The Science of Flipping

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In this episode, I’m joined by my longtime friend and land flipping expert, Joe McCall. We dive deep into the often-overlooked world of flipping land—why it’s simpler, less competitive, and often more profitable than traditional house flipping. Joe breaks down how he builds lean businesses without the overhead, how ...

In this episode of The Science of Flipping, I sat down with Jason from MotivatedSellers.com, one of the top lead generation companies in the game. We got real about what it actually takes to convert a motivated seller lead—spoiler alert: it's way more than a couple calls and a text. Jason breaks down why 27% of their leads close within a year, but 64% of those don’t go under contract until 90+ days after the lead comes in. We dive ...

In this episode of The Science of Flipping, I share powerful insights from a panel I recently joined at the IMN conference, where we tackled one of the hottest topics in the industry right now: AI in real estate. From hedge fund managers to mom-and-pop investors, everyone’s asking the same thing—will AI take over our space? My answer: no, but it will play a massive role. I break down the areas where AI is helping (like underwriting...

In this solo episode, I’m pulling back the curtain on how I really view marketing after nearly two decades in the real estate investing game. I’ve spent tens of millions of dollars on marketing, and let me tell you—most people get it wrong. They treat marketing like a cost, not an investment. In this episode, I share what’s actually worked for me, how I think about branding vs. marketing, and why it’s critical to set proper expecta...

In this episode, I sit down with economist and real estate expert Jason Hartman to discuss the impact of inflation on real estate investing and why debt can be an asset when leveraged correctly. They explore the Inflation-Induced Debt Destruction concept, explaining how rising prices actually reduce the real cost of debt over time, benefiting homeowners and investors. The conversation also covers the housing shortage, the Federal R...

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In this inspiring episode of Entrepreneur DNA, Phillip Godkin shares his transformation from a confused newcomer in real estate investing to someone confidently closing deals—all in just four months. After encountering the real estate world by chance in Nashville and moving back to Milwaukee, Phillip struggled with information overload and a lack of coaching until dis...

In this episode, I sits down with Anthony Cota, a former car salesman who traded 90-hour workweeks and a six-figure salary for freedom, family, and fulfillment through real estate investing. Anthony shares how he made the leap without even closing a deal yet, what sacrifices were necessary, and the mindset that powered his transition. We break down the early struggles, how he did 10+ deals before spending a dollar on marketing, and...

In this episode, I sat down with Tommy Harr—a friend, powerhouse investor, and someone I respect deeply in the real estate game. Tommy shares how he went from losing $100K on his very first flip to owning over $20 million in real estate and consistently closing 30+ deals a month. We talked about the gritty lessons that built his empire—cold calling, TV ads, building a sales team, and mastering construction. He also opens up about t...

In this episode, I sit down with my good friend and industry powerhouse Tim Herriage, the founder of Ternus. We dive deep into how he went from helping bring Wall Street money into real estate to now flipping the script and decentralizing the entire lending model. Tim shares how Ternus is making real estate investing easier and faster with 100% financing, 24-hour draw payments, and a no-nonsense, people-first approach. We talk abou...

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In this episode, I get real with you about what it actually takes to succeed in real estate investing — and spoiler: it’s not dropping $20K on another coaching program. After nearly two decades in this business and coaching thousands, I’ve realized that success comes down to just two things: having real conversations and making real offers. That’s it. I share wh...

In this episode, I break down one of the biggest myths in real estate investing — that bigger is always better. After 18 years in the game, I’ve learned that chasing more leads, building bigger teams, and spending more on marketing doesn’t automatically mean more profit. In fact, it can crush your margins. I share how focusing on lead conversion, leveraging tech like LeadDetector.io, Rocketly CRM, and AI-driven data, and running a ...

In this episode, I sit down with real estate powerhouse Cody Hofhine to break down exactly what it takes to scale from hustling investor to CEO of an 80+ franchise empire. We dive deep into the real reason most investors stay stuck—spoiler: it’s not marketing, it’s mindset and leadership. Cody shares his journey from selling vinyl fences to co-owning Joe Homebuyer, the power of personal development in business growth, and the negot...

In this episode, Mark Stubler, founder of Joe Home Buyer, shares how he and his partner scaled their real estate business to 80 franchises by leveraging the right people, systems, and strategies. He breaks down the visionary-integrator dynamic, the power of hiring a COO to handle operations, and why franchising offers a proven roadmap for success. Mark also reveals the three core marketing strategies that drive real estate deals—co...

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In this episode, I sit down with Jayson Lowe of Ascendant Financial to uncover a wealth-building strategy that the rich have been using for decades—the Infinite Banking Concept (IBC). We break down how banks are profiting off your money and why...

In this episode, I chat with Jon Steingraber, TV star of 24 Hour Flip, to discuss how flipping properties in as little as two 12-hour days is achievable through strategic planning, efficient logistics, and smart renovations. We emphasize the importance of reducing profit-destroyers like holding costs and over-renovating while focusing on quick, impactful upgrades that meet market demands. Jon shares practical tips, including creati...

In this episode, I sit down with economist and real estate expert Jason Hartman to discuss the impact of inflation on real estate investing and why debt can be an asset when leveraged correctly. They explore the Inflation-Induced Debt Destruction concept, explaining how rising prices actually reduce the real cost of debt over time, benefiting homeowners and investors. The conversation also covers the housing shortage, the Federal R...

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In this episode of The Science of Flipping, I sit down with Tony Martinez, a 33-year veteran in tax lien investing and founder of the U.S. Tax Lien Association. Tony reveals how he acquires properties for as little as $4,000–$20,000—free and clear, with no mo...

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In this episode of The Science of Flipping, I sit down with David Richter, author of Profit First for Real Estate Investors and founder of Simple CFO. If you’ve ever felt like you're making money but still feel broke, you’re not alone—I’ve been there too. David breaks down why traditional money management fails real estate investors and how the Profit...

In this episode, I’m thrilled to sit down with my good friend and real estate powerhouse, Nick Perry, as we reflect on a decade of growth, grit, and game-changing lessons. From where it all started in Scottsdale, Arizona, to Nick’s incredible success as a leader in the real estate investing industry, we dive deep into the power of mentorship and the stamina required to thrive in this business. Nick shares how coaching and learning ...