If your cookie banner has one-click "accept" but a buried opt-out, you're not compliant — you're exposed.
In this high-risk episode of Marketing on Trial, Emma Rainville and FTC attorney Ryan Poteet break down the real legal stakes behind cookie banners — and why most marketers are still getting it wrong. As Google confirms its Privacy Sandbox rollout by 2026 and California’s regulators sharpen enforcement, your tracking stack and banner design could be liabilities waiting to be litigated.
We dissect the FTC’s position on “dark patterns,” California’s symmetry-of-choice mandate, and the massive fines already hitting brands using deceptive consent flows. Plus: what OneTrust-style consent tracking tools must now include, and how to fix noncompliant legacy funnels before they become class action bait.
We cover:
- What “symmetry of choice” actually requires in 2025 (2:01)
- How to audit your cookie banners against FTC and CPRA design rules (4:10)
- Back-end tools for consent tracking: what’s defensible vs. noncompliant (7:26)
- The truth about placing cookies before consent (10:34)
- The real legal consequences: AG action, FTC scrutiny, and class-action risk (11:55)
- Final checklist to make your funnel cookie-compliant now (12:50)
(0:00) Introduction: Cookie-based marketing is collapsing
(2:01) Why consent isn’t just a checkbox
(4:10) Designing legally safe cookie banners: California’s standard
(7:26) Consent tracking tools (OneTrust and alternatives)
(10:34) Illegal placements: when are cookies actually set?
(11:55) Consequences: six-figure fines and class actions
(12:50) Audit checklist & Visionary Vault toolkit
Grab your Cookie-less Compliance Toolkit inside the Visionary Vault to fix your tracking flows before regulators fix them for you. Free, instant access. No upsells — just defense.
Explore Free Resources at the Visionary Vault:
https://specialopspodcast.com/visionary-vault
Get in Touch with Ryan Poteet:
Website: https://www.grsm.com/
LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba
Get in Touch with Emma Rainville:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
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