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August 13, 2021 10 min

To celebrate the Gucci Garden Archetypes exhibition, Antwaun Sargent, a New York-based writer and curator recites ‘To Make A Picture’—an essay he wrote for the catalogue of the exhibition—and offers a brief commentary on the history, content and progression of the House’s advertising campaigns under the creative manifesto of Alessandro Michele.

The exhibition itself is a multi-sensory space journeying through time as well as out of it, exploring the diverse inspirations and archetypes that range from art and music to modern metropolises and utopian worlds.

The exhibition is held permanently at the Gucci Garden in Florence and temporarily in many cities around the world including Hong Kong and Shanghai.

Experience the virtual tour here:

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