn't care if you
lived or died.
Speaker 2 (23:57):
Somebody wrote the attention was rolling in.
Speaker 1 (24:05):
The campaign took off viral success, and he said all
he wanted to do, and all he did and it
was successful, was set the bait. It's called rage baiting,
the art of making people mad on social media, and
it has become a corporate marketing strategy.
Speaker 3 (24:23):
There was another fertility startup. Fertility company called Nucleus Genomics
promoted its genetic screening with a campaign that told you
to have your best baby, then posted ads declaring these
babies have good genes outside American Eagles flagship store in Manhattan.
Of course, you remember the whole Sydney Sweeney thing that
she's got good genes.
Speaker 4 (24:43):
Right.
Speaker 3 (24:44):
People blasted the Nucleus Genomics ads because they were promoting eugenics,
they said, but that the company's sales did pop.
Speaker 4 (24:54):
It's a perfectly. It's a perfect.
Speaker 3 (24:56):
Strategy that has worked in social media before and works
here because we all know that anger and anxiety gets
more customer engagement than anything else.
Speaker 1 (25:10):
Now, you just nailed it right there, customer engagement more
than anything else. This isn't translating to sales of the
AI app or Make your Best Baby, no no, but
it's translating into people engaging with these brands online, and
that means more ad dollars for these companies. The more
(25:32):
you can show people engaging with your s, no matter
what it is, even if it's s they hate, the
more money you make.
Speaker 3 (25:40):
Which goes beyond I mean, think about think about Super
Bowl ads, right, the old adage of you know, a
nice looking car, a girl in a bikini, a puppy,
a Clydesdale, you know all of these things that we think, well,
(26:01):
we know we're going to see when we watch the
Super Bowl ads. But the ones that generate the most
chatter are those that are a little bit weird or
a little bit frustrating. A couple of years ago, there
was one that was just a QR code bouncing around
the screen, and that caused a whole lot more anxiety
in people than the fun or sad you know, fight
(26:27):
to end Alzheimer's commercial.
Speaker 4 (26:29):
It's that anxiety.
Speaker 3 (26:30):
It's something about that that in us, because we're big
dumb animals, we fall for it every single time. And
then comes that customer engagement, whether we repost something or
you know, we talk about it on the radio or
whatever it is. Sometimes those things are the things that
drive drive people much more so than.
Speaker 2 (26:50):
Anything amplifies it.
Speaker 1 (26:52):
So if I put one ad on the subway that
says stop hiring humans. Humans suck and I've got an
AI company, let's that much for that.
Speaker 2 (27:00):
But there's so many people talking about it. There's so
many people.
Speaker 1 (27:03):
They're they're you know, they're they're graffeiting it, they're talking
about they're telling they're going home, they're talking about it.
The amplification is huge because it pissed so many people off.
Speaker 3 (27:12):
Well, and think about we were just talking about ultra
processed foods, Coca Cola and their Polar Bear commercials that
came out a few years ago. The computer generated ones
generated interest because they were they became iconic in the
way that they were done. But then last year there
was an AI version of that same you know, that
(27:35):
same genre of polar Bear, and we realized, well, it's
not even somebody telling a computer how to do it,
or an artist using a computer to flesh out what
they think of They're just prompting a computer to do
it now and AI Coca Cola doubled down and said, Yeah,
we're going to do it again this year. We're going
to do even more AI generated commercials because they know
(27:58):
that that anxiety or anger or angst is going to
generate more engagement than if they just did a fluffy
picture of a polar bear drinking a coke.
Speaker 2 (28:06):
That sounds nice. I love that polar Bear. That's a
good time.
Speaker 4 (28:11):
You've been listening to the Gary and Shannon Show.
Speaker 3 (28:14):
You can always hear us live on KFI AM six
forty nine am to one pm every Monday through Friday,
and anytime on demand on the iHeartRadio ap
Gary and Shannon News
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