Sofa, Looking for Togo

Sofa, Looking for Togo

"Sofa, looking for Togo" is an adventure and an investigation to try to understand this worldwide success of the Togo, designed for Ligne Roset in 1973 by Michel Ducaroy, a little better. How did this sofa become such an iconic, inescapable piece of design? Why does everyone want it? What’s its secret? My name is Aurélie Sfez, I’m a journalist and I make documentaries. Come with me on a journey to look for Togo and we’ll see where it leads… “Sofa, looking for Togo” a podcast written and hosted by Aurélie Sfez, edited by Charles de Cillia and produced by Radio K7 Creative. Hosted on Acast. See acast.com/privacy for more information.

Episodes

June 28, 2023 2 mins

I've been seeing them everywhere. At my friends’ places, at my friends’ parents’ places. They come in all sorts of colour, even with flowers. They strike poses in magazines, on billboards in the subway, at the movies, on social networks… What’s with all this passion for Togo sofas?


Designed for Ligne Roset in 1973 by Michel Ducaroy, its super cool silhouette immediately evokes the 70s. Today it sells like hotcakes...

Mark as Played

I've been seeing them everywhere. At my friends’ places, at my friends’ parents’ places. They come in all sorts of colour, even with flowers. They strike poses in magazines, on billboards in the subway, at the movies, on social networks… What’s with all this passion for Togo sofas?


In this episode, I’m taking the train to Saint-Vincent-de-Tyrosse, in the middle of the French southwest forests, to meet with lifesty...

Mark as Played
June 28, 2023 16 mins

From the beach in the French Southwest to Venice Beach I think I overtook Marion Gruber, going from one ocean to the next. After a 12-hour flight, here I am in California! This is Los Angeles, with its palm trees, its super big streets, its motels like in Tarantino movies, and we’re driving around, Looking for Togo. I must be getting close since I saw it in films, and films come from here…


In this episode, I’m meeting with set d...

Mark as Played
July 6, 2023 18 mins

My investigation is making progress and the women I’ve met in California have helped me understand that the Togo is nomadic and doesn’t like being abandoned. But I’m still missing some intel: about its identity, the story of its designer and the revolution it apparently embodies. What’s great with this magic couch is that we can teleport. 


In this episode, we’re back to France and heading East to lie down on the family Togo...

Mark as Played
July 13, 2023 16 mins

Why don’t we go see what's inside the Togo? What it’s made of? To discover its secrets, you have to understand how it’s made and see the whole production chain. Not miss anything. You have to go to the Ligne Roset workshops. 


In this episode, we’re returning to Briord where craftsmen make the Togo. Christophe Suchet opens the doors to the design office archive room for us. Then we’re off to Italy, reaching Nera Montoro, to ...

Mark as Played
July 20, 2023 13 mins

I’ve arrived in New York, it’s my favourite city and the ideal place to get a new perspective on the Togo. Just like in Los Angeles, the Americans here are French design and yéyé music lovers, in other words : the French touch! The Pratt Institute, one of the best design schools in the world, is located in Brooklyn. Is the Togo an object of study for future designers? An inspiration?


In this episode, we’re wandering around ...

Mark as Played
July 27, 2023 13 mins

Matt Sorum, the former Guns N' Roses drummer, lives in a breathtaking designer house in Palm Springs, a 2 hour-drive from Los Angeles. He came here to go green with his grey Togos, his seventies decor and his little family.  Matt has slowed down a little bit but still has a rock 'n' roll look, a killer convertible and a mind-blowing recording studio.  I’ve rarely seen a musician of his calibre so generous and passionate a...

Mark as Played
August 3, 2023 14 mins

New York I’m back ! I’m going through the Lower East Side to get to the Forward Building, close to Chinatown. In this district, we come across all the communities that make Manhattan such a rich place. Felix Burrichter, the founder and editor of Pin-Up Magazine, has settled at the top of this historic building. On his desk, he shows us a mosaic of colourful photos with Togos a-go go!


In this final episode, we then head north to ...

Mark as Played

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