“How Do I Market and Position My Work So That People Actually Want It? Help!”

You do awesome work, you just need people to pay you to do it. So now, you need to figure out: how do you describe your work in a way that gets people to recognize that they want, or better yet, need it?  That’s the question that today’s caller, Lisa Pircher-Reid, wants answered. To help, Jason phones in a friend: Richelle DeVoe, marketing and positioning expert. Richelle shares scripts for two conversations that every entrepreneur needs to have in order to craft marketing language that attracts customers and drives sales. Learn more about Richelle here: https://www.thegrowthguides.com/ Connect with Lisa here: https://www.instagram.com/the_healing_parent/ Listen to Lisa's podcast here: https://podcasts.apple.com/us/podcast/know-more-do-better/id1681672098 All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Open to the Public Investing, member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Treasury accounts offering 6 months T-Bills are offered by Jiko Securities, Inc.,member FINRA & SIPC. Securities in your account are protected up to $500,000. For details: www.sipc.org. Banking services and the Bank Accounts are provided by Jiko Bank, a division of Mid- Central National Bank. For U.S. Investments in T-bills: Not FDIC Insured; No Bank Guarantee; May Lose Value. Treasuries risk disclosures, see https://jiko.io/docs/treasuries_risk_disclosure.pdf. See public.com/#disclosures-main.