January 19, 2025 • 34 mins
Dean continues with part two in fire hardening your home as the highest risk of natural disasters in Southern California is fire and not earthquakes. Dean provides an update on the Palisades and Eaton fire containment. Dean dives right into the various myths on fire protection surrounding your homes and how to do it reasonably and affectively. He shares that the biggest mistake made by civilians is trying to save their properties when the flames are at their door. The root is embers, when they begin that’s when trouble is around the horizon. He also shares how to get rid + protect to prevent embers entering your home such as taping any vent. Kelly Berkompas with Brandguard Vents joins Dean to educate people about embers protection your homes during wildfire events. Plus, success stories of properties that survived the Palisades fire who had Brandguard vents in their home installed.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
KFI AM six forty. You're listening to Dean Sharp the
House Whisper on demand on the iHeart radio app. You
are home with Dean Sharp the House Whisper. That is me. Hey,
I don't have my mic screen on here. Let me
put that on there. Makes it a little easier. I
can bang my face into the microphone. You don't hear it.
(00:23):
We just finished up an hour of coverage, special coverage
of Governor Gavin Newsom's town hall in relation to the
LA wildfires, and so we're starting an hour late, but
we're running till noon today as always, and I am
glad that you are with us. I want to jump
right in because I originally had three hours worth of
(00:45):
a very important information for you about fire hardening your
home that I now have two hours to cover. So
let me just jump right in. Okay, last week I
spent both episodes of our show talking about fire, and
it's rare that I would return again to the same
(01:06):
topic two weeks in a row. But I am, and
I'm sure you can understand why that is the case.
I know that if you live in southern California, fire
coverage is just about all you have seen and heard
for twenty four to seven, for days and days now
it appears at present, and let's hope that this is true,
that the worst of the Eton and the Palisades fires
are behind us. Eaten is now at eighty one percent containment,
(01:30):
Palisades at fifty two. That's good news. It's not over,
but it's good news. We have some wind events coming
and let's hope that those don't change those numbers in
any way. But the point is, if you've not been
directly impacted by either fire, which despite this unprecedented devastation,
is true for most Southern California residents, simply because this
(01:53):
is such a large region, or if you live outside
of SoCal and listen to the show as so many
people do, or if you're just exhausted, you might be
ready and hoping to talk about something else. And I
feel you on that, but I think you and I
need to have at least one more very important conversation
before we move on from this. There's a lot of
(02:15):
talk now about what to do to get a home
ready for the next wildfire event. Fire hardening is what
it is referred to, as I talked about it last week,
and we are revisiting that topic solely this week. And
here's the reason why. In this last week, it has
become very apparent to me that there is a lot
(02:39):
of myth, misinformation, I'm being kind here, misunderstanding, fear, and
general ignorance about how fire threatens our homes, and all
across social media and traditional media, we're now seeing all
sorts of so called solutions from DIY ideas about that
(03:00):
guy who rigged sprinklers on his roof or got his
own water tank, to a slew of so called fire
protection companies that have sprung up virtually overnight in southern
California and will happily install their so called safety systems.
At worst, some of these ideas are scams at best, many,
(03:20):
if not many of most of these ideas are well meaning,
as they may be, but rooted in ignorance and deeply misguided.
And nearly all of them are very costly costly to implement,
and potentially even more costly when a fire does threaten
your home after you've installed one and they failed to
(03:41):
do what they have promised to do. I do not
want that to happen to you. I don't want you
to spend one more dollar on fire hardening your home
then you reasonably need to. But also let me be
really clear, I want all of you, all you, no
matter where you live, to invest more toward fire hardening
(04:06):
your home than you already have. The way to do
that is to do what I do every week, which
is to help you, as I often say, better understand
that place where you live. We need to talk rationally
about fire and what your home's vulnerabilities to it really
are in real time as fires are actually happening. It
(04:31):
might surprise you what that is and what it isn't
It will definitely inform you. I hope it equips and
encourages you to take the right steps. So again, let
me be very clear. If you live in southern California,
you need to know that the greatest risk of disaster
striking your home is fire, no, not earthquakes. Statistically, by far,
(04:53):
the greatest risk of disaster striking your home in Southern
California is fire. Earthquakes come in second, and the Greater
Los Angeles area is in fact the highest fire risk
region in the country. But also let's remember, fire happens everywhere.
What town anywhere in America does not have a fire
(05:14):
department it's not just about wildfires. So if you live
far enough away from LA or any open space, then
if you think, hey, no worries, that's not good thinking.
We're having this conversation now because of the LA wildfires.
But what we're about to talk about is for everyone
who is listening to my voice right now. Okay, so
(05:37):
I urge you to stay with me. Listen carefully. We're
going to get some news and then we'll begin. You
are listening to Home with Dean Sharp, the House Whisper.
Speaker 2 (05:47):
You're listening to Home with Dean Sharp on demand from
KFI Am six forty.
Speaker 1 (05:53):
We are having a very very serious, as an organized
and succinct conversation as possible about the essence better understanding
how to fire harden your home. We talked about this
last week in conjunction with a whole lot of other things,
and so the last two episodes, the last three episodes
(06:14):
of our program here, if you're a podcast listener, all
dedicated to the themes surrounding the LA wildfires and homes today. Though,
I have a very very singular goal, and that is
to help you assess how a fire will most likely
interact with your home so you can take the most
(06:35):
affordable and most effective steps to protect it aka what's
known as fire hardening. Okay, And I'm going to try
and do this by doing these three things. Number one,
explaining exactly what parts of your home are truly vulnerable
to what and when? Okay. Number two to address the
(06:56):
vulnerabilities most effectively, and then three to direct you to
the resource verses that I recommend to get all of
this stuff done. Okay. And then along the way, as
a sidebar on this, we're going to be hopefully just
by the process of doing it right, debunking fallacies and
fantasies about what's going to help. There's already a lot
(07:18):
of myths and fear based gimmicks out there that, in
my opinion and in the opinion of just about every
professional fire personnel that I have talked to, these things
are are set up mostly to waste your time and
your money while not making you significantly safer. Now, I'm
not going to be getting down on any one particular thing,
(07:40):
nor am I going to tell you that if you
can afford it, that you you know, shouldn't put layer
upon layer upon layer of other things fire hardening for
your home. But here's what I know. If if we
immediately jump to one of two extremes, one being you
know what, I don't live anywhere near these wildfires. I'm good. Okay.
(08:02):
That's a big mistake. And the other big mistake is
to imply from media coverage that we've seen, because it's
quite sensational, that everybody should get a ten thousand gallon
reservoir in their backyard and have a personal fire hydrant
installed to the tune of hundreds of thousands of dollars.
(08:22):
Then guess what's going to happen. None of you are
going to think seriously about fire hardening your home. Okay,
Only the wealthiest among us are going to make any efforts.
That's a problem too. The fact of the matter is
everybody can afford to fire harden their home adequately. Nothing
(08:43):
is a silver bullet, nothing nothing. Nature has its way.
Right at the end of the day, things happen that
you can take every imaginable preventative measure against and still
suffer loss. But how reasonably and effectively and wisely can
we actually hedge our bets. That's what we're talking about today.
(09:07):
Lesson number one is this fire hardening should always, in
my opinion, be separated into two phases of a fire's
approach that we prepare for in very different ways. All right,
two phases. There is number one, when the fire is
near near you. Number two is when the flames are here. Now,
(09:29):
why do I make that distinction. I make that distinction
very simply because your home is at risk when the
fire is near. In fact, statistically, your home igniting is
at highest risk when the fire is near. And yet
(09:50):
most people when they think of fire hardening their home,
and this is not irrelevant by any means, but most
people prepare for when the flames are here. Okay, preparing
your home for when the flames are here is not enough.
It is not enough by far. And so I want
you to get this into your brain. Less than one.
(10:13):
Fire hardening separated into two phases, when the fire is near,
when the flames are here, lesson two. Let's talk about
when the fire is near, the first and biggest threat. Okay,
Now you talk to all sorts of people. You can
watch all sorts of TikTok. I guess you can watch
TikTok videos again for the moment you can talk to,
(10:36):
you can watch all sorts of videos. You can see
all sorts of social media stuff talking about oh, we
do this, we do that, look at this, look at that.
If you actually and here's my suggestion, if you're online
looking for videos about how to fire harden your home,
make sure the person who is staring at you is
you know, has a badge on all right, has a
(10:56):
badge and actually comes from works in you know, fire
protection services, in the sense that they actually are firefighters, captains, commanders,
experience firefighters. They will tell you what they know to
be true. Okay, everybody else, you know, it's hit and
miss at best. So the first and biggest threat, the
(11:19):
first and biggest mistake that most homeowners make in their
fire hardening thoughts is focusing solely on face two when
the flames are here. Why is that a mistake, Because
the first and biggest threat embers. Embers, not forty foot
walls of flame burning at fifteen hundred degrees. If that
(11:39):
happens and is near your home, you know what, we
are all rolling the dice at that point, right. But
the thing you have the biggest control over, the thing
that is most affordable for you, and the thing that
is repeatedly proves out the statistics ninety percent of the
(11:59):
homes that burn in a wildfire event ignite before the
fire line arrives at the house. And you wonder how
these things get out of control so quickly, Okay, even
you know, in a windstorm like we've just experienced in
the last few weeks, it's because the fire line is
(12:20):
out there. It's out there in the in the area right,
it's in the hillside, it's and the next thing, you know,
before anybody knows it or realizes it, a house one
block in is on fire, and then a house two
blocks over is on The fire is not here yet,
or we so we think, But the fire has arrived
(12:40):
in the form of embers, those tiny little golden sparks
that are flying through the air. Those embers floating through
the air are the greatest threat to your home when
any kind of fire erupt any kind of fire, by
the way, erupts anywhere within miles of you, period, because
they can they they a single ember itself, we know,
(13:03):
can travel two miles on the wind and still be
an effective source of ignition. And I say any kind
of fire, and this is why I want everybody listening
to me, because it isn't just the wildfires burning like,
I don't live anywhere near you know, I live in Torrents.
I don't live anywhere near an open space. Well, what
if your neighbors, you know, smoking in bed two houses
(13:26):
down from you or on the next block, and their
house catches on fire. When that house starts spitting embers,
you are at risk. Okay. When the car fire that
happens over on the freeway for some reason ignites some
palm fronds and starts throwing embers in the wind, you
are at risk. I'm not trying to make anybody panic,
(13:46):
just the opposite. I just want to be reasonable to you.
That fire carries its first and major threat to your
home on the breeze via embers. Okay, Now take a
moment to understand the implications of this statistic. Ninety percent
of homes that burn in a wildfire event ignite before
(14:09):
the fire arrives. Am I saying that if the homes
in the Palisades and Altadena had been ember resistant, and
forget about fireproof for the moment, just ember resistant. Am
I saying that those fires would have likely moved somewhere
in the area of maybe ninety percent slower, and those
neighborhoods may have suffered ninety percent less damage, And yeah,
(14:36):
that's exactly what I'm saying. Okay, likely because the speed
at which a fire moves through an open brush area
is almost entirely dependent upon the fuel that's available to
it and the wind. But the speed at which a
fire moves through a structured neighborhood area is almost entirely
(14:59):
dependent on on how vulnerable those structures are to the
front of the fire, which is not the flames but
the ember's blowing. Okay, let's take a look at your home.
What parts are ember vulnerable? Okay? Defensible space that is,
you know, and normally the number gets thrown out as
one hundred feet, but let's face it, the reality is
most homes have little five foot sideyards and you can't
(15:21):
control what's on the other side of that five foot wall.
But the point is this, get the junk away from
your house, the stuff that can burn, Get it away
from your house. That is ember ignitable and gutters, not
the gutters themselves, but all the dry leaves sitting in
your neglected gutters are vulnerable atticts and crawl spaces via
(15:45):
the vents that keep those things by code ventilated. These
are the major threats. Now, notice I did not say
your exterior walls, or your windows, or your roof these
are or should be Class A fire rated surfaces. They
are not necessarily vulnerable to embers. Okay, not in the
(16:06):
way that exposed wood and eves and at events. Are
all right now to talk more about this, We're gonna
have my special guest on, Kelly berkampas who is the
co founder and vice president of brand guard Vents, my
number one recommendation for your ember proofens, especially if you
live here in southern California. I'm going to have her
(16:28):
on next, but first let's hear some news and then
we will continue.
Speaker 2 (16:33):
You're listening to Home with Dean Sharp on demand from
KFI A M six forty.
Speaker 1 (16:40):
You are Home with Dean Sharp, the house whisper. That's
me continuing to do what I hope I accomplish every
week that we're together, which is helping you to better
understand that place where you live. We're talking about fire hardening.
I'm talking about reasonable effective. May this be Let me
just you know, I'm not trying to toot a horn here.
(17:03):
I'm just trying to underscore the importance of the topic,
and that is this may be one of the most,
if not the most important conversation that you and I
are going to have this year in regards to just
the big things in life. And what we were just
talking about before the break was the lesson, this critical
(17:25):
lesson that I need every homeowner everywhere, but especially living
here in southern California to understand, and that is when
it comes to fire hardening a home, the most important
thing that you must do first before worrying about anything else,
is to get your home emberproofed. We'll talk about flame
(17:48):
proofing if that's even possible, on what level that's next,
But emberproofing your home is critical because, to repeat this
critically important statistic, ninety percent of the homes that burn
in a wildfire event ignite before the fire line actually
(18:09):
arrives at the house. Was that true of the Palisades,
Yes it was. Was it true of Alta Dina and
the Eaten Fire, Yes, it's true of every fire. Embers
come first. They are the first and greatest enemy to
your home being threatened in a fire. Now, to help
me further deep dive into that, I have a very
(18:31):
very special guest on the phone line, Kelly berkampas co
founder and Vice president of brand Guard Events. Brand Guard
is unashamingly my number one recommendation for your Ember proof events.
If you live here in Southern California or anywhere, just
know that. And Kelly, are you on the line with me?
Speaker 3 (18:53):
Hi Am Dean, Hello, good morning.
Speaker 1 (18:55):
Good morning. I know you are tired because you guys
have been filling orders like crazy, and actually I don't
want you to get any rest. I want you to
continue to fill orders over there because I want everybody
in Southern California to effectively make their house safe. And
(19:16):
that starts as we were saying, with embers, right. Can
you just you can just to start here? Tell me
how did brand Guards start? Where you guys headquartered? Give
us a quick story Rundown.
Speaker 2 (19:30):
Yeah.
Speaker 3 (19:30):
Well, first of all, I want to thank you for
having me on because you're giving me a platform to
reach so many people to educate on the topic of
Mber resistant events. Because I've been doing this for almost
twenty years now and it's difficult to reach and educate
and let everybody know. So thank you first and foremost.
(19:55):
But yeah, so the idea the company was founded by
a Southern California firefighter named Brent and he's actually still
a firefighter in Orange County, and he was on a
fire back in two thousand and three called the Old Fire.
It was a very distructive fire in San Bernardino. They
(20:15):
lost twenty four homes, I'm sorry, five hundred homes in
twenty four hours. And his engine was one of the
first to respond. And what they noticed was they were
driving street after street after street, unable to save these
homes because the attics were already on fire. And I
think it's public knowledge that if the attic is already
(20:36):
on fire, there's not much the firemen can do, especially
in a time of chaos like what happens during a wildfire.
They have to keep driving and they're going to look
for a home that actually has a chance of being
saved once they pull up. And so he started wondering
why these attics were all on fire, and so he
was observing while they were driving the embers, amount of
(21:00):
embers that were getting blown directly into the ad events,
and he realized that that was how they were catching
fire so quickly, because they cannot compete with the speed
and the amounts of embers that are flying during these wildfires.
And so he came away from that fire, just feeling
completely frustrated and you know, devastated at the loss and
(21:24):
the lack of being able to do anything about it
while he was there, and so he went on a
mission to try to find a solution that homeowners could
put in their homes to prevent that from ever happening again.
And so when I heard about his idea, of course
I was, you know, very passionate, excited about it from
the start, and you know, we started our journey from
(21:47):
that point on of creating the design, getting it approved,
getting it tested. We had a lot of help from
industry people. California has enacted their building codes in two
thousand and eight specifically you know, for ember resistant events
and many other things as well. But yeah, it is
(22:08):
a thing for new construction in the wildfire zones, and
we're just trying to get the word out. Also, do
the millions of homes that are already existing and already
built to get retrofitted with vents as well?
Speaker 1 (22:22):
Exactly exactly now, your vents are on the Fire Marshal's
approved list for the state of California. They are cal
fire approved essentially, just to put it succinctly, what is it?
Give me a real truncated version of what is the
hairy process of going through all of that and getting
(22:43):
your vents on that list.
Speaker 3 (22:47):
It is definitely a difficult process. What you have to
do to be a vent that's listed on that process
is you have to show that your vent can resist embers,
playing and radiant heat. It's a three part test, and
even in the flame and radiant heat portion, it goes
into a horizontal position and a vertical position. So you're
(23:11):
listing with the fates can be you're listed, but it
also will designate what position your vent is approved to
be installed in. Some people are only vertical, some are
horizontal and vertical. Brand Guard Events is both horizontal and
vertical position because vents are installed in many ways on
the home. And then also the mber test as well.
Speaker 1 (23:36):
I got you, and so you're on the list. Okay,
So I'm dying to ask you this question because I've
been talking about the fact that nine homes ignite before
the fire line gets and this has been true of
the Palisades and the eaten fires. I want to hear it. Now.
We're going to go to a break real quick. When
(23:57):
we come back, I want to know if you guys
have clients in the palisades and if so, how did
those houses fair?
Speaker 3 (24:06):
So?
Speaker 1 (24:07):
Can you hang on with me? Kelly?
Speaker 3 (24:09):
Of course?
Speaker 1 (24:10):
All right, more talk about amberproof fire events with my
special guest, Kelly bercompas co founder and vice president of
Brand Guard Events.
Speaker 2 (24:21):
When we return, you're listening to Home with Dean Sharp
on demand from KFI AM six forty.
Speaker 1 (24:31):
We are talking about sane effective ways of affordably fire
hardening your home. Lot of crazy thoughts out there right now,
a lot of misguided thoughts and some scams also, And
I'm not gonna I'm not going to get on any
one particular you know, rant against any one particular group
(24:52):
of people or company. I'm just letting you know as
a homeowner that there is a way to sanely and
provenly provenly is that even word fire hard in your home?
We're talking about that today. In fact, right now, we're
talking about one of the most if not the most
important first conversation, and that is ember proofing your home
(25:14):
where ninety percent of homes ignite before the fire ever arrives.
And to do that, I've got online with me Kelly
berkampas co founder and vice president of Brand Guard vents.
Brand Guard has been a vent company that I've been
recommending to you four years. Now, what's different today, I'll
(25:36):
tell you what's different. You know, because of this recent disaster,
I probably have your attention a little bit more. So
I'm taking advantage of it in order to get you
serious about this. Kelly's on the line with me. Kelly,
right before the break, I am told you that I
was going to ask you a question. You guys, brand Guard,
(25:57):
do you have clients in the palis a and if so,
how did those houses fare?
Speaker 3 (26:05):
Seeing we are so excited to see the success stories
coming out of the Palisades fire for the homes with
our events. As you know, installing our events by itself,
just by itself, cannot guarantee to save your home. We're
just a piece of the puzzle. However, we're such a
(26:26):
huge piece of that puzzle that by not installing the events,
you know, you just can't. Really it's really hard to
see success stories, you know, without them, And so as
I've been going and reaching out and looking things up
on the databases, it's been devastating to see the homes
(26:48):
that you know, did not make it. However, you know,
it is a bright spot to see the success stories.
I mean, we have homes that every other home on
the shot burned except for homes that had our events
in them. We've had a whole hoa community, a townhome
community that survived when things around it burned down. And
(27:12):
so the stories just kind of go on and on
and on, and you know it, really, after doing this
for so long, it just furthers me even more to
just keep continuing down the path of education for the
importance events like ours, they really make a difference, not
(27:32):
just in lab but if they're going to have a
real life test. I mean, this fire, I don't know
that we'll ever see a situation worse than this.
Speaker 1 (27:40):
Again, well, let's hope we don't. For sure, let's hope
we absolutely do not. And and I am glad to
hear that those people who invested wisely in your venting
that their houses are still standing. And that's what I want,
(28:00):
and that's what I wanted for the entire neighborhood.
Speaker 3 (28:04):
Yeah, and Dean, if I may the costs you talk
about investing, I was looking at, you know, what those
home owners paid when they had them installed versus the
value of their home that has been saved, and you're
talking less than zero point one percent of the value
of the home is what they paid to install, right,
(28:26):
And so you know when you look at that, it
really is such a small investment to save your home exactly.
Speaker 1 (28:35):
Let me ask you this, Kelly ember proof vents versus
fine mesh screens. You know, that's another thing that's on
social media right now. You got a lot of DIY
guys out there, guys who kind of look and sound
like me in the sense of like I'm a home expert.
And let me tell you this. You can just go
down to the hardware store, get yourself some eythinch find
(28:56):
mesh screen and put this over the back of your event.
You're good to go. Tell us a little bit about that.
Speaker 3 (29:06):
Yeah, I mean, look, if you have no extra money,
no extra budget, and the literal only thing that you
can do is put some fine mesh on, then that
is better than what you currently have on your home. However,
you just need to understand the level of protection you're
(29:26):
getting and what you're not getting. And so if you
remember when we talked about the building code and the
testing and to be listed on cal fire, you have
to prove that you can stop three things members, but
also flames and radiant heat. And so if you were
to take, for example, like a screen from a patio door,
(29:47):
screen from a window, which is essentially what the fine
mesh is. So you put a screen, lay it horizontal,
put a fire underneath it, put your hand on the
back side of that screen. Your hand is going to burn.
There is no way that a screen can stop direct
flame and radiant heat from coming through that screen. Whereas
(30:10):
vents that are listed on how fire, especially when they
have both orientations listed. That's really critical to see that
you have the horizontal and the vertical because vents are
installed in both ways. And so the reason that's important
being is that insulation which is right inside your attic,
(30:32):
and would which is also right inside your attic, they
can ignite simply from radiant heat alone. You don't even
need to have the flame touching. They can ignite simply
from radiant heat at temperatures of I think wood is
three hundred and ninety degrees fahrenheit. Insulation is something like
four hundred and fifty degrees fahrenheit. And so that's why
(30:54):
it's super important for people to understand find mesh can
be an option if that is your absolutely only option.
But again, you just need to understand the protection you're
not getting and then ask yourself, you know, what is
the trade off? What is worth it?
Speaker 1 (31:11):
Yeah? Yeah, exactly, all right, let's talk about that. Let's
talk about heat and flame part of the vent. This
is a fancy word that not a lot of people
have heard before. Into messent and into messent coding, okay,
and into messin coding is a coating or anything that
(31:33):
when it heats up, it expands, it bubbles out, and
it grows. Your vents are covered in an into messent coding,
which means that when there is not extreme heat up
against them, they're just sitting there like a normal vent,
but they are knocking down, baffling down, and not permitting
embers to blow through. But when and I'm getting a
(31:57):
little bit ahead of myself, but I only have you
for this segment here, when the fire line actually gets
to the house, if there is fire, like you were
just saying, flame right on the other side of that wall,
something happens to your vents. That again, it does not
happen to fine screen meshure or any standard vent. And
that is and correct me if I'm wrong. At a
(32:19):
certain temperature, I want to say, well, you tell me
the temperature, but at a certain temperature that represents an
imminent heat threat, the coating on your vent bubbles out
and seals the vent, closes it off so that a
flame doesn't even have the opportunity of making its way in.
(32:39):
What you do, you know offhand what the temperature is
that that coating reacts that way.
Speaker 3 (32:47):
I do, And the temperature is roughly three hundred and
fifty six degrees fahrenheit. And we actually have something better
than a.
Speaker 1 (32:55):
Coding three fifty degrees okay, yeah, no, go ahead, go.
Speaker 3 (32:59):
Ahead, yeah, and we actually have Our intermscent is actually
even better than a coding. Our intermascent technology is like
a it is a strip. It's a graphite mixed with graphite.
And what that means is our intermscent strips that are
tucked inside the baffles do everything that you said they can.
(33:21):
It's the intermscent. However, they are weather tested, so they're
going to that strip in there is going to last
the same amount. It's going to expand in a split
second when that extreme heat and extreme flames approach the vent,
it will expand in a split second. Filling up, feeling
(33:41):
off the vent, and it's going to work the same
whether it's day one that it was installed, or day
fifty or sixty, or year fifty or sixty. So that's
a huge benefit of that material that's tucked inside.
Speaker 1 (33:55):
All Right, Kelly, listen, Hey, I know we hadn't planned
on this, but there's still like two or three really
important questions I want to ask you. Can you hang on?
I've got to go to a break. Can you hang
on for one more segment with me?
Speaker 3 (34:09):
I can, of course.
Speaker 1 (34:10):
All right, you're hang tight. Everybody hang tight. We're at
the top of the hour. We will be back with
more information about emberproofing your home. This is Dean Sharp,
the House Whisper on KFI. This has been home with
Dean Sharp, the House Whisper. Tune into the live broadcast
on KFI AM six forty every Saturday morning from six
(34:32):
to eight Pacific time, and every Sunday morning from nine
to noon Pacific time, or anytime on demand on the
iHeartRadio app.
KFI AM six forty. You're listening to Dean Sharp the
House Whisper on demand on the iHeart radio app. You
are home with Dean Sharp the House Whisper. That is me. Hey,
I don't have my mic screen on here. Let me
put that on there. Makes it a little easier. I
can bang my face into the microphone. You don't hear it.
(00:23):
We just finished up an hour of coverage, special coverage
of Governor Gavin Newsom's town hall in relation to the
LA wildfires, and so we're starting an hour late, but
we're running till noon today as always, and I am
glad that you are with us. I want to jump
right in because I originally had three hours worth of
(00:45):
a very important information for you about fire hardening your
home that I now have two hours to cover. So
let me just jump right in. Okay, last week I
spent both episodes of our show talking about fire, and
it's rare that I would return again to the same
(01:06):
topic two weeks in a row. But I am, and
I'm sure you can understand why that is the case.
I know that if you live in southern California, fire
coverage is just about all you have seen and heard
for twenty four to seven, for days and days now
it appears at present, and let's hope that this is true,
that the worst of the Eton and the Palisades fires
are behind us. Eaten is now at eighty one percent containment,
(01:30):
Palisades at fifty two. That's good news. It's not over,
but it's good news. We have some wind events coming
and let's hope that those don't change those numbers in
any way. But the point is, if you've not been
directly impacted by either fire, which despite this unprecedented devastation,
is true for most Southern California residents, simply because this
(01:53):
is such a large region, or if you live outside
of SoCal and listen to the show as so many
people do, or if you're just exhausted, you might be
ready and hoping to talk about something else. And I
feel you on that, but I think you and I
need to have at least one more very important conversation
before we move on from this. There's a lot of
(02:15):
talk now about what to do to get a home
ready for the next wildfire event. Fire hardening is what
it is referred to, as I talked about it last week,
and we are revisiting that topic solely this week. And
here's the reason why. In this last week, it has
become very apparent to me that there is a lot
(02:39):
of myth, misinformation, I'm being kind here, misunderstanding, fear, and
general ignorance about how fire threatens our homes, and all
across social media and traditional media, we're now seeing all
sorts of so called solutions from DIY ideas about that
(03:00):
guy who rigged sprinklers on his roof or got his
own water tank, to a slew of so called fire
protection companies that have sprung up virtually overnight in southern
California and will happily install their so called safety systems.
At worst, some of these ideas are scams at best, many,
(03:20):
if not many of most of these ideas are well meaning,
as they may be, but rooted in ignorance and deeply misguided.
And nearly all of them are very costly costly to implement,
and potentially even more costly when a fire does threaten
your home after you've installed one and they failed to
(03:41):
do what they have promised to do. I do not
want that to happen to you. I don't want you
to spend one more dollar on fire hardening your home
then you reasonably need to. But also let me be
really clear, I want all of you, all you, no
matter where you live, to invest more toward fire hardening
(04:06):
your home than you already have. The way to do
that is to do what I do every week, which
is to help you, as I often say, better understand
that place where you live. We need to talk rationally
about fire and what your home's vulnerabilities to it really
are in real time as fires are actually happening. It
(04:31):
might surprise you what that is and what it isn't
It will definitely inform you. I hope it equips and
encourages you to take the right steps. So again, let
me be very clear. If you live in southern California,
you need to know that the greatest risk of disaster
striking your home is fire, no, not earthquakes. Statistically, by far,
(04:53):
the greatest risk of disaster striking your home in Southern
California is fire. Earthquakes come in second, and the Greater
Los Angeles area is in fact the highest fire risk
region in the country. But also let's remember, fire happens everywhere.
What town anywhere in America does not have a fire
(05:14):
department it's not just about wildfires. So if you live
far enough away from LA or any open space, then
if you think, hey, no worries, that's not good thinking.
We're having this conversation now because of the LA wildfires.
But what we're about to talk about is for everyone
who is listening to my voice right now. Okay, so
(05:37):
I urge you to stay with me. Listen carefully. We're
going to get some news and then we'll begin. You
are listening to Home with Dean Sharp, the House Whisper.
Speaker 2 (05:47):
You're listening to Home with Dean Sharp on demand from
KFI Am six forty.
Speaker 1 (05:53):
We are having a very very serious, as an organized
and succinct conversation as possible about the essence better understanding
how to fire harden your home. We talked about this
last week in conjunction with a whole lot of other things,
and so the last two episodes, the last three episodes
(06:14):
of our program here, if you're a podcast listener, all
dedicated to the themes surrounding the LA wildfires and homes today. Though,
I have a very very singular goal, and that is
to help you assess how a fire will most likely
interact with your home so you can take the most
(06:35):
affordable and most effective steps to protect it aka what's
known as fire hardening. Okay, And I'm going to try
and do this by doing these three things. Number one,
explaining exactly what parts of your home are truly vulnerable
to what and when? Okay. Number two to address the
(06:56):
vulnerabilities most effectively, and then three to direct you to
the resource verses that I recommend to get all of
this stuff done. Okay. And then along the way, as
a sidebar on this, we're going to be hopefully just
by the process of doing it right, debunking fallacies and
fantasies about what's going to help. There's already a lot
(07:18):
of myths and fear based gimmicks out there that, in
my opinion and in the opinion of just about every
professional fire personnel that I have talked to, these things
are are set up mostly to waste your time and
your money while not making you significantly safer. Now, I'm
not going to be getting down on any one particular thing,
(07:40):
nor am I going to tell you that if you
can afford it, that you you know, shouldn't put layer
upon layer upon layer of other things fire hardening for
your home. But here's what I know. If if we
immediately jump to one of two extremes, one being you
know what, I don't live anywhere near these wildfires. I'm good. Okay.
(08:02):
That's a big mistake. And the other big mistake is
to imply from media coverage that we've seen, because it's
quite sensational, that everybody should get a ten thousand gallon
reservoir in their backyard and have a personal fire hydrant
installed to the tune of hundreds of thousands of dollars.
(08:22):
Then guess what's going to happen. None of you are
going to think seriously about fire hardening your home. Okay,
Only the wealthiest among us are going to make any efforts.
That's a problem too. The fact of the matter is
everybody can afford to fire harden their home adequately. Nothing
(08:43):
is a silver bullet, nothing nothing. Nature has its way.
Right at the end of the day, things happen that
you can take every imaginable preventative measure against and still
suffer loss. But how reasonably and effectively and wisely can
we actually hedge our bets. That's what we're talking about today.
(09:07):
Lesson number one is this fire hardening should always, in
my opinion, be separated into two phases of a fire's
approach that we prepare for in very different ways. All right,
two phases. There is number one, when the fire is
near near you. Number two is when the flames are here. Now,
(09:29):
why do I make that distinction. I make that distinction
very simply because your home is at risk when the
fire is near. In fact, statistically, your home igniting is
at highest risk when the fire is near. And yet
(09:50):
most people when they think of fire hardening their home,
and this is not irrelevant by any means, but most
people prepare for when the flames are here. Okay, preparing
your home for when the flames are here is not enough.
It is not enough by far. And so I want
you to get this into your brain. Less than one.
(10:13):
Fire hardening separated into two phases, when the fire is near,
when the flames are here, lesson two. Let's talk about
when the fire is near, the first and biggest threat. Okay,
Now you talk to all sorts of people. You can
watch all sorts of TikTok. I guess you can watch
TikTok videos again for the moment you can talk to,
(10:36):
you can watch all sorts of videos. You can see
all sorts of social media stuff talking about oh, we
do this, we do that, look at this, look at that.
If you actually and here's my suggestion, if you're online
looking for videos about how to fire harden your home,
make sure the person who is staring at you is
you know, has a badge on all right, has a
(10:56):
badge and actually comes from works in you know, fire
protection services, in the sense that they actually are firefighters, captains, commanders,
experience firefighters. They will tell you what they know to
be true. Okay, everybody else, you know, it's hit and
miss at best. So the first and biggest threat, the
(11:19):
first and biggest mistake that most homeowners make in their
fire hardening thoughts is focusing solely on face two when
the flames are here. Why is that a mistake, Because
the first and biggest threat embers. Embers, not forty foot
walls of flame burning at fifteen hundred degrees. If that
(11:39):
happens and is near your home, you know what, we
are all rolling the dice at that point, right. But
the thing you have the biggest control over, the thing
that is most affordable for you, and the thing that
is repeatedly proves out the statistics ninety percent of the
(11:59):
homes that burn in a wildfire event ignite before the
fire line arrives at the house. And you wonder how
these things get out of control so quickly, Okay, even
you know, in a windstorm like we've just experienced in
the last few weeks, it's because the fire line is
(12:20):
out there. It's out there in the in the area right,
it's in the hillside, it's and the next thing, you know,
before anybody knows it or realizes it, a house one
block in is on fire, and then a house two
blocks over is on The fire is not here yet,
or we so we think, But the fire has arrived
(12:40):
in the form of embers, those tiny little golden sparks
that are flying through the air. Those embers floating through
the air are the greatest threat to your home when
any kind of fire erupt any kind of fire, by
the way, erupts anywhere within miles of you, period, because
they can they they a single ember itself, we know,
(13:03):
can travel two miles on the wind and still be
an effective source of ignition. And I say any kind
of fire, and this is why I want everybody listening
to me, because it isn't just the wildfires burning like,
I don't live anywhere near you know, I live in Torrents.
I don't live anywhere near an open space. Well, what
if your neighbors, you know, smoking in bed two houses
(13:26):
down from you or on the next block, and their
house catches on fire. When that house starts spitting embers,
you are at risk. Okay. When the car fire that
happens over on the freeway for some reason ignites some
palm fronds and starts throwing embers in the wind, you
are at risk. I'm not trying to make anybody panic,
(13:46):
just the opposite. I just want to be reasonable to you.
That fire carries its first and major threat to your
home on the breeze via embers. Okay, Now take a
moment to understand the implications of this statistic. Ninety percent
of homes that burn in a wildfire event ignite before
(14:09):
the fire arrives. Am I saying that if the homes
in the Palisades and Altadena had been ember resistant, and
forget about fireproof for the moment, just ember resistant. Am
I saying that those fires would have likely moved somewhere
in the area of maybe ninety percent slower, and those
neighborhoods may have suffered ninety percent less damage, And yeah,
(14:36):
that's exactly what I'm saying. Okay, likely because the speed
at which a fire moves through an open brush area
is almost entirely dependent upon the fuel that's available to
it and the wind. But the speed at which a
fire moves through a structured neighborhood area is almost entirely
(14:59):
dependent on on how vulnerable those structures are to the
front of the fire, which is not the flames but
the ember's blowing. Okay, let's take a look at your home.
What parts are ember vulnerable? Okay? Defensible space that is,
you know, and normally the number gets thrown out as
one hundred feet, but let's face it, the reality is
most homes have little five foot sideyards and you can't
(15:21):
control what's on the other side of that five foot wall.
But the point is this, get the junk away from
your house, the stuff that can burn, Get it away
from your house. That is ember ignitable and gutters, not
the gutters themselves, but all the dry leaves sitting in
your neglected gutters are vulnerable atticts and crawl spaces via
(15:45):
the vents that keep those things by code ventilated. These
are the major threats. Now, notice I did not say
your exterior walls, or your windows, or your roof these
are or should be Class A fire rated surfaces. They
are not necessarily vulnerable to embers. Okay, not in the
(16:06):
way that exposed wood and eves and at events. Are
all right now to talk more about this, We're gonna
have my special guest on, Kelly berkampas who is the
co founder and vice president of brand guard Vents, my
number one recommendation for your ember proofens, especially if you
live here in southern California. I'm going to have her
(16:28):
on next, but first let's hear some news and then
we will continue.
Speaker 2 (16:33):
You're listening to Home with Dean Sharp on demand from
KFI A M six forty.
Speaker 1 (16:40):
You are Home with Dean Sharp, the house whisper. That's
me continuing to do what I hope I accomplish every
week that we're together, which is helping you to better
understand that place where you live. We're talking about fire hardening.
I'm talking about reasonable effective. May this be Let me
just you know, I'm not trying to toot a horn here.
(17:03):
I'm just trying to underscore the importance of the topic,
and that is this may be one of the most,
if not the most important conversation that you and I
are going to have this year in regards to just
the big things in life. And what we were just
talking about before the break was the lesson, this critical
(17:25):
lesson that I need every homeowner everywhere, but especially living
here in southern California to understand, and that is when
it comes to fire hardening a home, the most important
thing that you must do first before worrying about anything else,
is to get your home emberproofed. We'll talk about flame
(17:48):
proofing if that's even possible, on what level that's next,
But emberproofing your home is critical because, to repeat this
critically important statistic, ninety percent of the homes that burn
in a wildfire event ignite before the fire line actually
(18:09):
arrives at the house. Was that true of the Palisades,
Yes it was. Was it true of Alta Dina and
the Eaten Fire, Yes, it's true of every fire. Embers
come first. They are the first and greatest enemy to
your home being threatened in a fire. Now, to help
me further deep dive into that, I have a very
(18:31):
very special guest on the phone line, Kelly berkampas co
founder and Vice president of brand Guard Events. Brand Guard
is unashamingly my number one recommendation for your Ember proof events.
If you live here in Southern California or anywhere, just
know that. And Kelly, are you on the line with me?
Speaker 3 (18:53):
Hi Am Dean, Hello, good morning.
Speaker 1 (18:55):
Good morning. I know you are tired because you guys
have been filling orders like crazy, and actually I don't
want you to get any rest. I want you to
continue to fill orders over there because I want everybody
in Southern California to effectively make their house safe. And
(19:16):
that starts as we were saying, with embers, right. Can
you just you can just to start here? Tell me
how did brand Guards start? Where you guys headquartered? Give
us a quick story Rundown.
Speaker 2 (19:30):
Yeah.
Speaker 3 (19:30):
Well, first of all, I want to thank you for
having me on because you're giving me a platform to
reach so many people to educate on the topic of
Mber resistant events. Because I've been doing this for almost
twenty years now and it's difficult to reach and educate
and let everybody know. So thank you first and foremost.
(19:55):
But yeah, so the idea the company was founded by
a Southern California firefighter named Brent and he's actually still
a firefighter in Orange County, and he was on a
fire back in two thousand and three called the Old Fire.
It was a very distructive fire in San Bernardino. They
(20:15):
lost twenty four homes, I'm sorry, five hundred homes in
twenty four hours. And his engine was one of the
first to respond. And what they noticed was they were
driving street after street after street, unable to save these
homes because the attics were already on fire. And I
think it's public knowledge that if the attic is already
(20:36):
on fire, there's not much the firemen can do, especially
in a time of chaos like what happens during a wildfire.
They have to keep driving and they're going to look
for a home that actually has a chance of being
saved once they pull up. And so he started wondering
why these attics were all on fire, and so he
was observing while they were driving the embers, amount of
(21:00):
embers that were getting blown directly into the ad events,
and he realized that that was how they were catching
fire so quickly, because they cannot compete with the speed
and the amounts of embers that are flying during these wildfires.
And so he came away from that fire, just feeling
completely frustrated and you know, devastated at the loss and
(21:24):
the lack of being able to do anything about it
while he was there, and so he went on a
mission to try to find a solution that homeowners could
put in their homes to prevent that from ever happening again.
And so when I heard about his idea, of course
I was, you know, very passionate, excited about it from
the start, and you know, we started our journey from
(21:47):
that point on of creating the design, getting it approved,
getting it tested. We had a lot of help from
industry people. California has enacted their building codes in two
thousand and eight specifically you know, for ember resistant events
and many other things as well. But yeah, it is
(22:08):
a thing for new construction in the wildfire zones, and
we're just trying to get the word out. Also, do
the millions of homes that are already existing and already
built to get retrofitted with vents as well?
Speaker 1 (22:22):
Exactly exactly now, your vents are on the Fire Marshal's
approved list for the state of California. They are cal
fire approved essentially, just to put it succinctly, what is it?
Give me a real truncated version of what is the
hairy process of going through all of that and getting
(22:43):
your vents on that list.
Speaker 3 (22:47):
It is definitely a difficult process. What you have to
do to be a vent that's listed on that process
is you have to show that your vent can resist embers,
playing and radiant heat. It's a three part test, and
even in the flame and radiant heat portion, it goes
into a horizontal position and a vertical position. So you're
(23:11):
listing with the fates can be you're listed, but it
also will designate what position your vent is approved to
be installed in. Some people are only vertical, some are
horizontal and vertical. Brand Guard Events is both horizontal and
vertical position because vents are installed in many ways on
the home. And then also the mber test as well.
Speaker 1 (23:36):
I got you, and so you're on the list. Okay,
So I'm dying to ask you this question because I've
been talking about the fact that nine homes ignite before
the fire line gets and this has been true of
the Palisades and the eaten fires. I want to hear it. Now.
We're going to go to a break real quick. When
(23:57):
we come back, I want to know if you guys
have clients in the palisades and if so, how did
those houses fair?
Speaker 3 (24:06):
So?
Speaker 1 (24:07):
Can you hang on with me? Kelly?
Speaker 3 (24:09):
Of course?
Speaker 1 (24:10):
All right, more talk about amberproof fire events with my
special guest, Kelly bercompas co founder and vice president of
Brand Guard Events.
Speaker 2 (24:21):
When we return, you're listening to Home with Dean Sharp
on demand from KFI AM six forty.
Speaker 1 (24:31):
We are talking about sane effective ways of affordably fire
hardening your home. Lot of crazy thoughts out there right now,
a lot of misguided thoughts and some scams also, And
I'm not gonna I'm not going to get on any
one particular you know, rant against any one particular group
(24:52):
of people or company. I'm just letting you know as
a homeowner that there is a way to sanely and
provenly provenly is that even word fire hard in your home?
We're talking about that today. In fact, right now, we're
talking about one of the most if not the most
important first conversation, and that is ember proofing your home
(25:14):
where ninety percent of homes ignite before the fire ever arrives.
And to do that, I've got online with me Kelly
berkampas co founder and vice president of Brand Guard vents.
Brand Guard has been a vent company that I've been
recommending to you four years. Now, what's different today, I'll
(25:36):
tell you what's different. You know, because of this recent disaster,
I probably have your attention a little bit more. So
I'm taking advantage of it in order to get you
serious about this. Kelly's on the line with me. Kelly,
right before the break, I am told you that I
was going to ask you a question. You guys, brand Guard,
(25:57):
do you have clients in the palis a and if so,
how did those houses fare?
Speaker 3 (26:05):
Seeing we are so excited to see the success stories
coming out of the Palisades fire for the homes with
our events. As you know, installing our events by itself,
just by itself, cannot guarantee to save your home. We're
just a piece of the puzzle. However, we're such a
(26:26):
huge piece of that puzzle that by not installing the events,
you know, you just can't. Really it's really hard to
see success stories, you know, without them, And so as
I've been going and reaching out and looking things up
on the databases, it's been devastating to see the homes
(26:48):
that you know, did not make it. However, you know,
it is a bright spot to see the success stories.
I mean, we have homes that every other home on
the shot burned except for homes that had our events
in them. We've had a whole hoa community, a townhome
community that survived when things around it burned down. And
(27:12):
so the stories just kind of go on and on
and on, and you know it, really, after doing this
for so long, it just furthers me even more to
just keep continuing down the path of education for the
importance events like ours, they really make a difference, not
(27:32):
just in lab but if they're going to have a
real life test. I mean, this fire, I don't know
that we'll ever see a situation worse than this.
Speaker 1 (27:40):
Again, well, let's hope we don't. For sure, let's hope
we absolutely do not. And and I am glad to
hear that those people who invested wisely in your venting
that their houses are still standing. And that's what I want,
(28:00):
and that's what I wanted for the entire neighborhood.
Speaker 3 (28:04):
Yeah, and Dean, if I may the costs you talk
about investing, I was looking at, you know, what those
home owners paid when they had them installed versus the
value of their home that has been saved, and you're
talking less than zero point one percent of the value
of the home is what they paid to install, right,
(28:26):
And so you know when you look at that, it
really is such a small investment to save your home exactly.
Speaker 1 (28:35):
Let me ask you this, Kelly ember proof vents versus
fine mesh screens. You know, that's another thing that's on
social media right now. You got a lot of DIY
guys out there, guys who kind of look and sound
like me in the sense of like I'm a home expert.
And let me tell you this. You can just go
down to the hardware store, get yourself some eythinch find
(28:56):
mesh screen and put this over the back of your event.
You're good to go. Tell us a little bit about that.
Speaker 3 (29:06):
Yeah, I mean, look, if you have no extra money,
no extra budget, and the literal only thing that you
can do is put some fine mesh on, then that
is better than what you currently have on your home. However,
you just need to understand the level of protection you're
(29:26):
getting and what you're not getting. And so if you
remember when we talked about the building code and the
testing and to be listed on cal fire, you have
to prove that you can stop three things members, but
also flames and radiant heat. And so if you were
to take, for example, like a screen from a patio door,
(29:47):
screen from a window, which is essentially what the fine
mesh is. So you put a screen, lay it horizontal,
put a fire underneath it, put your hand on the
back side of that screen. Your hand is going to burn.
There is no way that a screen can stop direct
flame and radiant heat from coming through that screen. Whereas
(30:10):
vents that are listed on how fire, especially when they
have both orientations listed. That's really critical to see that
you have the horizontal and the vertical because vents are
installed in both ways. And so the reason that's important
being is that insulation which is right inside your attic,
(30:32):
and would which is also right inside your attic, they
can ignite simply from radiant heat alone. You don't even
need to have the flame touching. They can ignite simply
from radiant heat at temperatures of I think wood is
three hundred and ninety degrees fahrenheit. Insulation is something like
four hundred and fifty degrees fahrenheit. And so that's why
(30:54):
it's super important for people to understand find mesh can
be an option if that is your absolutely only option.
But again, you just need to understand the protection you're
not getting and then ask yourself, you know, what is
the trade off? What is worth it?
Speaker 1 (31:11):
Yeah? Yeah, exactly, all right, let's talk about that. Let's
talk about heat and flame part of the vent. This
is a fancy word that not a lot of people
have heard before. Into messent and into messent coding, okay,
and into messin coding is a coating or anything that
(31:33):
when it heats up, it expands, it bubbles out, and
it grows. Your vents are covered in an into messent coding,
which means that when there is not extreme heat up
against them, they're just sitting there like a normal vent,
but they are knocking down, baffling down, and not permitting
embers to blow through. But when and I'm getting a
(31:57):
little bit ahead of myself, but I only have you
for this segment here, when the fire line actually gets
to the house, if there is fire, like you were
just saying, flame right on the other side of that wall,
something happens to your vents. That again, it does not
happen to fine screen meshure or any standard vent. And
that is and correct me if I'm wrong. At a
(32:19):
certain temperature, I want to say, well, you tell me
the temperature, but at a certain temperature that represents an
imminent heat threat, the coating on your vent bubbles out
and seals the vent, closes it off so that a
flame doesn't even have the opportunity of making its way in.
(32:39):
What you do, you know offhand what the temperature is
that that coating reacts that way.
Speaker 3 (32:47):
I do, And the temperature is roughly three hundred and
fifty six degrees fahrenheit. And we actually have something better
than a.
Speaker 1 (32:55):
Coding three fifty degrees okay, yeah, no, go ahead, go.
Speaker 3 (32:59):
Ahead, yeah, and we actually have Our intermscent is actually
even better than a coding. Our intermascent technology is like
a it is a strip. It's a graphite mixed with graphite.
And what that means is our intermscent strips that are
tucked inside the baffles do everything that you said they can.
(33:21):
It's the intermscent. However, they are weather tested, so they're
going to that strip in there is going to last
the same amount. It's going to expand in a split
second when that extreme heat and extreme flames approach the vent,
it will expand in a split second. Filling up, feeling
(33:41):
off the vent, and it's going to work the same
whether it's day one that it was installed, or day
fifty or sixty, or year fifty or sixty. So that's
a huge benefit of that material that's tucked inside.
Speaker 1 (33:55):
All Right, Kelly, listen, Hey, I know we hadn't planned
on this, but there's still like two or three really
important questions I want to ask you. Can you hang on?
I've got to go to a break. Can you hang
on for one more segment with me?
Speaker 3 (34:09):
I can, of course.
Speaker 1 (34:10):
All right, you're hang tight. Everybody hang tight. We're at
the top of the hour. We will be back with
more information about emberproofing your home. This is Dean Sharp,
the House Whisper on KFI. This has been home with
Dean Sharp, the House Whisper. Tune into the live broadcast
on KFI AM six forty every Saturday morning from six
(34:32):
to eight Pacific time, and every Sunday morning from nine
to noon Pacific time, or anytime on demand on the
iHeartRadio app.
Home with Dean Sharp News
Popular Podcasts
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!