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January 13, 2025 73 mins

A Wharton professor shares practical tips on increasing your financial security, and eradicating the taboo around financial conversations.


Dr. Wendy De La Rosa is an Assistant Professor at The Wharton School at the University of Pennsylvania. She focuses on behavioral science to improve consumers’ financial well-being.


This episode is part of our monthlong Do Life Better series. 


We talk about:

  • Psychological and technological tools for taking control of your finances 
  • How to get a handle on small frequent purchases
  • The relationship between our environment and our finances
  • Financial shame 
  • How our parents relationship with money impacts us as adults
  • The G.I. Joe Fallacy, and the misconception that “knowing is half the battle” when it comes to our financial health
  • 10 financial questions to ask your romantic partner
  • How to eliminate the taboo of financial conversations
  • And much more


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