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October 30, 2025 9 mins

Leadership. Wealth. Performance. None of it outruns the story you tell yourself.

Today, Brian pays tribute to one of the greatest influences on the No Days Off movement, his mentor, the late Mac Newton. Mac believed that the biggest limits in life aren't external… they're internal. They're the governors we bolt onto our own identity.

If you think you're not smart enough, talented enough, connected enough, you'll find ways to validate that belief. But when you build a bigger self-concept, your behaviors and results expand to match it. That's not motivation. That's psychology.

Brian breaks down three tactical ways to rewire your identity starting today:

Audit your language: Stack evidence through small daily wins, surround yourself with mirrors who reflect your potential -- not your past, you will never outperform your self-concept. But you can build a bigger one, one strong enough to match the life you want.

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Tune in to this podcast every weekday morning for 10 minutes or less as Brian shares lessons and stories about how to make positive changes in your life and business, one day at a time.

That's what the "No Days Off" movement is all about. The objective is to spend focused time each day improving in some small way. Each episode presents questions to contemplate, concepts to understand, and actions to take in Business & Leadership, Wealth & Finances, Personal Development & Growth Time Management, Mindset & Attitude, Relationships, Family & Parenting, and Health.

Visit our Resources Page to download helpful worksheets and diagrams: https://nodaysoff.com/templates/

Follow No Days Off Socials:

Facebook: https://www.facebook.com/nodaysoffpodcast
Instagram: https://www.instagram.com/nodaysoff_podcast/
Website: https://nodaysoff.com/

Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 


Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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