January 19, 2023 • 13 mins
Business advisor and career coach Leander Howard II sits down with Karlous and Clayton.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:08):
Let me say black market music. Man, let's get mad,
and you know what that means, my hip, my whip games.
Come on, risk, come on, look at the risk in
the kitchen. That means the black market is open. That means,
oh that it's some black money to be made, spent
(00:30):
and cycle back through the black community. You know what
I'm saying, because I'm tired of people complaining about what
they don't have, but they don't never tell you about
what they don't do. And that's why we're bringing this
whole black market thing back together, because it's it's some
doors and we know some people who do, and we
know some people who know how to, and we know
(00:52):
some people who having things because of the things that
they do. That's why I got my young dog in
here with me today. I knew he was a young
dog because he had an old nigger name. You don't
get to meet no young nigga name Leander. That means
(01:13):
he comes from a good generation where the me is
stuck around. Go back six seven granddadds, they all staying
and Ridge, the family ain't know. You don't get no name,
no bulls. Now, that's a legacy name that comes from great,
great great grandfather and his name be some crazy shit
(01:37):
accel Rod And no, man, there's a lot of people
out here who continue to climb that letder of success
and everybody knows, Man, you only as good as your resume.
Come on, and my dog Leander, Yeah, he got a
whole business to show. You had a put your resume together.
(01:59):
So welcome to the man. Appreciate some works how the
second appreciate appreciate that a brief intro who you are
and what you do? Man? Yeah, Man, So my name
is Linda Howard, the second Yeah, but Howard the second, uh,
founder and CEO of Spark Your resume. So we're a
(02:21):
professor of development agency man, connecting top talent of the
top companies. We help people in their dream job in
ninety days or less. What's the dream job? And it
really depends on the person. Um. You see a lot
of people trying to work at like Global Netflix, all
that good jass. They might think it's a dream job.
But to me, man, I mean flexibility. You know, good pay,
good benefits. To certain people, remote work is like key
(02:46):
buzzwords these days. Everybody want remote work. That's just mean
good lifestyle. You know what I'm saying work life balance. Um,
but yeah, that's what I would say. It's like a
solid dream job and working at a company that has
good culture. Yeah, that's something that you can fit in.
When did you figure out the resume game? Yeah? Man,
I was actually so I went to Georgia State, U
(03:08):
graduated with two degrees. When the market and want to
finance magaw and before we appreciate that he said, we
do you support black people? Apples say that, man, appreciate that. Facts.
So August and twenty nineteen, like I had an internships.
I interned that was Fargoen and uh but and then
(03:33):
I interned that Arthur Blanks Foundation. Never said the min stadium. Yeah,
and I got like, you know, it's like one out
of fourteen people that got what it was fourteen of us,
but it was like a thousand applications, so I'm in
the top one percent people that got hired. Um. And
then was Fargo was pretty much the same dynamic, and
people are just asking me like, how how do you
get that job? Man? Like you don't know nobody like
(03:55):
networking what you're doing. I'm like, man, you know, reaching
out people on LinkedIn, you know, being somebody that people
want to know. I think that's really what kind of
got my foot in the door and just my hunger,
you know, humbleness, tenacity, just do hard work, do the
hard things. But now, I mean, I think the resume
is most definitely important because it's a snapshot of like
your overall experience and it really tells like recruiters and
(04:17):
hiring managers, you know who you are, what you do,
and how you plan to bring your value to an
organization walk me through it. So if I want to
spark your resume dot com and will will be the
first thing then is me to do? Yeah? Man? So,
um our website is kind of pretty built on two goals, like,
you know, learning more about who we are, what we do.
Um we do like free strategy calls, but like career
(04:38):
professionals looking to advance their career, and then they can
purchase like any one of our three packages that we have.
Um So we do like resume enhancement, LinkedIn profile development,
cover letter development. And then it's one other thing called
reverse recruiting that I'm starting to do to where the
job searches more than your resume. Like that's just the
beginning of the process. Um So, what we're doing now
for clients is like cold emailing recruiters will never had
(05:00):
have scheduling interviews for them like applying for jobs and
never half pretty much taking out the whole process because
most of our clients are like managers, directors, vps and
C suite professionals, so they really don't have the time.
They're working forty hours a week, sixty hours a week,
but they want a new opportunity or a better opportunity.
Where I was just sitting here thinking about some crazy shit,
like I wonder what kind of job you can get
just based off your Instagram profile, like no other information,
(05:25):
just pictures and caption. You'd be surprised. Man, Like people
get jobs on taketop based on what they're talking about.
So like, you got good content, like content is can't
be talking about like really dope stuff and you're speaking
the language that people want to hear. Then you had
to hit you you might get some money. We'll probably
get some money. Fact, I think you should be on LinkedIn, bro, No, lie,
(05:49):
what is that? So? LinkedIn is honestly the number one
B two B platform in the world, man, I think,
and content content goes crazy on there, Bro, Like video
content poles like it's a whole science to it, but
a lot of not a lot of like podcasts or
like artists you know how to wonder. Oh yeah, I
got like twenty six thousand on LinkedIn right now. I
(06:09):
ain't on instagment, like bro, I tell you this all
the time. I say, if you want to make real money,
you don't link that. That's I swear to god. B
B social media. Yeah, like B two B contacts like
CEOs can that do NFL players on their CEOs? VC
firms like y'all, y'all set that up for people. Oh
yeah I need I might need that, and they're all
(06:30):
that come in. It doesn't like putting in jobs. That's
the most think. I got to linked in the social jobs.
But now man, it's way more than that. Man like
I get so I'm not getting on that just for
no business. It's hosing between networking. It's most all working.
(06:53):
No players make you boring and saying something like that
that they most they most definitely what the other one
is it? Uh know what I'm saying. So when you
build your LinkedIn profile, it does a lot more to
me um for like conversions than like an Instagram so
like you gotta you gotta head shot, um, you gotta
cover stories like a dirty second like clip that you
(07:13):
can put on your head shot and people clicking your profile,
Like I'll go to my profile or anybody like looking
up on linked then you'll click my profile and it's
a video me talking about myself Instagram. You can't do that.
You got like stories that you can probably like people
you know, go through and see stuff like that, but
not like a cover story. Thirty seconds, I'm telling you
who I am, what I do, navigating you to like
book a call with my team, like telling you what
(07:34):
to do, like guy you in the right direction, to
kind of convert you as like a prospect or elite. Um.
And then they got like a feature tab on linkedince
where you can put like all your your links to
your website, you know, calendar, podcast episodes, all that good jass.
So yeah, we're gonna get over it. Honestly converts man, Yeah, yeah,
a lot of good traffic. Somebody in the technical department
(07:54):
and get us on LinkedIn. Yeah, ibody started that right now,
telling you bro go crazy up and get on linked In.
He said, homes on that area. No, no, now it's
social media. He said that the conversion just for job,
not just for a job, it's for blow jobs too. Hey,
(08:19):
I'm thinking ahead. I'm they're gonna steal that slogan because
I'm too good. I'm too good. That's too good to
pass up. Since you're talking about social media and all
of that good stuff, where can they find you? Where
can they get in touch with you? How can they
support your service? What we need to do to blow
(08:39):
this ship up and take you to the next level? Yeah? Man,
Instagram is Leander Howard the second and then no, I'm
on Instagram. Instagram do other ship. Yeah, I'm more focused
on LinkedIn though, Like that's where my audience is for real. Yeah, yeah,
it probably ain't a lot of Leander's you just well,
you know what I mean. I think then it's probably
(09:00):
like Instagram for people with jobs. You're fucking genius. I
don't even mean I guess you could say that a
lot of core professionals on you know what I mean,
Like the influences be influence, but it ain't real, no
tangible gig job thing. But yeah, bro, you cold though?
(09:22):
You cold? You said LinkedIn it's Instagram for people who
got jobs. Keep it real. Unprofessional on that? What still?
How can they find you on LinkedIn? Yeah? Just typing
Leander Howard a second? Yeah, spelling and it's l E
A N D E R. What from Stone mount We're
(09:47):
going to race Once Arabian Mountain High School. So we're
Arabian Mountain. I never heard of just in the cab
County team school. Yeah. Yeah when I moved to Georgia.
None of it sounds mystical. Let the things. That's a
good school, man. It's based on like tracks, so you
(10:09):
get to pick like business or like computer science, Like
what did you go to business track? I believe most
of the ships you say, I believe most of it.
That's that's all for you to be a complete stranger.
But I know, like you got the name live and
then you got tell them about your software business too.
(10:30):
Yeah man, so uh so right, see man, it's pretty big.
We actually just raised two million CE round. I appreciate
the man. Now what you're gonna do with the money? Facts,
So yeah, shout out to the founder Brandon Mitchell um
in Noel and Hans as the CTO UM and then
sown on a marketing associate. But what we do at right?
(10:51):
See man, so pretty much sparked your resume. Um, the
founder had another resume righting business, and we kind of
linked up, like I'm the marketer, he's like the founder.
I'm a CMO. And what we do was like it's
a management it's a business man in the solution for
writers and coaches. So we pretty much help people streamline
automate processes, workflows using our software. That. Yeah, but now
(11:14):
we're looking at high and all that stuff now with
a two million um, hey said other things like that,
So yeah, I get a job both. I ain't doing ship,
but I'll be on staff as a consultant. So raising
the two million. Because I think most of us out
there in the world at the house we see shark
taking that's the only reference for stuff. So how does
(11:37):
that go about? Like how much like because a lot
of times they be on shary, ain't proven nothing. Just
maybe tell people like how you have to prove yourself
to be able to get out there like that. Yeah, man,
I think you know, having traction is one thing like
investors look at. So we already had customers paying customers
like what I think it was making two thousand a
year so far, Um, we just started January, So UM
(12:01):
in the Sadds company. That's that's pretty major, Like you
don't see that a lot. And then pitch decks. So
we got to create a pitch deck. I mean they
founded that most of it UM, but it took us
nine months Bro to raise that two million. We got
three three investors, so Collapse Capital the actually located in Atlanta.
UM we got a Tento Capital in Tulsa, and then
Bolsters are like UM then like a recruiting firm, but
(12:23):
we're about to partner with them on like some crazy stuff.
But they invested like a hunter k and then we
got like family and friends arounds. But I mean I
think just you know, having that story and then targeting
people that can relate to your industry, it makes it
a lot easier. Can they understand what you're doing in business?
And then selling the vision man and having a good team,
Like you gotta sell the team, and that's one thing
(12:44):
they're asking about on your team because that's at the
end of the a BRO business is people, systems, and
m processes. So if I'm bond the business, I'm looking
at that those three components. Well ship, drop your social
media one more tim a little man, follow me on Instagram,
Leander Howard. The second it um LinkedIn most definitely connect
on me on LinkedIn, Leander Howard. The second follow right
see follow spark your resume Spark. Your resume is the
(13:06):
Resume Writer Company, So www. Dot spark your resume dot com.
And then right C is www dot right C. So
it's w R I T E S e A dot com.
Hey Man, keep appreciate, appreciate exactly, Leander, appreciate
Let me say black market music. Man, let's get mad,
and you know what that means, my hip, my whip games.
Come on, risk, come on, look at the risk in
the kitchen. That means the black market is open. That means,
oh that it's some black money to be made, spent
(00:30):
and cycle back through the black community. You know what
I'm saying, because I'm tired of people complaining about what
they don't have, but they don't never tell you about
what they don't do. And that's why we're bringing this
whole black market thing back together, because it's it's some
doors and we know some people who do, and we
know some people who know how to, and we know
(00:52):
some people who having things because of the things that
they do. That's why I got my young dog in
here with me today. I knew he was a young
dog because he had an old nigger name. You don't
get to meet no young nigga name Leander. That means
(01:13):
he comes from a good generation where the me is
stuck around. Go back six seven granddadds, they all staying
and Ridge, the family ain't know. You don't get no name,
no bulls. Now, that's a legacy name that comes from great,
great great grandfather and his name be some crazy shit
(01:37):
accel Rod And no, man, there's a lot of people
out here who continue to climb that letder of success
and everybody knows, Man, you only as good as your resume.
Come on, and my dog Leander, Yeah, he got a
whole business to show. You had a put your resume together.
(01:59):
So welcome to the man. Appreciate some works how the
second appreciate appreciate that a brief intro who you are
and what you do? Man? Yeah, Man, So my name
is Linda Howard, the second Yeah, but Howard the second, uh,
founder and CEO of Spark Your resume. So we're a
(02:21):
professor of development agency man, connecting top talent of the
top companies. We help people in their dream job in
ninety days or less. What's the dream job? And it
really depends on the person. Um. You see a lot
of people trying to work at like Global Netflix, all
that good jass. They might think it's a dream job.
But to me, man, I mean flexibility. You know, good pay,
good benefits. To certain people, remote work is like key
(02:46):
buzzwords these days. Everybody want remote work. That's just mean
good lifestyle. You know what I'm saying work life balance. Um,
but yeah, that's what I would say. It's like a
solid dream job and working at a company that has
good culture. Yeah, that's something that you can fit in.
When did you figure out the resume game? Yeah? Man,
I was actually so I went to Georgia State, U
(03:08):
graduated with two degrees. When the market and want to
finance magaw and before we appreciate that he said, we
do you support black people? Apples say that, man, appreciate that. Facts.
So August and twenty nineteen, like I had an internships.
I interned that was Fargoen and uh but and then
(03:33):
I interned that Arthur Blanks Foundation. Never said the min stadium. Yeah,
and I got like, you know, it's like one out
of fourteen people that got what it was fourteen of us,
but it was like a thousand applications, so I'm in
the top one percent people that got hired. Um. And
then was Fargo was pretty much the same dynamic, and
people are just asking me like, how how do you
get that job? Man? Like you don't know nobody like
(03:55):
networking what you're doing. I'm like, man, you know, reaching
out people on LinkedIn, you know, being somebody that people
want to know. I think that's really what kind of
got my foot in the door and just my hunger,
you know, humbleness, tenacity, just do hard work, do the
hard things. But now, I mean, I think the resume
is most definitely important because it's a snapshot of like
your overall experience and it really tells like recruiters and
(04:17):
hiring managers, you know who you are, what you do,
and how you plan to bring your value to an
organization walk me through it. So if I want to
spark your resume dot com and will will be the
first thing then is me to do? Yeah? Man? So,
um our website is kind of pretty built on two goals, like,
you know, learning more about who we are, what we do.
Um we do like free strategy calls, but like career
(04:38):
professionals looking to advance their career, and then they can
purchase like any one of our three packages that we have.
Um So we do like resume enhancement, LinkedIn profile development,
cover letter development. And then it's one other thing called
reverse recruiting that I'm starting to do to where the
job searches more than your resume. Like that's just the
beginning of the process. Um So, what we're doing now
for clients is like cold emailing recruiters will never had
(05:00):
have scheduling interviews for them like applying for jobs and
never half pretty much taking out the whole process because
most of our clients are like managers, directors, vps and
C suite professionals, so they really don't have the time.
They're working forty hours a week, sixty hours a week,
but they want a new opportunity or a better opportunity.
Where I was just sitting here thinking about some crazy shit,
like I wonder what kind of job you can get
just based off your Instagram profile, like no other information,
(05:25):
just pictures and caption. You'd be surprised. Man, Like people
get jobs on taketop based on what they're talking about.
So like, you got good content, like content is can't
be talking about like really dope stuff and you're speaking
the language that people want to hear. Then you had
to hit you you might get some money. We'll probably
get some money. Fact, I think you should be on LinkedIn, bro, No, lie,
(05:49):
what is that? So? LinkedIn is honestly the number one
B two B platform in the world, man, I think,
and content content goes crazy on there, Bro, Like video
content poles like it's a whole science to it, but
a lot of not a lot of like podcasts or
like artists you know how to wonder. Oh yeah, I
got like twenty six thousand on LinkedIn right now. I
(06:09):
ain't on instagment, like bro, I tell you this all
the time. I say, if you want to make real money,
you don't link that. That's I swear to god. B
B social media. Yeah, like B two B contacts like
CEOs can that do NFL players on their CEOs? VC
firms like y'all, y'all set that up for people. Oh
yeah I need I might need that, and they're all
(06:30):
that come in. It doesn't like putting in jobs. That's
the most think. I got to linked in the social jobs.
But now man, it's way more than that. Man like
I get so I'm not getting on that just for
no business. It's hosing between networking. It's most all working.
(06:53):
No players make you boring and saying something like that
that they most they most definitely what the other one
is it? Uh know what I'm saying. So when you
build your LinkedIn profile, it does a lot more to
me um for like conversions than like an Instagram so
like you gotta you gotta head shot, um, you gotta
cover stories like a dirty second like clip that you
(07:13):
can put on your head shot and people clicking your profile,
Like I'll go to my profile or anybody like looking
up on linked then you'll click my profile and it's
a video me talking about myself Instagram. You can't do that.
You got like stories that you can probably like people
you know, go through and see stuff like that, but
not like a cover story. Thirty seconds, I'm telling you
who I am, what I do, navigating you to like
book a call with my team, like telling you what
(07:34):
to do, like guy you in the right direction, to
kind of convert you as like a prospect or elite. Um.
And then they got like a feature tab on linkedince
where you can put like all your your links to
your website, you know, calendar, podcast episodes, all that good jass.
So yeah, we're gonna get over it. Honestly converts man, Yeah, yeah,
a lot of good traffic. Somebody in the technical department
(07:54):
and get us on LinkedIn. Yeah, ibody started that right now,
telling you bro go crazy up and get on linked In.
He said, homes on that area. No, no, now it's
social media. He said that the conversion just for job,
not just for a job, it's for blow jobs too. Hey,
(08:19):
I'm thinking ahead. I'm they're gonna steal that slogan because
I'm too good. I'm too good. That's too good to
pass up. Since you're talking about social media and all
of that good stuff, where can they find you? Where
can they get in touch with you? How can they
support your service? What we need to do to blow
(08:39):
this ship up and take you to the next level? Yeah? Man,
Instagram is Leander Howard the second and then no, I'm
on Instagram. Instagram do other ship. Yeah, I'm more focused
on LinkedIn though, Like that's where my audience is for real. Yeah, yeah,
it probably ain't a lot of Leander's you just well,
you know what I mean. I think then it's probably
(09:00):
like Instagram for people with jobs. You're fucking genius. I
don't even mean I guess you could say that a
lot of core professionals on you know what I mean,
Like the influences be influence, but it ain't real, no
tangible gig job thing. But yeah, bro, you cold though?
(09:22):
You cold? You said LinkedIn it's Instagram for people who
got jobs. Keep it real. Unprofessional on that? What still?
How can they find you on LinkedIn? Yeah? Just typing
Leander Howard a second? Yeah, spelling and it's l E
A N D E R. What from Stone mount We're
(09:47):
going to race Once Arabian Mountain High School. So we're
Arabian Mountain. I never heard of just in the cab
County team school. Yeah. Yeah when I moved to Georgia.
None of it sounds mystical. Let the things. That's a
good school, man. It's based on like tracks, so you
(10:09):
get to pick like business or like computer science, Like
what did you go to business track? I believe most
of the ships you say, I believe most of it.
That's that's all for you to be a complete stranger.
But I know, like you got the name live and
then you got tell them about your software business too.
(10:30):
Yeah man, so uh so right, see man, it's pretty big.
We actually just raised two million CE round. I appreciate
the man. Now what you're gonna do with the money? Facts,
So yeah, shout out to the founder Brandon Mitchell um
in Noel and Hans as the CTO UM and then
sown on a marketing associate. But what we do at right?
(10:51):
See man, so pretty much sparked your resume. Um, the
founder had another resume righting business, and we kind of
linked up, like I'm the marketer, he's like the founder.
I'm a CMO. And what we do was like it's
a management it's a business man in the solution for
writers and coaches. So we pretty much help people streamline
automate processes, workflows using our software. That. Yeah, but now
(11:14):
we're looking at high and all that stuff now with
a two million um, hey said other things like that,
So yeah, I get a job both. I ain't doing ship,
but I'll be on staff as a consultant. So raising
the two million. Because I think most of us out
there in the world at the house we see shark
taking that's the only reference for stuff. So how does
(11:37):
that go about? Like how much like because a lot
of times they be on shary, ain't proven nothing. Just
maybe tell people like how you have to prove yourself
to be able to get out there like that. Yeah, man,
I think you know, having traction is one thing like
investors look at. So we already had customers paying customers
like what I think it was making two thousand a
year so far, Um, we just started January, So UM
(12:01):
in the Sadds company. That's that's pretty major, Like you
don't see that a lot. And then pitch decks. So
we got to create a pitch deck. I mean they
founded that most of it UM, but it took us
nine months Bro to raise that two million. We got
three three investors, so Collapse Capital the actually located in Atlanta.
UM we got a Tento Capital in Tulsa, and then
Bolsters are like UM then like a recruiting firm, but
(12:23):
we're about to partner with them on like some crazy stuff.
But they invested like a hunter k and then we
got like family and friends arounds. But I mean I
think just you know, having that story and then targeting
people that can relate to your industry, it makes it
a lot easier. Can they understand what you're doing in business?
And then selling the vision man and having a good team,
Like you gotta sell the team, and that's one thing
(12:44):
they're asking about on your team because that's at the
end of the a BRO business is people, systems, and
m processes. So if I'm bond the business, I'm looking
at that those three components. Well ship, drop your social
media one more tim a little man, follow me on Instagram,
Leander Howard. The second it um LinkedIn most definitely connect
on me on LinkedIn, Leander Howard. The second follow right
see follow spark your resume Spark. Your resume is the
(13:06):
Resume Writer Company, So www. Dot spark your resume dot com.
And then right C is www dot right C. So
it's w R I T E S e A dot com.
Hey Man, keep appreciate, appreciate exactly, Leander, appreciate
Hosts And Creators
DC Young Fly
Karlous Miller
Chico Bean
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