Receiving a Civil Investigative Demand from the FTC isn’t a lawsuit… but it might be worse if you don’t act fast.
In this episode of Marketing on Trial, Emma Rainville and compliance attorney Ryan Poteet break down the moment that sends shivers down any marketer’s spine: getting served a CID. From understanding what it actually means, to responding strategically within the tight 14-day timeline, this is a tactical walk-through of what happens, what not to do, and how to avoid turning an investigation into a full-blown lawsuit.
You’ll learn why panicking is the worst move, why legal hold procedures need to be immediate, and why old playbooks like “shut down the LLC” won’t save you anymore. Ryan also outlines the importance of meet-and-confer deadlines, rolling productions, and what the FTC is really looking for when they knock.
We cover:
- What an FTC CID really is — and how it differs from a lawsuit
- Why 14 days is your most critical countdown
- What “legal hold” means operationally (Google Drive, Slack, deleted calls)
- Why direct response playbooks won’t protect you anymore
- The dangers of ignoring preservation duties — even for contractors
- What it means if your CID moves into a full investigation
- How to work with the FTC without escalating the issue
Timestamps:
(0:00) What is a Civil Investigative Demand?
(1:34) “Don’t panic” is legal advice
(3:10) Who gets a CID — targets vs third-party providers
(5:22) The 14-day clock and why you must respond with counsel
(8:04) Meet-and-confer and motion to quash tactics
(10:47) Legal hold: what to preserve and how
(14:20) Contractor drives, Slack messages, and customer service calls
(16:50) Confidentiality vs operational notification
(19:15) You can’t hide behind LLCs anymore
(22:00) What happens after you submit the documents
(25:03) CID vs litigation: which is the better outcome?
(27:11) Best case timeline: 2 years
(28:45) The real reason to take CIDs seriously
CTA:
Get our free CID Emergency Kit — designed with legal checklists and data preservation workflows to protect your business from day one. It’s in the Visionary Vault. Compliance isn’t optional, and silence isn’t a strategy.
Explore Free Resources at the Visionary Vault:
https://specialopspodcast.com/visionary-vault
Get in Touch with Ryan Poteet:
Website: https://www.grsm.com/
LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba
Get in Touch with Emma Rainville:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
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