Andrew Brodsky on Mastering Successful Virtual Communication

In this episode, Andrew Brodsky, author of Ping: The Secrets of Successful Virtual Communication, explores how virtual communication can be improved for both productivity and relationship-building. Andrew, a professor at the University of Texas and expert on virtual communication, discusses his research and personal journey in understanding how we interact online.

In this conversation, we dive into:

• The Importance of Virtual Communication: Andrew shares how his personal experiences, including battling leukemia, sparked his interest in virtual communication, leading him to research and write about it.

• The PING Framework: We break down the PING acronym—Perspective Taking, Initiative, Nonverbal Cues, and Goals—and how each element helps improve virtual interactions.

• Synchronous vs. Asynchronous Communication: Understanding the differences between real-time and delayed communication and how each affects our interactions.

• Dealing with Zoom Fatigue and Camera Etiquette: Andrew offers advice on when to turn your camera on or off during video calls, balancing engagement and avoiding burnout.

• Perspective Taking and Miscommunication: Why it’s crucial to be mindful of how others interpret virtual communication, from tone to response time.

• Strategic Use of AI: While AI can be helpful, Andrew cautions against over-relying on it for personal interactions and suggests ways to use it effectively for low-stakes communication.

Key and Peele - Texting Confusion: https://www.youtube.com/watch?v=TF5FWbl1NVk

Andrew provides a thoughtful approach to navigating virtual spaces, ensuring we don’t just communicate more efficiently but also build meaningful connections, whether with colleagues, clients, or friends.

Learn more about Andrew and his work at PingGroup.org and find Ping: The Secrets of Successful Virtual Communication wherever books are sold.

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