Episode Transcript
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Speaker 1 (00:00):
Hey, it's Neil Savedra. You're listening to KFI EM six
forty the four Report on demand on the iHeartRadio app.
You Neil Savadra, your friendly neighborhood folk reporter here on
a Saturday afternoon on KFI with you for three hours,
two to five, every single Saturday, and we just celebrate food,
(00:20):
the people that make it, the culture behind it, of
course beverages. During the holidays, we switch things up starting
in October where we talk about food, but we also
talk about decorating your house or making Halloween props, or
decorating for Christmas or any of those things. And we
introduce you to interesting people as well, and oftentimes they
collide with all of those things and above, like our
(00:43):
guest right now, where you're talking about a multisensory experience.
These are the things that I love. Storytelling, mixology, a
great cocktail, art, all of these things coming together in
one place. So we welcome to the program. Michael Palazzo
with the Obscure. Welcome to the program, Michael, Thank you
(01:05):
so much. It's my pleasure to have you today. Tell
us a little bit about uh the experience and what
the obscure is and UH and what what sets it apart?
Speaker 2 (01:18):
So we're at We're distillery in the Arts Arts district,
located in downtown Los Angeles. We're kind of tucked away,
hiding in plain sight. We offered a fully immersive cocktail
experience tasting experience. You get three three different tastes of
the three different spirits that we make cocktails to go
with it, as well as stories. We have three different seasons,
(01:40):
three different seasons of the three different shows which offer
three different spirits, three different cocktails, and three news or
sorry news stories to go along with it. The uh
I'm so sorry, there is there is there more?
Speaker 1 (01:56):
Oh, yeah, it is, there is there. Uh you know
what high us all together? What came up with the idea, Michael.
Speaker 2 (02:03):
Well, you know, there's, as with anything, a group of creatives, builders, bartenders,
artists kind of come together and they created a immersive
experience based off of the imagination that we have. Luckily,
we have all talented directors to literally build a place
(02:24):
from scratch by hand, and we welcome different guests to
coming and kind of let us take care of you
see a cocktails, some food, and some stories. Now, the
different experiences very based off of how much you know,
(02:45):
about the industry. Now, there's a lot of people that
work in the industry that invited to spirit tastings. Usually
these are offered to bar directors like myself. They inquire
us to come in tac their spirits, to become fans
of the brand, and then they're best marketing because you
(03:06):
end up going back to your bars talking to your
guests about the new experience that you just had. But
you know who really love that type of experience, literally anybody.
So what we offer get the Obscures for anyone to
kind of come in learn a little bit with you
know everything or know nothing.
Speaker 1 (03:23):
You know what's cool is I'm going through the website Michael,
and I'm checking things out. My guess right now is
Michael Palazzo from The Obscure. And as I'm looking through
all this, I love the dress code. It says all
black attire welcomed. And so you're already from the moment
you welcome your guests, you're setting a story. And I
(03:45):
love the fact that you said, as somebody who works
the bar program, you get invited to things all the
time to kind of woo you into enjoying their beverages
and learning about them and that you're opening up this
to anybody to be able to go and experience, and
it's like a two hour experience from head to toe.
Speaker 2 (04:05):
Yeah, it's been an hour and a half two hours,
depending on if you're one of those that wants to
get in and get out or if you want to
hang out for some food and some extra cocktails. Everyone
has a different limit. We think three cases and three
cocktails is enough for most people. But we're not trying
to tell people how to live their lives. So you know,
if you want to stay hang out, we recommend driving
(04:26):
safe and getting a public transportation or taking a ride
shares if you can, because of course three cocktails and
three cases a lot for some people. But to go
go back what you're saying about all black Dresco. The
only reason for that is because it's a dark, dark atmosphere.
If everyone wears black, you kind of become part of
the atmosphere. So every person that comes and joins us
(04:49):
has a bit of a unique and individualized experience.
Speaker 1 (04:53):
I love that. I think that adds to it. Lets
people set them up to know that they're going to
be experiencing something different France. So walk us with your
eyes through the location, people get to the entrance, what
do they see? What are they experience without giving anything
truly away, what are some of the sites and things
(05:13):
that they'll see?
Speaker 2 (05:15):
So actually, uh, people have probably drove past it numerous
times without realizing it. We're in a We're in a
black building off of Santa Fe and Palmetto and the
Arts District. And the idea is it's hiding in the
plain sight. So when you walk, when you drive past it,
you see this building that's a little bit eerie, maybe
a little bit looks like it's a little bit barred up,
and you wouldn't imagine what's inside when you walk in.
(05:39):
It's very when I said, when we say immersive, you
walk through a black curtain, it's Itit's black and dark.
When you pass the curtain, it's magical, whimsical, mysterious. It
speaks alone for once once you're inside. But on the outside,
we are a restaurant. There's a you'll see the Rising
(06:00):
Sun kitchen. You'll see a little window with women did
womited information on what's inside. That's the whole point.
Speaker 1 (06:12):
Yeah, I love that though, because you know, the pandemic
screwed a lot of us up I mean and no more.
Uh were hit as hard as the people in the
UH specifically in the hospitality industry and restaurants and the like.
(06:33):
And we come out of that and people are now
expecting or wanting at least not just great food and
great drink, but experiences as well. And this the Obscure
sounds like it's capturing all of those things and the
desire for people to be able to have an experience
in addition to the drink. So you're talking about a
(06:53):
you know, bar program and overseeing all of that. Uh,
you know, what's your background, what do you look in?
It can't just be all ambiance. You have to have
kick ass cocktails as well. Talk us through some of
the cocktails and the beverages that you're serving there as well.
Speaker 2 (07:11):
Sure, So, as you said, we are a we are
absolutely a pandemic project. We started in March of twenty
twenty and we didn't open our doors until about three
years ago. Since we opened our doors, we've become one
of the highest rated cocktail experience in the US, which
goes a show if you are we praying on the
(07:32):
the client tele that doesn't come out to cocktail experience
often or do we get the best of the best distailers,
the craft cocktail nerds.
Speaker 1 (07:42):
The.
Speaker 2 (07:43):
Spooky nerds, all you will. It depends on which show
you come to. But honestly, when you come to one show,
it makes you curious about what else can we do.
But we try to give people what they want. So
if you knew nothing about the industry or everything about
the industry, the idea is we will we will win
(08:07):
you over. Right now, we're in spooky season, which is
our kremnlo crem Sure we we prioritize the ambiance of
mysterious and and dark colors tones, but well with in
a in a sense, we do various decorations at different
times of the year, so we're not always it's not
(08:29):
like we're closed in October. We are open year round,
but people come for whatever occasion at different times their year.
People tend to dress up for the occasion. We encourage
people to dress up. The idea is, we want you
to experience this place as best as you can. We
do various different cocktails. Right now, we're in spooky season.
So what we love to do we're a pun inclusive workplace.
Speaker 1 (08:52):
Hold that thought for one second, Michael, because that I
love that for one, but for two, we're going to
get some news. We come back. We're going to talk
about that unintended workplace and the cocktails that you've got
going for the spooky season when we return. My guest
is Michael Palazzo from The Obscure. You can find out more.
The website is Experience dot the Obscure dot com. Experience
(09:16):
dot the Obscure dot com. And this is a mystical
distillery and cocktail adventure. It's this hidden realm, they say
on their website, of legendary spirits, untold stories, and for
unforgettable cocktails. So go no where. We'll be back with more.
Speaker 3 (09:35):
You're listening to The Fork Report with Nil Savedra on
demand from KFI AM six.
Speaker 1 (09:40):
Forty kf I AM six forty live everywhere on the
iHeartRadio app. Everybody. It's the Forkport all things food, beverage
and beyond. I am your friendly neighborhood Fork Reporter Neil Savedra.
How do you do? It's the holiday time. As we
slide into October, we start doing things a little different
around here. Still we'll talk about food and beverages, but
(10:01):
we also bring on interesting people that tie into the
holidays as well. This is a combination of all the
great things I love all in one place right now.
Our guest is Michael Palazzo from The Obscure, and you're
talking about an experience that is unique in every way,
combining art, combining spirits, combining storytelling, all these things. And
(10:26):
we're just finishing up our last couple of minutes with Michael. Now, Michael,
before we got some news, you were talking about being
a pun friendly location. You were going to go over
some of the cocktails that you have going on right
now during spooky season.
Speaker 2 (10:41):
Field for us as easy we've been in the industry
for I mean I've personally been the industry over a
decade making cocktails. Making cocktails that people like is always
the name of the game. But when that comes easy,
you know, it might get a little boring. People like
what they like, the order what they order, But to
entice them based off what the drink name is called,
that's where it gets a little fun, you know. Yeah,
(11:02):
it's you know, convincing people to drink something that's outside
of their comfort zone is the challenge. So what we
like to do is make a nostalgic add some some
some taste of the taste of your own memories. But
the idea was spooky season and Halloween time makes it
really easy for us because we all feel festive enough
(11:25):
to watch our favorite Halloween movie or slasher. Sure, so, uh,
there's very there's different eras of where your favorite movie
might come from. Is that an old fashioned eighties nineties?
Is that a modern slasher? Is a modern Halloween movie?
So there's so much to work with. We Uh, I'm
going to give you a couple a couple of names
(11:45):
to uh that we've been building off our menus, off
of things like red Ram, things like the Invisible Manhattan,
things like Cabernet in the Woods, saw Zarak twenty eight
years later, Fernett the Thirteenth, the Extra Citrus, Children of
the Corn, and Oil the Hills have Rise, American whiskey
(12:08):
in London. I can go on forever. The idea is,
if any of these are fun for you, imagine if
the cocktail also tastes good. I like going little little
themes and little things in there that might make you
a little intimidated. You know, all cocktails are exciting when
they sound fun, But what if there's a little bit
of evil inside of there something intimidating, something that we
(12:30):
all had a bad experience when we were younger, but
all of a sudden tastes good. So things like Yegermeister,
things that you wouldn't see in a craft cocktail. If
we can put Yager Mister as essentially as a sweeter amorrow,
then it's workable. I love that fun idea, get people
(12:50):
exactly what they want, not in a way they would
expect it.
Speaker 1 (12:54):
I love it. It sounds like it's all the senses covered
and taken care of. The Obscure. I invite you to
check it out. Go to experience dot the Obscure dot com.
Experience dot Theobscure dot com. You need tickets so you
can find that there. You can also find out all
the rave reviews and what the press has been saying
(13:14):
about it, and find out more. But man, this is
the perfect time to get into something like this and
enjoy yourself a full experience at the Obscure Distillery, which
you can find on Instagram and Facebook. Michael Palazzo, our
guests from The Obscure, thanks so much for taking the time. Michael.
I know it's a busy time for you, but I
appreciate it.
Speaker 2 (13:36):
We are actually in the middle of a show as
we're speaking right now, so thank you so much for
having me. It's been wonderful. Neil.
Speaker 1 (13:42):
Oh, we'll be talking again soon. I can't wait. I gotta.
I'll get tickets and come out there because it just
sounds like the ultimate experience. It's my kind of jam.
So thanks brother, Happy Halloween to you. We'll be talking
again soon.
Speaker 3 (13:55):
You're listening to The Fork Report with Nil Savedra on
demand from KFI amsing.
Speaker 1 (14:01):
Hey, everybody, it's the FOURK Report, all things food, beverage
and beyond. I am your wealth at host, Neil Sevadra,
how do you do? Thanks for hanging out today, three
hours that we get every Saturday to celebrate food and
people behind it, the culture behind it, all those good
things during the holidays. We bring other people along as
well for the ride, including you know, we talk about
(14:23):
food and stuff, but including people that decorate their you know,
decorate their houses. We talk about experiencing different things during
the holidays. And thanks for hanging us out, hanging out
with us as we go in like eyeballs deep into
the holidays, starting of course in October. Here I wanted
(14:44):
to talk to you about stuff that's going on more
that ties into food, but other things as well, like
Boo at the Zoo. You know, the La Zoo is
beautiful and we've had passes at the zoo for a
long time. I've got an eight year old going on
nine years, and so spending time at the zoo was
(15:04):
always always a good time. And when you go there
at night and you see decorations and things like that,
it's pretty fantastic. So but you've got October eighteenth and nineteenth,
October twenty fifth and twenty six they have all kinds
of things going on at Boo with the Zoo. At
the La Zoo, Trick or treating, they got animal feedings,
(15:27):
different you know, science type activities, themed entertainment and admission
is included with the Zoo tickets. So check them out
for the La Zoo as well, because they do all
kinds of fun stuff there. The La Zoo is pretty awesome. Also,
you have the Heritage Square Museum. This is a pretty
(15:49):
amazing place. The Heritage Square is like the ultimate place
for you know, haunted experiences and you're surrounded by this
great architecture vibe. So they do all kinds of stuff.
They have their you know, Haunted Village. It's their third
annual Booze, Bites and Frights for Halloween that they've got
(16:11):
going on there. Series begins on October sixteenth. I know
it seems like it's going so fast already right now,
but really things are going to be kicking into high
gear after this weekend as far as Halloween is for
some of these specialty items. Now, the theme parks are
all they're all you know, in September already eyeballs deep
(16:33):
in all this stuff. But as far as some of
these specialty one offs and the like, they're going to
be going on through starting this week. So they've got
this expanded partnership going on there. They've got all kinds
of screenings, immersive twenty one and plus events going over
two weekends, so horror films, interactive experiences, spooky attractions that
(16:57):
they have there. For their street food Cinema connecting with
the Heritage Square Museum, and if you've never been to
a street food cinema, they do it right. They do
an amazing job on all this stuff. You get to
go in there, you see all these Victorian mansions when
it comes here. Food Trucks Signature cocktails. They have adult
(17:19):
trick or treating there, costume contest, DJs, all these types
of things, and it will kick off Thursday, October sixteenth.
They got a sneak preview hosted by Bloody Disgusting all right,
Terri Fire too. Of course, this is adult fun there
as well. So Saturday, October eighteenth, they got Searchlight Pictures
(17:41):
offering free admission Complmary Popcorn, double feature of the menu,
and the movie Ready or Not. The first two hundred
and fifty guests will also receive cheeseburgers inspired by chef
Slowiz from the menu Slowick from I haven't seen the menu.
I think I know what it's about. I have just
(18:05):
a small hint of what it might be about. But
you can find more about that at Streetfoodcinema dot com.
Streetfood Cinema dot com. Union Station has some stuff going
on near the end of the month. You can join them.
October twenty fifth, from eleven am to five pm. They've
got what they're calling a ghostly good Time newly restored
(18:28):
South Patio. It's a gorgeous building to begin with, the
history of it is pretty amazing as well, but they're
going to be transforming it for Halloween. So they've got
this village going on there. It's got balloon artists, they've
got face painting. You can get your scriricature, get it,
sit down and drawing you your scriricature, trick or treating.
(18:52):
I love the puns. I'm sorry, I'm down with it.
Dancing Crafts Candy Costume Contest. They say, come dressed to impress.
There will be prizes and no tickets require, but you
can RSVP and learn more about it as well. That's
coming up at the Union Station here in Los Angeles.
(19:16):
I love that the city itself is kind of waking
up to all of this stuff. I mean it is.
It's pretty terrific for being the Hollywood town that we
are and having all these wonderful artists and spooksters and
people that do this all year round, you know, for
(19:36):
film and television. I always felt like we didn't do
as much as I thought we should during holidays like Halloween.
Of course, West Hollywood has the Halloween Carnival. It's massive
and it returns on Halloween night. They've got music, DJs,
elaborate costumes. It's pretty insane. My wife and I used
(19:59):
to go before Max was born. And it is packed
walled wall humanity. The Los Angeles Haunted hay Ride is
here at Griffith Park. You know, it's funny. Is well
on my way home, depending on which way I'm going home,
if I'm on the five Freeway, just as you pass
it during this season, they have so many fog machines
(20:22):
that it comes up through the trees and onto the
five Freeway and like everything starts to slow down a
little bit because it gets a little nuts. But Haunted
hay Ride there at Griffith Park. It's in the Old
Zoo area, and if you've never been to the Old
Zoo Area outside of events like this, it's a really
(20:43):
cool place for a picnic and a hike and just
you know, hang out. But they've got a tractor ride,
they've got a Haunted village, a corn maze or what
I like to refer to as a maze maze. They've
got scared zones, and it runs on select nights through
October thirty first Haunted Little Tokyo and this is cool.
(21:08):
Throughout the month. Little Tokyo features a silent hill takeover
until October nineteenth. Haunted tours on October eighteenth, they have
a block party. They've got scavenger hunts and stuff like
that set for October twenty fifth. I think I haven't
been in a while, but one of the best haunts
(21:31):
in southern California is Dark Harbor at the Queen Mary.
And it's been some time, but the Queen Mary always
does wonderful, wonderful things, and they're doing it now through
November two. They've got mazes, including the Voodoo. I think
this is new this year, actually, the Voodoo, the Queen's
Curse Breakout maxim Maximum rather Security, and they've got a
(21:56):
speakeasy there and interactive experiences, so a lot of things
going on there. We come back, I'll give you a
list of some stuff in Orange County. So go nowhere.
It's the Fork Report.
Speaker 3 (22:10):
You're listening to The Fork Report with Nil Saveadra on
demand from KFI AM six.
Speaker 1 (22:15):
Forty The four Report, all Things Food, beverage and beyond.
I am your well fed host, Neil Savadra. How do
you do? Thanks for hanging out today. Tiffany Hobbes coming
up moments from now. We'll chat to with her just
a moment. I want to remind you of a couple things.
Please join me on Instagram at Fork Reporter. At Fork Reporter,
(22:35):
that's all the food stuff for let me talk about
on the show, and funny memes and weird stuff whatever
I'm in the mood for. If you like art or
building or three D printing or I don't know, Star
Wars or Halloween or anything like that. I have a
new one that I started, savco Industries on Instagram. That's
(22:56):
SAA v COO Industry and that is like the stuff
that I do when I'm not on the air, so
you can enjoy that with me as well. Tiffany Hobbes,
how are you, my dear.
Speaker 4 (23:09):
I am well. Neil Savedra, how are you?
Speaker 1 (23:12):
I am quite well. Thank you.
Speaker 4 (23:14):
You are most welcome. It's good to talk to you.
Speaker 5 (23:16):
I ran into traffic too, so I totally understand what
you were coming.
Speaker 4 (23:21):
From where you were coming from.
Speaker 1 (23:22):
Oh my god. Yeah, today's been weird. It was like
one of those things where I set out to, you know,
I've got to leave right after the show to go
to Anaheim for our Zelman's dinner dinner anyone house. So
I'm like, I'm so adhd and I'm like I got
to I have to have everything in place. Knowing that
I wasn't going to be coming home and all this,
(23:44):
so just making sure I had everything with me, and
I left and then I'm on my way into the
station and I don't live that far right saying you're
not going to make it, and I'm like, oh my gosh,
I got to make a decision right now. And I
just made a decision to go home and do it
from my home studio and throw everybody into a table,
(24:04):
which I hate doing. You know, everybody's busting their hump
to make sure the show goes well, and I throw
a wrench in it. But yes, it was one of
those weird days where it just I couldn't I couldn't
get out of my own way.
Speaker 4 (24:16):
I think I understand AnyWho, no judgment.
Speaker 1 (24:20):
We were talking about things to do in the Southland
and I was curious, do you enjoy the frights and
sights that come with Halloween or are you big baby?
Speaker 4 (24:30):
I love it.
Speaker 5 (24:31):
I love a haunted house, planning to go to the
what is it, Haunted Harbor, haunted whatever it is, the
Queen Mary Dark Harbor. Yeah, I'm so happy it's back.
But the scarier the better, but not immersive. I don't
want you to put me in anything. Yes, I do
not want you grabbing on me, and you know, but
I do enjoy a good fright. I love the Halloween
(24:54):
season and just fall, it's my favorite.
Speaker 1 (24:57):
Yeah, I don't want anybody touching me either. Yeah, and
they do that. Yeah, well there are simplay they have
to let you know, it has to be one of those.
There's different levels because there's also a uh for people
who really like horror. And I'm not a big horror guy.
I mean I like horror movies. I like spooky, scary
(25:20):
and I don't you know, and I'm slasher films. I mean,
I love special effects. So really it takes a lot
to offend my senses. But one of those things is smells.
And I hear that some of these mazes they're starting
to incorporate odors. Oh no experience and to me, I'd
rather you touch me.
Speaker 4 (25:41):
If we're gonna if we have to go, depends on where.
Speaker 1 (25:44):
Well, I'm just saying I don't want to be touched either,
but if I have, my senses has to be breached.
I don't want it to be the schnaws. Yeah, like
that just freaks me out too, And some of them
are really dark.
Speaker 5 (25:57):
You know, speaking of really dark Neil, if I may say,
way into one of the things we're talking about on
today's show for our Deeper Dive segment at six o'clock,
we're going to be investigating this place called Mcamee Manor.
It's a house that started in San Diego, a fully
immersive haunted experience, but they go to the extreme so
(26:18):
much so that they were forced out of San Diego
relocated to Tennessee. And there's a wait list of thousands
of people long, and if you win, you get like
twenty thousand dollars. No one has ever.
Speaker 4 (26:33):
Won this event.
Speaker 1 (26:34):
What do you have to do?
Speaker 5 (26:35):
You have to make it all the way to the end.
But they move the goalpost, so to speak. The owners
are able to do what they want to you with
their cast of characters. You sign a waiver and I'll
get into the details, but the idea of an end
is very ambiguous because they can just stretch this thing
(26:56):
out and people are going so I have all the
details for that. It's it's it's insane. You can watch
videos of this thing on YouTube. There are documentaries Mcamee Manner.
When we talk about that.
Speaker 1 (27:09):
I've heard of it. I'll tell you know, you know
when when I'm out, I'll tell you exactly when I
was out. When you were telling me about it, they
had to move to Tennessee. Many you said that I'm
I'm out. All I hear is ban Joe's Oh that
was squeal like a pig.
Speaker 6 (27:29):
And I'm like, I'm out. Oh yeah, yeah, I'm not going. Nope,
that's not my that's not my deal.
Speaker 1 (27:35):
But when you go to places with dubious laws to
begin with, I'm like, nope, they take you out of
a town.
Speaker 4 (27:43):
Nope, Like Tennessee is scary on its own.
Speaker 1 (27:46):
Without a man the streets in Tennessee. I didn't get
to get to some of these things going on in
Orange County, but Tiffany, I do want. This is one
that I really loved. For those that are in the
Anaheim area, Downtown Disney hosts Halloween movie Nights. Oh so
they have this big grass area and you can go
(28:07):
on their Instagram account and see what movies are playing.
And then they also have them on little kiosks and
boards throughout the downtown Disney. But it's cool. You go
and they have you know, you can get snacks or
whatever and you can watch movies right there downtown Disney.
Speaker 5 (28:21):
I'd rather do that than do the Hollywood Forever Cemetery.
Speaker 4 (28:25):
Just the idea of being in.
Speaker 1 (28:26):
A cemetery movies at the cemetery.
Speaker 4 (28:29):
It feels a little sacrilegious. I don't know, it feels
a little by.
Speaker 5 (28:34):
It's quiet, it's peaceful, but they don't care.
Speaker 1 (28:37):
They like the atmosphere.
Speaker 5 (28:39):
But if they don't like the movie, did anyone ask
them about what's doing?
Speaker 4 (28:43):
Shown?
Speaker 1 (28:44):
You lose rights?
Speaker 6 (28:45):
Wow, you use your rights of constitutional scholar over here,
you lose your rights.
Speaker 1 (28:52):
I'm a theologian.
Speaker 2 (28:53):
You did.
Speaker 1 (28:54):
Be absent from the body is to be present from
the Lord. Yes, not sitting watching a movie with my
fat as. There's no, there's nothing in scripture that says that.
Speaker 2 (29:07):
Yes.
Speaker 1 (29:07):
But yeah, I don't know. Do you ever hear them going,
oh gosh, movie Night needs to move to Tennessee.
Speaker 5 (29:14):
Oh no, it's more of it's more of the who ah,
That's what I hear when I'm there.
Speaker 4 (29:20):
It's more of that.
Speaker 1 (29:21):
Yead, they're not coming back. Well, they're not coming back.
Speaker 5 (29:25):
Well, you know, Neil, since you're kind of judged. You
started off your show in a crotchety way. You're ending
your show in a crotchety way. It's get off my lawn,
get out my cemetery whatever.
Speaker 1 (29:36):
I'm a mess to day, get off my mode. Lawn
stone reminders of our loved ones. No, well I do that.
Speaker 2 (29:45):
I go.
Speaker 1 (29:45):
When I visit my dad, I go. I know you're
not here. I mean your body is.
Speaker 5 (29:51):
See time for you to go to dinner. Get some
food in you tell Bruno I said, hello, my day.
Speaker 1 (29:57):
Was already spy real house. You've been listening to The
Fork Report. You can always hear us live on KFI
AM six forty two to five pm on Saturday, and
anytime on demand on the iHeartRadio app