SUMMARY
Angela Ardolino, a passionate entrepreneur, holistic pet wellness expert, and founder of CBD Dog Health, shares her journey from frustrated pet parent to industry-disrupting CEO. Angela began her mission after her own dog was diagnosed with cancer and traditional vets offered no real alternatives. Determined to find a solution, she took matters into her own hands, eventually formulating products that have now helped thousands of pets.
In this candid conversation, Angela opens up about the resistance she faced from traditional veterinarians, the overwhelming importance of education in a misunderstood industry, and how she built a fiercely loyal customer base. She also dives into marketing tactics that helped her 4X customer value, the power of storytelling through real-life testimonials, and the challenges of being a woman trying to break into an industry dominated by skepticism and red tape. It's an inspiring deep dive into brand-building, perseverance, and true grassroots impact.
CHAPTERS
02:35 – The Unexpected Start of a Pet Wellness Empire
04:54 – Formulating a Natural Solution for Her Own Dog
07:21 – From Skepticism to Success: Vet-Approved Remedies
09:43 – Tackling Misinformation and Standing Out in CBD
12:05 – Building a Brand Through Education, Not Just Products
14:40 – Hiring for Mission, Not Just Skills
17:02 – How to Market When the Industry Says No
19:29 – Subscriptions, Campaigns & Customer Love Stories
21:53 – Big Business Meets Holistic Healing: The Tensions
24:06 – Hard Lessons & Sexism in Entrepreneurship
Connect with Angela Ardolino:
Founder of:
CBD Dog Health – CBD & holistic pet wellness products
MycoDog – Mushroom & adaptogen pet supplements
Website for Education & Protocols: AngelaArdolino.com
Podcast: Your Natural Dog
Socials:
Instagram: @angelaardolino
Facebook: CBD Dog Health
YouTube: Your Natural Dog
Connect with Rudy Mawer:
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