Before you hit “publish” on that AI-generated ad, the FTC and state regulators may already be looking for you.
Hosts Emma Rainville and FTC compliance attorney Ryan Poteet strip the shine off AI hype and reveal the legal risks marketers are hitting every day. From AI-generated testimonials to synthetic brand ambassadors in lab coats, what feels like a shortcut can become a subpoena if you ignore disclosure rules.
We break down where the FTC, state attorneys general, and even California’s privacy regulators are focusing their fire — and how you can scale with AI without stepping into a legal minefield. This isn’t about fearing technology. It’s about building campaigns that are bulletproof under the harshest regulatory spotlight.
We cover:
- FTC’s stance on AI-generated content in ads
- Disclosure requirements for synthetic faces and voices
- How state AGs are outpacing federal regulators
- When using AI crosses into unlicensed legal or professional advice
- Legal do’s and don’ts for AI testimonials and avatars
- California rules that set the national compliance bar
Timestamps:
(0:00) The biggest AI-driven threat to marketers’ livelihoods
(3:42) AI copywriting vs. FTC truth-in-advertising rules
(8:15) Synthetic media and disclosure obligations
(13:09) The NASM “AI coach” scenario — where you cross the line
(17:54) AI testimonials: ethical vs. deceptive transformations
(21:46) Why California compliance may be your safest bet
(24:58) How to monitor fast-changing AI marketing laws
Protect your campaigns before the regulators come knocking. Download the free AI Compliance Kit inside the Visionary Vault at specialopspodcast.com and get the checklists, disclosure templates, and workflows to scale safely.
Explore Free Resources at the Visionary Vault:
https://specialopspodcast.com/visionary-vault
Get in Touch with Ryan Poteet:
Website: https://www.grsm.com/
LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba
Get in Touch with Emma Rainville:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
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