Sales Beats Marketing: Why Your Leads Mean Nothing Without This | Benmont Locker

Grab your free 7-day trial inside Benmont’s sales community at www.ramprei.com — get live coaching, real frameworks, and a system that actually works.

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In this powerful episode of The Science of Flipping, I’m joined by sales powerhouse and self-proclaimed “data nerd” Benmont Locker. We tackle a mindset shift most investors desperately need: sales is senior to marketing. If you’re torching cash on leads but have no clear sales system, you’re doomed to chaos and burnout. Ben breaks down how his team has closed thousands of deals by obsessing over a consistent, repeatable sales process — one that could plug into any industry.

We dig into:

• Why scripts alone won’t save you — you need a framework that builds trust, uncovers real emotion, and closes deals with integrity.

• The 5-step sales sequence every investor needs: set expectations, build trust, qualify/disqualify, present options, and close strong.

• How to use pattern interrupts and “creating space” — virtually and in person — to get the deal done.

• Ben’s unique take on giving sellers the “Disney Experience” — delivering unmatched value so price becomes secondary.

• Why too many people hide behind busy work instead of sharpening their sales sword.

• How introverts, data geeks, and self-doubters can transform into confident closers by leaning on proven systems and community accountability.

We also get real about what’s stopping you — self-sabotage, victim mindset, and waiting for the perfect plan. If you’ve ever felt stuck or “not good enough,” Ben’s story and framework will light a fire under you.

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About Benmont:

Benmont Locker is a real estate investor, sales strategist, and founder of RampREI, a coaching community and sales training platform for real estate investors. With 1,000s of transactions under his belt, Ben teaches investors how to master trust-based sales systems that deliver consistent, profitable deals — without the chaos.

Website: www.ramprei.com — Get your FREE 7-day trial to Ben’s full live training and community!
Instagram: @btlocker

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Thank you to MotivatedSellers.com for sponsoring today's podcast!

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About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby