In this conversation, Dr. Kevin Folta and Vance Crowe discuss the evolving landscape of agriculture communication, the rise of pseudoscience, and the cultural shifts affecting public trust in science. Vance shares his journey from working at Monsanto to founding Legacy Interviews, emphasizing the importance of capturing personal stories. They explore the challenges posed by influencers spreading misinformation about food safety and the implications of legal battles surrounding glyphosate. The discussion highlights the need for effective communication strategies in the face of growing skepticism towards scientific consensus. In this conversation, Vance Crowe and Kevin Folta discuss the evolving narrative surrounding glyphosate and its implications for agriculture. They explore the shift in public perception from anti-GMO sentiments to a focus on glyphosate litigation, the complexities of scientific communication, and the erosion of trust in institutions. The discussion highlights the challenges faced by the agricultural sector in light of potential chemical bans and the importance of rebuilding faith in science and its communicators.
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