EYL #348: How Dre London Discovered Post Malone & Built a Multi-Million Dollar Tequila Empire

Episode Transcript
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Speaker 1 (00:01):
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Speaker 2 (00:43):
All right, guys, welcome back, special episode to earn your leisure.

Speaker 3 (00:46):
Yeah, Trey London in a building somewhere, brother, what's how
are you?

Speaker 4 (00:54):
How you doing?

Speaker 5 (00:55):
Shout out to Brixton.

Speaker 3 (00:56):
Yeah you already know you did in the building, Yes, yes,
sir so yeah. A long time coming, man, very long
time coming. First of all, thank you for having me, guys.
This is one of my favorite podcasts, one of my
favorite systems, business.

Speaker 4 (01:17):
Projects.

Speaker 3 (01:19):
Just everything you guys have been doing for years has
been a monumental thing for myself watching it, and I
just want to say, forget talking to me and interviewing me.
I just want to say thank you, and I'm proud
of what you guys are doing. Because what you guys
are doing for us, I don't know, Like when you

(01:39):
guys only had a couple hundred thousand followers, I picked
up on it and I was like, who and what
the is this? I was like, Yo, this is monumental
for us, This is monumental. What you guys are doing
did not exist. You found a piece that we need,
that we needed. And the way you guys break down financial,

(02:02):
the way you guys break down business, the way you
guys break down every single thing. I just want to say,
before we even get going, thank you give yourselves around them. Love, love, love,
appreciate you guys have done. It's monumental and I love it.

Speaker 6 (02:14):
Appreciate them.

Speaker 3 (02:16):
Anyone I could tell I tell about this. Anyone your
earn your leisure.

Speaker 4 (02:20):
Go follow them. You'll earn your leisure. Watch the movement.

Speaker 3 (02:22):
Earn your leisure because no one today is doing anything
what you guys are doing for us, and you're breaking
it down in layman's terms.

Speaker 4 (02:29):
If that makes sense.

Speaker 3 (02:30):
You're breaking it down in such a way that it's
like one on one for dummies, if you have color,
If that makes sense. So I want to start right there. Man,
thank you for having me and thank you for doing
what you guys do.

Speaker 4 (02:44):
Man. I appreciate it.

Speaker 1 (02:46):
Likewise, Man, I feel like every time we run into
each other, it's been the same energy exchange.

Speaker 5 (02:51):
It's always been that praise of it. So we appreciate you.
And I always say, when Dre's in the room, are
we in the right room?

Speaker 4 (02:59):
We're in the right room many times. Man.

Speaker 2 (03:03):
So you've been somebody that's been behind the scenes. If
people don't know who you are, you've been a music
mobile for a while. Did you find post Malone?

Speaker 4 (03:10):
Yes? I discovered him.

Speaker 2 (03:11):
You discovered post Malone. Yes, that's one of the biggest
artists in the world. Management you were management.

Speaker 3 (03:17):
As well, right, discovered and managed for eleven years. I
think like twenty fourteen. I discovered him when he was
rapping and wasn't even thinking about singing, and we didn't
even call the word melodic then. Like I literally was
telling him after watching him play guitar at night. He

(03:38):
used to play guitar at night, but wanting to rap
in the studio all day. And I was like, hold
on a second, you have all these people looking at
you while you're singing in the kitchen on the island
counter this that. How on godscreen Earth would you just rap?
I don't care mix it sing rap. If you have
to back, then we call it sing rap. It was
even called melodic like And he went away for one weekend.

(04:02):
I didn't think he was even listening to me. He
went away for the weekend, and after he came back
from Texas, he made.

Speaker 4 (04:08):
A song doing exactly what I asked him to do.

Speaker 3 (04:11):
And it was kind of crazy because it was like,
you know, when you're trying and trying something in the studio,
you're doing it, and you're doing something that was a
moment for me like where I was just like, Wow.

Speaker 4 (04:21):
That's it. He hit it. He hit it right there,
and from there he.

Speaker 3 (04:26):
Made another two songs or three songs, and then right
after that it was why iverson Late by iverson November
twenty fourteen. November December. I can't even say December. It's
like November December, we put it out February. I'm not
saying that's how it just went like that. But that
started the snowball, so.

Speaker 2 (04:47):
We got allowed to talk about We're gonna talk about that.
We're gonna talk about your Spirits brand. We're going to
talk about you have an extensive real estate portfolio, yes,
and just all around entrepreneurs. So first and foremost, thanks
for coming. Appreciate it, Thank you for having me. All Right,
so let's let's let's start at the beginning. So you
you from London, Yeah, Brixton.

Speaker 4 (05:05):
Yeah, Brixton, South London.

Speaker 3 (05:06):
Okay, shout out the morning shot on the end the
man shout to the Jamaican man.

Speaker 6 (05:13):
We got legendary running London. Yeah, Royal, we did, roy
hold up you know what?

Speaker 4 (05:18):
Yes, I did.

Speaker 2 (05:19):
Yeah.

Speaker 4 (05:20):
I was shocked. It's the Internet.

Speaker 3 (05:23):
You don't know how far the Internet goes, the same
thing like we was just saying with posts, I didn't
know how far the Internet goes until you go out there.
Like I remember one time we had to show our
first show in Toronto. Shouted them in Toronto, shout the
six out to Drake and my guys. Like I went
to Toronto and I looked to a room full and

(05:45):
I was like, like the Internet's real. What I'm saying, like,
I don't know how far and why day it goes
like the Internet is something that's very, very real.

Speaker 6 (05:58):
London has always been a good town. Shot the Hackney shot.

Speaker 4 (06:02):
Yes, that's a fact. Man.

Speaker 2 (06:05):
So so how did I So what's the journey? You
start in London, you start in the ends. So how
do you make it to America? How do you start music?
How does this whole thing store?

Speaker 3 (06:13):
It's kind of crazy because people tell me that I
tell pieces of the story, and I don't.

Speaker 4 (06:19):
I leave out very important parts of the story.

Speaker 3 (06:22):
But I'm going to just it's no bad place to
put it like this, and no better place to tell
it like raw. And I started in bricks in South
London and everything started with the hustle. You name it,
you think it, I did it. I'm not going to
say anything.

Speaker 4 (06:40):
More statue limitations.

Speaker 5 (06:44):
That's your limitations because.

Speaker 4 (06:45):
In that place it lasts forever.

Speaker 3 (06:49):
Here I think, oh yeah, there's there's none, and in
the UK it doesn't.

Speaker 4 (06:54):
Maybe one hundred years from now, we're going to leave
it right there. Yeah.

Speaker 3 (06:57):
So that's why I describe it the way I describe it.
But man was a road man came up off the streets.
Do you name it? From a young guy, I would
buy a car with a knockdoor. I remember my first
car when I was sixteen seventeen years old, was a
nineteen ninety six giving away. My age was nineteen ninety
six BMW. I remember Mandam on the ends telling my

(07:19):
uncle to tell me to slow down.

Speaker 5 (07:22):
Got Ja making in your blood, Yeah.

Speaker 4 (07:23):
Slowing down.

Speaker 3 (07:25):
You tell your nephew to slow down doing too much? Yeah,
he's doing too much. But at the time I wasn't
doing too much. I was doing the right thing. No
one knew that I bought the car with a crash
door the doors fixed. They just saw me driving down
the block, you know, like paid in full. No one,
no one really looked at it like oh, they just

(07:46):
looked at it like this guy is doing too much
too early and telling him to slow down, which makes
you want to talk about something like a little later,
that just gave me a thing in my mind with
like how do you guys deal with family situation? Like
like I know you guys now, like where you're coming from.
I don't know enough of the story, but like, how

(08:07):
do you deal with that situation when you start getting
really big.

Speaker 2 (08:11):
Your family, like your kids are like your extended family,
like extended fas, cousins and stuff like that.

Speaker 3 (08:16):
Yeah, like your cousins, your uncles, your dish, your dad,
like the kids.

Speaker 4 (08:20):
It's cool.

Speaker 3 (08:21):
My kids, they don't want for anything, And you know,
they don't really know what's going They're still young. They
don't really know what's going on in this wall, apart
from their living a life that I wish I was
living at their age. But how do you, guys with
success deal with the family situation? How do you deal
people wanting things from you? You giving and giving and
them still walking around like you didn't give a thing,

(08:43):
Like it's a it's I.

Speaker 4 (08:45):
Don't know, only because we just mentioned that.

Speaker 3 (08:47):
Something hit me immediately, Like how do you guys deal
with that?

Speaker 2 (08:51):
I mean, for me, I think it's it's important to
set boundaries, so I always kind of have boundaries, and
luckily for me, I don't. I don't really have people
that's asking for a variety of different things, like I mean,
somebody asking something that they really need it needed. But
other than that, I'm not really in communication with a
lot of people on a daily basis, So I haven't
put myself in a situation where I'm taking care of

(09:13):
people right like I'd set that early on.

Speaker 6 (09:16):
Like so for me, I've been fortunate.

Speaker 2 (09:19):
I don't have a lot of people that surround me
that's trying to take advantage or trying to be greedy,
and if I do see somebody has that level of characteristics,
then we got to separate early because that's not sustainable
long term.

Speaker 5 (09:31):
I think it's very similar.

Speaker 1 (09:32):
We've been blessing that nature where it hasn't been too
many people that's been around us that are trying to
take I didn't grow up with a large family, so
like my friends o the people I speak to on
a daily basis, and that my friends are the who
we created.

Speaker 5 (09:44):
A business with. So we talked about that regardless.

Speaker 1 (09:48):
And so I think the most the biggest adds that
I tend to get is information, which I think is
more important because information can lead to opportunities, It could
lead to networking. That doesn't take much from me, because
we give information every day, like we give it out
on our show, we give it out on Mondays when
people see us, we do speaking events, were giving out

(10:09):
information all the time, and so that seems to be
the most important currency that people will ask, well.

Speaker 3 (10:15):
Yeah, it became an issue, like because obviously I like
what you guys said, and I had to start doing
what you guys do and like just cut, cut, cut,
use the scissors.

Speaker 4 (10:29):
Start looking back.

Speaker 3 (10:30):
As one of my guys say, keep looking forward, because
every time you look back, what you're doing is holding
yourself back. And like it's just a serious situation. It's
only because of what I just thought of. And I
remember a situation where someone came and told me, oh,
like young uncle said this or this one said this,
because it's it, and I'm like, hold on a second.

(10:51):
These people don't know what I've done for everybody in
my career. These people do notn't know like how far
I've stretch my hand, and then they come back for
me to stretch my hand again, and that's when I
cut the scissors. And it's like there has to be
a moment when you say no, and like you said,
you didn't even enter it.

Speaker 4 (11:12):
So I'm in that entering stage where it's like, yo.

Speaker 5 (11:15):
Just it's always been a monetary ask.

Speaker 4 (11:20):
Yeah, in some way, you come from Brixton, South London.

Speaker 3 (11:23):
People see you move to America, they see the stars,
they see this, they see that they see you on
private jets, they see you own a private jet.

Speaker 4 (11:30):
They see this earners. What's up?

Speaker 1 (11:32):
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Speaker 4 (13:08):
You see, not that like what like?

Speaker 3 (13:11):
So then they start reaching a hand and it's like
the Jamaican mentality sometimes like oh my man thinks he's
too big or mimon's this, or he's this or he's that.

Speaker 4 (13:20):
But it's not even that, like when do you stop?

Speaker 3 (13:24):
Like that's why I wish I started and did it
how you guys did it?

Speaker 4 (13:28):
Just kept it where there ain't even an entrance.

Speaker 3 (13:30):
For that, if that makes sense, you know, even like
when is the time when you say when no it
is not good enough or when no is just no?
If that makes sense, I'm only saying that because the
conversation we just had, I'm like, wow, it just WoT
me a flash back.

Speaker 5 (13:46):
They told us that no was a complete sentence.

Speaker 3 (13:48):
Yeah, I learned that no is the most powerful word
in the dictionary, and oh, the most shortest word, the
most powerful word.

Speaker 4 (13:55):
It's just no.

Speaker 3 (13:56):
The more you could say no, the more powerful you get. Also,
the more you hear no is more powerful you got.
It works two ways.

Speaker 4 (14:03):
You say no.

Speaker 3 (14:05):
It's harsh, but even the person is saying no to
it should make them stronger. Every time I heard no,
it made me stronger in life, more creative.

Speaker 4 (14:13):
Yes, yes, yeah, Well.

Speaker 6 (14:16):
There you have it. Ladies and gentlemen. Don't ask ray
for nothing.

Speaker 5 (14:20):
The man said no unless it's about these spirits.

Speaker 4 (14:24):
We got that.

Speaker 3 (14:25):
This is about the lundras or growing the brown or
growing the business even stronger, like no means no, like
the odes you could have is you can find the
lungdris in the store near you, like y'all told why,
the more genes you name it, you could That's the
only yes for me, because everything else is no.

Speaker 6 (14:43):
Man.

Speaker 2 (14:45):
So all right, So back to the South London story.
So you're starting South London and you're hustling. You know,
you're doing whatever you gotta do to survive. But how
do you make it? Like, how do you make it
to America? How do you make it in the music industry?
Like what's what's the the key from the streets to
being you know in the music business.

Speaker 4 (15:05):
Perseverance man, perseverance.

Speaker 3 (15:08):
You got to visualize it, you got to really believe it.
Like I remember how much people fought from from England
to America.

Speaker 4 (15:18):
This guy's a dreamer. How much people looked at me
and was thinking.

Speaker 6 (15:23):
All right, but yeah, you can moved to America. Two
thousand and eight, you just said I'm just coming to America.

Speaker 3 (15:30):
Yeah. It got to a stage where I was watching
and seeing a ceiling shout to the artists in the UK,
that's killing it right now from your skeptors. My brother
Central seed that back then we didn't really have that.
You had grime, you had garage, you like a more.

(15:50):
There wasn't a hip hop scene in Detoy.

Speaker 2 (15:53):
Explain to the audience and that that doesn't know because
I recently got educated. I saw gigs had posted and
I didn't know the difference between grime and so there's drill,
there's grime, and then there's rap. Yes, grime and rap
are similar, but they're not the same.

Speaker 3 (16:11):
Yeah, so grime is like real gritty London streets music
that like has variations of I can't say dance music,
but it has a variation which mixes some form of
like hip hoppy drill. So Thatkepta, Yes, so Skepta is

(16:31):
like a normally Skepta is like you can, yeah, he
could rap, he could do grime. Give Skepta any beat
and he's eating it for breakfast. So like what grime
does is like it's a fast, more up temple beat.
They have a different bounce to it, but they're spitting.
They might spit faster, they might spit harder, but it's

(16:54):
it's not hip hop, if it makes sense, but it
derives from hip hop. It's really hard to explain, like
own genre. Yes, it's its own genre in itself, and
like grime just has Like even just now while we're
talking about it, I can head a grime beat, a
particular grind beat in my in my head, and it's
like grime is in its own lane, its own thing.

(17:17):
Like back in the day before grime is started off
with a what I didn't say before because it was
around the same time, but there was a music called
garage and like house music over here is nice and
so Forth's this is that it's like that globally. But
we used to have house music and guys used to
spit on top of the house beats and people would

(17:41):
have their own people would go and get crazy to
the lyrics, bouncing in the clubs.

Speaker 4 (17:47):
And like that.

Speaker 3 (17:50):
Grime garage house music, it has its own similarity, if
that makes sense. But grime veered off and was like
a product of the streets.

Speaker 4 (17:59):
Definitely straight from the UK drill.

Speaker 3 (18:01):
I know they say, like drill comes from Chicago, drill
in New York, but like the drill in the UK
was similar to the drill in New York.

Speaker 6 (18:12):
It was the same producers.

Speaker 3 (18:13):
Yes, now you know, I didn't know, you know, shout
to him on the beat like pop Smoke, Rest in Peace,
heard what was going on in the UK, reached out
to the UK producers and done something that no New
York rapper ever did, and it made the New York drill,
if that makes sense. But it was from the sound

(18:34):
in the UK, so you guys definitely know the difference.

Speaker 4 (18:37):
So that was.

Speaker 3 (18:39):
More the UK thing, and hip hop wasn't such a thing.
I met this.

Speaker 6 (18:45):
Like Gigs he's hip hop. Yes, he's like old boom
Bad rap. He's a rapper.

Speaker 3 (18:49):
Yes, Gigs is a straight rapper, and so many others.
But like I said, even Central Ce he's a rapper,
but Central Ce veers from crime grime.

Speaker 5 (19:01):
He's under that Skeptic.

Speaker 4 (19:02):
He's not under him, but he's like he.

Speaker 5 (19:05):
Veers across it, he could say, in a sense of
like his crew.

Speaker 1 (19:08):
Like the first time I ever saw him, he was
in a video with Skeptic asap.

Speaker 5 (19:12):
Yes, I'm like, who's that kid? Yes, he's from that
that crew.

Speaker 4 (19:15):
Yes, So there's a difference, but it was me.

Speaker 3 (19:19):
I wanted to be the It's like I can't even
say like I wanted to be a manager agent at
this or that.

Speaker 4 (19:28):
It just got to a park.

Speaker 3 (19:29):
I was in the UK, I was on the roads
and there was this artist that from my hood that
went to jail, and just before he went to jail,
he was going crazy and he was just today we
could call it content, but it wasn't content.

Speaker 4 (19:44):
It was just he was doing.

Speaker 3 (19:46):
A lot of things knowing that he was going to jail,
and he was on every DVD shout to streets incarcerated
that was like the UK Smack or the UK and
Cocaine City. Cocaine City, shout out to my brother French Montana,
like that was what we had then, and he was
going crazy on them. And when he came out of jail,

(20:08):
he heard some of the people tell him, yo, Dre.

Speaker 4 (20:11):
Dre wants to see you. Dre wants to see you.
And he was like, word, okay, let me go see Dre.

Speaker 3 (20:17):
But it was like I always had a love for music,
but I felt like that was a part of my path.
So shout out to Soros after like, because that was me.
That was the bridging of the gap. Whether he made
it huge or he didn't make it huge, Yeah, that
was the gap. I moved to America because of him,

(20:40):
and it's crazy I moved, but he didn't.

Speaker 4 (20:42):
He kept wanting to go back and forth, back and forth.

Speaker 3 (20:45):
And I told him that to crack this cold in America,
you gotta fully live the hustle.

Speaker 4 (20:50):
You gotta eat and sleep this hustle.

Speaker 3 (20:52):
This isn't something that you can go, come back, go
and come back.

Speaker 4 (20:57):
People.

Speaker 3 (20:57):
You can't just go to England think you're going to
take a piece of of what's going on in England
and go back to your country. You can't come to
America and think it's just gonna come and take a piece.
People got to see you eating and sleeping and going
through the same daily hustles and struggle as them. And
he kept going back and forth, and one day he
went back and I told him, listen, this is not

(21:19):
going to work. If you keep going back and forth,
it's not going to happen. One day he came back,
and I was just going mad, going crazy about this
guy called Austin Post. He turned into Post below, and
I could see it in his eyes, and I just
saw like he knew when he came back that my
concentration was on something totally else. And I had found
I cracked the piece like I cracked the cold. And

(21:40):
I was still living in New York at the time.
I loved New York. I was living here for six years.
But then I went to LA in twenty fourteen, and
after meet and him seeing things I'd never seen before,
there was something called gamers. Like you guys might think
that's normal now, Yeah, Like just in twenty fourteen, there

(22:03):
was no gamers in New York. I'm not going to
say there wasn't, because I know someone somewhere there was
a gamer, but it didn't really exist in New York.
I was going over to the West coast and I
found hold on a second, there's an eighteen year old
kid with an ascid martin outside from wearing a headset
with a microphone.

Speaker 4 (22:20):
Dient tating on Minecraft.

Speaker 6 (22:22):
Yeah.

Speaker 3 (22:22):
Yeah, And that happened to be what's today is known
as Shade.

Speaker 6 (22:29):
It was they liked the new stream. It was like
the old stream.

Speaker 3 (22:31):
Yes, he was streaming on YouTube and his name was
Jason Starts to Jason. He had moved from Texas, from
Dallas to Los Angeles, got an.

Speaker 4 (22:42):
Agent which was managing him. And that was how I
met Post.

Speaker 3 (22:48):
When I was going back and forth from a house,
like someone brought me to a house in.

Speaker 4 (22:54):
Bronze.

Speaker 3 (22:55):
He brought me to a house and then Sino and
there was this house and like there was producers, there
was gamers, there was this.

Speaker 4 (23:03):
There was that no.

Speaker 3 (23:04):
One really had a capture on what was going on
or what was happening next. And I went into this
house and I was just like, wow, there's something here.
It's like you ever walk into somewhere and you feel
you smell gold, and you're like, hold on, there's something here,
and I'm capturing the gold. And that's where I met posts.
He used to change his clothes two three times a day.
I used to think this guy was crazy. We're in

(23:26):
the same house. We didn't go anywhere in the house
all day, but you're changing your clothes. All of a sudden,
you come out, You're changing your shoes. This guy, I
was like, what the hell? Then shout out to FKI.
First he got bought over from Atlanta or he came
and flew in from Atlanta, and everyone used to talk
about this guy.

Speaker 4 (23:43):
I was like, who the hell is this guy?

Speaker 3 (23:44):
Like, I didn't know who he was at the time,
legendary producer that started a lot and was just key
into knowing a lot of things early. And I watched
these two formal relationships and the same time, while posting
hit was form relationship. I was forming a relationship in
my head of what to do next, if that makes sense.

(24:05):
The thing why I had a difference because I had
already done it in New York, if that makes sense.
Shout out to Jada Kiss French Montana, Like I already
made or executive produced big hits in New York already,
which one so a New York minute gunshot caller, Like
all these records wouldn't have existed if I hadn't introduced

(24:27):
French Montana to this producer. So that's when I first knew, like, Bro,
you could do this. Shout out to my brother Emmanuel.
Before all that, I was running around doing the same hustle.
I bought truck routes I did this. There's no hustle.
I haven't done. I bought a truck route was delivering
Starbucks coffee in the glass back in the day.

Speaker 4 (24:46):
Like, there's no hustle. I haven't done.

Speaker 3 (24:48):
Whether it's buying it, whether it's selling it. Like I
said some I can say some, I can't say, I've
done it all. So by the time I had met
French Montana, and that was like very in New York.

Speaker 4 (25:00):
No one even knew who he was. No one.

Speaker 3 (25:04):
I remember in the barbershop because I'd moved from New
York to New Jersey to just Edgewater up the hill
from Edgewater to New Jersey, and people in the barbershop
was kind of laughing at me, Bro, because there was
like this guy's taking advantage of Ray Dreson and this
guy sleep in his couch. This is that blah blah blah.
I used to talk a lot of shit French Monte. Yeah,

(25:25):
and it's crazy today. He lived with you, he had
live with me. He was just staying. He was staying.
But if you'd seen a few of his interviews, like
shout out to Norri, like he said in an interview,
like I used to sleep on Dre's couch and people before.
I was crazy at the time, but I knew he
was going to be big. I knew you have to
be able to see things before.

Speaker 4 (25:45):
Yeah.

Speaker 3 (25:45):
And I had the vision for an ear that no
one could take away from me. The billion dollars ears
today is like what everyone's now looking at me is
like yo, I go and see French, I'm wearing the studio.
He's like, yo, go in that book of Eli Man,
go in that book of by something count something like
people in the barber shop would laugh because they're like
this guy, what's he doing? But now the people in

(26:08):
the barber shop. Yeah, and that was a part of
the journey leaving from the UK, moving to New York.
I wouldn't say I discovered the French one time because
Garby and these other big guys was around him before.
But I had a lot to do with his career
and also he had a lot to do with my
career because I was watching him and max b. The

(26:31):
first time I ever saw making it clap was in
my living room. I had never seen nothing like that
in my living room or River Road Edgewater.

Speaker 4 (26:40):
Like back in them days, I was welcome to America.
I was seeing things that was That was my real
welcome to America. Like I was seeing things in the
living room, but I was like, oh.

Speaker 6 (26:51):
Shit, private.

Speaker 3 (26:52):
Yeah, I was seeing real stuff from then, but they
didn't know. And I know Maxim's coming out in a
couple of months, like which weeks.

Speaker 4 (27:02):
Yeah he comes out of French's birthday. How crazy is that?

Speaker 3 (27:05):
Really?

Speaker 4 (27:06):
Yeah, his release day is on French won't tell his birthday.

Speaker 3 (27:08):
But like I was learning and watching the game back then,
and that's what I feel helped me scold me into
the game because it was DVDs then, Yeah, these guys.
Was I watched French going to distributors for DVDs. It
wasn't even the he wasn't even having There was no DSPs,
there was no he was putting out spitting bars on

(27:31):
his DVD in between the big people who was on
the DVD, Like I remember your Nicki Minaj spitting on
the stairs, like smack him Cocaine City, Like I've seen everything.
I watched them recording behind the scenes like I was
in maxb videos back in the day. Like I just
remember so much that. Then I was watching him go
to distributors and picking up cash for moving DVDs across

(27:56):
the country, and I was like wow. I remember our
first trip was like Connecticut and Boston, and I was
just like wow, these guys was going from this is
before the Internet.

Speaker 4 (28:07):
I'm not saying the Internet wasn't there.

Speaker 3 (28:09):
Hip hop was not so much in the Internet era
before World Star, and they was going up to Boston
and these places and selling out these big clubs, and
I was like wow, So that's really like how I
learned the game. The New York hustle mixed with the
London hustle. And by the time I went to LA,
I was ready.

Speaker 4 (28:27):
So this this is the post.

Speaker 1 (28:28):
So now you're in your in LA, but you're in
what is now known as a content house. I'm assuming yes,
you see posts.

Speaker 5 (28:35):
He's rapping. Yes, but at any point are you thinking
like this is a risk?

Speaker 4 (28:40):
Right?

Speaker 5 (28:41):
This is white Rapper at the.

Speaker 1 (28:43):
Time, you don't have him do him a lot of
yet no correct when the world gets introduced to him,
is White Iverson. And then something smart happens when he
connects with the Atlanta Rapper, Like, what are you thinking
risk at that point?

Speaker 3 (28:56):
It's so crazy because shout out to a friend of
mine Rama, like I remember her braiding this kids here
that used to be a skateboarder in the house and she's,
like I said, content the house one day she was
braiding is hair and then Post wanted to get his
hair braided. And I don't know if it was exhibit

(29:18):
looking style or he wanted the Islan Iverson. I'm sure
he oughts for that Alan. He wanted braids like Adam Iverson.
He went from wanting braids like Alan Iverson to one
day being in the studio making a song called why
Ivison And things just always have some form of a journey.
And it went from someone I knew and known for

(29:40):
years coming to the house and braiding this kids here
to Braiden Posts here to him saying he's the white
Iverson and then making that song, and in February, I
was putting it out and shout to Fatman Key, Mike Miller,
rest in peace, Wiz Khalifa. These people heard this song
and just started tweeting it, and it was like how

(30:00):
great this song was. And radio was telling me that,
like not radio, but like the Internet started to pick
up on the buzz and I remember starting to go
and pump it towards radio and they're like, this will
never be played on radio.

Speaker 4 (30:12):
It doesn't it's not in the style. It doesn't suit this,
it doesn't suit that.

Speaker 3 (30:16):
Four to six months later, I remember Asap Rocky asking
me why I waited so long? Why he made us
wait four months for a video, Like we wanted to
see it, But it was actually a part of the
routine back then, like why just put out a video
for everybody?

Speaker 4 (30:31):
Now content is different.

Speaker 3 (30:33):
But I wanted people to gravitate to his Instagram because
he only had six hundred followers before why averson and
I was to build that and make people go to
see his socials. And the more people that went to
his socials was the more people that was fascinated with
this guy's look.

Speaker 4 (30:53):
Like you have to think about it, You're.

Speaker 3 (30:55):
The black guy with an English accent walking in rooms
with white guy with Alan iveson braids and gold teeth,
and I'm telling them he's going to be the biggest
thing in the world.

Speaker 4 (31:06):
People looked to me like I was fucking crazy.

Speaker 3 (31:09):
We're gonna listen to this British speaking, fucking black bloke
and he's gonna tell us this guy is going to
be the biggest thing in hip hop and music, full stop.
And I'm like, oh, Anie knows how to play the guitar.
It looked at me like I was crazy. So it
went from that to like NonStop, just snowballing that one record,
putting other records too Young and some other records together,

(31:32):
and just really going out on my backpack. I remember
south By Southwest. He had four shows booked. We did
fourteen shows in four days. Hustled. I took the same
hustle great, like, that's why I like that you asked
that question earlier.

Speaker 4 (31:45):
I took that same hustle from the streets of never
saying no to or never taking no. Sorry. I remember I
told you no is a good thing.

Speaker 3 (31:56):
Everyone who told me no, thank you, like I really
thank you today because that no was what got me stronger.
And I took that hustle and NonStop, like a basketball
player bouncing the ball. They're born with it. That was
my hustle. I was born bouncing that ball. You couldn't
tell me no, I was going to kick off the door,
whether you liked it or not. And shit just.

Speaker 4 (32:18):
Kept going and kept going, and I took it to
the next level.

Speaker 5 (32:21):
What was the bigger moment?

Speaker 1 (32:23):
Obviously you have white iverson, which introduces us to the sound,
and at first I never even thought about what does
this person look like. I was like, yo, this, this
is this sounds it felt like in a whiskery Philaving.

Speaker 4 (32:36):
It felt like that type of flow.

Speaker 1 (32:38):
And they were like, oh so, why dude, that's doing
that bigger moment having that go or having rock star following,
because it's like, yeah, you did this one, wow, but
now you've done it twice.

Speaker 4 (32:49):
Yeah.

Speaker 3 (32:50):
So the album took a long time to come out.

Speaker 4 (32:55):
I can't remember.

Speaker 3 (32:56):
There was a lot of little things going on in
the background, bidding wars this, that label wanted him, and
we put out a mixtape called August twenty six. Tiger
even said to me years ago, was like, Bro, that
was like, that's how I heard him. That was a
turning point when I believe that he could really do it.
But we put out the album in December, and everyone

(33:16):
knows how dangerous December is. December Night we part of
that album, and by January Nome was really thinking about
him and I remember going and spending my own red
to make a song called to make a video for
the song called Congratulations. Oh so that's okay, Yeah, that's

(33:37):
what happened. I remember taking out ten to fifteen grand
out of my own pocket to go and shoot the
video myself.

Speaker 4 (33:45):
I didn't wait on the label I didn't like.

Speaker 3 (33:48):
I went and shot Congratulations, shot the best video we could,
and that was more the turning point. Congratulations went crazy,
and it was because months was passing, the song was growing,
like again like why Avison. There was a snowball, and
then schools was graduating and I'll never forget one day

(34:09):
I was watching the news, yeah, and it was a
black school and they said that the kids in the
school would at the whole class wasn't going to graduate
or they was stick for failure, and everyone was jumping
up and down chairing on the news and it was
like this class in DC or something like that Baltimore,
and everyone was jumping up and down chairing and they
were singing Congratulations, and I'll never forget it in my head.

(34:33):
I was like, bing, bing, bing, we have the song
to thank God, to thank any moment that you're going
through in life. So that was like morely the turning
point because Congratulations was his first top ten. It didn't
go to number one on I thing. It was his
first top ten. But to correct you, you're a tay
accumulate what you're saying. Rock Star was the one rock

(34:56):
star after Congratulations, after that album, moving on, I had
him here in New York and I remember crazy like
going to Quad Studios and Quad Studios is where the
thing happened to Tupac back in the days. I'm in
Quad Studios and Christian's dead, did he sung? I'm like

(35:16):
this is quite weird. I mean STOs with Christian and
Christian was with this producer called Tank Card and I
remember him asking me by the pool table or something.
He wanted to play some beats or something, and we
just had some fake want to be producer, I don't know,
talking crap in the room and it was like we
didn't really want anyone coming into session.

Speaker 4 (35:37):
But this guy came in with this sound, and immediately
Posters started mumbling the rock star. I was like what,
and he mumbled some, he spot.

Speaker 3 (35:52):
Some and it just became I knew immediately this was
going to be one of the biggest songs in the world.

Speaker 4 (35:56):
I remember when the song was finished.

Speaker 3 (35:58):
Now everyone does this, they preview music on the internet,
but back then it wasn't a thing.

Speaker 4 (36:04):
He had a bud light, he was playing it, he
was previewing it.

Speaker 3 (36:07):
And I remember Chris Brown, all these different people reaching
out to me, like yo, I want to get on
this record. But and I remember post originally thought was
like I wanted to maybe feature in Travis Scott and
I was like, no, twenty one Savage. We was already friends.
We were already like I would showered to Key. I
was already close with his manager. I watched his whole

(36:29):
career coming up. Him and metro Booming just was on
a mixtape tour, on some big.

Speaker 4 (36:34):
Tour, and.

Speaker 3 (36:37):
I had to wait my time till he came off
that tour. You know, you're in a high, and like,
he's too much on a high right now. And he
got off the tour. The tour was finished, and he
reached back out to me and was like, yo, you
still on that verse, and I was like, of course,
and that happened to be rock Star. I remember going
into the labels telling them listen, I already have this

(36:59):
buzzing on it that Charlie Walk Monty lipman like, don't
play with me, do not play with me. I have
this song buzzing everywhere on the internet. Now I just
need you guys to connect radio. So the first week sales,
I want this to go straight to know. I was
so disappointed when the song first came out because it
debuted a number two in the charts, and it would

(37:20):
be like, what what do you mean you're disappointed?

Speaker 4 (37:22):
I wanted to debut on number one.

Speaker 3 (37:23):
I wanted some Michael Jackson shit like the song came out,
debuted at number two. Then the next week I went
to number one. We had our first number one, and
like you said, it became.

Speaker 5 (37:33):
Nothing was the same.

Speaker 4 (37:34):
Yeah, nothing was the same after that, man, nothing was.

Speaker 2 (37:37):
Let me ask you, what's the role of a manager
as far as like people here manager a lot, but
from a business standpoint, like you know, what does that
look like? As far as making sure the contracts are
straight and making sure like you actually can get paid
the percentage that you have to get paid. What's the
responsibilities that you have to do, like all that type
of stuff.

Speaker 3 (37:55):
The manager is everything man Like I have to tell
you like people well nowadays, like it looks bigger and
like back then, everyone just wanted to manage to be
a quiet guy in the corner, and I was far
from it. Like I'm making all these moves, I'm doing
all of these different things. I'm pointing all of this
stuff together. Brand deals make if the artist has a high,

(38:19):
you're providing and pushing that high. If the artist has
a low, you have to make the high again to
make him feel better. From then, from brand deals, from
dealing with the record labels, from dealing with music. This
that there's nothing that a manager doesn't do in an
artist's career.

Speaker 4 (38:38):
Today.

Speaker 3 (38:39):
The manager is the label, Like, yes, you have record
labels in that, but tell me the last time a
record label really broke a big record. Like the manager
has to go on the street and has to push everything.
He has to do everything from the street to the
boardroom to brand to you name it.

Speaker 4 (38:57):
Like as a.

Speaker 3 (38:58):
Manager, I did every corner of it, Like I went
from the streets and making a record big on the
streets to making a record big in a boardroom to
making a record big on the radio. You have to
deal with so much things like a manager is like
what did I hear someone tell me? It's like the
most thankleish job. It's the most thankless job in the

(39:19):
music basse, because no one comes and tells you thank you, man.
No one says thank you, great manager, thank you like
you've been a great manager, thank you very much.

Speaker 4 (39:26):
It's just a thankless.

Speaker 3 (39:28):
Job that you don't really get thanked for, but you
work your fucking ball nor one stop for It's like
it's something that, like I said, man, being a manager
is how Don Laundres and how I started.

Speaker 4 (39:42):
My own brand from making all these brands big.

Speaker 3 (39:44):
I remember this guy wasn't even twenty five year and
I was in a meeting in a board meeting with
bud Light and a hey's a bush And I'm telling
them this guy's been drinking bud Light since before he
was meant to drink bud Light. And I'm like, one
day he's gonna have his face on the can. They
looked to me all aft two three. Four years later,

(40:04):
he had his face on the count of a bud
Light super Bowl commercially, Yes, super Bowl commercials. This that
I saw all of that before. You have to be
a visionary to be a manager. I saw stadiums. I
saw so much. Like you said, it's it's an all
round job. That is a thankless job, but at the
same time, when it pops off, it can really work.

(40:26):
But this is like a piece of advice, like make
sure as a manager you have your paperwork, make sure
you get in your shavings, because it's like a barber.
I used to tell everybody like I'm like a barber.
I'm just here collecting the shavens. They make all the
big money, You're just here collecting the shavens. And if
you make the artist big enough, your shavings get bigger.

Speaker 4 (40:44):
Do you know what I'm saying.

Speaker 3 (40:45):
And another piece of advice for managers out there, and
I couldn't tell this on any other platform better than
earn your leisure, make sure that you got your sunset,
man make sure if you don't know what the sunset is,
or managers out that's running around with artists or managers that.

Speaker 4 (41:04):
Are doing what they're doing or believe in something.

Speaker 3 (41:06):
Make sure your paperwork's correct, and make sure you're looking
at that sunset.

Speaker 4 (41:10):
Man.

Speaker 3 (41:10):
And if you don't know what it is that I
gave you something to go google today, go look up
and make sure you got that sunset, bro because that
sunset is everything.

Speaker 6 (41:17):
Sunset as far as the exit when you're.

Speaker 3 (41:19):
Leaving, sunset clause. Sunset clause is in the paperwork. Like
suppose the artist gets so big and so huge, and
then what happens today when people get in people's ears
or this person's whispering, that person's whispering, or whatever happens.
You just put in all that work and you just
walk away like a dog of his tail between his necks. No,

(41:42):
make sure that you've got that sunset clause in your contracts,
all of you out there. Is very important because it's
the only thing that you have will give you a
leg to stand on in the future and show your
hard work.

Speaker 6 (41:55):
So that I'll let you still get paid after.

Speaker 2 (41:56):
You correct, after you leave, correct for like a certain
amount of time.

Speaker 4 (41:59):
Correct whatever you had in the contract. Correct.

Speaker 5 (42:03):
Wow, So that's good information. I'm looking at.

Speaker 3 (42:06):
This right, never told anyone that before, And I can't
believe I even just said, he's talking like this, but
this is real. I need to help my brothers and
sisters to actually know what you're getting into when you're
doing this stuff. Like he said, did people look at
me crazy? I made the biggest white artists of today.

(42:28):
I remember sitting down with Jimmy Iveen and Post and
He's like, no, Post, not your Dre Madre. I'm like
sitting there like wow, Veen is saying, not your Dre,
Mi Dre, and I'm like, hold on, I did what
doctor Dre did with Eminem. I did the same equivalent. Okay,
Eminem might rap. It's the same thing being a black

(42:48):
guy and bringing and making the top five white artists
in the world.

Speaker 4 (42:54):
Like, it's a huge, huge thing because what I look
like people.

Speaker 1 (42:58):
Saw a lot of people didn't want me in those
You did something that his Dre, well not even his
dread doctor Drake didn't do, and that's put out multiple
Diamond records. Yes, I think at the time, I think
he is. He number one for most Diamond singles.

Speaker 3 (43:14):
Yeah, he's number one right all the time Diamond singles.

Speaker 5 (43:17):
So with the most stream song of all time, that
just happened like last month.

Speaker 4 (43:22):
When when out there when like I put that deal
together with.

Speaker 3 (43:27):
So Pictures Spider Man, Yeah, because called Spider Verse, but
to me it was Spider Man.

Speaker 4 (43:31):
And that was the first time I watched big Money.

Speaker 3 (43:39):
That was the first time, like you Oxford as a
manager do that was the first time I got a
chance to use the marketing money of a movie to
move a record.

Speaker 5 (43:49):
What was that?

Speaker 4 (43:50):
Like?

Speaker 5 (43:50):
Like, oh my god, I feel the excitement, like because.

Speaker 3 (43:56):
I remember walking going to Universal and I think I
went to see Jody Gerson, who's the president of Universal Publishing.
I went to a meeting in Universal. And I'm not
trying to say I'm this man, I'm just a humble
guy from London.

Speaker 4 (44:13):
Man.

Speaker 3 (44:14):
I walk into a building and the building starts knowing
I'm there, So people start whispering that I'm in the building.
And someone called someone, and someone called someone, and then
all of a sudden, before I leave, there's a call
on the desk and like, Drake, can you stop buying
my office on your way down? Like I just want
to And I really really really mess with this woman,

(44:35):
Like I really like she had a great soul, great spirit,
and like I stopped by her office on the way
down for me leaving and she's like.

Speaker 4 (44:43):
What are you working on? What are you doing? Like
what's going on right now? And like.

Speaker 3 (44:48):
I remember her telling me that she had a couple
of different projects that was in front of her, and
even though it was Universal Publishing, there was something from
she didn't I don't even think she said Spider Man,
I don't remember, but like I remember her telling me
something about a movie or something that was going on.
And I remember there was a song that we made

(45:10):
just a couple of weeks before what was.

Speaker 4 (45:12):
Mostly mumbles, mumbling melody and sunflower.

Speaker 3 (45:20):
I think you're loving me too much, like people biting
on no back home, I'm living on a lot of
gems here. I remember the girl in the studio at
the time that was with sway Lee saying this song's
about me.

Speaker 4 (45:34):
And I was looking around, like getting out of hair.

Speaker 3 (45:36):
Like Swaye did the hook in the beginning and Post
had to finish it by him doing a hook, and
he took a while because Swaye's.

Speaker 4 (45:44):
High note or he didn't find his tone or whatever.

Speaker 3 (45:46):
And I'll never forget the same night, this girl that
used to call sway Lee a lot of problems.

Speaker 4 (45:52):
One of his ex girls or just used to be
a lot of trouble.

Speaker 3 (45:56):
She turned around and said, this song is about me
and blah blah blah blah blah in the back, and
I was like, no, it's not.

Speaker 4 (46:01):
But the next day I heard the words and I
was like, wow, it.

Speaker 3 (46:04):
Was really that hook was really had some connection to
her and what him had been going through. But I
went in the room when I was leaving Universal Publishing
and I remember playing it for Dana. Shout out to Dana,
I'm going down, and I played this record for her
and I had to stop after like a minute or

(46:25):
a minute, a couple of seconds. It's like, why did
you stop it? Because the record wasn't even finish. It
was mumble, mumble, mumble post. His part was all like
him just mumbling his melody and getting it right, mumbling.
The only thing that was clear was the hook. And
I remember texting it to Dana and telling her, do
not email no one this record. You have to physically

(46:48):
drop it off yourself. You have to physically text the
record yourself. And while we gave I gave that record
to the people making Spider Man before the song was
even finished. It was like a crazy moment and then
the movie was being finished, Post wasn't finishing his verse.

Speaker 4 (47:07):
We had a.

Speaker 3 (47:07):
Deadline and he's like leaving the studio one day and.

Speaker 4 (47:12):
He was like, bro, I do it tomorrow.

Speaker 3 (47:18):
I'm like, when does it have to be in by
I said yesterday, But it really did have to be
in before. The day before he finished his verse, they
was already lining up the song and the music. So
they had this record while they were still working on
the animation and lining up and finding the right parts
for it. That's why I feel like this was such
a magical moment because I gave them the cadence of

(47:40):
the record while they were still finishing the movie. It
came together like a marriage. That's the biggest records, the
biggest businesses, the biggest everything in the world is when
two forces come together like a marriage. And that was
like a marriage that I could have never ever what.

Speaker 4 (47:59):
A budget different for it?

Speaker 1 (48:00):
Right, Because like we grew up in an era, you're
probably from that same era if you push in ninety
six BMW right, that we waited for movies and then
the movies had soundtracks, right. So sometimes I remember, like
even J was telling the story how they would put
a single on the record, but they would put the
single on the soundtrack to get.

Speaker 4 (48:19):
Double the sales.

Speaker 1 (48:20):
Yes, but this is this is a different era, right
because Spider Verse, I'm not sure that people bought the
soundtrack or they just heard that song in the score
of the movie and like we gotta go download that
is there a different marketing budget that goes into the
New Age movie first.

Speaker 3 (48:37):
Like now, back then there was more of a bigger
marketing budget that they would put towards a movie. And
I remember the song was at the beginning of the movie, right,
And I remember one of the smartest stills we've done
was we wanted I don't know how to describe this
in the best layman terms, but okay, we've given you
this record, but we still want this record on this album.

(49:00):
And today it's really harder to do that. But we
was able to pull off a deal where we put
the record on Spider Verse and then we had the
record on his album at the same time, so we
had double marketing money for the same project. So by
the time a year or whatever had passed or nine
months had passed or whatever whatever it was on his

(49:22):
next album too. So I was able to manage like
you said, I was able to manage and be smart
about how I put across the two marketing budgets for
one record made it the biggest record in like you heard,
like of all time or the biggest record of our generation.
You could say all time because I'm never streaming. Yeah,

(49:42):
streaming and double diamond or something like. You could go
look it up and see how many records have gone
double diamond in your history. Not many or if ever,
And it just became a monumental moment. And like I said,
that was a part of managing branding. Sony Pictures put
all of these things together.

Speaker 6 (50:03):
So what did you learn from that experience working with
them as far as they're branding and how they market.

Speaker 3 (50:09):
I learned that if you use budgets correctly, you could
blow up anything in this world.

Speaker 4 (50:15):
It doesn't matter what.

Speaker 6 (50:16):
What's the proper way to use a budget?

Speaker 3 (50:19):
The proper way to use a budget, it's like a
hustler skim that man.

Speaker 4 (50:25):
Stretch it, yo, flip it, put it in the part.

Speaker 3 (50:28):
Whatever you do, use the budget as best as you
can and stretch it as most as you can and
make sure you can get to as many avenues as possible.
Today they call it content, they call it marketing, from
the Internet, from social media, from this that stretch that
budget as far as you can, because the more you

(50:50):
stretch that budget, and the more eyes you can see
and the more ears you can get to is the
more bigger anything is.

Speaker 4 (50:55):
This is not just a song called Sunflower. This goes
for everything.

Speaker 3 (50:59):
This goes for Don Laundres, my tequila, This goes for
everything you're doing in this world.

Speaker 4 (51:04):
Stretch the budget, man, and it.

Speaker 3 (51:06):
Doesn't matter if you've had investors in just a whole
nother subject, because I don't have.

Speaker 4 (51:12):
Any big investment.

Speaker 3 (51:14):
I don't have no institutions that came in on me
with Don Laudras.

Speaker 4 (51:17):
I wanted to do it myself. I wanted to be able.

Speaker 3 (51:21):
I looked at people in history like Ditty fifty, all
these different jay Z, all these different guys that had
done huge things in the alcohol space. But at the
end of the day, jay Z was totally different because
I remember him buying into one of the brands, But

(51:42):
like most of them, was using our culture and most
of them was using us as a people. And I
wanted to not beg for a seat at the table.
I wanted to make sure that I was at the table,
like this is my table.

Speaker 4 (51:58):
I'm not begging for a seat at table. I'm not.

Speaker 3 (52:01):
I need to make sure that we have something different
for the future. And I wanted something for my kids,
kids kids that I might never ever see. So like
I had to build my own brand.

Speaker 6 (52:14):
How'd that start? As far as the pivot from music to.

Speaker 3 (52:16):
This, well, I watched us travel the world, and like
I stopped drinking vodka, and I don't know, a long
time ago, I stopped drinking.

Speaker 4 (52:26):
Vodka, and I was like coming across tequila, like I
would be awake non stop.

Speaker 3 (52:30):
I would never feel a drought or a sloppy moment
in my traveling the world and touring, tequila was just
became my favorite drink. And this is many years ago
when people wasn't even drinking tequila like that, twenty fifteen,
twenty sixteen.

Speaker 4 (52:44):
And I never really got a chance.

Speaker 3 (52:46):
And when the world shut down in twenty twenty, it
was when I had this epiphany. It was like before
it was right after I don't know the exact dates.
It was right around the time George Clue he had
just sold or whatever, Like there was no celebrity to Kila.
It was none of these people trying to come out
with their own alcohol. But I'd seen what we did

(53:08):
with alcohol, and I said, hold on a second, Like
this is the pivot for me. You're out partying, you're
out entertaining people. People calling me the curior, the curier
for the culture, the party guy, the guy who brings
all these people together and makes all these great things happen.

Speaker 4 (53:29):
And I'm like, hold on a second, we're drinking someone
else's drink.

Speaker 3 (53:34):
Like I need to figure out how I'm gonna make
my own drink that we can pivot and we can
have our own. Because my grandmother rests in peace. My
mother always said, blessed a man that had his own.
And I wanted my own seat at the table. So
I made the table, if that makes sense. I made
my own alcohol. I started in twenty twenty when there
was the world was shutting down. When the world shut down,

(53:58):
and I remember people going crazy because we had like
five shows and I was trying to finish the tour
and we got to like the last fifth or the
fourth show and we had to shut down because people
was like looking at post crazy. And when the world
shut down, I was That's when I got started. That's
when I said, hold on a second, the world is
shut down. Everyone was laughing at me because I was

(54:18):
building this house or I had a house that I
was building to make my house my office. Today it
might sound normal to you, but most people didn't have
a house's office back then. And I was finishing this
house to make an office, and then everyone's office shut down.
Then I had all the great nerds, the great geeks,
the great all coming to my office and working out

(54:38):
of my office because it was a fun place to
be and it was a great vibe. And the same time,
while all this was happening, I bought a free D
printer because I had this vision of a shape of
a bull, but I didn't know how I was going
to make the shape of the ball. And I sat
down with one of my geeks at the time, Jacob,
and was like, yo, I wanted to look like this.

(54:58):
I wanted to look like a I don't want it
to be a vase. I want it to be monumental
and the bottle to be really special that after you're
finished with this bottle, you want to do things with it.
Today now this is the same bottle where women make
it into a vase, they put flowers in it, they
put an handle on it, like this bottle became a
monumental thing. But while talking about I had the bottle

(55:20):
in my head. I still had to find the liquid.
And I was on this crazy journey where someone, uh,
this guy co Tractill introduce you to this guy that
wanted to talk to me, and he just wanted to
meet me.

Speaker 4 (55:34):
And I had a lot of people that.

Speaker 3 (55:36):
Wanted to meet me because of my work I've done
in the game, and like Sean Michelle, this guy came
to this party to meet me. I was talking about
black coffee and this guy had made coffee and this
that thought like it didn't even make sense.

Speaker 4 (55:49):
Everything that this guy was talking about didn't make no
sense to me and the party. But he I don't
know if he was a partner in a sprinter company,
he knew the people who owned the sprinter company. That
was on my mind was leaving from this party and
bringing all the girls to tig this house. Like this
guy's trying to priorities man priority.

Speaker 3 (56:10):
Yeah, yeah, but it's crazy because this guy, Joe Michelle
drove us in the sprinter and I could tell he
wasn't a sprinterer driver Bro I just knew.

Speaker 4 (56:20):
I don't know whether he was.

Speaker 3 (56:21):
A partners I said, in the Sprinter company or what
he was doing, but he wanted time with me, and
his time with me was driving out to Palm Springs.
We had to drive two hours to Palm Springs or
just outside Palm Springs, Indio, to a house that Tiger
had where I had like people going and partying. But
by the time we got there, it was so late,
like everyone wanted to fall asleep. Never really told this

(56:43):
story like it is. I wake up the next morning.
I said the guy, there's like a more than enough space.
The guy could have slept in the truck. And I
remember E telling me, Dre, what are you doing?

Speaker 4 (56:55):
Man?

Speaker 3 (56:55):
Just make the guy sleep on the couch, Like like,
what are you doing? And I woke up at like
one o'clock in the afternoon. I remember Tiger walking towards
me and he had this look on his face. He
was like, Bro, this guy, this driver, he's got to go.
I was like, what are you talking about. This driver's
got to go. He was in the pool, and he

(57:16):
was in the pool and his box of shorts and
then some of this other girl like is kind of crazy.
The same girl who braided postmlons here, this is years ahead,
years like we've been front for years. She's like yeah,
and he's smoking my weed and this is that. I
was like, Bro, you got to go. You got a
guy out of here. This is not your house, Like
what are you doing?

Speaker 4 (57:36):
Bro?

Speaker 3 (57:37):
You can't just wake up in someone's house and think
that you could just be going in there. Pool and
your box are short smoking weed? This this that like
he saw me flip out, he left. I only found
out the rest of the story two years later when
I saw him again. Two years later, he left, stopped
to the BMW racetrack and heard a Post Malone song.
I was like, wow, this is meant to be Monday

(57:57):
morning this Saturday. When Sunday night the next day, Sunday,
Monday morning. I had to get all these people back
home back to LA And I was like, wow, this
is gonna cost me some uber money because I'm gonna
have to call two ubers vans this that to get
everybody back. Like I said, I was the Curate, a
vibe Curate. I'm gonna have to get everyone back to civilization.

Speaker 4 (58:19):
Bro.

Speaker 3 (58:19):
The guy came back for me. The guy, the same
guy that I cursed out on the Saturday early Sunday morning,
came back for me the next day. He drove back
two hours and apologized and said, no, you was right.

Speaker 4 (58:32):
This, this that.

Speaker 3 (58:33):
On the way back, driving in the sprinter, he's telling me,
I have this, I've that going on. I know this person,
what about this?

Speaker 4 (58:41):
What about that? And he goes, oh, and.

Speaker 3 (58:45):
My best friend I grew up was the lawyer for
the Dawn Julio family. I said, scre a, what are
you talking about? He's like, talk to him right now.
So I started talking to this guy on the phone.
And this is what I'm telling you, this whole long story, guys,
is because every path you lead down might not take

(59:05):
you to where you think you need it to go.
But just be nice and follow through and keep believing
and something will come of it. This guy introduced me
to the lawyer from the Don Julio family, and the
lawyer then I don't think it was like five days
bro three days lay or something like that.

Speaker 4 (59:26):
Five days less than five days. Man.

Speaker 3 (59:28):
I was on a plane going to Mexico for tequila,
to go and look at my to go and find
the liquid for my tequila.

Speaker 6 (59:37):
So you partner with Don Julio.

Speaker 3 (59:40):
I didn't partner with Don Julio. So I partner with
a guy called Francisco Gonzalez. And he's probably gonna be
mad at me because I never talk about this. I
never say these kind of things. I never say in public.
But like Francisco Gonzalez was the first premium maker of tequila.
His father made Don Julio. He made nineteen forty two

(01:00:04):
for his father before his father passed away, to celebrate
the first year his father was on the Garvet field.
It was nineteen forty two. His father, his father just
had a stroke and he wanted to honor his father's
birthday after his father got well after the stroke and
got back, and he made nineteen forty two.

Speaker 4 (01:00:22):
I didn't know none of this history. I didn't know
none of this story. I just knew that the guy
that was driving in the sprinter.

Speaker 3 (01:00:28):
Was introducing me to a liquor lawyer, and the liquor
lawyer was introducing me to this family. And before you
knew it, I felt like it was a movie out
of Scarface or Sosa or something. This guy with a
big cowboy looking Mexican hat was opening this big door.

Speaker 4 (01:00:48):
I was driving into this great distillery and.

Speaker 3 (01:00:53):
That happened to be Francisco Gonzalez, who was the first
premium maker of tequila. Oh no, the first, Yeah, you
have to say. He made the first premium tequila. And
I went in there and I looked at the history.
I saw this, I saw that, I saw all this
different stuff, and we hit it off right away. But
it didn't just happen like that. I had to keep

(01:01:15):
going back for a year. Broa, do you know what
happened in that year? Well, I was going back and
forth just to get the loy to be able to
even make my own tequila. This guy didn't just say,
oh yo, go like you know, hey, I'll do.

Speaker 4 (01:01:28):
It with you.

Speaker 3 (01:01:28):
You're the black guy talking to a Mexican guy during
the times of George Floyd, who was like all around
that time the world shut down, all these crazy things
was happening, the George Floyd thing was happening. And you
have me in Mexico talk with a Mexican guy about
why my passion and why it's important for this for

(01:01:52):
us to come together to make this drink. And he
said it. After a year, he said, I didn't find
an a Forbes article. We sat down and we did
an article Forbes, came took pictures this, that, and he said,
I had to deal with this guy. I've never seen
anyone as passionate as this guy. I've never come across
anyone who really like deserved it.

Speaker 4 (01:02:11):
So don L drezz was there.

Speaker 3 (01:02:16):
First since originals, since their drink was it is the
first alcohol pure no added kaka pure tequila that we
made smooth. I made it for women first. That was
the main thing what I wanted to do because of
not just because of the shape of the bottle. I

(01:02:37):
wanted to look at a piece in the market that
didn't really exist.

Speaker 4 (01:02:41):
No one was making tequila for women.

Speaker 3 (01:02:42):
People fough of tequila were taking shots and women would
scrunch their nose and their makeup.

Speaker 4 (01:02:47):
Would get fed up.

Speaker 3 (01:02:48):
I was like, I want to make something for women
because what the women like, the men love.

Speaker 4 (01:02:54):
And that was.

Speaker 3 (01:02:55):
The story of how I went down the road and
started watching celebrities come out with tequila. Francisco Gonzalez made
me go through a whole train of making me learn
how tequila was me watching it from a gave to
the oven to this to that. I had to go
through the whole journey and what old this is going on?
Celebrities are now starting to make tequila. I had to

(01:03:16):
start posting on social media like my journey because then
it would look like I was badwaggon and people started
seeing like, hold on, this guy was on this journey
since twenty twenty, twenty twenty one making his own tequila,
and twenty three it came out and everyone was like
wow this And I'm not just saying this. People were
like everyone that tastes it, one tastes all it takes.

(01:03:38):
They tastes and they're like, wow, this is incredible. Shouer
to Terrence, like Terrence J my brother, that's how you
guys tried it first.

Speaker 4 (01:03:46):
That's true.

Speaker 3 (01:03:47):
I want this to be bigger than me. This is
bigger than us. The story of Jack Daniels. It was
a runaway slave and a runaway off of came together
made a drink called Jack Daniels. This is around today.
This drink's probably one hundred years old before prohibition. This

(01:04:08):
that like Jack Daniels, was made. That's what I'm doing.
That's what made me want to cross from entertainment music,
using and leveraging the scene. Shout out to Michael Rapino
from Live Nation, who has helped me leverage and do
all just one of the people a lot of people have,
but leverage the two together because there ain't no party

(01:04:32):
without alcohol, and there isn't alcohol over our party if
that makes sense.

Speaker 1 (01:04:37):
Hi, that's interesting because Michael Rapino obviously the CEO of
Live Nation. How are they putting this in the venues
that he has? How does that partnership work?

Speaker 3 (01:04:47):
So when we was going on tours, he let me
test it. I told him, like, my brother, I'm doing
something crazy. And he told me when he sat down
and he thought jay Z was crazy for buying champagne
and buying a sus Spades or douce, and he was
telling me the whole story when he sat down.

Speaker 4 (01:05:06):
With jay Z and before that, jay Z was crazy.

Speaker 3 (01:05:08):
And the same time we was having this conversation, jay
Z just got acquired or LVMH or something just brought
into it and he was like, I don't think you're crazy, Dre.
And whatever you're doing, you know, I always back to
me and him and Colin Lewis. Shout to Colin Lewis,
our business started off of a handshake. I never signed

(01:05:29):
no contract, they trusted me and respected me and loved
everything I was doing from the music game. And I
bought them an artist that made them millions and millions
of dollars. But it was all off of a handshake.
We never signed a contract, we never had any paperwork.
So my loyalty to them. He then helped me with
the same loyalty.

Speaker 4 (01:05:50):
I told him.

Speaker 3 (01:05:50):
Every venue you guys own, any venue we taught, I
need to bring this there. I need to make sure
that we have a tasting, we have this, we have that.
And I started like that, leveraging it like that. The
first tour was twenty twenty two when I started doing
just tastings. Then by twenty three I had in all
their amphitheaters, and he helped me to like just leverage

(01:06:12):
it into more places in the beginning, and I never
forget where I'm coming from, and I respect him, and
that was my bridging of the gap. That's when I
was like, ding, hold on a minute. You use everything
you have from music and entertainment. Every person you know,
every person you've ever met, needs to try your drink,
and as soon as they try it, they're gonna love it.

(01:06:36):
You wake up in the morning with no hangover because
there's nothing, but in tequila you're allowed to add stuff
to it. I think it's two percent. Most of these drinks.
Most of these drinks are getting in trouble today. I
don't know if you know. I'm not going to shout
them out because they don't deserve it, but there's a
lot of people getting in trouble because it's not even
one hundred percent of GOFE.

Speaker 1 (01:06:56):
How about in the process are you because I'm thinking
about we've had people who've been in this spirit industry
getting it distributed, having licenses in each state, and then
labeling it right because premium tequila needs to be placed
in a certain spot correct.

Speaker 5 (01:07:11):
How evolved in the processing.

Speaker 3 (01:07:13):
I've been so involved in the process that from start
to finish to every day eating, sleeping, like I've been
in every process, to getting the licenses, to going through
the interviews, to being able to import it into the country,
to going over to my hometown England and going through
the same licenses and going through the same questioning and

(01:07:36):
getting it to like I'm so involved in the process,
it's unbelievable. It's like I'm now, thank God above that,
I'm now like it's growing to where we've built a
hype on it in the States that now people want
in other places. We just going into Canada now after
many years. Now finally it's in Toronto, it's in the UK.
I'm now talking to certain distributors and a few big people.

Speaker 4 (01:07:58):
I almost gave one away.

Speaker 3 (01:08:00):
In Dubai and the UAE. I'm talking to Africa because
this is US. As soon as people find out, like
hold on, this is genuine and this is coming from
a guy that looks like us, they want to support it.
And it's just crazy because I'm walking into rooms You're saying,
how involved am I? I'm walking into rooms where no

(01:08:21):
one looks like me. I'm going into GSMS General Celles
meetings with a whole room full of people where you
might find one Spanish guy maybe and one black guy.

Speaker 4 (01:08:34):
Or the black guy's light skinned. He ain't even black.
I'm not saying he's not black. Don't take that the
wrong way.

Speaker 3 (01:08:40):
She might not be fully black, but he might be
half black, half white whatever. I'm walking into rooms where
no one looks like me, and they're like, okay.

Speaker 4 (01:08:47):
Entertainment, tell us about this, and I have to go
in there and sell it.

Speaker 3 (01:08:51):
The first thing I do when I walk in the
room is I tell them, guys, you're probably not going
to see someone that looks like me for the rest
of the day. Oh, You're not probably going to come
across someone that looks like me that's about to sell
your alcohol.

Speaker 4 (01:09:02):
They start laughing.

Speaker 3 (01:09:03):
It breaks the ice, and then I start going into
the story of how I made don Landres. But there's
no one that looks like us in this business. I'm
so hands on that I walk in the room and
I told them, tell me the last time you guys
saw George Clooney in here?

Speaker 4 (01:09:18):
Do you ever see George Clooney selling this alcohol?

Speaker 3 (01:09:20):
No, I'm here on the ground looking at you all
in your eyes, looking at you right here, because I'm
believing I'm not just the founder. I'm every single thing
to do with this, and I'm not gonna stop until
I get that that joint.

Speaker 4 (01:09:34):
Like now, I have.

Speaker 3 (01:09:35):
Companies trying to get involved, trying to invest, trying to
once I won't say a buyout, but like now, I've
made so much noise people are now inquiring about it,
and I don't think I would ever sell more than
fifty one percent because I'm not here to just sell out.
I want this to be something for our next generations.
I want to be the Jack Daniels in a hundred

(01:09:56):
years where I'm maybe that face on the mantel piece
where my great great grandkids or my great grandkids are
looking and they're like wondering. The people are asking them
how you guys living so good? And they point at
the picture on top of the fireplace. So I'm just
a picture on the wall. But that's why I'm doing it.
This is all about legacy. We need to do things
for our legacy. We need to do things beyond just

(01:10:19):
thinking it's some hip hop or its some music, or
we're better than that. We could do so much to
leave a legacy and to teach the kids of tomorrow
what we're learning today, because today, like you said earlier,
we have the information. Bro We have the info that
my grandma when she came from Jamaica to London after
the World War Two, my granddad they were sweeping streets,

(01:10:43):
cleaning up, being bus drivers. This that then my mom
being the.

Speaker 4 (01:10:46):
Second generation, they didn't have the information.

Speaker 3 (01:10:49):
They were told to go to school, learn your books
and get a good job.

Speaker 4 (01:10:55):
That's it.

Speaker 3 (01:10:56):
But today we have the information you have your earn
your leisure. You have all these things today where you
could go on the platform and learn more for what
we need. We need these tools, we need the information.
The only thing that's stopping us from being billionaires or
being more and more millionaires out here is the one
word information. And I started getting the information. And that

(01:11:17):
was one of the things among other things I'm doing.
Like you said, I don't want to say I've lost
count I don't know if I have twelve, fourteen, fifteen properties,
Like I don't talk about it enough, but like I've
been building buildings and building houses for a long time.
Shout out to where you guys are doing in Africa.
Oh my god, like shit, hit my soul. You're building communities.

(01:11:40):
I'm building one in Kanyas, just outside of Atlanta, Georgia.
Like I'm building the first so legated community in Georgia,
forty minutes out of Atlanta in a place called Kwanyas,
where I have twenty four acres and I'm building twenty
four homes so legated community, the first ever in Georgia.

(01:12:01):
Like we have to do things tomorrow today, if that
makes sense. You're doing it today for the people, for
tomorrow to learn and see like from that to I
have my first movie that I shot during the strike
when everyone was striking. I don't know if there's something
about me when the chips are against the wall or

(01:12:22):
the things are down, I find a hole. But I
always wanted to shoot a movie. And now the movie's
about to go into festivals and this and that. The
movie is called eighty six. It's coming out I'd say
next year, but I'm putting it into festivals first, this, this,
that dre Vision studios. Like I'm just an entrepreneur who
won't stop and can't stop. And you know who said that,

(01:12:47):
I won't stop and shout out to him too, my brother.

Speaker 6 (01:12:52):
So right now, what's the primary focus for you? Right now?
Real estate, liquor, music.

Speaker 4 (01:13:01):
Still have one foot in the music.

Speaker 3 (01:13:03):
Shout out to little que I found this great artist
or she found me?

Speaker 2 (01:13:07):
Like, how did that relationship end with you in post?
Did it just end over the course of time? Because
that usually always happens, like managers, they don't last.

Speaker 4 (01:13:16):
Everyone says that man and it's so true.

Speaker 3 (01:13:18):
People talk about it like it's anomally, like it's just
normal thing, like yo, so uh Post, like you guys
just know me and Post never had a falling out.
But like you just said, after the course of time,
by ten to eleven years, people start getting in people's ears.
People this is that. Oh he has his own tequila. Now,

(01:13:39):
oh he does this, he's doing that. Do you still
need him?

Speaker 4 (01:13:43):
Blah blah blah.

Speaker 3 (01:13:44):
Like I think when Posts started ring off in the country,
I was building my doing my thing at the same time.
And I don't know if you've seen the country rooms,
like you won't cool the country rooms. But whether you
like it or not, people looking at me like who's

(01:14:06):
this guy in this room, and like I have so
much love for him, and we built something so special
together and he'll always be my brother.

Speaker 4 (01:14:15):
But like like you said, after a certain.

Speaker 3 (01:14:18):
Amount of years, people start getting in people's ears, people
start doing this, you start doing that, and you I
wouldn't say you grow apart, because we didn't grow apart.
I just guess that people was like, oh, he's concentrating
on all these other things and less of you. But
that's not true. I still had a lot of concentration
on him. But at the same time I go to
build my legacy too. What happened to us, Like I

(01:14:40):
can't be this glorified babysitter for the rest of my life.
Like you said, people come and tell me like, wow,
you did over ten years. You're lucky. I'm like, I'm lucky.
That's like a normal thing in the business. Like you said,
you just start to grow. And I don't know, like
maybe Dre London started becoming London and some people didn't

(01:15:02):
like it, and some people got in his ears and
started talking in a certain way, and he started listening.
One day, I got tired of shielding people off from
protecting and I was just like, no, this is this
is the way.

Speaker 4 (01:15:15):
That's a chapter. It was the chapter before, and now
this is the new chapter. And I have to keep going.

Speaker 3 (01:15:20):
Thank god, I had my own stuff going on, but
like I had to keep building the Dre London chapter
and the Don lawn Dress chapter and the properties did
this to that? Like you said, what am I concentrating
on now? My biggest focus has to be this because
this is a full time thing. You don't understand the
alcohol business until you're in it. How many shops just

(01:15:40):
look how many store cell alcohol in New York. Look
how many restaurants there are in New York and its
own is just an island. And thank god where now
available in costcos in New York and New Jersey were
available in so many places, but I had to wait
to even get this to New York because you're dealing
with this is like a itself.

Speaker 4 (01:16:01):
To even be able to move alcohol, if that makes sense.

Speaker 3 (01:16:04):
Like every state is different, every country is different, and
you have to bend to the rules, ben to the culture.
You have to make it what you can. So this
became one of the full time jobs. Then having properties
and permits and this and that that became another. Like
so I would say between this, the properties and now

(01:16:28):
having like this great artist from Memphis that's incredible, still
have one foot in the game.

Speaker 4 (01:16:34):
Of course, it's what built me.

Speaker 3 (01:16:35):
And now I've started developing her and now she's growing
and like people are starting to see her, and like
it's really great.

Speaker 4 (01:16:41):
I'm really grateful for it. But like I got my eyes.

Speaker 3 (01:16:45):
On the prize and it's hard because I wake up
every day with things on my shoulders. But you gotta go.
It's not concentrate on one. You got to concentrate on
all and you can't do too much. But they say
seven streams of income is that what it is like
you need to make even streams of income before you
could really say you've done it. So I'm just concentrating
on my free to five three to five.

Speaker 4 (01:17:07):
Yeah, what would be success?

Speaker 1 (01:17:09):
I know we were talking them before we started about year
over year sales, and in the spirits industry is always
by cases.

Speaker 5 (01:17:15):
How many cases you move a year?

Speaker 1 (01:17:17):
Yes, we've heard large numbers, a million cases. Obviously, you
guys are still in the infant stages four or five
years old.

Speaker 5 (01:17:26):
What would be how do you measure success.

Speaker 4 (01:17:28):
At the stage four or five years old?

Speaker 3 (01:17:29):
Since we've been on sell and maybe eifteen nineteen months
since we're like, well we're coaching the second year of
just being on sell, and like I'm grateful after eighteen
months we sold ten thousand or more cases.

Speaker 4 (01:17:43):
Wow, which is crazy to know.

Speaker 3 (01:17:45):
I've not spent million dollars on on multimillion on advertising.

Speaker 4 (01:17:49):
I don't have.

Speaker 3 (01:17:50):
These big billboards like all these companies Drgo, Bacardi, all
these big companies. Like I'm I'm in a game where
I'm being disruptive. Like one of my guys has this gala,
this award thing that he does every year in the UK,
and he hit my brother.

Speaker 4 (01:18:09):
Blade to post the Freddy's Name's posty shout to post.

Speaker 3 (01:18:14):
He hit him one year and was like, I told
him that we was going to have all their drinks
and you know LVMH sponsor us every year, and I
told them that I was gonna have Don Laundris tequila.
And LVMH went to him and said, oh my god, Okay,
we was giving you one hundred and twenty thousand. We

(01:18:37):
don't want We can't have another luxury brand on premise
next to our brand. We're not pay you one hundred
and fifty instead of one hundred and twenty just to
have our tequila at your event. That was another turning point,
you know, like you said rock star this that that
was another turning point. I'm like, wow, LVMH Diadio, all

(01:18:58):
these people were, they know what Don Landres is.

Speaker 4 (01:19:01):
Right now, I'm disrupting, being disruptive.

Speaker 3 (01:19:04):
And now it's not a get down or lay down,
but like, come and talk to me like we are
the culture. I'm now being disruptive and I'm being in
places I cannot match their budget, but you can't match
me on the streets with this culture and we are
the party. We are the vibe and people are now
starting to like shed away from the kaka and they

(01:19:29):
want the purinists.

Speaker 4 (01:19:29):
So it's really helped. That's why we're going.

Speaker 3 (01:19:32):
We're over ten thousand cases, over two million in cells.
Like We've done really well for me just doing things
like this and talking to you guys about my career
and what I've done and plugging what I'm doing. And
hundreds of thousands of people watch it. They believe the story,
they see it, they can see the puritists. You cannot

(01:19:54):
sell unpure like when something is poor and pure and
it has a passion like I do, people believe it
and then they want to try it and as soon
as people taste it, it's game over.

Speaker 2 (01:20:08):
Well, always a pleasure, my brother tell them where if
we could follow you on the website, how to get
the bottles and all that.

Speaker 3 (01:20:15):
Uh, My Instagram is at Drey London d r E
l O N d O N and don Lan Dress.
You could get it at d O N l O
N d r E s don Landress dot com. We
have locations bar right there. You can also follow don
Lan Dress on Instagram, but go to the website and

(01:20:37):
we have every location we sell it If it's not
in your location in the States, you can put in
your zip code find out where it.

Speaker 4 (01:20:45):
Is, or get it sent to you.

Speaker 3 (01:20:47):
If it's not in your state yet, you can actually
get it delivered to you by the mail in the
post and buy it online.

Speaker 4 (01:20:54):
So there's no excuse not to try it.

Speaker 3 (01:20:57):
And like I said, if we bump into each other
or any where, like I'm going to sell it because
I believe in it, and.

Speaker 4 (01:21:03):
You guys have tried it, you could tell me yourself, like.

Speaker 5 (01:21:06):
It's a it's a definitely a party.

Speaker 6 (01:21:12):
Smooth.

Speaker 4 (01:21:13):
Sure, I recommend when you use it, smooth everyone says.

Speaker 3 (01:21:17):
The first words they say is like, Wow, this is
the smoothest, nice, great tasting te KEI love ever had.
Like it's smooth, like like nothing you've ever tried.

Speaker 5 (01:21:28):
If the girls like it, the guys love it, That's what.

Speaker 4 (01:21:30):
I'm telling you. Man, What the girls like the man love.

Speaker 6 (01:21:34):
That's how you have it.

Speaker 2 (01:21:35):
All right, my brother, appreciate you now you guys rocking
for see you next week.

Speaker 6 (01:21:38):
Peace.

Speaker 4 (01:21:39):
Thank you,

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