If you're texting Texas residents, you may already be breaking the law — and the state’s not playing around.
In this Special Ops mini-episode, Emma Rainville breaks down Texas’s new SMS marketing regulations hitting on September 1st, and what they mean for founders, media buyers, and ops teams. From curfews to compliance filings, this is not a law to take lightly — especially in a state with serious enforcement teeth. You’ll learn exactly what you must do to avoid five-figure fines (and yes, it starts with a $10K bond).
Rainville outlines the new classification of SMS as telemarketing under Texas law (SB 140), the required Secretary of State registration, and strict curfew hours. If you're a direct response brand or own an e-commerce operation with Texas leads, this 4-minute update could save you a major compliance headache. Get ahead — not penalized.
We cover:
- Why SMS is now considered telemarketing under Texas law
- How to register with the Secretary of State (+ what it costs)
- Required $10,000 surety bond breakdown
- When you’re legally barred from texting Texas phones
- What happens if you don’t comply — and why curfews matter
- Where to grab a done-for-you SOP for full compliance
Timestamps
- (0:00) The new Texas SMS law: Who it applies to
- (0:45) Required registration + bond overview
- (1:20) Legal SMS curfew hours explained
- (2:05) Risks of noncompliance in Texas
- (3:00) Where to get the free SOP inside the Visionary Vault
- (4:15) Final warning: Texas isn’t messing around
⚠️ Don’t get caught unprepared. Get your free “Texas SMS Compliance SOP” in the Visionary Vault to follow every step. Stay legal. Stay scalable.
Explore Free Resources inside the Visionary Vault:
https://specialopspodcast.com/visionary-vault
Get in Touch with Emma Rainville:
YouTube: https://www.youtube.com/@specialopspodcast
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.