Can your clever marketing copy land you in legal trouble? In today's episode, Emma Rainville and FTC compliance attorney Ryan Poteet explore the fine line between persuasive advertising and deceptive marketing.
Learn how one sentence in your copy could be the difference between scaling to seven figures and facing a multi million-dollar fine.
The discussion covers the FTC's definition of deceptive advertising, examples of risky marketing tactics, and how to craft compliant but compelling copy.
Don't miss their free Smart Ad Compliance Checklist - download it from the Visionary Vault to ensure your marketing stays effective and legal. Tune in for no-BS insights on staying compliant while scaling your business.
(00:00) Introduction to Deceptive Marketing
(00:40) Understanding FTC Compliance
(01:02) Meet the Hosts
(02:13) Defining Deceptive Advertising
(04:07) Examples of Risky Marketing Tactics
(05:40) Creating Scarcity and Urgency
(08:20) The Power of Guarantees
(09:25) Handling Testimonials and Reviews
(21:51) Final Thoughts and Wrap-Up
Explore Free Resources at the Visionary Vault:
https://specialopspodcast.com/visionary-vault
Get in Touch with Ryan Poteet:
Website: https://www.grsm.com/
LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba
Get in Touch with Emma Rainville:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
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