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May 9, 2025 44 mins

Luisa Dunn has transformed her natural grey hair into a powerful statement and an Instagram following of over 1.4 million.

The model and activist harnessed the power of her beauty and career in marketing to challenge the impossible beauty standards, faced by women in particular, and ageing.

In this chat with Antoinette Lattouf, Luisa explains how we are tricked into thinking ageing gives us an expiry date and why she uses her following as a platform for amplifying social issues.

Weekend list with Helen Smith

  • TO READ: The Nightmare Sequence by Omar Sakr
  • TO READ: Funny Story by Emily Henry
  • TO TRY: Elizavecca Cer-100 Collagen Coating Hair Protein Treatment
  • TO TRY: CeraVe Hydrating Cleanser

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