Shawn Stevenson: Why Big Food Uses Cartoon Characters to Manipulate Us

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January 19, 2024 • 63 mins

What happens when you put a cartoon character on processed food? Marketing has deep and profound effects on our perception, and food manufacturers use tactics like these to get us to crave, buy and consume more ultra processed food.

Mark as Played

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Shawn Stevenson: Why Big Food Uses Cartoon Characters to Manipulate Us