No Fluff MSP Marketing
Built by the marketing team that organically built Alltek Services from a small 3 person IT shop to a $4.5 million Managed Service Provider, No Fluff MSP Marketing cuts through the nonsense and provides actionable marketing advice that actually works for MSPs. This podcast is structured to be listened to starting at episode one if possible.
Episodes
Send help!
Taher and Steven are tied up in the closet and Maddie and Sunny stole the pod!
We have no idea what they're going to say...
Good luck to you all and please send help!
P.S. they have us watching "Love Island" on repeat while we're trapped. I would rather be waterboarded.
Early Bird Pricing goes up July 1st! Lock in your ticket today at: ScaleCon.com
We only have 400 spots and almost HALF are already sold. Don't wait to get your ticket. You won't want to miss it!
We're all great at thinking about what we SHOULD be doing.
Oh, we SHOULD start a podcast.
We SHOULD start advertising.
We SHOULD host an event.
There are so many shoulds that it's crippling. When we finally get going again we want to do too much because we've been shoulding all over ourselves for months so we want to make up for it.
So we create and start executing on an elaborate and all consuming marketing p...
Webinars can be an excellent tool for lead generation for MSPs... or they can be a complete waste of time.
It all depends on:
1. Topic
2. Marketing
3. Follow Up
In this episode, we go into detail on each category. Including some excellent ideas for topics you can use for your next webinar!
We posted our first ready to run webinar last month and it was a hit! Because of the reception, we've create a whole pipeline of new ready to run...
A tale as old as time.... Marketing vs Sales.
"Sales isn't closing the leads we send over!"
"Marketing is sending over shit leads"
etc etc etc etc
In this episode, we breakdown who wins this epic battle! Don't miss this one...
Tired of tired and boring content? Check out MSP Camp! and start a 30 day trial!
This week I flew to Las Vegas to spend two days at the Aquisition.com headquarters for their Scaling Workshop.
It was interesting to say the least.
From finding out my business was worth $0 to an upsell that costs more than a car... I couldn't be happier with my experience.
I rambled a bit on this one, but hope you still find nuggets of value in there somewhere.
Apologies on the audio quality on this one yall! No idea what happened but we'll do better testing for future episodes.
I am very lucky to talk to dozens of MSPs every month. I've heard (and believed) many myths over the years.
In this episode, we address those myths head on.
We got stood up at the Q&A meeting so we recorded a shoot the shit episode.
If you want to hear some bad jokes, random updates, why Steven is jogging again, and how Taher is getting cauliflower ear. This is for you.
If you're looking for value... maybe skip this one lol
Nothing in Marketing and Sales happens in isolation.
However, if I had to choose 8 tactics that I KNOW are going to drive a return for an MSP, these would be them. That is why the VAST majority of efforts on the agency side is attempting to build the best version of each of these that we can.
I rate each one based on these 3 criteria:
1. Effort
2. Time to Success
3. Expense
That way you have a more well rounded idea of which of these ta...
Nothing in Marketing and Sales happens in isolation. However, if I had to choose 8 tactics that I KNOW are going to drive a return for an MSP, these would be them. That is why the VAST majority of efforts on the agency side is attempting to build the best version of each of these that we can. I rate each one based on these 3 criteria:1. Effort2. Time to Success3. ExpenseThat way you have a more well rounded idea of which of these t...
I have a massive archive of some of my favorite ads of all time.
"We all hate ads in general, but we love ads in particular."What makes an advertisement good or bad?In this episode, we watch and review 6 ad creatives. Some good. Some bad. Some B2B. Some B2C. We can learn from each category. Stop Using Sh*t content! Visit msp-camp.com to instantly upgrade your MSP Marketing
Andrew is one of the greatest leaders I know. His team is stellar, what he has accomplished is incredible, and his passion is contagious!
In this episode we discuss how Vision and Culture align, managing teams, eliminating distractions, and how to grow even when resources may be strapped at first.
I thoroughly enjoyed this conversation and learned a lot. I hope you do too!
**Go to 6 minutes if you want to skip my housekeeping**
Sorry not going to spoil it in the description! Click on the episode and get to listening!
I'm speaking from experience how harmful shiny object syndrome can be to long term growth. It took me years to mature enough in my marketing career to understand when something is just a distraction.
It's easy to get caught in the trap of "shiny objects" when it comes to growing your business.
Instead of being a white belt in a bunch of shit, it's time to focus and get excellent at the things you're already doing!
Yeah. Simple concept. The longer I'm in marketing the more this is becoming a universal truth.
You know what's cool though? We have ads for any format you can image right on MSP Camp.
SEO is dead! And it has been 15 times in the last 15 years.
Don't listen to the bullshit. The effort you're putting into your website, SEO, and content is not being wasted.
In this episode, we talk about how search is changing, the $7,000 MRR lead that came in from ChatGPT to an MSP client of ours, and specifically how to rank in the new world of SEO.
Don't worry SEO is not dead or dying and in this episode we show proof...
We've all heard the investing phrase "Time in theMarket beats timing the Market"
This phrase is so well known because it's advice EVERYONENEEDS TO HEAR! It goes against our human nature of wanting quick wins. It's sound advice that can be very difficult to follow. That's why it's so famous.
We made a little tweak to this... Time in the marketingbeats timing the marketing.
It's easy to wa...
We used to a lot of these, so we were excited to get back in and do an update!
Sure, it may not teach you anything about marketing this week, but hopefully it's interesting enough to stick around!
We'll be covering real business wins and challenges, where we were, where we're going, and some fun stuff in between.
If you're a current MSP Camp member, this is highly relevant to you!
There is no doubt that Tim Conkle is a SCALER! This dude knows how to grow business. There is no doubt about it.
As the Founder and CEO of The 20 MSP, he's making remarkable strides in adapting to a fast changing industry and thriving.
So, what's the secret?
In this episode we get inside the hundred million dollar mind of Tim Conkle. I enjoyed every second of this conversation and I hope you do too!
Steve is a good friend who was part of our sales peer group when I was at Alltek Services. I've been amazed by the progress he's made in the last few years really diving into MSP Sales. While humble, he's closed some BIG deals. MSP Sales is not rocket science. Steve's approach mirrors my own, which is why we get along so well. No shady shit. No scummy sales tactics. Just a solid understanding of human psychology a...
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