Sid Malladi - The Future of B2B Trade - [Making Markets, EP.62]

My guest today is Sid Malladi, founder of Nuvo. Behind every product, from wine to lumber to steel, is a complex web of B2B relationships, built slowly, at high cost, and constrained by risk. Nuvo aims to change that by building a digital network that accelerates onboarding, visibility, and trust. In this conversation, Sid takes us through that journey. We discuss the frictions that define B2B trade, the cold-start challenge of building a network from scratch, and how Nuvo approaches trust like a FICO score for businesses. We also explore the broader macro forces shaping supply chains today, from tariffs to AI, and why the most resilient companies are those creating deeper, more flexible webs of trade relationships. For the full show notes, transcript, and links to the best content to learn more, check out the episode page HERE. ----- Making Markets is a property of Colossus, LLC. For more episodes of Making Markets, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @makingmkts | @ericgoldenx Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Making Markets (00:01:04) Introduction to Novo and B2B Trade (00:03:05) Challenges in B2B Trade Partnerships (00:08:16) Novo's Digital Network Solution (00:11:19) Scaling and Network Effects (00:17:14) Operational Efficiency and Revenue Growth (00:19:19) Macro Forces and Technology Adoption (00:24:38) Consumer vs. B2B Dynamics (00:24:58) Credit Networks and Margins (00:25:59) Building Private Networks (00:26:51) Early Discoveries and Business Models (00:28:02) The Role of Centralized Data (00:31:11) Risk Management in B2B Trade (00:31:51) Novo's Approach to Risk and Visibility (00:35:11) Integrating with Government and Private Systems (00:38:04) Challenges and Opportunities in Trade Networks (00:43:27) Adapting to Market Volatility (00:46:42) Future Plans and Expansion (00:49:09) Industry Outlook Learn more about your ad choices. Visit megaphone.fm/adchoices